90-Day Marketing Plan
LISTING YOUR PROPERTY
• Property listed with First Multiple Listing Service (FMLS) servicing over 33,000 Metro Atlanta agents and Georgia Multiple Listing Service (GaMLS) servicing over 28,000 Georgia agents
• Professional photography, including drone footage
• Professional custom video and/or 3D Tour
• Custom wooden sign
• Professionally designed printed brochure
• Complimentary staging and/or design consultation with a professional stager
• Pre-listing appraisal with a reputable local appraiser
ADVERTISING LOCALLY
• Oversized Introducing postcards mailed to sphere of influence
• Presented on the award-winning AtlantaFineHomes.com with the listing price available in more than 50 currencies and total site translation into 17 languages for global clientele
• Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media channels
• All listing media beautifully and cohesively presented and promoted on thebonniesmithgroup.com
• Bonnie Smith Group funded social media company to showcase listings across all platforms via posts, reels and videos
• Bonnie Smith Group extensive local networking groups, including top North Atlanta agents across brokerages as well as local social media pages and deep community connections
• Featured home of the day blog post published on the Atlanta Fine Homes Sotheby’s International Realty blog and Facebook
• Introducing eblast distributed to Atlanta Fine Homes Sotheby’s International Realty database (approx. 7,000–10,000 Atlanta area agents)
• Occasional print advertising in Metro Atlanta’s premier local publications
• Broker open luncheon promoted via eblast and FMLS
• Open house promoted via signs and multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, GAOpenHouses.com, Zillow.com and Trulia.com
ADVERTISING GLOBALLY
• Featured property on eGallery in all 1,000 Sotheby’s International Realty® offices and eight auction house salesrooms located in more than 77 countries and territories
• Market listing to the most significant companies and real estate-focused websites in the world, generating more than 1 billion impressions each year, including SothebysRealty.com, Juwai.com, Nikkei.com, WSJ.com, Homes.com, Realtor.com, Zillow.com and more
SHOWINGS AND FEEDBACK
• Showings by appointment
• Special feature cards posted throughout the property to point out unique items that a buyer might miss
• Networking with agent population
• Updates on pertinent market changes, marketing efforts and showing activity as they occur
This is a 90-day plan. After this, we will revisit and re-target accordingly based on market feedback.
