Environment & Business
By Sherine Bouez
Personal Conviction in Business Configuring a Lifestyle
Georges Bou Jaoude, Chairman & CEO of FFA Real Estate, passionately points out that Sustainability is an integrative part of each of the entities related to FFA Real Estate developments, consequently perspiring from private convictions and commitments well into every aspect of the corporate strategy, on its expanding path to Green. “We are all fervent about increasingly expressing our way of life in our projects, and this common vision permeates our growth strategy” says Bou Jaoude. He explains how innovation and heritage can fuse to create a springboard for the enhancement of the ecosystem and local quality of life, unique to each ‘microcosm’ in such a diverse country and elsewhere. Í 49