TYPOGRAPHY

TYPOGRAPHY Overview

Typography is an essential component of the Light & Wonder brand identity that adds to its unique personality. A range of type weights and styles brings flexibility and unity to all our visual communications.

Neue Plak is the primary font for all our visual communications. The font family includes many weights and styles. We limit our use to only the normal width styles and only a select few of the available weights as shown on this page. The Text style is included for better legibility of small type and long form text blocks.

Juana is reserved for headline use only to emphasize a particular word or words to draw attention. It is a playful serif typeface with many weights, however, we limit use to only the bold and black weights. When used as emphasis in a sentence, limit usage to three words maximum. Only emphasize positive words. Do not use in body copy or full sentences. Neue Plak

Juana

Information hierarchy is established across different levels of information through contrasting sizes, weights and colors, creating a look that’s eye-catching and aesthetically pleasing.

Headlines use Neue Plak alone or may be combined with a limited use of Juana. Juana is used only to emphasize a particular word or a maximum of a few words. We do not use Juana for full headlines, but only in combination with Neue Plak. Headlines use sentence case.

Subhead style is Neue Plak Bold or SemiBold in All Caps.

Paragraph copy is set in Neue Plak Text Regular with ample leading to increase readability.

As our visual system evolves and expands, additional detail will be released.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla purus orci, luctus ut convallis quis, cursus quis justo. Pellentesque dapibus ultricies posuere. Vestibulum iaculis ultricies tortor, et fringilla est congue sollicitudin. Proin quis bibendum lorem, sit amet rutrum eros. Vestibulum facilisis, erat sed pretium porta, massa magna vulputate lacus, sit amet convallis mauris justo quis lorem. Aenean efficitur nibh tincidunt fringilla efficitur. Nullam non tincidunt sapien. Ut et mauris a odio semper tristique. Fusce scelerisque nulla urna. Phasellus eu elit.

Sentence case Neue Plak Light or Regular & Juana Bold or Black No period Can be staggered or flush left

All Caps Neue Plak SemiBold or Bold Tracking: 180

Sentence case Neue Plak Text Regular 10.5 pt size Leading: 14 pt

Use