key visual & logo The project’s key visual conveyed a mock-up city with roads connecting different zones or communities. The components of the city reflected each pavillion that was expected at the actual exhibition. Different colours were chosen as positive representations for different social issues. Yellow Education Pink Inclusive Society Blue Anti-Corruption Green Environment Orange Health
Liveliness and the Youth Equal Love Reliability and Transparency Nature and Peace Humanity and Good Health
society expo
Lowercase letters were designed with connected circular forms to suggest harmony and limitless collaboration among profit and non-profit organizations aiming to create a positive social impact. This logo can be adapted to match key visual each year by changing the style of logo with the same shape. For instance, this year logo turn in to road in the keyvisual.