#AthTribe Kimmie + Paul @AthleisureMag
PUBLISHER Paul Farkas
EDITORIAL Kimmie Smith
Fashion Editor + Style Director
Lifestyle + Tech Director
FASHION CONTRIBUTIONS PHOTOGRAPHER | Paul Farkas | Justin Foulkes | Matt Munro |
Chloe Paul |
STYLIST | Kimmie Smith |
BEAUTY CONTRIBUTIONS MUAH | David Stella |
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With the new year, we're all about getting on the right foot from being well to truly taking on those goals. We took a moment to chat with EDM DJ's NERVO - super cool and focused Australian twin sisters who have been taking the world by storm! As models, songwriters, producers, DJ's and more, we could seriously bottle their energy for any time we need a pick me up! We talked with Olivia and Miriam Nervo them on what they are up to from being sisters who work together, how they travel so much from set to set, their personal style and more! ATHLEISURE MAG: So how did you two realize that you wanted to be DJs and what was your background to getting there as we know that you started as songwriters. NERVO: We used to be full time song writers, working purely for other artists. When a song we wrote for David Guetta and Kelly Rowland - “When Love Takes Over,” won a Grammy, we thought we should give it a try ourselves at being artists. Besides, we had so many songs on our hard drives that we thought it would be such a waste to leave them there - so we had to become artists to release them. And NERVO was born :) AM: As writers, producers and DJs what has been some of your favorite projects and people that you have worked with? N: Everyone we have worked with has been truly amazing, but writing our own album and having it reach #1 was truly an honor. We were able to work with some really awesome artists like Afrojack, Steve Aoki, Nicky Romero, Alisa Ueno, Kreayshawn, and of course a favorite of ours and truly one of the funnest projects was getting to work with everyone on “The Other Boys,” with Kylie Minogue, Jake Shears and Nile Rodgers! Jan 2017
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each other’s support and also best critic so it really works out. There is an honesty that we have with each other that really helps our creative process too. We wouldn’t change it for anything!
AM: You guys travel quite a bit, how do you stay centered when you're on the road going from stage to stage and where is your favorite place to perform? N: Well we have become experts at the quick nap. We can literally sleep anywhere, on planes, in airports, in lobbies - literally anywhere, probably even standing up. To be honest, the energy we get from our fans always brings us back to life. Even when we are dead tired, we get to a gig and we see their smiling faces or their signs and we find some more energy.
AM: When you're about to play a set, what is the day like leading up to it and after, do you guys have rituals or things you do to relax after it? N: Honestly, usually it’s traveling to that specific show, maybe catching a nap and a good meal, preparing a strong set for that specific venue, getting girl ready and then just having the most energy we can to put on a great show. We are constantly working on something new for the shows - whether it be a new intro, a new edit, new visuals, so we always have a bit to discuss before the gig.
We love performing in Ibiza and also Mykonos. Actually, everywhere in Europe during the summer is incredible. Europeans really enjoy their summers. They stay out late, they eat great food and they party hard. Of course playing the major festivals like Tomorrowland and Creamfields is also a real buzz.
AM: Describe your personal style, what do you wear on stage versus what you wear when you're going to brunch or running errands?
AM: In addition to being talented songwriters, composers, producers, DJs etc - you have also left a fingerprint on the fashion industry as well from modeling, spokeswork and just having great distinctive style. How has all of these skills advanced your brands collectively as well as individually?
N: On stage we love leggings or short leggings with platform tennis shoes (that must be comfortable) and a body suit or comfortable top because we do jump around a lot, so our clothes need to be something that do not affect the performance. In everyday life, we also really like to be comfortable and love comfy tees and cool jackets and definitely no makeup. We like to let our skin breathe whenever possible.
N: The fashion side of our business is just a lot of fun. We are lucky enough to travel to some of the most fun places in the world where we often pick up unique pieces of clothing. Tokyo is a favorite city of ours to shop in. We also wear clothes that are practical. We are constantly touring so Lycra is always good as it washes and dries quickly and is also very light weight - it’s a win win.
AM: What artists are on your bucket list that you have yet to collaborate with it?
AM: As sisters, what is the process like in working with one another from behind the scenes as well as on stage. N: We couldn’t imagine doing it without each other. Being able to travel and see the world with your sister is truly an amazing experience. We are
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N: We have had the pleasure of working with so many great artists and each one brings their own texture and vibe and would work with all of them again! But our future bucket list would include Lauren Hill, Imogen Heap, Eminem, London Grammar, Jack Johnson… we could go on foreverrrrrr :)
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AM: With so much time on the road, how do you stay in shape and where do you like to go to get away? N: We stay in shape on stage! Think we must burn so many calories on each and every show haha… We love to get away when on the road and sometimes take extra days in great locations like Mykonos, Ibiza, Mexico, and even skiing in Austria! Oh, and we always take a few months off a year to be with our family in Australia.
We couldn't imagine doing it without each other. Being able to travel and see the world with your sister is truly an amazing experience. We are each other's support and also our best critic so it really works out! AM: Tell us about #TittiesTittiesYeah and will you continue to do shows that include this initiative? N: We will continue to do everything we can to help raise money and awareness for Breast Cancer. Our mum is a survivor so we saw first hand how important charities were not only for cancer victims, but for their families, providing emotional support and also of course to the research that goes into finding a cure. We started #TittiesTittiesYEAH so we could raise money and donate it to various hospitals or organizations and can’t wait to do more in 2017! AM: As female DJs who have received phenomenal achievements, do you feel that you're role models to women who
are looking to be in the space? N: We hope so and would love to be inspiration for any woman in any career field to help them show that achieving your goals is possible and hard work and determination breeds success. We recently did a campaign for our “People Grinnin’” release alongside Made By Me in Australia that helped show how women can get into engineering and that even though some of these fields are male dominated it shouldn’t stop women from going after what they want. AM: What are you working on that fans should keep an eye out for? N: More music and touring. We have a big release coming out in February, as well as some great collabs we are super excited about. We’re also really excited to be launching NERVOnation in the snow in Solden, Austria this April. And of course we will be launching NERVOnation in Ibiza at Ushuaia. To stay connected to NERVO while they're on tour or enjoying their next trip to destinations unknown, follow them @NERVOmusic on Instagram. PHOTO CREDITS - Chloe Paul p. 17
This May, 300 notable chefs and food industry professionals will come together for the annual Chef's Cycle for No Kid Hungry. The third annual ride includes a number of your favorite chefs, and as many are in training mode now, we took a moment with to chat with James Beard Award nominee Bryan Voltaggio of Volt, Voltaggio Brothers Steakhouse (MD) and Range (MD) and Charm City Cakes and Food Network's Duff Goldman to see how they came to participate, their training and what they eat when they need a boost. AM: How long have you worked with No Kid Hungry and why? BRYAN VOLTAGGIO: I have been working with No Kid Hungry since 2004, and I began by hosting fundraising dinners for them in Washington, D.C. when I was working for Charlie Palmer. As a chef, we are asked to do so much work with different charities. Thatâ€™s when it really clicked for me -- as I moved forward in my career, I wanted to attach to something measurable and achievable, and No Kid Hungry helped me do that. Feeding our countryâ€™s kids is something we can actually accomplish; I cook for a living as well, so I feel like I have a stake in the game. I am not a doctor, scientist, or politician. I cannot cure diseases, but I can help end childhood hunger in America. Since deciding to focus my efforts on one goal, I have had the opportunity to see change happen, be a part of the conversation, and meet some incredible people who share this same passion. Billy and Debbie Shore (cofounders of Share Our Strength, the organization behind No Kid Hungry) have remained the humble champions of this movement and have managed to put together a force that will certainly see the end to this problem. It is their leadership and commitment that is so inspiring. DUFF GOLDMAN: I've been working with No Kid Hungry for almost 10 years. What's most important to me is that we are chefs, and our job by definition is feeding people. No Kid Hungry works
CYCLE BOUN BRYAN VOL & DUFF GOLD to feed hungry kids, so the fact that so many people in the culinary community actively support them isn't surprising. Most of the work I do on and off camera is with kids. Kids not getting enough to eat, especially in this country with our vast resources, is appalling to me, so anything I can do to get kids fed so they can focus on being kids is the most impactful thing I can do as a chef and as a person.
ND WITH LTAGGIO
DMAN AM: How long have you been in Chef Cycle and what are you excited about? BV: This is my third year riding in Chefs Cycle for No Kid Hungry. I am by no means a veteran and or pro at this. I bought a bike before the first Chefs Cycle ride from NYC to D.C. in 2014, and I put maybe 100-200 miles on the bike before heading up to the start. We left NYC that first morning, and I asked my-
self, "What the hell are you getting yourself into?" I somehow made the trip -- the whole trip -- and I have never felt a better sense of accomplishment in my life. I became hooked. This year, I look forward to seeing more first timers and sharing my story in hopes to inspire them to make the trip. I want to see everyone hit their expectations and goals, and if I can lend a hand, that will be the most rewarding.
DG: This will be my second year participating in Chefs Cycle for No Kid Hungry. It's amazing how in just a year I have been consumed by riding my bike. I've always loved riding bikes as a kid, but I am the farthest thing from any kind of endurance athlete. Road biking was always a mystery to me, but now that I have been doing it regularly, it has changed my life. Mentally, I always do better on days when I've ridden. Riding centers me, allows me to daydream and work stuff out, and gets me out of the kitchen/studio and into the sunshine. Physically, I've dropped about 30 pounds since this time last year, and I've noticed a significant improvement in my cardiovascular fitness. I have more energy, I'm in a better mood, and my body just craves good food. When I'm riding every day, I eat clean effortlessly. The thought of a cheeseburger right now is almost gross...almost. The other thing I love about cycling is
how welcoming the other really good cyclists have been. Jeff Mahin, Bryan Voltaggio, Chris Cosentino, and Jason Roberts are all really good cyclists and far from being elitist, which is a fear I think lots of people have getting into cycling. Don't believe it. Everyone at the bike store is really cool, I promise. My best memory from last year's ride was when I was struggling to get up some hills, and Jeff and Jason took turns riding next to me with their hands on my back and helped me up. It was really amazing to see how cycling can be a team sport. Last year, I had no expec tations of how well I would do on the ride, and I ended up completing just shy of 100 miles in three days. As I've been training this year, I've gotten close to 70 miles in a day, so I guess I would say my goal this year is to get to 200. That may not sound like much to the really good cyclists out there, but for me that would be a monster effort.
AM: What do you listen to in training? BV: I am currently training in the basement of my home. I live in Maryland, and right now it’s wet, cold, and we could get snow. So I cheat a bit while riding on the trainer and catch up on ESPN and or watch a movie, since my actual human trainer makes me ride for more than an hour and a half at a time. DG: Zeppelin. Lots of Zeppelin. Also Junip, Flaming Lips, Aesop Rock, ATCQ, Explosions in the Sky, Mogwai, Jose Gonzalez, Fu Manchu, QOTSA, Coltrane, Fela Kuti. RATM and, some other stuff. AM: How are you training for this ride and are you an avid cyclist?
BV: I like to make bars with dried figs, nuts and seeds that I can pack easily in my kit. I also really like Justin’s packaged nut butters. The flavors are great, they are easy to eat on the ride. I want my nutrition on the bike to be as delicious as possible. I like to mix it up. DG: I always ride with a backpack on, so packing heavier stuff isn't an issue. I only eat fruit on a ride. I like oranges, because it reminds me of soccer games when I was a kid, and also I get a nice break peeling the orange as opposed to just sucking on some gel. There's also a great poke joint in Venice Beach that I sometimes treat myself to.
BV: I can’t call myself an avid cyclist -- I call myself a “want-to-be” avid cyclist. I want to incorporate riding into my daily schedule and commute more this year. I work so much that I cannot go for those long to stay on the bike daily and ride shorter – two to three times per day maybe.
AM: How do you stay fit in general?
DG: I'm not following a specific training routine other than riding my bike for as long as I can as often as possible. So far, I've been sticking to the beach where it's relatively flat, but once I am doing good strong 50 mile rides consistently, I'm going to be tackling hills. Yay.
DG: I love lifting. All the sports I played in High School and college were very explosive. Football, ice hockey, and lacrosse, so lifting has been part of my life since I was 14. But adding cycling to the routine has been incredible. I feel much more balanced, and my workouts in the gym have become much more effective because my muscles give out before my lungs do. That's huge.
AM: What is the best Power Breakfast you can eat when you're about to ride? BV: I have shakes with fruit and protein in mornings -- my wife encourages that. On some days, eggs simply on a couple pieces of whole grain bread and avocado do the trick. DG: For me it's two eggs, turkey or fish, and mixed fruit. Usually pineapple, oranges, mangoes, apples, watermelon, a quart of water, and a big ol' coffee. AM: What on the go snacks do you eat when you're looking for energy?
BV: Fit, hmmmm how do you define that -- HA! I spend as much time on the bike as I can. I hate to run, even though I played soccer for 14 years of my life growing up. Maybe that’s why I was the goalkeeper...
AM: How do you juggle your busy schedule and take time for yourself? BV: It’s most important for me to figure out how to juggle my family life with everything I have going on. Work is easy to balance, because while I have a bunch of restaurants, I also have a great team that supports them. I am lucky to have a great team that helps ease the stress of operating a business. Working as a chef means that I
am working while most families are have dinner together, so I make sure to carve out special time with my family and fit in time to stay on the bike. That is why in 2017, I plan to commute more via two wheels. I have spent time in Copenhagen, Denmark, and if they can do it in that climate, I can do it here. DG: It's almost impossible, but the only way is to be disciplined in your allocation of time. If I let work have me, it will take every waking moment. It's just a decision that you have to make to take the time to get on your bike. The snooze button is the absolute enemy. When that alarm goes off...GET UP.
KATRINA SCOTT + KARENA DAWN FITNESS TRAINERS + CO-FOUNDERS TONE IT UP
We have our Tone It Up Challenge going on right now (you can sign up HERE for a free starter pack!). It’s basically 6 weeks of total body toning workouts paired with the day-by-day 6 Week Meal Plan to bring fitness results to the next level for 2017!
We have something really big coming up in late 2017 that we’re getting super excited about! We’re announcing all the deets in March, so make sure to follow both of our Instagram accounts @KarenaKatrina and @ToneItUp for more info to come ;) We also came out with 8 brand new workouts called BODY LOVE and 3 of them are with one of our fave fitness icons Jillian Michaels!! They’re absolutely amazing routines that kick some major booty and torch calories.
2016 was a BIG year. We moved to Nashville TN as a newly engaged couple. Living in music city, I was able to meet many talented song writers, and singers who have helped me pursue my passion in singing. It led me to hosting on the red carpet for the 50th anniversary of the CMA’s where I got to meet incredible artists.
KAITLYN BRISTOWE + SHAWN BOOTH THE BACHELORETTE
We have also been fortunate enough to start CitySTRONG, an indoor/outdoor group workout that takes place in cities all across the country. We’ve teamed up with our good friend Erin Oprea, who is also a well known trainer here in Nashville TN. It’s all about getting a good workout, but more importantly, having fun! A portion of the CitySTRONG proceeds go to a charity called “Creativets” which we are very passionate about. It helps soldiers overcome PTSD when they come back from overseas by pairing them up with song writers to help them create music. We are proud of that and have met some amazing people from that organization. Our platform has allowed us to have a voice with many different charities, meet incredible people who make a difference, and hear a lot of inspiring stories.
I think when it comes to resolutions, one that stands out to us is being more in the moment. We are all so caught up on our phones, and dealing with the pressure of being a public figure, that we always feel “on.” I think another thing we would love to do is work with more charities and make the world
a better place. That is the stuff that evolves and makes us happy. Instagram is fun, but making a difference is rewarding. I know we love to say we will plan a wedding this year. But again, we don’t want it to be because of the pressure or expectations we are under from being on TV. We want to make sure it's when we are ready. Just because we don’t have a date, doesn’t mean we don’t love each other any less. We are busy. And hopefully in 2017 we can start to plan.
I’m excited to announce my podcast. I have been brainstorming, and plotting for a while now on how to make it unlike any other. I always have a lot to say, and I like to make people laugh. I feel like I am meant for it. Who knows who will show up on there, but I’m hoping some people I've always wanted to get to know. I have also been co-writing songs, and recorded my first one the other day. I am proud of it and can’t wait to share it with everyone who believes in me. Shawn has been working SO HARD on his fitness and being the best trainer he can be. He is getting new clients all the time, and is also training for an IRONMAN that he will take part in this year. Now THAT’S an ambitious goal for 2017. I've never seen someone so dedicated in my life. You can tell it is his passion. He is extremely knowledgable when it comes to nutrition, health and fitness. Shawn has his own meal plans that he customizes to each person who orders one. It's not about a fad diet, he creates a healthy and achievable lifestyle. Whether you are a mom on the go, someone doing fitness competitions, or even just wanting to live a healthier life. There is something for everyone.
He has been working every single day on his website that will be coming out soon for people to get on board. His passion for fitness is what inspired him to start CitySTRONG.com, where we get to meet people across the country and inspire them to be their best selves. 2017 is going to be a great year.
DAGMARA WOZNIAK TEAM USA OLYMPIAN 2016 RIO BRONZE FENCER
2016 was a memorable year for the books for so many reasons. It was a combination of the best moments in my life as well as some truly difficult times. I was able to qualify, compete, and medal at the 2016 Olympic Games. At the same time all this was going on I was going through some of the worst injuries I have dealt with in my career. It was an emotional rollercoaster, but that's life and instead of getting upset and feeling defeated, I never stopped hustling and never stopped putting one foot in front of the other. It was a time in my life that I felt I was tested emotionally and physically and it just made me grow more comfortable with who I am as well as understanding what Iâ€™m capable of.
This year I have decided to train and heal differently by slowing down. Athletes think stronger, faster, harder is the best way to go but at some point your body will shut down on you. One goal is to focus on clean eating that will help my body recover and heal faster from intense workouts and practice. Another goal is to improve my ability to be more self aware and strengthen my mindfulness in such a fast sport like fencing if you are worried about what has happened or what will happen, then you lose and I think that relates a lot to everyday life. You can’t be worried about losing a job for example or not getting an interview if you didn’t try to go for it. People tend to focus on beach body mode or losing weight for event and end up freaking out and binge eating. If you just take it one meal at a time, one
meal at a time, one workout at a time, one becomes 2 and that becomes 5. Before you know it you went consistently for a month eating healthier and working out more. Making plans is necessary, but when taking steps towards it be in the moment and appreciate the handwork and everything that is going on at that point in time.
I recently got signed to Nike and I’m IN LOVE. I have always loved the company and its clothing so now to be a part of the family feels right. I got some things in the works so I can’t disclose them yet, but keep following me and check out my road to success! As of now I’ve committed myself to training for 2020 Tokyo and I can’t be more excited about it. I love being an athlete and representing the US and I plan on doing it for as long as I can.
EDM TWIN DJ'S MIRIAM + OLIVIA NERVO
2016 was ace! We were able to travel the world on many exciting tours through The America's, Asia, Australia, and all over Europe, played around 200 shows at some of the biggest festivals and nightclubs in the world, hosted our own NERVONation shows at Ushuaia in Ibiza and SLS in Miami, continued our biggest residencies in Las Vegas at Omnia and Wet Republic, and Ushuaia, Ibiza. We were able to connect with so many incredible fans that showed their love and support at every single show and also towards our releases. We launched our own record label GOT ME BABY! Records, had a Billboard Dance #1 with People Grinnin’, released so many special songs, explored a virtual reality 3d music video with “Did We Forget”, had exciting collaborations with Timmy Trumpet, Kylie Minogue, Savi, Amba Shepherd, and Nicky Romero - among others, and reached the DJ Mag top 100 poll as highest ranking females. On a personal level, we have become very close with the team of people we work with, creating our own little family and we were lucky enough to to take our brother on the road with us for three months where we built some everlasting memories. We can only hope 2017 is as special and we are very grateful for the good times in 2016!
Any creative person will tell you that they struggle with evolving and balance. You see, our jobs are all encompassing so we are “on” 110% of the time. This can work against finding down time, but we need this “down
timeâ€? to come up with new ideas, so I guess you could say it is a constant battle. In 2017, we will keep trying to find the perfect balance. Like every year, we will continue to keep pushing boundaries, to keep growing musically and explore different genres. We are releasing a more pop record in February through BigBeat, Warners, which may or may not connect with our fans, but to us, we are excited about trying something new. Prioritizing studio time is also super important for 2017. We need to set aside time to be creative in order to fulfill our creative aspirations so this will be a major focus for us. Giving back to charity is also a goal for 2017. In the past we have been involved in Breast cancer charities. We chose Breast Cancer because our mother survived it, but we are also interested in some other charities which we hope to work with this year.
2017 is going to be another very busy year for NERVO! Aside from working up our label - GOT ME BABY! Records, we have some special collabs coming with DVBBS, Danny Avila, Quintino - to mention a few. We teamed up with some people in the business to launch our own management company called 25Eight Entertainment and we will be announcing some new artists and clients that we are working with in 2017 and beyond. Our NERVONation shows will be back at Ushuaia in Ibiza, as well as Miami for Music Week and also taking it to the slopes in Austria, Solden.
From March onwards, we are back on a heavy touring schedule and are super excited about playing Lollapalooza in South America.
LACEY STONE CELEBRITY FITNESS TRAINER + CELEB TRAINER ON E! 's REVENGE BODY WITH KHLOE KARDASHIAN
This year was a huge year for me professionally. I got cast on Khloe Kardashian’s new docuseries REVENGE BODY, set to premiere on E! January 12th, 2017. I’ve been working in the fitness industry my entire adult life and I’m so excited for the world to see this show, because it’s not about extreme weight-loss it’s about health and being the best you can be from the inside out. I traveled to Fiji for 2 weeks and spent that time mediating, reconnecting
with my heart, and enjoying some long overdue quality time with 3 of my best friends. Being successful is RAD, but if you don’t take time to celebrate and reflect on your successes you miss out on the joy of achieving them. My program 8 Weeks To Change Program has helped so many people find big time fitness results and increased happiness in their personal and professional lives. Because of this the Program has gotten a lot of national attention from The Steve Harvey Show, The Doctors, & E!
In 2017, I’m looking to expand 8 Weeks To Change Programs across the country and create a virtual environment which allows me to help people in all parts of the world find their inner athlete and the courage to be who they were born to be. I’m also looking to complete my first book and continue to spread the message that fitness isn’t about the scale, it’s about finding health from within. If I were to choose one word to describe how I’m looking to live my life in 2017 it would be FEARLESS. I'm going to actively work at being the best I can be everyday, forcing myself to live life consistently outside of my comfort zone. Being fearless involves tremendous courage and to be courageous you must be confident in the unknown. In order to grow my business and stay on top of what’s hot and what’s not, I’ll be hiring several more people to work on expanding my brand. That involves me learning to delegate and not be such a perfectionist control freak (hahahha).
Some of my personal resolutions involve not being so hard on myself and learning to be more flexible and adventurous outside of work. Last year Khloe Kardashian selected me as one of her go-to celebrity trainers on her new E! Show Revenge Body. The show premieres January 12th on E! I’ll being doing a fitness retreat in Bali with 14 lucky people looking to change their lives from the inside out. I’ll also be doing some clothing collaborations with Carbon38, which will launch in February 2017.
Colder temperatures can be tough for skin! You find yourself constantly applying various lotions, lip balms and more. Below are some of our favorite lotions that we suggest you have on hand as well as the perfect lip balm. | VASELINE® INTENSIVE CARE™ Deep Moisture Jelly Cream | AVEENO Daily Moisturizing Body Yogurt Lotion Apricot + Honey | CERAVE Healing Ointment | NEUTROGENA Hydro Boost Hydrating Lip Treatment |
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NTER THE CLAY
I WANT YOUR HEART PHOTOGRAPHY Paul Farkas STYLIST Kimmie Smith MUAH David Stella MODEL ALI VESEY/MSA Jan 2017
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FRONT + BACK COVER | MPG COLLECTION BY JULIANNE HOUGH Agami Zip Sports Bra | DANIEL PATRICK Trail Legging Sport Black + White | PG 42 | MPG COLLECTION BY JULIANNE HOUGH Allegro Sports Bra + Center Legging | THIS PG | DANIEL PATRICK Trail Sport Bra Black + Yellow | SHE'S KIMMIE Beaded Bracelets | BABY-G X HELLO KITTY Watch |
| CHRIS GRAMER Pink U-Bralette | MPG Alchemy Legging | LILI CLASPE Dinah Cage Harness |
| DANIEL PATRICK Sleeveless Turtleneck Sport in Desert Beige | MPG COLLECTION BY JULIANNE HOUGH Center Legging | FOSSIL Q Wander Touchscreen Light Bown Leather Smartwatch | Adidas Sneakers |
Our cover shoot took place at DOGPOUND, NYC's hottest new gym. This boxing haven brings celebrities, Victoria's Secret Angels, models, athletes, and those that are truly enthusiastic about perfecting their look. DOGPOUND has become the prime location where this all comes together through their focus on training members through personalization of their individual goals. After spending the afternoon shooting here for our anniversary issue, we had some questions for this temple of fitness. What started from a group of workout buddies, has grown into DOGPOUND founded by Kirk Myers. ATHLEISURE MAG: Can you tell us how DOGPOUND came to be before coming to your present location in Tribeca? KIRK MYERS: DOGPOUND was originally called Kirk Fitness. I was working as a personal trainer, but my business started growing really rapidly. It was then I met Breylis Pena, who wanted to become a trainer, and we formed a group in the morning made up of clients who wanted to workout but didn't have a lot of time during the day. We started calling ourselves DOGPOUND. At the time we were renting space out of multiple gyms, but it wasn't long before we outgrew the spaces--even getting kicked out. So, we decided to build our own. AM: What is DOGPOUND and what is the meaning behind the name? KM: Some of our clients started bringing their dogs to the workouts. AM: What is your background and what led you to create this studio? KM: I was a chunky kid, but my health took a pretty big downturn when I suffered from heart failure. I knew I would need to make some pretty serious changes. I started working out, I
started to see the results, they wanted to work out with me. My training business started to grow. I started at 23, and I've always been an independent trainer. I realized that in order to be the top trainers in the world, we needed our own home base. AM: It's clear that beyond being a studio and a method, that it is a culture what about it has made it a destination for models, celebrities, etc as a place to get the physique that your members want? KM: I think there's a couple reasons why. It's because we are so passionate about what we do, and people see that and recognize it. That type of energy is infectious. We are in an up and coming neighborhood, we want our clients to feel safe and comfortable in the space and we are results oriented. We've created a community, so most of the celebrities and models who workout here, their friends workout here too. AM: On the same note, how do you select trainers that you onboard to the DOGPOUND family? KM: We hire passionate and positive trainers. That's our number one and number two. Our roster of trainers is pretty diverse. It is not really about what you've accomplished, but where you want to go. You really want to be a trainer, you really want to help people? That's the kind of trainer we want. We can develop the trainers and give them the education they need. We have our entire boxing program. No one ever boxed before the program, but we brought someone in who was a world class boxer and he taught us how to box and now we have a boxing program. You have to want to learn. Some of our top trainers weren't trainers when they started. We look for trainers who want to constantly seek improvement. Just like our clients come here to be a better version of themselves.
AM: We like that those who are members of your gym have the ability to be trained by a number of your trainers, what was the thought process behind that and how do you feel that that is beneficial to them?
KM: It's extremely important. I think nutrition is 70% of your fitness goal.
KM: Because itâ€™s always been my own business, I've had long term clients. The issue is that they can get bored working out with only one person. Not only do the clients get bored, but the trainer gets bored. When you have a team, you can offer strengths that you don't have personally in your service. It creates variety. Just today, I had a client who likes boxing, but I don't box, so I had him warm up with some boxing techniques with another trainer. Another client has a knee bothering him so I had a trainer that has more physical therapy backround work with him. Workouts don't get stale. And, simply for a time stand point, it allows for clients to make sure they can fit their workout in. If a client want's to workout but their only availabilty is at ten, but I'm booked at ten, they can work out with someone who has an opening at that time. Here you can always get in to workout with somebody.
KM: Relaxing and snuggling with my Pooh Bear. Oh, and watching the Raiders.
AM: Besides the location at Tribeca, are you planning additional locations? KM: Yes. AM: Do you sell apparel that is branded with DOGPOUND or other brands? KM: As of right now, you can't really get apparel unless you come directly to the location. It's available only at the gym. AM: What types of workouts are offered at DOGPOUND? KM: Boxing, HIIT, Strength Training AM: How important is offering nutrition as a service?
AM: Clearly, you're a busy man, when you're not working, what can we find you doing on your "off time"?
AM: When did you introduce the Machine Gun? KM: Four years ago. AM: What does the studio look like? Any signature decor? KM: It was designed by Fabien Baron. Black, white, and concrete. Very sleek look. AM: I know you have a varied clientele but could you generalize a bit and give me a brief description of the folks who go there? KM: There are finance guys and girls, artists, athletes, celebrities, models and a lot of people who just want to get results. AM: Can you be more specific about how the various disciplines are combined? Are you going from holding a yoga pose straight into a resistance exercise straight into a jump squat? KM: Just want to paint a clearer picture of the progression of the class. The only class we offer is boxing, but we always start a one on one session with a dynamic warmup, but the workout is specific to each person's goals. All of our one on one programs are individualized. If you are a dancer, there will be more flexibility, toning and core work, but if you are looking to join the 1000lb club, there is going to be more strength training and heavy lifting.
| MARC NEW YORK Vivian Leather Jacket | DANIEL PATRICK Sleeveless Turtleneck Sport Desert Beige | LOVE KNITZ Pearl Stitched Blue Ombre Cashmere Hat with Electric Blue Pom-Pom | MZ WALLACE Large Sutton Dark Blue Camo Oxford Bag |
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ATHLEISURE LIST: STREAMING
When you don't feel like working out outside of your home or you're traveling and don't want to miss your workout, there is a solution. FitFusion is the leading online workout streaming platform that allows you to access hundreds of different kinds of workouts, lead by the most sought-after trainers in the world. Created by Jillian Michaels, FitFusion has you covered with everything from pilates to weight-training to cardio. With FitFusion you can workout whenever and wherever you want, AND you can do any kind of workout that you’re in the mood for that day.
yoga with Tara Stiles. FitFusion's on-demand streaming premium workouts are available via the site, app, Chromecast, Roku, Amazon Prime, Apple TV, AT&T, Bell TV, DIRECTV, and U-verse. FitFusion will continue to add more videos to the platform such as the recent addition of Tone & Shred. This new series is a collaboration between Jillian Michaels and the founders of Tone It Up, Karena Dawn and Katrina Scott. This workout is exclusive to the streaming network. The power packed fitness series includes three one-of-a-kind workouts: Tone & Shred: Total Body, Tone & Shred: Bikini Booty, and Tone & Shred: Abs. Each 20-minute workout combines techniques from the most popular, effective fitness modalities – HIIT, Yoga, Pilates, dynamic resistance training and more – to provide heart-thumping, body shredding variety and incredible results.
Not only are you getting workouts led by the top trainers in the business, FitFusion also allows you to customize your workouts to keep things interesting and dynamic, giving you the most effective training possible. FitFusion has a wide variety of workouts, all lead be some of the best trainers in the world and shot with the finest production quality. It's a place you can go for great workouts by great trainers to give you the results you want!
We caught up with the Tone It Up ladies to find out more about Tone & Shred.
You can find very basic beginner workouts, as well as intense total body HIIT workouts, and everything in between! This makes it possible for anyone to find a workout that challenges them on any level.
ATHLEISURE MAG: How is Tone It Up different then Tone & Shred? KARENA DAWN: Tone & Shred combined our two styles to create a cohesive workout that works for both of our audiences. Jillian is known for really high intensity, while ours is amazing for toning, but also just having a great time. Together, we created workouts that not only bumped up the intensity and sculpting, but will make you laugh and feel like you’re just hangin’ out with your gal pals!
For only $9.99/month, FitFusion members have unlimited access to any type of workout at any level. No matter what your fitness goals, FitFusion has what you need. There's even a free 2 week trial if you'd like to check them out to see how it works for you. Today you could do a killer full-body workout with Jillian Michaels, tomorrow you could do HIIT training with Zuzka Light, and the next you could do AthleisureMag.com
AM: How did the collaboration between you and Jillian Michaels come about to create this method? - 68 -
KATRINA SCOTT: Jillian, Katrina, and I had dinner a while back and we decided… why not do this?! Jillian loves the Tone It Up Community and she has always been such a fitness icon to us. We wanted to make something that combined both of our styles for a totally killer, amazing sweat sesh.
women and we’re just so excited to see new faces - yes, we Instagram stalk ALL of our girls ;) AM: Within Tone & Shred, what is your favorite move that you were able to add? KD: There’s a bunch of totally different, sweat worthy moves in these workouts, but one of my favorites is the ninja burpee. It was by far the most challenging move of the series but it was so fun to learn and female, competitor will be chosen.
AM: Having this on FitFusion and being able to mix both of your followers together, how is that a benefit to your brand and your platform of fun fitness? KD: We’re always looking to expand our brand to new audiences and other fitness minded individuals. The Tone It Up Community is growing everyday with more and more totally boss babe Jan 2017
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ATHLEISURE LIST: NYC
THE ROPE + THE DANCE NYC own rope.
Originally from Ohio, Amanda Kloots has had a number of roles in New York, that have included being a Broadway dancer, Radio City Rockette and a head trainer at Body by Simone.
This class is high energy and is taught by Amanda, whose creativity is seen through her energy which is contagious and maintains a positive vibe through the workout.
When methods are created, they focus on a concept. Amanda created the jump rope method after years of finding different ways to stay in amazing shape. The jump rope became her focus when she realized that it's the quickest, most effective way to a full body workout. She also spent a number of years finding ways to use the rope for more then just jumping!
ROPE NYC STUDIO B. 164 5th Ave NY, NY 10010
The Rope NYC is a class designed by Amanda K as it is completely original and new! This interval based class has you use the jumprope to tone your entire body with moves created by her to use with the jump rope to keep your heart rate up. Amanda is the sole creator and instructor of The Rope and she also teaches a dance cardio class called The Dance. These two classes plus her one-on-one training complete her fitness brand, Amanda K. Her classes are a mix of dance and cross training, with a primary focus on form and details. This creates a unique and fun workout that will leave you drenched in sweat in minutes. Both classes are taught at Studio B at Bandier and Dance Workshop NY. Keep an eye out on additional venues that these classes will be held in 2017. When taking her class at Studio B there are towels, toiletries in the bathroom, and the first level of Bandier is filled with an array of workout clothes for sale to shop from before or after class! It's worth noting that Amanda K will have her own apparel as well as her AthleisureMag.com
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f o t r A e h k T c a n S e h t
GREENS ARE KEY Jan 26th is national Green Juice day, so we had to include three recipes that included 2 green juices, as well as a salad from Cassandra Bodzak in her new cookbook EAT WITH INTENTION. AthleisureMag.com
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Lifestyle holistic guide and host of the onine cooking show, Eat with Intention, Cassandra Bodzak has a new book that illustrates her focus on wellness - EAT WITH INTENTION. It combines recipes, a bit of background on them and meditation together, which makes for a balanced book to refer to as you make a number of the tasty treats. It's a book that definitely focuses on the mind, body and soul while leaving you great items to share with family and friends. GROUNDING SALAD When we are ungrounded, it feels like chaos; all the thoughts in our heads are swirling, we don’t feel solid or at peace, and we don’t make the best decisions because we’re not thinking clearly. By connecting back to nature and eating more root vegetables and warm foods, we bring ourselves back to a steady, more powerful place. Roasting vegetables—especially root vegetables—gives them a grounding energy, which has an incredible power to connect us back to the earth’s core. This salad is a great balance of both: it not only quenches the desire for the greens of a salad, but it also includes hearty roasted veggies, such as Brussels sprouts, carrots, and potatoes, along with lots of great spices, to bring you back down into your root chakra. DOWN TO EARTH MEDITATION Ideally, you would do this meditation on a nice patch of grass or perhaps sitting on the beach; however, you can still connect yourself to the center of the earth in just a few minutes right in the comfort of your home. Find a comfortable place to sit in easy pose close your eyes, and start focusing on your breath—in through your nose and out your mouth. Bring your attention to where you are sitting on the floor and imagine a thick rope extending out of your being, all the way down and around the core of the earth, anchor-
ing you to it. Feel that rope crystallize and strengthen, all the way from the base of your spine into the earth’s core. Take a moment to really embrace this connected, anchored, and supported feeling, knowing that you are being held so powerfully by this planet, and then carry that with you throughout your day. Sit anywhere from 3 to 20 minutes. When you are ready to release and end the meditation, gently move your fingers and toes, rub your palms together, and place them over your eye sockets as your slowly open your eyes and expose them to the light. Yield: 2 Servings Ingredients 5 tablespoons (75 ml) extra-virgin olive oil, divided 4 baby potatoes, sliced (I prefer the colored ones, but any kind will do!) 1 teaspoon dried oregano 2 teaspoons fine sea salt, divided 2 teaspoons garlic powder, divided 2 teaspoons onion powder, divided ½ cup (44 g) quartered Brussels sprouts 1 clove garlic, thinly sliced 1 shallot, thinly sliced ¼ cup (31 g) sliced carrot 2 teaspoons slivered almonds 1 teaspoon ground turmeric 1 teaspoon curry powder 1 teaspoon ground coriander 1 cup (68 g) chopped kale 1 cup (29 g) spring mix salad Directions 1. Preheat the oven to 425°F (220°C, or gas mark 7). Lightly grease 2 baking sheets with 2 tablespoons (30 ml) olive oil and set aside. 2. In a small bowl, combine the potatoes, oregano, 1 tablespoon (15 ml) olive oil, and 1 teaspoon each of the salt, garlic, and onion powder and mix until thoroughly coated. Transfer the potatoes to one of the prepared baking sheets and roast for 10 minutes, or
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til the edges turn crisp and golden brown. 3. Meanwhile, combine the Brussels sprouts and 1 tablespoon (15 ml) olive oil in a small bowl and toss with the remaining 1 teaspoon salt, garlic powder, and onion powder. Arrange them on the other prepared baking sheet and roast in the oven for 5 to 7 minutes, or until the edges turn crisp and golden brown. 4. Heat the remaining 1 tablespoon (15 ml) olive oil in a frying pan over medium heat. Add the garlic and shallot and sauté for 1 minute until fragrant. Add the sliced carrots, almonds, turmeric, curry powder, and ground coriander, reduce the heat, and lightly sauté for several minutes, until the shallots and garlic are browned. 5. Divide the kale and spring mix between 2 individual serving bowls. Add the roasted potatoes and Brussels sprouts, and then finish with the carrot mixture.
DIVINE PURPOSE VISUALIZATION Sit in easy pose with your eyes closed and focused on your third-eye point (the space between your eyebrows). Take long, deep breaths in through your nose and out your mouth. Feel your body come into a calm balance. Now, bring what your purpose on this planet is to the top of your mind. If you are unclear of what your purpose is, use “I am here to be love,” because that is all of our main purpose. Allow it to be your mantra for a few moments, letting it roll around your head, down your spine, and through your breath flow. Now bring to mind what this would look like to you. How do you behave? How do people around you feel and act? What’s the ripple effect in the world? Allow these images to flood your mind for the next 3 to 5 minutes before bringing yourself back to your original purpose statement, taking a deep breath in, holding it, and releasing it. Yield: 1 Serving
Distractions are everywhere these days, especially with smart phones and social media vying for our attention throughout the day. My daily focusing weapon is always my meditation and reciting what I’m here to do. What’s your mission statement? I’ll give you a hint: For all of us, at its core, it is being a living example of love incarnate. When we adjust our focus through our divine purpose, we have a lot more power when it comes to steering clear of mindless distractions. This potion is a bit of a secret weapon of mine for days when shiny objects are getting the better of me. The sweet combination of grapes with the alkalizing punch of kale and celery perks you up while magical rosemary focuses all that good energy in the area you need it!
3 celery stalks 2 cups (134 g) baby kale 1 cup (150 g) grapes 3 drops rosemary essential oil 2 sprigs fresh rosemary, to garnish 1. Put celery, kale, and grapes into a juicer and juice into a large glass. 2. Stir in the rosemary oil, garnish with sprigs of rosemary, and serve immediately. RADIANCE JUICE Roald Dahl famously said: “If you have good thoughts, they will shine out of your face like sunbeams and you will always look lovely.” I couldn’t agree more. Beauty starts from within and permeates outward. Thinking thoughts that nourish your soul and eating foods that nourish your body
are more effective than the most luxurious makeup money can buy. You canâ€™t fake true radiance. This juice is packed with nutrients that will get you glowing from the inside out! Pineapple juice promotes healthy skin and helps prevent acne; watercress is also great for your overall health with its high levels of vitamin C; and cucumber has cooling and moisturizing properties. RADIANT HEART MEDITATION In this exercise, we are going to pull energy into our heart center and allow it to saturate every cell of our being, filling us with light and allowing our inner radiance to pour outward as it overflows. Begin by sitting in easy pose and breathing long and deep. Close your eyes and focus on your heart center while using your hands to slowly and steadily pull the energy surrounding you into your heart. Your hands should stay at heart height and move from the sides of your body inward, as if you are catching a ball and bringing it into your heart. Feel the light in your heart expand and grow brighter with each motion. Continue for at least 3 minutes, gradually building up to 11 minutes. Take a deep breath in and bring your hands into your heart, right palm on top of left. Feel the energy pulsing through your heart center and allow it to distribute throughout your entire being. Imagine it filling up each cell with its loving light energy. Exhale. Yield: 1 Serving Ingredients Â˝ cup (17 g) watercress 2 cucumbers, peeled 2 limes, peeled 1 cup (166 g) pineapple chunks 1. Starting with the watercress, juice all the ingredients into a large glass. 2. Lightly stir and serve immediately
Pictures and recipes c/o Race Point Publishing, an imprint of Quarto Publishing Group
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SOMETHING YOU SHOULD KNOW: HONEYMOON TRAVEL TIPS
When planning a honeymoon, there are a lot of options to choose from. We talked with Lonely Planet's book editor, Jessica Cole on their new guidebook, The Honeymoon Handbook, which shares an array of tips and destinations.
and practical information. AM: What is the thought process behind The Honeymoon Handbook? JC: Getting married is the most socially accepted excuse in the world to throw off the bowlines and plan your ultimate deam trip. But planning such a big trip is a huge undertaking. We know that not all honeymooners want to lie on a beach for a fortnight: more couples than ever before are looking for adventure and activities on their honeymoons. So we made a book full of inspiration, ideas, destination guides and advice for how to plan the trip of a lifetime to set marriage off to a magical start.
ATHLEISURE MAG: Tell us about Lonely Planet. JESSICA COLE: Lonely Planet is the world's leading travel guide publisher. Along with gudebooks and ebooks to almost every destination on the planet, we also produce a range of gift and reference titles, an award-winning website and magazine and a range of digital travel products and apps. All of them are designed to help travelers discover the world. They'll find destination overviews, independently and trusted reviews on restaurants, accommodation, sights and activities, AthleisureMag.com
AM: The Honeymoon Handbook tackles familymoons, minimoons etc - what trends are emerging in the category? - 84 -
JC: Unique is the new normal: honeymooners no longer want to settle for a one-size-fits-all package vacation. They want the perfect trip that suits them, which means familymoons and minimoons are becoming more and more popular, along with other unique and custom itineraries. Couples are seeking more experiential activities and adventure for their special trip. AM: How did you select the destinations that you included in the book? JC: We wanted to incorporate trips that worked for everyone, no matter what you love and when you want to go. So our destinations cover everything from city fun in frenetic Tokyo to Caribbean island-hopping and tapas-sampling in Andalucia. AM: Did you conduct surveys from couples who planned their honeymoon? JC: We know plenty of those, either embarking or just back from their honeymoon trips, and with this anecdotal research we formed ideas about what matters to honeymooners now, which places are becoming more popular, and what activities couples are looking for. We pinpointed trends for romantic getaways to feature the most upto-date, relevant and practical advice possible. AM: Did your team travel to the destinations while researching for this book? JC: Lonely Planet has hundreds of writers out on the road for us, many of whom contributed to The Honeymoon Handbook. These writers know the world incredibly well and are constantly roaming, researching and discovering new places and the latest trends so that we can deliver the best travel information to our readers. AM: What destinations in this book are your favorites?
JC: Having taken my own honeymoon only last October, I have a very soft spot for Tokyo and the Mount Fuji region! The food was beyond wonderful, and Japan is a beautiful and unique country. It was a culture we had never explored before, which is just what we wanted! Another firm favorite for a different sort of trip entirely is Sri Lanka - it has wonderful beaches, diverse national parks, out-of-this-world landscapes and the friendliest people I've ever met. AM: Do you anticipate making this book annually? JC: The title will probably be a one-off, but with every reprint - which might happen once or several times a year we update the information inside it, so readers can be promised accurate and up-to-the-minute information. AM: What 3 tips do you feel are essential for couples to remember regardless of their honeymoon spot? JC: 1. Choose a destination that works for you both - and don't feel you have to cave to others' expectations of what a honeymoon 'should' be. Trust your instincts of what you two will love the best. 2. Mix up your activities - indulge in luxury treats, but don't overlook the budget options - you might find it's the more down-to-earth experiences that will help create memories that last a lifetime 3. Don't be shy! Tell people you're on your honeymoon. You might be surprised to discover how happy others are to make you feel special. PHOTO CREDIT Matt Munro/Lonely Planet page 82 and Justin Foulkes/Lonely Planet page 84
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Stay connected and follow us across our channels socially on @AthleisureMag!
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After an intense workout, you want to make sure that you get to have a proper rest to allow your body the time it needs to look its best! These are the perfect items to have on hand for your each and every studio session. | DOVE Advanced Care Invisible Sheer Fresh 48h | SUNDAY CATS Freezie Pops in Watermelon, Pineapple and Strawberry Lemonade | KT RECOVERY+ Ice/Heat | COACH Rogue Satchel | SKINDINAVIA Post Makeup Recovery Spray | HYDROPEPTIDE Stimulating Relief Balm |
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IN OUR BAG: POST WORKOUT
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Landmarks + Sound
Sometimes it's all about immersive experiences that allow you to escape. We took a moment with Producer/Director/ Creator Daniel E Catullo III to talk about his new series Landmarks Live in Concert on PBS which is Great Performances x Anthony Bourdain's Parts Unknown x Sonic Highways which will release two episodes this month with additional destinations and artists starting in June. We talked about how he came up with this show, his background and how he got Red Hot Chili Peppers' drummer, Chad Smith as a host! ATHLEISURE MAG: We are so excited to talk with you about the show and had a great time at the launch at the Dream Hotel Downtown! We love telling stories, music and travel - so the fact that this new show has all of this is really phenomenal! DANIEL E CATULLO III: Thank you so much for recognizing what we are doing. I'm just so damn passionate about what we are doing and it has been a long road and I am really happy that you see that! AM: Tell us about your background and what led you to creating this show. Your roll is massive as the creator, director and producer - what do you do and how did this get to PBS? DEC III: I have been in the industry for about 25 years. Believe it or not, I started out as a roadie years ago after college. I was in the music business for years and all through the 90's I traveled with hundreds of bands from Guns and Roses to Live to Extreme. In the late 90's I met a nice couple Michael and Glenis Gross. Glenis became my partner and Michael (her husband) produced Ghostbusters, Kindergarden Cop and Twins and all of these really big films. Glenis and I became partners and she brought me in on the industry on a business level. The first thing that we did was to buy a concert theater together
called the Ventura Theater and I was a promoter for a couple of years. It was a tough business, because back then they were starting to do all of the roll ups - Live Nation was just beginning and it was funny because when we sold the theater, I told Glenis, "Ok I corrupted you into music - take me into film now," which was kind of a joke - but we were actually going to start a film company that focused on low budget features. This is around 1999/2000, I told her that I knew all of these bands and that I believed that this DVD thing was doing to take off. Remember that in 2000 DVDs weren't really there and people still had VHS. So we came up with an idea to do music DVDs that was quite a risk. I went to Universal and all of the major record labels and said I want to do these music DVDs for all of your artists, I will fund it but I want to own the copyright. They all said I was freaking crazy, but I could do what I wanted because if I was gong to fund it, then I could have it. So we got the sign off on the label and we started to do bands. We started off with a lot of rock bands - Godsmack, Marilyn Mason and The Cult. The next thing I know, music DVDs go from selling at 1500 units to 200K units to 500K. In 2003 I did Rush in Rio and it sold like 2M copies. The risk took off! All through the 2000's I was doing live concert DVDs. I was pretty fortunate as I have done over 200 live DVD concert specials. I have really enjoyed the mix of people as I have done everyone from Rage Against the Machine to Mariah Carey to Etta James - it's really all over the map. I did Dave Matthews Band in Central Park and when I was doing that whole thing, I always had an idea to do a TV series because one of the things that fascinated me about music on TV, is that when our parents grew up, music programing was really family programming. Families would gather around the TV
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set to either watch American Bandstand or Ed Sullivan Show and they watched it for the music artists. It was something that everyone had in common and somehow there has been this disconnect. This has been happening over the past 30-40 years as new genres have started to come in. It's very seldom that parents share the same musical taste as their kids. I'm just like, how do we bridge this gap and create something that is kind of like this appealing thing to everyone. I started thinking of ideas for shows and sort of took a break from music around 2011 and started doing documentaries and got pretty heavily involved in the doc business. I started understanding a whole other level of filmmaking and worked with some of the world's biggest documentary filmmakers. The first one I produced was called The Square and it went on to getting an Academy Award nomination and won a few Emmy's, Sundance and went on to Toronto and the second one I was involved with as a producer won Sundance again. We won Sundance two years in a row and the cool thing that happened is 1. I still had an interest and was missing music and 2. I saw another side of filmmaking and that I needed to take my show idea and make it into the docuseries, while adding in lifestyle, travel etc with the music. I realized that if we hinged on the lifestyle doc side that I could make something that would appeal to my parents, myself and my kids. That's when we started screwing around with it and for the past 3 years we have done nothing but this. We took $2M of our own money and this is the only thing that we have worked on the show. We shot a couple of pilots and the first thing that we had ever done with the show, I shut down Grand Central Terminal for a few hours and brought the Scottish band CHVRCHES in and that was the initial pilot. We then took that concept and tweaked it again and did Alicia Keys (this aired Jan 20th). It was a never-ending process that brought it
to what it is now and there was a lot of input from a number of people - probably well over 200 people have worked on the past 2 shows and it has been a really great process in getting our 2 shows. I think we have the magic sauce now. About a year and a half ago, we started aggressively meeting with TV networks - about 20. One of the things that I was pretty adamant on and why it took so long to get to a deal was I didn't want to sell the show, as I wanted to retain ownership of the show. I would meet with the network and they wanted to acquire the show and give me a big check - but let's face it not to sound like a dickhead but I didn't want them to fuck the show up and turn it into a variety show that would canceled after one season. I have done enough music stuff that I wanted to stay in control of it and to be the showrunner. Literally, we were turning down big offers and interestingly enough, originally our first choice was to work with PBS, but they didn't have a slot for us! They wanted me to go to American Television and get a syndication deal and I didn't want to do that so we walked away from them. So we went back to other networks and almost signed with them and then Stephen Segaller from WNET (NY local PBS channel) - a big champion of the show, told me that the network wanted to get behind us for this show. He knew they could secure a national spot for the show as right around that time, Downton Abbey had just gotten canceled and there were a number of spots available. I was like, now PBS National is knocking down our door. I mean if you look at the history - the most successful music shows are on PBS. Great Performances, Live at Lincoln Center, Austin City Limits etc all of these shows are 40 seasons deep! The average network if you have a big show, it's on for 5 or 6 seasons. If we wanted to build something that could last forever, then PBS was the natural home and it's the most flexible from a creative standpoint. At - 95 -
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the same time, it's in almost every home in America! We have the opportunity to bring the younger demo into the show and this network. This past week has been awesome because when they started promoting the show, the execs at PBS have seen the response to Alicia Keys and they see that millennials are having an interest in this. Even cooler, they're starting to give me a longer leash so I can do what I want to do! We're all over the map! I have everyone from will.i.am to Andrea Bocelli but that is the challenge is that I can do a show with him in it and get a 16-year-old to watch! That's why we have Chad Smith as our host - he has a wide demo that likes him. He can be very compelling interviewer that I would enjoy watching and he is also hip and fun enough that a 16-year-old would enjoy watching him! His job is to bridge the gap and so when we are in Venice, Italy filming behind the scenes on Bocelli - we'll make sure that we have enough in there that a millennial will enjoy watching it! It really is a travel show. AM: Was Chad always your idea in terms of the host attached to this show? DEC III: Yeah I love Chad. I worked with him years ago and did a DVD live concert film for Chickenfoot (the rock supergroup with vocalist Sammy Hagar/ ex-Van Halen, bassist Michael Anthony/ex-Van Halen, guitarist Joe Satriani and drummer Chad Smith) and he was a blast. When we were trying to figure out what to do with bonus features and everything, Chad is such a goofball - I gave him a microphone to go out with people in the street to mess with them. This was back in 2009 and I loved what he was doing and I told him that I wanted to do a show with him. Matt Pinfield who was one of the initial hosts and is one of my best friends is an EP who also developed the show. When we did the search for a host, the first call we made was to Chad. At the
time, Chad had a web show called, "In Conversation With". I was like I know you want to do that, but you have to hear me out on this concept and come into my world. I knew he would be happy with it. Interestingly enough, there was a massive feeIing of concern from the network and sponsors because they thought of him with the picture from the Red Hot Chili Peppers with the sock. They wondered if he was going to be crazy and I said, "trust me, he will be great". They even had language in my contract that it wouldn't be valid until I showed them footage of Chad. Now, they are the biggest Chad Smith fans in the world. Chad is so cool because he is a music buff. He is just as happy to interview someone like Brad Paisley (his episode airs on Jan 27th) as he is Alicia Keys. He has something in common with all of them because he listens to and appreciates an array of music and he knows how to connect. Even though Chad is older than me, the cool thing about the Chili Peppers is that they have managed to stay relevant and to connect with the younger demo even though older people love them as well. I am so happy with our choice and wouldn't change it for a million years! AM: Why are you doing 2 episodes in Jan and then releasing the rest in June? DEC III: It took us 9 months to get our contract. No one thought it would take that long honestly so we just went into production early last year. It's how it ended up and for Alicia we wanted the episode to coincide with the launch of her record. Unfortunately, the way it worked, we have to do things in order so you had to do your TV deal and then do your international deals, then your digital deals and then your sponsors. Unfortunately to get them all aligned and processed it takes over a year. When I talked with PBS, I knew there were some slots in Jan, and suggested
we tease out two special one off presentations episodes to the world so they can talk about it and know what it is. There will be some people that will say "oh another music show on PBS" but this one is really different. When the official series runs in June, people will know what to expect. We wanted to show viewers and sponsors to see their reaction. We don't consider ourselves a music series, we're more travel based. My goal is to go after the millennials and it's a learning curve. Unfortunately, the way music shows have performed in the last 20-30 years, that variety category got very dull and dry. You're judged by a genre and if you want to get interest for your show you have to show them and let them see why you're different. Honestly, we were so damned excited, we couldn't wait any longer! AM: How did you decide on the artists? DEC III: It's interesting. Alicia, I have worked with 50 times, so she is a friend. I wanted to do a show in New York and there is no one in the world who encompasses this city than her as she is New York. When I was developing it, I was doing other projects with her and during lunch I would talk to her about it and she would say that is dope and I told her I wanted her to do it! She was amazing as she stepped up to do it, not once but twice - actually three times. We did a show on the Circle Line,another at The Apollo and an interview with her. Then Brad Paisley came around, because I went to West Virginia Univerity and both Brad and I have a connection there because I'm an alumnus and he is from the area and we both support the University. I have an endowment at the university and I was down there for a dedication of the new football stadium that I helped build and I was like I was to do a show there so bad! I went to the President of the university and explained that I wanted to do a show there to
give exposure to the university to let the world know. It was suggested that Brad should do it and they had been trying to get him to do something there for awhile. They had been trying to get him thee for 10 years and I knew I was going to figure it out so I reached out to his management and no one would call me back. Weirdly enough, I was at Sean Penn's party for the Golden Globes and he has a Haiti benefit. I also have a Haiti charity as well called Global Adolescent Project. Anyway I'm at the party and who am I sitting next to? Brad Paisley and we hit it off right away and I told him about the show. He said he would have his manager call me on Mon and he did, and we put together an organic show which turned out to be the biggest party thrown at the univeristy. It was a show for 30K people, we paid for everything and it was a free show. I can't wait for that episode to air on Jan 27th! Throughout the show, we highlight all of these amazing historic landmarks over the world. People can look at it and get why we are there as we have the Statue of Liberty, Eiffel Tower etc, and then they will be like West Virginia University? Viewers will say how is a football stadium a landmark, but when they watch the episode, they will see that the stadium means the world to that state, because there isn't anything else there. The stadium is a landmark there and it was so cool to showcase my alma mater. Then Bocelli, I'm a music buff and so I was hanging out with Dave Bryan (keyboardist for Bon Jovi) and he lives by me in NJ and we were hanging out in an apartment in NY and he gets a call at midnight as I was about to drive back to NJ and he asked me if I wanted to hang out with Bocelli for dinner. I was like it's midnight and he explained that he just finished hs concert at the Garden and that they were heading to a restaurant. So we go to La Cirque and they shut the restaurant down and it's Bocelli and his family. I hang out with them and had such a
great meal as he was charming and his wife was lovely. I said that they should be on the show and I ended up working with him twice as he did my show as well as an ice skating special that took place in Verona. They're wonderful people and any chance I get to go to Italy I jump on it. A lot of the artists are through friends or people that I have worked with before. Especially before your show airs, if you want to have a big artist, it is going to be through friends and family. Now that the press is hitting, we're getting blitzed. We're having over 70 artists that have submitted and record labels are reaching out. I have a meeting next week at Sony. I'm glad that PBS is giving me more of a leash to book younger acts especially with them seeing the results of Alicia Keys. We are doing Sting in Sweden on June 16th and we're going to start finalizing the rest of the lineup. AM: Have you finished production on this season? DEC III: NO, we're only 4 shows in and have 8 more to go! We go back into production the end of next month and will shoot through June. After the two that are being shown this month, we only have 2 in the can (will.i.am and Andrea Bocelli). All the other shows are being shot when we're back in production. We will do one every other week and once we get into production mode it's pretty easy. We get our team together, we spend a week in each city and you'll see that after the first two episodes, there is a lot more travel in them. A lot more interactive travel so you'll see kind of like in Anthony Bourdain that Chad is walking around, going to restaurants and seeing landmarks with the artists. We were a little handcuffed with Alicia and Brad because we couldn't get Chad to be with them as he was touring with the Red Hot Chili Peppers and it was crazy scheduling along with deadlines via PBS so, we
had to shoot those episodes a little differently. In the future, Chad will be at the show, we'll see the city with them and it will be very Anthony Bourdain like. We're Great Performances X Anthony Bourdain: Parts Unknown X Sonic Highways. AM: Who are some of your favorite artists that are going to be participating, but that you haven't shared with us yet? DEC III: It's one I can't announce - we have one of the biggest bands in the world that is one of my favorites, but as we are still going through contracts I can't say, but I can say that they will be in Jamaica! That one and I am doing a huge show in Cuba, both are super great!!! We have some big ones coming up and it's surreal as I have worked with so many artists in my life. But now it's really cool as I can pick and choose who I want to work with! Sting's manager was at the party last night and she was telling me how excited he was to be at the show. We're honored to have him at the show. We have a behind the scenes reality show being done on us which is kind of funny but we're like a traveling circus and I bring my wife and kids with me. My daughter is 12 my son is 5 and they were brought up around this and I have pictures where they sit in the TV truck with me and my daughter has met Alicia Keys a few times now. My daughter got to bring 10 of her friends with her backstage to hang out with her and my daughter has directed on her own and she is actually a better music director then I am! She has a real eye and when I brought them to Italy with me, I took her on a remote camera and I had Ben (he does Super Bowl halftime, U2 and the biggest shows in the world) and he was like she's better than he was. The kids today have a great eye and to be able to do this with my family - my wife works with us and to bring people to great places to meet the artists and to have the next 6 months to go around
the world - I am so stoked! My kids get to see different cultures and as I think about it, I should give my daughter a producer credit because she's 12 and I ask her opinion all the time to see if she gets what she's seeing, if she would watch it etc because if you can't connect with the kids then you're screwed. AM: You must be so excited from all of the feedback that you've been getting! DEC III: Yes, if you're going to play the long game and want to have the longevity of 30-40 years, PBS was the right fit for what I wanted to do and where I wanted to go. Now we're seeing the love from them and it will be the beginning of a very long relationship. They know that if they have a show that the public reacts well to, they don't care about the ratings, they will keep it going. They are about delivering quality programs. That is without a doubt - the best choice that I made and I don't regret it. Some people investors wondered why I made that choice and I was happy to give them all the reasons why it was a sound decision. They are phenomenal partners. I kid you not, go look at Great Performance's and they have put a social media post up about Alicia Keys every 20 mins for the past 5 days straight! It's just crazy. PHOTO CREDIT Courtesy of PBS/Landmarks Live in Concert
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In the Studio with Y7's Sarah Levey
Athleisure Culture is all about how the different lifestyles come together and it lends itself to some pretty amazing mashups. We took a moment to chat with Y7's founder, Sarah Levey who has merged yoga and hiphop together through her classes which have a great following of enthusiasts, who enjoy studio classes on the west and east coasts! In addition, she is a part of Cole Haan's StudiøGrand campaign, so it was the perfect time to talk with her about her involvement in this collaboration, how she came about creating Y7 and how she keeps it together. ATHLEISURE MAG: Tell us about how you came to be involved in the Cole Haan StudiøGrand campaign? SARAH LEVEY: As a young and self-funded woman I know every step I take needs to have meaning. Cole Haan reached out to me and pitched their StudiøGrand campaign concept…I knew immediately it would be a fit for me and the Y7 Studio. And it’s certainly been fun! AM: What is StudiøGrand? SL: StudiøGrand is a versatile women’s lifestyle collection born out of a need to fit the active on-the-go woman from the studio to work and everywhere in between. Making every step count, the collection features understated minimalist silhouettes and items such as outerwear, shoes, bags, water bottles, yoga mats it’s a complete lifestyle collection. AM: How does this campaign align with your brand and way that you go about your day to day? SL: StudiøGrand is a great fit for Y7 as the collection offers style and function. So often my clients are trying to squeeze so much out of their day (work, kids, dating, etc) and this collection makes it possible for them to make the most out of every step. The collection is both stylish and comfortable, so you can wrap up a great yoga session at my studio and then head off to brunch with the girls.
AM: Tell us about Y7 Studio and what made you create this method of fitness. SL: I love music. It is so powerful. For me it can elevate, motivate and relax my mood depending on the beat or song. I thought why not take two things I love and put them together. There are no rules for this. It's an opportunity for the client to work on what they want to focus on. If they want to make the flow harder and add in poses great, if they want to take it easy that day that’s good too. It's all about giving our clients the freedom they are craving in that moment. AM: What should we keep our eye out for as we go into the spring in terms of new offerings that will be available at the studio whether it's a new location here in NYC, class etc? SL: We are trying to take over! You can expect a ton of new merch collections dropping monthly, plus we will be opening more locations in NYC and LA. AM: How do you stay balanced in the midst of running a business (especially with your significant other - which we understand that very well), being a Boss Babe and leaving time for yourself? SL: It’s definitely challenging. I am almost always overwhelmed with emails, meetings and check-ins with my staff. What has been a game changer for me is putting our corporate team in place. Alex (Director of Operations), Melanie (Retail Coordinator), Natalie (HR) and Stephanie (Teaching Director) are incredible and really help keep me focused and hold me accountable. I also recently set a bedtime and do a nightly meditation routine just so I can take some personal time. It’s not much, but I am working on taking more time for myself so I can be the best possible person for my team. AM: What are your favorite pieces from this StudiøGrand collection?
SL: The StudiĂ¸Grand Bomber for sure! It's the perfect weight and easy for layering. And to top it off, I got to wear it in the campaign shoot! The shoes are so comfortable and stylish as well. The entire collection is extremely versatile. See additional notables that were tapped to be a part of this campaign including: New York City Ballet's Principal Dancer Sarah Mearns and Model, Entrepreneur and Author Coco Rocha.
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Bingely Books ipes of some of her favorite meals that allow eating to be a healthy joy for her. Meals that are included have been prepared alongside her favorite chefs, paired with personal essays and memories from Oprah herself, this cookbook offers a candid, behind-the-scenes look into the life (and kitchen!) of one of the most influential and respected celebrities in the world. Delicious, healthy, and easy to prepare, these are the recipes Oprah most loves to make at home and share with friends and family. From simple pleasures like Unfried Chicken and Turkey Chili, to such celebrations of freshness as Tuscan Kale and Apple Salad and Pasta Primavera, this is food as it should be: a taste of happiness, a ritual to be shared, a toast to life.
THIS IS NOT OVER Holly Brown Harper Collins
FOOD HEALTH & HAPPINESS
Oprah Winfrey The Oprah Book/Flatiron Books In her new imprint, Oprah Winfrey has launched two books, one that is a memoir and her new cookbook - Food, Health & Happiness which has 115 recAthleisureMag.com
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Youâ€™ll have your deposit within seven business days, just like it says on Getaway.com. Iâ€™ve put through a refund to your credit card for the full amount, minus $200 to replace the stained sheets - Miranda Jan 2017
doctor’s wife but she needs that rental money, desperately. People might think her life is privileged, but they don’t know what’s really going on. She won’t take this threat to her livelihood—to her very life—lying down. Two very different women who harbors her own secret, and why she can’t just let this go.
THE SELECTION COLORING BOOK Kiera Cass Harper Collins
There is nothing like decompressing and taking a break from adulting with your favorite hues of coloring pencils. Enjoy coloring these scenes whether at home or traveling.
When 30-year-old Dawn reads Miranda’s email, she sees red. People have always told Dawn she’s beautiful, and she just hopes they don’t see beneath and what she’s always tried to outrun. She revels in her getaways with her husband, the occasional long weekend in luxurious homes, temporarily inhabiting other people’s privileged lives. Miranda’s email strikes a nerve - that Dawn is so dirty you need to throw out her sheets. Beware of your “host” - I wouldn’t have left a review at all, if I didn’t feel it was my civic duty to warn others… 57-year-old Miranda thought she’d seen it all, but she can't believe her eyes when she reads Dawn's review. She's a Jan 2017
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Bingely Streaming the tragic tale of the Baudelaire orphans -- Violet, Klaus, and Sunny â€“ whose evil guardian Count Olaf will stop at nothing to get his hands on their inheritance. The siblings must outsmart Olaf at every turn, foiling his many devious plans and disguises, in order to discover clues to their parentsâ€™ mysterious death. The eight-episode series is a Netflix original production, executive produced by Emmy Award winner Barry Sonnenfeld and Daniel Handler. A Series of Unfortunate Events is now Streaming on Netflix. Proceed with caution for tragedy is sure to come.
SNEAKY PETE Amazon Prime
A con man (Giovanni Ribisi) on the run from a vicious gangster (Bryan Cranston) takes cover from his past by assuming the identity of his prison cellmate, Pete, "reuniting" with Pete's estranged family, a colorful, dysfunctional group that threatens to drag him into a world just as dangerous as the one he's trying to escape - and, just maybe, give him a taste of the loving family he's never had.
LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS
THE PATH Hulu
Netflix Based on the internationally best-selling series of books by Lemony Snicket (aka Daniel Handler) and starring Emmy and Tony Award winner Neil Patrick Harris, A Series of Unfortunate Events recounts AthleisureMag.com
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Last spring, Bingely Streaming shared the season premier of The Path which follows a family at the center of a controversial cult movement as they struggle with rela tionships, faith and power. Each episode takes an in-depth look at the gravitational pull of belief and what it means to choose
behaviour. If you've seen the trailer, you see that their relationship hasn't improved. Sarah in particular seems like she’s struggling with how to proceed emotionally, while teenage son Hawk seems like he’s squarely siding with his dad on this one. It’ll also be interesting to see what type of fallout occurs due to the shocking revelation Eddie experienced in the very last scene of season 1, as it’s hard to imagine him not having a million questions about what he’s just seen. The real wildcard is Cal (Hannibal’s Hugh Dancy), an ambitious – and sometimes frighteningly violent – Meyerist leader with designs on taking over after the movement’s creator dies.
between the life we live and the life we want. The series blends elements of mystery-thriller, romance and the supernatural. If you're into fast paced shows, The Path rewards viewers in its patient and methodical approach to unfolding its story over it's first season which included 10 episodes. Season 1 of The Path ended with Eddie (Breaking Bad's Aaron Paul) and Sarah (True Detective's Michelle Monaghan) at a crossroads in their marriage. Season 2 continues with these characters, who are all members of a religious cult called the Meyerist Movement, headquartered in upstate New York. Eddie recently returned from a sort of vision quest in Peru, and saw things while there that are now seriously testing his faith. Sarah is Eddie’s wife, a 100 percent faithful, life-long member of the movement, who becomes suspicious of her husband's odd Jan 2017
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personalization // nutrition // alcohol
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CARE OF //personalization //
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Last month, we talked with Jason Wachob of mindbodygreen and his Annual Wellness Report that looks at trends taking place in 2017. We also interviewed those who work in those fields. We took a moment to chat with Craig Elbert, Founder and CEO of Care Of. We talked about how he conceived of the company that focuses on vitamin/supplement personalization, and more!
joy of joining it when they had 10 people and then growing it to over 250 people by the time that I left. One thing that we were really bullish on was how do we grow a great customer experience in a category that was stagnant in the case of that brand, it was men's khaki pants. There was nothing more boring than men's khaki pants but we wanted to make it more interesting.
ATHLEISURE MAG: Tell us about your background and what brought you to creating Care Of?
While there, I had an interesting experience to purchase vitamins and supplements as I was getting them for myself and trying to get things to be healthier and to also purchase pre-natal vitamins for my wife. The experience of going into the vitamin stores
CRAIG ELBERT: Prior to Care Of, I worked at Bonobos which is a men's apparel brand here in NY and I had the AthleisureMag.com
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it was just a bad consumer experience it felt bad and it was confusing as well as overwhelming. It felt just a little bit of a manipulative situation. So what we wanted to do was to take a look at how we could do something that was more consumer friendly - giving people the advice that they needed and to ultimately give them the knowledge on what was right for them. For me, my experience in a brick and mortar store, there are thousands of products on the shelves. I didn't know which ones would be right for me and the store clerk who was just being paid above minimum wage - didn't give me great confidence that he/she could provide the right information. So we spent just about over a year working with experts (nutritionists, naturopaths, doctors, academics) who were focused on the space to figure out what ar the different use cases for vitamins and supplements and what the use cases behind them and how do we help people to figure out what is right for them. That's how I, as a consumer who was trying to shop for the prod-
ucts myself, came to this. AM: This is so true. I have been going to places like GNC since I was in highschool as I know the types of vitamins/supplements that I need. Or if I was thinking of something new to try that it was a bit overwhelming to select from the choices. What struck me about your website is that you have a clean interface as well as descriptions of what it is as well as how it is beneficial to your body. How do you guys go about deciding what types of items will be offered for consumers? CE: One of the things that we found and started seeing in our research, we initially found was that we were only going to offer items that had scientific research and strong scientific support. One of the things that we found early on was that some things have scientific support and others don't. There are products like Vitamin D and Folic Acid that doctors have a lot of date and sup-
port that it is good for your body and that you have something like Fish Oil which has good science but there are some studies that show it's a bit of a mix. Then you have probiotics which have a lot of promising research, but it's still early on. So we realized that there is a spectrum, and that for our product offering we wanted to focus on anything that had at least good science and we basically cut out the things that didn't have great science and started with ones that had good science for traditional usage and that were ones that could be used for common human goals, whether that was for stress, energy or something more long term like heart health and bone health. So we tried to just cover things that people are looking for and cross referenced that with scientific support. AM: So over the course of the year, whether they met your criteria - will you be adding more supplements/vitamins into the mix? CE: So we do plan to add more. Our goal right now is that we launched with about 30 products - we'll get up to about 50 with different doses. We never want to have thousands of products as we feel that it is overwhelming and so we do plan to add on products as we have our pre-natal, which we have worked on for a long time which will launch in Feb or early March. We have a probiotic that launched this month and then we have turmeric and elderberry that is also launching this month. So we do plan to continue to introduce products but we don't plan on having thousands of them. AM: I liked seeing that you are adding in turmeric and elderberry as those are two products that I use in addition to fish oil. Tumeric is on trend this season as a flavor that we will see a lot of as well. What is the process like for someone who is new to the site when they are picking
products for their monthly subscription box? CE: We wanted to keep it simple. We have them take a little personalization quiz, where we ask about their goals, their diet, their lifestyle and their values. Based on that we cross reference it with the research that we have done as their recommendation. They are able to see that and then adjust to their pack as they wish. They can take something out, add in or leave it as it is. Then they place their order and each month in that box, will be 30 daily packets all personalized for that individual with their name on it and the products inside. We try to make it easy as well as a bit of fun. The survey takes about 3-5 minutes and it helps to guide all the recommendations.
AM: What drew me is that the packets have the person's name on them which I think is so cute and in an age of emailing and faceless activity it was a nice touch. With people who are busy or who travel a lot you can just see something that reminds you of home and you can seamlessly add it into your daily life. CE: Yeah, one thing that we talk a lot about in personalization is the combination of technology as well as human empathy. We are building a brand that is focusing on using technology to make things easier so having the human touch factor is key. From having your name on it to having our customer experience team led by Amy here who is awesome in terms of responding to customers and ensuring that we have a good dialogue that feels humanly and not just a
scientific laboratory. We wanted it to feel human, warm and empathetic, which is important for the brand. AM: What are things you're looking to do as Care Of grows in 2017? CE: We are definitely looking to build an app this year and are a little tightlipped on what that will be in terms of features. Down the road, our goals are to focus on the business of personalized health. That could be vitamins and supplements and then additional products. We want to wade through the information that is out there and to make it easy for our customers for personalization which is a nice broad growth opportunity for us over time. Right now we recognize that we are a
new brand and we have to be able to execute and connect with customers on these first products that we have with these vitamins and supplements. So far it has been a lot of fun! AM: Why do you feel that personalization in this field as well as in general is such a major trend that a lot of brands across various categories are looking to implement as we continue into 2017? CE: As people, we're all very different and I think that we like to have this recognized. Realistically, we can live healthier if we focus on our individual needs. What's fun right now is that technology is making that possible. We're looking to unlock that technology to be able to build something that people always want to recognize that difference and being special and to have something that is unique for them which we can do for them with the technology that we have.
// nutrition //
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Nutrition is an ongoing trend that we see from year to year. We caught up with Amanda Bacon of Moon Juice to learn about how she helps people's body and skin from the inside out. This was initiated by her own journey in food as a chef, food journalist and finding her way to her best self through her diet. ATHLEISURE MAG: Can you tell us about your background? AMANDA BACON: I traveled a lot through Europe and South America living in Italy, then Uruguay for a while. These experiences stirred a love not only for the preparation of food, but in tracing ingredients back to their purest forms. When I came back to the states, I went to study at the New England Culinary Institute in Vermont, working at local bakeries and dairies. When I landed in California, I was fortunate to cook under Suzanne Goin at Lucques for a number of years. I truly found a mentor in her. I then moved into food journalism, reporting for LA Times Magazine when it launched. In 2006, I began studying the power of raw, medicinal foods to heal the hypothyroid condition I had had since I was a teen, in addition to my severe allergies to wheat, sugar, and cow dairy. Although I was still working as a chef in fine dining, at this juncture my whole diet changed. I ate primarily vegetables and legumes from the farmer’s market, and foods that would serve as hormonal adaptogens. Within a few months, I noticed a radical shift. My next round of blood work revealed that my thyroid hormone levels were back to normal. Working in fine dining was amazing, but my own transformative experience – backed up by extensive blood tests, the scrutiny of several physicians, renewed feelings of vitality, and a shift in my personality, immunity, appearance, and thought – inspired me to create Moon Juice. These live, medicinal foods changed me from the inside out.
AM: Why do you like sharing about the power of medicinal foods that could work for you from the inside out? AB: Food can be powerful medicine and no one has experienced its effects more dramatically than I have. Before I began to cook and eat in a way that allowed me to thrive cosmically, my thyroid was slow, allergies were rampant and I had the general feeling that I wasn’t optimizing this life and the body I was traveling in. There’s nothing I love more than talking to people about the ways that they can use food as medicine. The Moon Juice Cookbook is one of the ways I can help peo
makeover on your life outlook. Being a part of a movement that is changing the way food is produced and consumed. And no dishes!
ple. AM: Why did you create Moon Juice? AB: I created Moon Juice for people interested in a new way of living. Not a way where you have to erase your past, but a way fueled by excitement to help yourself live better. Our only intention is to add goodness and beauty to your life. AM: What are the benefits that one may feel by including this in their dietary regimen? AB: Being so clean on the inside that it shows in your skin. Having a complete Jan 2017
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High functioning, bioavailable, potent, medicinal whole foods are packed with exceptionally high levels of vitamins, minerals, antioxidants, and enzymesturning them into tools we can use to tone, nourish and empower our bodies. These foods heal your cells, protect against oxidation, slow the aging process and support your immune system by stimulating and supplementing your bodies disease and infection fighting properties. AthleisureMag.com
FARMER W // alcohol
AM: We always enjoy a great drink and towards the end of last year we were introduced to Farmer Willie's, which is an alcoholic ginger beer drink that's not only refreshing but will definitely be a great beverage to enjoy during the summer! We talked with the Co-Founders Nico and Max of this brand. What was your background and how did that lead you to working with one another, and what's the story behind creating Farmer Willie's. NICO ENRIQUEZ: I first met Willie Fenichel 11 years ago on a beach in Cape Cod. I was this little kid who saw a makeshift beach volleyball game down the beach and asked to join. Turns out that the league of volleyball misfits was an every day thing. Little did I know that after that first game I would be hooked to a degree that I would literally try and spend every hour of sunlight during the summer playing with this crazy group. Willie's sister was the unofficial official league commissioner (she started the tradition and is in charge of bringing the net and ball to this day). I started eating dinner at their farm every day after games. Soon the Fenichel family became my second family. After getting to know Willie over several years he began sharing his homebrewed ginger beer recipe with me. It was amazing. I was always an entrepreneurial kid, I was trying to figure out ways to live the Cape life with the Fenichels all summer and not have my parents disown me as a beach bum, so I began dreaming, and told him we had to try bringing the ginger beer to the farmer's market in Ptown and see if we could make a living off it. Willie was in. Fast forward several years, I was about to turn 21 and I was sitting in my best friend's dorm room at Brown University. I started telling him about my dream to sell this alcoholic ginger beer with
Willie. Max Easton (my best friend & business partner) had grown up working in the restaurant industry in London because his mom ran several bars and restaurants. He was an adventurous soul and I was an overly enthusiastic salesman, so he joined the cause without ever trying the ginger beer. MAX EASTON: I spent most of my life on the other side of the pond in London, England, and grew up working in the restaurant industry as my mother started & managed several pub & bar
companies in the UK. I was interested in coming to the US for college as I had no idea what I wanted to study & the UK university system really makes you focus on one major from the beginning. I had heard amazing things about Brown because of its reputation as a great academic school but partnered with a much cooler, less intense student body. I applied early, fortunately got accepted & headed to Brown after taking a gap year. Nico and I met because he lived around
the corner from my ex-girlfriend and I loved hanging out with him because he was always so happy & optimistic, and I found our times together hilarious (and still do) because we have polar opposite personalities. To characterize, I am the buttoned-up Brit and he's permanently got sand in his hair. We became closer & closer friends and one Spring night Sophomore year we were chilling in my room chatting about things we were doing or interested in. We both loved the idea of starting our own thing as both our parents were entrepreneurs, and so we started throwing out ideas. This was the moment when Nico mentioned Willie and his legendary ginger beer: as far as I remember, his words were: "I know this guy named Willie, who lives out on the Cape and he makes this amazing alcoholic ginger beer. I always thought it could be something. What do you think?" To be honest, I had no idea what to think, but after I said why not, Nico applied to this small Brown accelerator program to get us some funding & mentoring. We pitched the idea (without me having tried the product or met Willie) and we were accepted. That was definitely the start, but it only kept going because it was all hilarious and we enjoyed learning the steps you took to starting a business. We had both planned to start our own businesses some day, so why not learn about it while doing something fun? There was just no downside to us giving it a shot, so we kept taking small steps until it ended up being something pretty legit. AM: When did Farmer Willie's launch? NE: We launched May 22nd of 2015 at the Farmer's Market in Provincetown- a little under 2 years ago. We spent the 1.5 years before that day preparing, interviewing, working canning lines, filing legal papers, raising money, etc. ME: The moment Nico mentioned Willie & his ginger beer in my dorm room was
Spring Semester of Sophomore year. We kept working on it our Sophomore & Junior years - we brewed small-scale test batches, worked out where we could produce, sorted out the legal framework of the company, designed our logo & can, did more start-up competitions, talked to people in the industry etc. - and we had everything set by the end of our Junior Year so we decided to start selling it commercially. As Nico described, we started selling at the Provincetown farmers' market after our Junior year finals & lived out on the Cape at Nico's grandma's house for three months self-distributing cases to around 50 bars, restaurants & liquor stores. So, in terms of proper selling, we have been selling for just over a year and a half, but we have been working on Farmer Willie's for almost three years now. Many small steps! AM: Ginger is an ingredient that has not only been on trend as a flavor for a number of years, but is definitely a core one when you think about wellness, what was the thought behind combining it with alcohol? NE: Willie started brewing his ginger beer because he was bored in the winter living on the Cape and his mom was making beach plum wine, so he decided to try something different. He loved ginger and began seeing what would happen when he grated fresh ginger and added lemon juice, cane sugar, and yeast (to ferment it and add carbonation). Needless to say, the home-brew was spectacular. Fresh, simple ingredients go a long way. ME: We didn't! It's was all Willie. But the ginger trends were definitely one of the things that got us excited when we first looked into whether we could make Willie's ginger beer into something. It's exploding in bars & restaurants with cocktails such as Moscow Mules & Dark n' Stormies, juice bars & farm-to-table restaurants. So the idea
that we could create a fresh, dry & seasonable alcoholic ginger beer that you can drink straight out of the can just seemed awesome. We drink it all the time and it's like nothing else in the ginger beer space.
But, in general, we're a fresh, low sugar, gluten-free alternative to beer. You are drinking something that lifts you up and you can drink it straight out of the can so you can bring it anywhere without an issue.
AM: What are the health benefits that one can enjoy while consuming Farmer Willie's and how is it different than other beverages that are in its category or related categories?
AM: Tell us about how you came upon the design of the can, as well as the logo as we love how distinctive it is.
NE: We can't ever say our beverage is healthy because it still contains alcohol and the FDA would do terrible things to us. That being said, what sets this ginger beer apart is that we use real ginger and it isn't so damn sweet. If you look at the mass produced ginger beer everyone drinks or even the specialty supermarket versions those ginger beers have anywhere between 3060g of high fructose corn syrup which is 3X-6X more sugar than ours (and we use cane sugar). This means that other ginger beers have 170-200 calories in their cans - all from sugar. We have 150 calories in our can - 110 which come from the 4.5% ABV. So basically you can have a real fresh, dry ginger beer with alcohol and still consume less sugar than your average non-alcoholic ginger beer. To us, it's a no brainer (unless you are under 21, of course!). We use simply prepared, real ingredients, such as cold pressed ginger, lemon, nutmeg, molasses. None of the "natural flavoring" crap. Ginger is a superfood, lemon gives you vitamin C. I don't know what nutmeg does for you but its a spice. Molasses doesn't do much but it sounds good haha. ME: You grow a ginger beard. But seriously, we can't say that there are health benefits as we will get into trouble, but compared to other ginger beers, there is no comparison. As Nico said, there is a reason we are a much fresher, much more refreshing ginger beer.
NE: The can was designed by a legendary girl named Juliette Weiss. She is our head of design. We met because when we were studying at Brown, Juliette was down the hill, studying at RISD (Rhode Island School of Design). Our entrepreneurship professor Danny Warshay introduced us. We told her we wanted a clean, but quirky can to reflect our weird story and real ingredients. On our second meeting, Juliette came in with the idea that we make the front of the can into Willie's ginger beard so people could get the beard while they drink and post photos online. Obviously we had to do it. Especially because everyone knows puns and hipster-ass beards are the key to a Brown student's heart. Juliette absolutely killed it on the design and we ended up winning a prestigious package design award the next year. ME: The legend, Juliette Weiss. She's a beautiful, wonderful, pain in the ass and we are so lucky to have her on the team. AM: Where is Farmer Willie's sold and where would you like to see it? NE: Farmer Willie's is sold in MA and RI. Specifically in MA, we are sold on the North Shore, Boston, South Shore, Cape, and Islands. There are a ton of places that we would absolutely love to see Farmer Willie's sold. We love the sea and the ginger and lemon kill it with seafood
and clean fresh ingredients so obviously the Matunuck Oyster Bar in RI, the Beachcomber in Wellfleet (out on the Cape), Branchline in Watertown (that place is literally fire), and The Poynt in Newburyport. Also, it's light and refreshing as hell straight out of the can so the spots, where we dance like idiots Jan 2017
in Boston like Middlesex Lounge or Middle-east would be absolutely primo. Regardless, if you do not see Farmer Willie's in your local liquor store or bar and want it there, please ask them to ask for it because that truly helps us build this. - 137 -
AM: Will Farmer Willie's have any brand
extensions into other categories, flavors etc? NE: We are working on some absolutely awesome flavors to compliment our approach of fresh ginger and low sugar. I can't say what specific flavor twists yet though... AM: How is Farmer Willie's aligned to Athleisure Culture? NE: We believe in having a damn good time but taking care of yourself at the same time. Basically real ingredients, low hassle, adventures for days. Also, the only thing that keeps us sane as we work 80 hour weeks building this thing are the mind-clearing runs. AM: Will Farmer Willie's be involved in events, tradeshows, promotions etc that will take place this spring/summer? NE: Absolutely, we are planning some speakeasy parties around Boston this Spring for people who follow us on social media each month. We are trying to organize some beach volleyball games outside the Beachcomber this summer. Also we will be doing plenty of brewfests and tastings every Friday and Saturday night... anyone can send me an email email@example.com to ask which tastings/fest may be in your area if you want to meet anyone on the team. AM: As co-founders when you're not running the brand, how do you take time for yourselves? NE: We both dance like fools whenever possible. Sundays, I go for a hike or super long bike ride to explore the area around Boston. I find the air clears the head and slows down your thinking and there isn't the impact of running so I can give my knees and ankles a rest. Last adventure I found a crazy 200 ft rock quarry and got kicked out then lucked on some old
WW2 forts on the north shore. Sunday night I go home to my parents house and chill with the fam, read the Sunday paper and eat the home cooking... Not gonna lie I bring my laundry home. Max loves running as well, nice food, bit of whiskey & chilling with his girlfriend. He also loves building up his music playlists & finding new music, which is awesome for me. He's the kind of man who takes over the music at a party, but honestly it is always for the better because people tend to dance a bit more. He knows how to read a party for sure. ME: It really depends on my mood, but I really do love running to shake off any stress or clear my mind. Got that from my mum & Nico. But if I have more time, I love finding new music, going for an awesome meal or going for a great walk with someone chill. Anything where you can come back feeling refreshed. AM: Nico, we heard that you run marathons, how did you prepare for it, what was the training like and when is your next one? NE: I grew up just off Heartbreak Hill so I always wanted to do the marathon. The year I turned 19, I ran it but it was the bombing year and I was on the final stretch of Boylston when the bombs went off so I felt I really had to do it again. I run 5-7 miles every day and don't really have time for more so my training was just that. I had super slow times and the two days after the races were always painful and I was so stiff that I had to walk down stair backwards, but it was always more about proving it to myself then anything else. The next one is definitely on my radar- I want to do NY and others, but no idea when I will have the time or the stupidity to forget the pain of haphazard marathons of the past.
This month, we attended the launch party for POLO RED which announced the new face, Luke Bracey, for the high selling cologone. We took a few moments to find out about the actor who has been in a number of movies including, the Point Break as well as Hacksaw Ridge, which is enjoying a lot of buzz during this awards season.
LB: I’m very no-nonsense when it comes to fitness. I do 100 push-ups and 100 sit-ups every day. When I get to the gym, I like to keep it pretty basic and my routine tends to vary. Sometimes I go through periods where I go to the gym 5 days a week, and then take a few weeks off and before getting back into it. It’s all about balance.
ATHLEISURE MAG: What was it like being selected for POLO RED?
AM: How do you give time to yourself?
LUKE BRACEY: The process of becoming the face of POLO RED has been so enjoyable and fun. I’m so honored to be the new face of POLO RED – being part of such an iconic brand is truly a privilege. Having the opportunity to work with Bruce Weber was also a great experience. He's a beautiful man and is so talented. AM: What are your duties as the face of POLO RED? LB: As the face of POLO RED I truly live and breathe the fragrance – I focus on bringing the speed, adrenaline, power of the POLO RED EXTREME lifestyle to men everywhere. Next I'll be joining the Ralph Lauren Fragrances team in Madrid to help kick off the global launch of the fragrance. AM: Say 3 words describing POLO RED. LB: Endurance, adrenaline, boundary-pushing. AM: You're a busy man as you were in the remake of Point Break, you were in Hacksaw Ridge which had a lot of buzz this awards season, what movie will we see you in next? LB: I’ve got a couple of movies in the pipeline, but being the face of POLO RED is the role that I’m really focusing on right now. AM: You're in great shape, besides surfing what workouts do you do?
LB: One of my favorite things to do is read. Right now I’m reading a great book called "Prisoners of Geography" by Tim Marshall. It’s a captivating book about how geography still plays a pivotal role in politics today. Even though it's 2017, geography is still the biggest factor. In addition to reading, I like to be in the water as much as possible. I try to go surfing and swim as much as I can. AM: What's your personal style? LB: My style is pretty relaxed - I'm a tee shirt and jeans guy most of the time. I love my Blundstone boots, they’re definitely a staple in my personal style. When I’m hanging out with friends I’m usually in board shorts and flip flops.
LUKE BRACEY GETS EXTREME
Life, Powered by Hygge
As connected as we can be, it's refreshing to know that there are still things that can be embraced even if it has a strong heritage and culture that we have yet to adopt (or maybe have unbeknownst to be engaging in it without being aware). As the Co-Founder/Style Director, part of the rewarding experience is to find how I have been aligned to a number of concepts within Athleisure that I have done for years (as well as learning about things that I was previously unaware). I say this as anyone who knows me knows that I am all about comfort (while looking chic), being cozy and being able to take moments for myself as well as intimate gatherings with others. I feel that in the midst of a fast paced lifestyle, these moments are essential to our wellness survival and it keeps my batteries charged when I work at dizzying speeds! So when I started hearing about hygge, I became curious as I wanted to know more about this integrated way of being that has its roots in Danish culture and is making waves across the globe. There was no better person to talk about the intersectionality of hygge happiness, socializing and more, than Meik Wiking who has literally written the book about the practice for those of us who are notfamiliar! Clearly, he is well versed on the subject as he is from Denmark and is the CEO of Copenhagen's Happiness Research Institute. Following this interview, I have curated items that you should have on hand in order to embrace hygge especially with the winter season when we could use a little extra comfort and centering! ATHLEISURE MAG: Tell us about your background and how you came to creating a career that focuses on the study of happiness and the creation of The Happiness Research Institute? MEIK WIKING: As CEO of Copenhagen's Happiness Research Institute, I study what makes people happy across the
world. In 2011, the UN published a resolution which stated that “the pursuit of happiness is a fundamental human goal” and in 2012 it released its first World Happiness Report. Denmark regularly topped the list, and occurred to me that somebody should be trying to gather some intelligence about why we were doing so well in the happiness rankings, and then I thought “maybe I should do that.” In a matter of two months, I had quit my job and started paying even more attention to the global interest in what makes us happy. AM: How did your work in the research of happiness bring you to creating The Little Book of Hygge? MW: On a weekly basis, I am asked questions like “Why are the Danes so happy?” and “What can we learn from the Danes when it comes to happiness?” from journalists, researchers,
nalists, researchers, and policy makers around the world. Denmark does have a strong social safety net, but so do other Scandinavian countries and Denmark still ranks highest on happiness surveys. I came to realize that there might be an overlooked ingredient in the Danish recipe for happiness, and that is hygge. AM: Throughout the book, you share the feelings and sentiments that create hygge and how it can be experienced alone, as well as in a collective, what are your favorite moments of hygge? MW: Hygge is something I practice every day. I try to build a little pleasure and gratitude into my daily routine. AM: In your opinion, is hygge a component of mindfulness? MW: Not to us Danes. We have been talking about hygge for the past two centuries, whereas mindfulness is a recent trend. Also, we don´t see hygge as a trend, but more a part of our culture and national DNA. But I understand why this question is being asked, because both mindfulness and hygge share a focus on being present. AM: With an increase in meditation studios, candlelight yoga sessions, spaces where silence is encouraged to reconnect and retreats what elements of hygge can be included in these activities? MW: Hygge mainly has to do with the absence of sounds, which enables you to hear even very quiet noises such as raindrops on the roof, wind blowing outside the window, the sound of trees waving in the wind, or the creaks of wooden planks that yield when you walk on them. Also, the sounds of a person drawing, cooking, or knitting could be hyggelig. AM: For those who travel extensively, how can they make their hotel rooms or create a traveling hygge kit in order to feel that sense of comfort, when they're
away from home? MW: In THE LITTLE BOOK OF HYGGE, I talk about hygge emergency kits which can include candles (good quality), chocolate, tea, a blanket and, naturally, a scarf. In Denmark, we suffer from scarf withdrawal syndrome, so it’s important to have one on you at all times. If you pack this up and take it with you, this can easily be your hygge travel kit. AM: Although you grew up in the world of hygge, why do you think that other countries have begun to adopt it? MW: There is so much interest in Denmark and the rest of Scandinavia because these countries often rank highly in the happiness lists. Also, I believe more and more people are recognizing that our societies have become richer, but we as people have not become happier—and that we in a lot of countries are failing at converting wealth to well-being—and therefore people are looking for new sources of inspiration to improve quality of life— and looking towards Scandinavia in general and Denmark in particular.
Denmark does have a strong social safety net, but so do other Scandanavian countries and Denmark still ranks highest on happiness surveys. I came to realize that there might be an overlooked ingredient in the Danish recipe for happiness, and that is hygge.
Images courtesy of Harper Collins and Meik Wiking
AM: The book shares a number of stats that reflect the happiest countries, is there data that reflects the happiest US city or state or one that reflects a region that is the most hygge like? MW: In the US, you have, for instance, the General Social Survey, which would tell you the level of happiness around the countryâ€”however, I think we have yet to see a hyggeindexâ€”even in Denmark. AM: We enjoyed hearing about how extroverts and introverts can experience the benefits of hygge, can you share with our audience how it can assist both groups? MW: Introverts derive their energy from within, while extroverts derive theirs from external stimulation. Hygge can be labelled as socializing for introverts, because it is about being with others
without it being draining. And extroverts can light some candles, put on some soothing music, and embrace their inner introverts on occasion. AM: After reading this book, there are many notions of hygge that I have done for years without knowing the culture behind it and as the Co-Founder/Style Director of Athleisure, in addition to showcasing an active lifestyle, we are a major proponent of wearing garments that are comfortable and work with your lifestyle, taking moments to connect with friends in a myriad of ways and more. How can those within the athleisure culture mindset adopt hygge? MW: It sounds like many of your readers are already maximizing hygge. I would suggest just talking about it more because our language shapes our behaviour and our behaviour shapes our happiness.
Meik Wiking's The Little Book of Hygge has been a lifestyle method that our Co-Founder/Style Director, Kimmie Smith embraced even before she knew the term. She has curated some ways to bring Meik's checklist into the hyggelig mindset!
Hygge is all about coziness and taking time for yourself as well as with an intimate group of friends | PAULA BIANCO Infinity Scarf | VOLUSPA Champagne Rose | BLOOMINGDALES Faux Fur Throw | GAP Over the Knee Cable Knit Socks |
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Honey is an ingredient that not only tastes good, but also works well in your skincare. Honey is known as a great way to treat acne as it is an anti-bacterial, it's filled with antioxidants and can slow the aging process down, and it creates a glow to the skin as it is moisturizing as well as soothing. | FARMACY Honey Potion Renewing Antioxidant Hydration Mask with Echinacea GreenEnvyâ„˘ Honey | THE BODY SHOP Almond Milk & Honey Gently Exfoliating Cream Body Scrub | SOFTSOAP Honey Creme & Lavender |
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Valentine's Day Gift Guide 2017
Valentine's Day Gift Guide: For Her VALENTINE'S DAY GIFT GUIDE: FOR HER | STERLING FOREVER Gold Solid X Layered Ring | ISOLA Rose & Vanilla Cream Perfume Body Oil Set | RALPH LAUREN FRAGRANCE GIFT SET Ralph Lauren Romance Fragrance + Dylan's Chocolate Gift | DEEPA BY DEEPA GURNANI Chantel | LATIGO Kick | COLDWATER CREEK Scarf |
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Valentine's Day Gift Guide: For Him
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VALENTINE'S DAY GIFT GUIDE: FOR HIM | LULU DHARMA Argyle Weekender | HUCKLEBERRY 18K Satin Brushed Yellow Gold Black Diamond "Lucky You" Horseshoe Ring | THE BODY SHOP Maca Root Rescue Kit | DOLLAR SHAVE CLUB Subscription Kit |
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Valentine's Day Gift Guide: For Them VALENTINE'S DAY GIFT GUIDE: FOR THEM | GOOP Fragrance Edition 01, Winter l | ILUMINAGE Skin Rejuvenating Eye Mask | PIKOLINOS Bolsos MHA | TULLIANI Desire Sunglasses | AMARTE Max2 |
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Super bowl style AthleisureMag.com
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On February 5th, Super Bowl Sunday hits Houston, TX with the Atlanta Falcons and the New England Patriots. In addition, we're all excited about Lady Gaga when she hits the stage for this year's half time show. If you can't get to the game, or Houston, we suggest watching at American Whiskey at 247 W 30th St NY, NY 10001 to cheer on your team, as well as to get great eats! | YANDY Raw Edge Pullover Hoodie | ADIDAS Superstar Silver Toe | 90 DEGREE BY REFLEX Ankle Mesh Ring Leggings - Black Label Collection |
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In Athleisure Mag's anniversary issue, we share a number of power moves taking place in athleisure culture. Our fashion editorial was shot a...
Published on Jan 26, 2017
In Athleisure Mag's anniversary issue, we share a number of power moves taking place in athleisure culture. Our fashion editorial was shot a...