COVER STORY
OVIA — MAKING LIGHT WORK OF IT OVIA promises electrical contractors a broad range of high-quality, competitively priced lighting products that offer ease and speed of installation as standard. ECN gets the latest on the development of the OVIA lighting brand.
Building on success The OVIA lighting collection provides contractors with opportunities to take on bigger, more complex projects
10 | March 2020
FCP – Ovia.indd 10
OVIA is not another new LED lighting company – the name is a familiar one in the industry. It was first introduced by Scolmore in 2011 as the umbrella brand for the company’s growing lighting collection.
Having enjoyed considerable success with it during the last eight years, Scolmore recognised the huge market potential that the transformation of the lighting sector has brought in recent years, with the emphasis on energy efficiency and connected systems. The new OVIA lighting range has been developed with this in mind and includes a full range of lighting control solutions that will optimise energy saving credentials. A lot of work has gone on over many months to ensure that the OVIA lighting range meets all the requirements of today’s contractors. Their needs – identified through constant engagement with them – have been instrumental in getting the right product mix together. Contractors will also have the reassurance of ongoing support from OVIA by way of constant price checking, providing technical support through the dedicated customer service team, plus access to free training to ensure they are totally up to speed with the latest products and technologies.
Lighting expert at the helm “Contractor’s needs – identified through constant engagement with them – have been instrumental in getting the right product mix together.”
OVIA was officially launched in November 2019, with leading industry expert, Mike Collins, heading up the business and a highly experienced sales team on board taking the new OVIA offering out to customers across the UK. He comments, “Our aim is to provide contractors with a broad range of lighting products that are quick and easy to install and will save them time and money on any given project. We believe that we have a winning formula with this new OVIA range. “We already have a reputation for quality and reliability, and we believe we are hitting the market at the right time to fill a gap for a broad spectrum of entry level lighting products that are highly competitively priced, offer a range of unique features and benefits, and are unmatched by competitors. “We’ve got some fantastic products in the collection and had a great opportunity to get some feedback from the industry when we took them to ELEX at Alexandra Palace in January. The most common
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28/02/2020 16:16