a place
undiscovered
discover the islands, discover your self
Vit fóru tí beinanvegin undir at fáa hetta arbeiðið gjørt,”
She is 41 years old and returned to the Faroe Islands in 2012
sigur hon.
after 20 years of living abroad. For seven years she was in charge of marketing the Swedish capital Stockholm, so she
Forarbeiðið tók støði í frágreiðingini, sum bretin Simon Anholt
understands what is needed to market a tourism destination.
skrivaði um føroyska kappingarsamleikan í 2009. Fólk úr ferðavinnuni, øðrum vinnum og ein flokkur av Føroya
“When I became director of Visit Faroe Islands about a year
Handilsskúla vórðu spurd, hvussu tey hildu, at Føroyar skuldu
ago, it was clear to me that the marketing of Faroese tourism
marknaðarførast, og svarið var greitt.
was not based on a clear vision, strategy or brand. That is why we started this work right away,” she says.
“Fólk vóru samd um, at vit skuldu leggja dent á tað norður lendska, ráa, ektaða, unikka og óspilta. Niðurstøðan av
The preparatory work was based on the report by Simon
tilgongdini gjørdist so grundarlagið undir tí tilfari, vit sendu
Anholt about Faroese commercial tourism identity in 2009.
lýsingarfyritøkunum, ið skuldu kappast um at gera samleikan,”
Tourism representatives and representatives from other in-
greiðir Guðrið Højgaard frá.
dustries, as well as a class from the Faroese Business School, ATLANTIC REVIEW 3/2013 / 13