OPENING DOORSclosing deals
MY PROMISE TO YOU
I want each and every client to experience a high level of care and professionalism from our initial consultation through the closing. My business is largely a referral-based business; past clients have appreciated my commitment and service and refer me to neighbors, colleagues and friends. I look forward to working with you collaboratively. My goal is to meet and even exceed your expectations. This is my commitment to you.
Caroline
Caroline Moellering | Broker
Mobile: 312.320.9550 | Office: 773.472.0200 carolinemoellering@atproperties.com
MY PROMISE TO YOU
GOING THE EXTRA STEP
For me, the sale of your home is not just another deal. It is your HOME. It is the place you hang your hat, make memories, and celebrate with family and friends. It is also a significant investment. This is why I treat each home sale as a process that requires dedication and diligence.
There is a lot that I do to maximize your home’s value before a sign shows up in front of your home or your listing goes live on the MLS:
In-depth analysis of comparable properties and the state of the market
• Property assessment and valuation
Detailed plans provided for preparation of your property to maximize value
• Referrals to assist in preparation of your home, such as trusted contractors and others skilled in home improvements
The Caroline Moellering Advantage
• A track record of success
• Experienced advocate with strong negotiation skills
• Neighborhood and market expertise
• 12+ years experience
Other areas of expertise: co-ops and investment properties
Reputation in the brokerage community for integrity, market knowledge, and fairness. Brokers know they can show my listings with confidence
Going the Extra Mile
• I am a full-time and full-service agent with dedicated support staff
I invest in additional marketing platforms to highlight your property
• I have developed systems and protocols to guarantee success for you
• I have developed a list of preferred service providers who share my vision for a professional experience with a high level of service
• Lenders, attorneys, inspectors
• Other important players for a seamless transition: contractors, movers, designers, stagers
BIO & ACCOLADES ABOUT ME
Caroline Moellering, once named Rookie of the Year, is an @properties Christie’s International Real Estate broker who has been recognized by the Chicago Association of REALTORS® as a Top Producer. Caroline has lived in the Lincoln Park and Lakeview neighborhoods for over 30 years. Caroline has 12+ years of experience as a broker in Chicago and is knowledgeable about the real estate market in Chicago’s finest city neighborhoods.
In her first year at @properties Christie’s International Real Estate, Caroline achieved top producer status as a Road to Rolex Award recipient (2018) and continues to earn awards for her closed sales volume. Caroline is a member of Top Agent Network and has consistently earned top producer status in closed transactions each year.*
Whether clients are seeking assistance in finding a new home or preparing to sell their current property, Caroline has the insight and knowledge to offer an unparalleled level of service and expertise. Caroline has established relationships with trusted attorneys, lenders, and specialists in the trades to ensure that her clients receive a high level of service throughout the process. Dedicated to each client’s best interests, and focused on helping each client achieve their unique goals, Caroline gets a lot of her business through referrals from satisfied past clients.
For most people, real estate is one of their most valuable assets. Caroline understands this and values each client’s individual situation. Discreet and committed to excellence, Caroline is a skilled adviser and communicator for clients who are seeking a high level of service with positive results.
Caroline has degrees in Art History and French from Indiana University. She honed her marketing skills early in her professional life at Starcom/Leo Burnett, and then in the field of ad sales. Caroline is passionate about art, architecture, design, and travel. Caroline is an enthusiastic lakefront runner and proud mom to three children who grew up in the city and graduated from the Francis W Parker School.
AWARDS & CERTIFICATIONS:
Featured Top Agent in Top Agent Magazine (2021, 2022, 2023)
Outstanding Achievement Award (2018, 2020, 2021, 2022, 2023)
$10-$20 MM in sales volume
@properties Christie’s International Real Estate Road to Rolex Recipient (2018) for $10MM in sales volume
Chicago Association of REALTORS® Top Producer (2020, 2022, 2023)
Rookie of the Year (2011)
Certified Negotiation Expert (CNE)
Accredited Staging Professional (ASP)
@PROPERTIES CHRISTIE’S INTERNATIONAL REAL ESTATE
OUR STORY
It all began in Chicago in the mid-1990s, when Mike Golden and Thad Wong met at a small brokerage firm and quickly became the city’s top-selling real estate agents. Despite their tremendous success, they recognized the need for better service and support for both agents and clients. So in 2000, the duo set out on their own to establish @properties.
Combining cutting-edge technology with upscale marketing, the firm quickly became a driving force in Chicago real estate and beyond. Over the next two decades, the company grew into one of the largest brokerage firms in the country, acquiring the Christie’s International Real Estate global luxury network in 2021. Today, @properties Christie’s International Real Estate is widely considered one of the most innovative companies in the industry.
IN CHICAGOLAND #8 IN THE UNITED STATES
$29b IN ANNUAL SALES #1
Source: #1 market share in Chicagoland based on closed sales volume data from MRED, 1-1-2022 to 12-31-2022. 8th largest brokerage firm in the nation by sales volume and over $29 billion in annual sales according to 2023 Real Trends 500 ranking.
PROVEN SUCCESS SELLERS
”“Caroline was extremely knowledgeable about everything needed to sell my condo at a great price. She knew the neighborhood, the building, the market and the segment of the population that would be interested in my unit. Her feedback was constructive and I especially liked that she was not reactionary to every comment by potential homeowners. She kept her eye on the prize and the strategy throughout, and it worked out extremely well for me. She is big picture and it was a real pleasure working with her. I would highly recommend her.
E.W., Seller
”“Caroline provided excellent insight on our local market with the proper price point and tips on how to make small adjustments that helped showcase our home’s finer points. We were able to sell quickly at a price that exceeded our expectations!
B.P., Seller
”“I was lucky to have been referred to Caroline by a trusted friend and former neighbor. Caroline met with me, toured my home and from the start inspired trust and confidence based on her questions, observations, feedback and recommendations. She was patient as I worked through preparation for listing. Her experience was obvious as she beautifully marketed my property, demonstrating her deep knowledge of the area and trends in the market. She was hands on, always available and responsive at all times. Caroline really listened to my questions, considered my feedback, and made me feel included in the process that led to the successful sale of my property. I could not have been more pleased with the experience and outcome of working with Caroline.
S.N., Seller
RECENT SALES
N Halsted
SELLERS TIMELINE
1
CHOOSE YOUR AGENT
CONFER WITH AGENT ON PRICE, STRATEGY AND TIMING PICTURE DAY!
PREPARE YOUR HOME FOR SALE
3 4 5
LIVE ON THE MARKET, SHOWINGS BEGIN
NEGOTIATE OFFER TO ACCEPTANCE, INITIAL EARNEST MONEY DUE FROM BUYER
ATTORNEY REVIEW AND INSPECTION PERIOD
FINAL EARNEST MONEY DUE FROM BUYER, APPRAISAL, BUYER WORKING WITH LENDER TO SECURE MORTGAGE
CLOSING (APROX. 30-60 DAYS FOLLOWING EXECUTED CONTRACT)
OUR ADVANTAGE MARKETING TO SELL
Every agent has a different style and business sensibility. I work with @properties Christie’s International Real Estate in my business development and growth. My attention to detail in marketing as well as my strong belief in technology as an essential platform for getting the message out has made my partnership with @properties Christie’s International Real Estate the perfect collaboration.
Why @properties Christie’s International Real Estate?
SHORTEST AVERAGE MARKET TIME:
@properties Christie’s International Real Estate’s comprehensive marketing programs create more exposure for your home that allows you to reach a greater number of potential buyers, ultimately leading to a faster sale.
HIGHEST SELLING PRICE TO LISTING
PRICE RATIO: We price accurately and highlight the unique attributes of each listing in order to create high demand and the highest ratio of sales price to listing price in the market.
INNOVATION: In addition to employing tried-and-true marketing methods, @ properties Christie’s International Real Estate also has invested millions of dollars to stay on the cutting edge of real estate technology. We use the latest research and technology to expose your home, not only to more buyers, but to the right buyers.
REACH: @properties Christie’s International Real Estate leverages our membership in national and
international real estate networks to reach buyers and relocation directors beyond the Chicago market. We are members of Leading Real Estate Companies of the World® - the largest network of independent real estate companies worldwide; and RELO Direct®, a full-service relocation management company.
EXPOSURE: Each and every @properties Christie’s International Real Estate listing has its own dedicated website. Each site features quality photographs and information that e-mails your listing directly to buyers.
I go the extra distance to maximize the advantages so I can work diligently on your behalf to realize your goals in the current marketplace. Taking advantage of these resources and developing targeted marketing around your home’s unique story are essential for our mutual success. You can count on me to provide open and consistent communication along the way. These are my promises to you.
CUSTOM HOME MARKETING
PRINT BROCHURES | Your home will be beautifully represented in our marketing brochure.
FLYERS | Custom flyers created by our designers to showcase your property and provide another avenue of marketing.
CUSTOM HOME MARKETING
CUSTOMIZED @HOME REPORT
The @home report includes detailed stats on how your home is being viewed.
SOCIAL MEDIA
I will utilize social media posts to generate leads and sell your home.
ADWERX
EVER VISITED A WEBSITE AND THEN NOTICED ADS FOR THAT SAME WEBSITE FOLLOWING YOU AROUND THE INTERNET?
It’s not a coincidence; it’s a sophisticated digital marketing tactic known as retargeting, and it’s another way in which @properties increases online exposure for our listings.
Through our partnership with Adwerx, we leverage retargeting to put your property in front of prospective
homebuyers as they surf the Web. Adwerx also uses geo-targeting to display your listing to people in certain locations, and targets users based on Internet browsing behavior such as those perusing real estaterelated websites. The platform’s vast network includes hundreds of top websites ranging from Forbes.com to ESPN.com to specifically cater to the clients we serve.
ONLINE EXPOSURE
THE MAJORITY OF BUYERS BEGIN THEIR HOME
SEARCH ONLINE, WHICH MEANS A 360-DEGREE DIGITAL MARKETING STRATEGY IS PARAMOUNT TO GETTING MAXIMUM EXPOSURE FOR YOUR HOME.
@properties Christie’s International Real Estate markets your home across the Internet with a newlyrevamped website, customized property domains, web-optimized photography and video, targeted email marketing, online classifieds and syndication to hundreds of additional websites.
atproperties.com
• Property-specific QR codes
• LeadingRE.com
Email marketing database of 800,000+ with new contacts added daily
• Adwerx
• Syndication of online listings
PROVEN SUCCESS BUYERS
”“Caroline is an incredible professional and knowledgeable real estate agent in Chicago, IL. My husband and I worked with her during an intimidating cross-country move to start the process for purchasing our dream home. We found Caroline through a referral from another family friend, and she helped us put an offer on a townhome within 2 weeks of when we started looking! Caroline is very honest with her clients and we did not feel pressure to put any offers on homes that were not aligned to our needs or that would have been investment risks due to location, flood risk, or property damage. She was patient with us and very responsive and focused at every stage (introductions, touring, offers, closing). We now live in our dream home and I do not think that we would be in this position if we hadn’t worked directly with Caroline and her team - look no further for a fantastic real estate agent!
G.N., Buyer
”“Caroline was absolutely wonderful to work with from start to finish. She was always extremely responsive when we contacted her. She had great insights into the market, and helped us find the perfect townhome for us based on the criteria we had. I would highly recommend working with Caroline.
M.R., Buyer
”“Caroline was knowledgeable about the area of the city where we focused. She was dedicated and helpful during the negotiations. She analyzed a series of comps and helped arrive at a fair offer price. She engaged and maintained a good relationship with the selling broker. We never felt pressured or forced to make a decision.
J.B., Buyer
RECENT SALES
BUYERS TIMELINE
FIND YOUR HOME GET PRE-APPROVED FOR A MORTGAGE PRESENT/NEGOTIATE A COUNTER OFFER
CHOOSE YOUR AGENT EXECUTE A CONTRACT, INITIAL EARNEST MONEY DUE
BALANCE OF EARNEST MONEY DUE. APPRAISAL ORDERED
ATTORNEY REVIEW AND HOME INSPECTION (5-7 BUSINES DAYS)
WORK ON PROVIDING FINANCE DOCUMENTS TO LENDER
CLOSING (APROX. 30-60 DAYS FOLLOWING EXECUTED CONTRACT)
CONTRACT TO CLOSING WHO PAYS FOR WHAT
SALE PRICE
COMMISSION
APPRAISAL
CREDIT REPORT
INSPECTION FEE
LENDER-DIRECT UNDERWRITING FEE
PROCESSING FEE
FLOOD CERTIFICATE
TAX SERVICE
ATTORNEY FEE
SETTLEMENT CLOSING
TITLE INSURANCE (BUYER)
TITLE INSURANCE (SELLER)
RECORDING FEE
STATE TRANSFER TAX
COUNTY TRANSFER TAX
MUNICIPAL TRANSFER TAX*
SURVEY
TERMITE INSPECTION
INTEREST PER DAY
ESCROW TAXES
ESCROW INSURANCE
TAX PRORATION
ESTIMATED COST
VARIES
$250 - $500
$30 - $75 PER BORROWER
$450+ / VISIT
$650 - $1,000
$150
$50 - $100
$85 - $200
$600 - $1,000+
$1,450 - $2,300
$500
$1,700 - $2,500
$75 - $250
$1.50 PER $1,000
COOK CO: $0.25 PER $500
CHICAGO BUYER: $3.75 PER $500
CHICAGO SELLER $150 PER $500
$500 - $1,000
$40 - $100
LOAN AMOUNT X RATE / 365
1 - 5 MONTHS (IF APPLICABLE)
1 - 5 MONTHS (IF APPLICABLE)
105 - 110% OF LAST TAX BILL
WHO PAYS?
SELLER / BUYER
BUYER
BUYER
BUYER
BUYER
BUYER
BUYER
BUYER
BOTH BUYER
BUYER
Varies with purchase price
SELELR BOTH
SELLER
SELLER
BOTH BOTH
BOTH
BUYER
BUYER
BUYER
SELLER
Estimated closing costs courtesy of Guaranteed Rate®. Prices subject to change. Actual costs vary per lender, loan amount, property type and other factors. *Property transfer taxes vary per local jurisdiction or township. Please consult your real estate attorney to obtain the best possible estimate for taxes and other closing costs.
MIES VAN DER ROHE PROPERTY SPECIALIST
I KNOW HOW TO MARKET MIES, AND I KNOW HOW TO TALK MIES. Globally renowned 20th c. architect Ludwig Mies van der Rohe emigrated from Germany to Chicago after the forced closing of the Bauhaus School where he served as the third and final director in the early 1930s. Establishing his practice in Chicago, he designed several residential towers in several lakefront neighborhoods. He also designed the Federal Plaza buildings in downtown Chicago and various buildings around the world including the Seagram Building in NYC. His ideas, including “less is more”, continue to define modernism in architecture and design. Imagine living in an icon.
“Architecture is the will of an epoch translated into space.” Ludwig Mies van der Rohe
DIVERSEY PKWY
”“Caroline had our newly-renovated apartment on the market within days of its renovation...As an expert in Mies van der Rohe buildings, Caroline was so knowledgeable about the building’s character and relayed that knowledge (and appreciation) to all prospects. That this agent loves our building as much as we do is just the icing on the cake of a truly superlative agent.
H.M., 2400 N Lakeview Ave
NOTES
