PHOTOGRAPHY STYLE

Overview

Photography is an important visual expression of our brand. Our system brings our photographic principles to life.

• Colorful and vibrant images

• Sense of atmosphere through attention to lighting, and shadows

• Commitment to diversity, equity and inclusion in cast

In Core Brand level communications, our lifestyle subjects are captured in the moment of an exhilarating experience. We see our subjects exploring the unusual; engaged and curious.

For communications about the Light & Wonder team, Creators are captured in thoughtful and reflective moments. The lighting intensity has been reduced, and we see our subjects full of optimism and confidence; engaged with their creative vision as they contemplate what’s next.

In Core Brand level communications, products and technology are captured to highlight dynamism and innovation. Tight crops on beautiful product design details show a uniquely crafted experience.

In communications about specific Light & Wonder products and product categories, we see the products in full view, at dynamic angles, and in well-lit environments to create energy and excitement.