The Distinction | 2024

The DISTINCTION

NOTHING COMPARES TO WHAT’S NEXT.

Our Distinction

We deliver a singular experience to every client by going above and beyond their individual needs. We connect our clients with consumers who share our elevated vision by leveraging our brand's heritage and sterling reputation. We utilize our advantage as a global luxury real estate network to provide unparalleled reach and partner with leading media to obtain the best possible exposure. We showcase the homes we represent with the highest quality production and the latest technology for even greater impact.

Our Brand, Your Advantage

The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust — no matter where they are in the world.

WE ARE GLOBALLY CONNECTED.

Sotheby’s International Realty is the only truly global real estate brand with 26,500 advisors working in more than 1,115 local offices across 84 countries and territories. Our sellers reach a highly qualified global clientele through our personal relationships and unparalleled network.

A Unique Collaboration

For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty seamlessly extends this legacy, upholding the same elevated standards and delivering exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over 700,000 clients to create unique opportunities and introduce your home to the most qualified buyers around the world.

EXCLUSIVE PARTNERSHIPS. SUPERIOR EXPOSURE.

The exposure and worldwide reach of the homes we represent set us apart. As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty

Your Home’s Marketing Journey

We understand the unique value of your home and will develop professionally designed marketing materials that will provide the exposure it deserves.

DIRECT PRINT AND EMAIL MARKETING

We will create a customized direct mail campaign featuring a smart QR code that links to your property details page, to bolster interest in targeted key areas within your local neighborhood and surrounding areas. A professionally designed introducing e-blast will be strategically shared to our proprietary list of agents throughout Metro Atlanta.

SOCIAL MEDIA MARKETING

We will create professionally designed social media graphics that will be posted on your agent’s social media channels, promoting your home to their client base. Our marketing team will create a targeted, paid Meta ad campaign that will promote your home to potential buyers on Facebook and Instagram.

PROPERTY BROCHURES

One of our first initiatives will be to create a compelling marketing brochure. By combining professional photography and attention-getting narrative details, your home’s brochure will act as an essential tool to captivate and educate potential buyers.

Our Connections Become Your Connections

SOCIAL MEDIA

The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than a million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.

DYNAMIC VIDEO

Video plays an important role in our marketing strategy — the Sotheby’s International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.

Scan the QR code to follow us on our social media platforms.

Cooperative Advertising

TARGETED ADVERTISING

With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.

LOCAL ADVERTISING

Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms to advertise the homes we represent. From daily blog and social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta INtown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers and more.

52M+ sothebysrealty.com visits in 2023

15 Languages globally

49% Visitors from outside the U.S.

SOURCES: GOOGLE ANALYTICS, BRIGHTCOVE AND LISTTRAC - FULL YEAR 2023

41% Organic search traffic

Unrivaled Web Exposure

ATLANTAFINEHOMES.COM

We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content such as high-resolution photos, ultra-highdefinition videos and virtual reality tours.

88M+ Videos played in 2023

The rich and relevant content available on atlantafinehomes.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.

Scan the QR code to visit atlantafinehomes.com.

Powerful Property Insight

PROPERTY SYNDICATION

The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry. As soon as your home is showcased on atlantafinehomes. com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.

PROPERTY REPORTS

Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This lets us inform you of our marketing efforts to sell your home.

Nothing Compares to Proven Performance

• METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES

• BUCKHEAD AND INTOWN HOME SALES

• BROOKHAVEN AND SANDY SPRINGS HOME SALES

LEADING THE MARKET

• NORTH FULTON AND SOUTH FORSYTH HOME SALES

• METRO ATLANTA LUXURY HOME SALES, $1M+

• METRO ATLANTA LUXURY HOME SALES, $3M+

• METRO ATLANTA NEW CONSTRUCTION

Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $3.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume.

REPRESENTING ALL PRICE POINTS

Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point.

In addition to record-setting sales, 49% of our transactions in the past 12 months were under $650,000.

TrendGraphix, January 1, 2023 — December 31, 2023.

Data

24 UNDER $350K

25 $350K - $650K

51 OVER $650K

FIRST HALF OF 2023

PRESS SHARE OF VOICE

Sotheby’s International Realty®

Coldwell Banker

Berkshire Hathaway HomeServices

Compass

Douglas Elliman

Engel & Völkers

Keller Williams Realty

Knight Frank

Christie’s International Real Estate

Leading RE

Our Reputation is Your Advantage

PUBLIC RELATIONS

As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand while managing its reputation and generating exposure for your home.

No. 1

Most profiled luxury real estate brand in the news

65,600 PRESS PLACEMENTS | Source: Meltwater, January 1, 2023 - December 31, 2023.

Agile With Digital Tools

VIRTUAL STAGING

Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make homes that are not furnished or need a refreshed look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV and SIR Mobile and will also be sent to the brand’s syndication channel partners. Any home can be transformed using virtual staging technology.

Your Community is Our Community

GIVING BACK TO METRO ATLANTA

Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support nearly 40 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.

Senior Management Team pictured from left to right: Blaine Palmer, Ashley Morris, Jim Glover, Jennifer Pino, Scott Payne, Jenny Pruitt, David Boehmig, Nancy See, Andy Payne, Lisa Johnson, Bill Rawlings and Sherri Conrad.

Our Story

Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, our company builds upon the 280-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world.

STRENGTH IN NUMBERS

They say there’s strength in numbers. With more than $3.7 billion in sales last year, over 580 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.