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01 HEART FOR THE OCEAN client : Greenpeace Thailand

position : creative

“Heart for the Ocean” is an exhibition about severe plastic pollution in the ocean. Thailand is one of the world’s top-five plastic polluters by dumping almost half million ton of plastic garbage into the ocean annually. This exhibition aims to covey these harsh yet significant facts through storytelling and interactive activities to urban people in order to raise awareness and influence plastic-free lifestyle in the metropolitan area. r e s po n s i b i l it y

Conceptualised communication ideas for the exhibitions. Designed interactive activities, construction material and graphics. Organised and rewrote contents in the exhibition. Designed construction and materials. Collaborated with production team to make practical construction.

Video link : https://youtu.be/J_YZ23kW2KA


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design elements m at er i a l s

k e y v i s ua l

In order to visualise the problem more vividly, most of the construction materials are made from real plastic waste collected from the sea such as bottles, colour buckets, plastic bags , etc.

The concept of the key visual combines illustration with photo of a real hand, aiming to arouse the audience imagination and emphasise the possibility in protecting the ocean from plastic waste.


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01 Installation Art

02 Interactive Exhibition

The artwork represents the under water environment with mock-up sea creatures made by plastic trash collected from Thai sea. When visitor walks around the huge art piece, they experience the underwater world.

The exhibition reveals the story of plastics in relatable ways with interactive activities such as flip charts, pop quizzes, etc. Visitors can participate by voting and filling in their plastic-consuming behaviour to the exhibition database.

03 T-bag workshop

04 Concert & Talk Stage

After learning the facts, visitors can immediately take action by turning an old T-shirt into a tote bag.

To encourage people who has no interest in environmental issue, we decide to use influencers to draw people attention via concert and talk.

a c t i v i t i e s


01 Top collected plastic

02 Plastic Me

Visitors are asked to guess which plastic piece is the most collected from the ocean and see the unexpected answers below.

Visitors are asked to create from an ordina

05 Photo exhibition

06 Plastic-free

Documentary photos shot by Greenpeace volunteers shows the side effects of excessive plastic consumption in the environment.

The simulation house o


eal

03 Month of Plastic

04 Plastic Ocean to plate

count the number of plastic waste they ary meal.

The panel shows the average amount of plastic waste generated by one person within a month. Visitors are led to aware about massive plastic waste generated in bigger scales by the information.

Visitors are asked to find the invisible plastic in the water. This activity tells the story of micro plastic which is contaminated in sea’s food chain.

e role model

07 DIY plastic

08 Greenpeace fact

of a person who has plastic-free lifestyle.

Showcase of recycling ideas from plastic waste i.e. DIY plastic rope, lamp, etc.

Information about environmental policy on plastic bans around the world.


02 RIGHT TO CLEAN AIR client : Greenpeace Thailand

position : creative

‘Right to Clean Air’ is an exhibition to raise awareness and call people to sign petition about PM 2.5 - particulate matter smaller than 2.5 micron. Since 2015, many provinces of Thailand has faced severe air pollution which effected Thais health, especially elders and children. Therefore Greenpeace Thailand came up with the campaign to call for ‘Right to clean air’. r e s po n s i b i l it y

Designed content and graphic in the exhibition Designed construction and materials. Collaborated with production team to make practical construction.


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ac t i v i t i e s

01 INSTALLATION ART

01 DUST TUNN

The art pieces is painted with real dust collected from various sources. It represents people who are harmfully affected by air pollution.

When visitors pass throug this tunnel they will gain better understanding abou pollution problem via interactive activities.


NEL

gh

ut air

03 DUST HOUSE

04 CALL TO ACTION

The photo series of houses in the air polluted areas, exhibited in a dusty mock-up house.

Call to Action Board calls people to sign petition. After sign petition, people can show the power by painting the board with dust to see the word ‘Right to Clean Air’


dust tunnel ac t i v i t i e s

01 DUST SAMPLE The bottles of sample dust collected from various polluted places such as quarry mine, factory, road etc.

02 HUMAN BOX

The box illustrates ho dust particle (PM 2.5 through respiratory sy Visitors can select eit PM2.5 ball or the bi PM10 ball to push in dummy’s nose and s one can pass throug


X

ow small 5) goes ystem. ther igger nto the see which gh.

03 DISEASE MIRROR When visitors stand on the marked point, the illustration of respiratory system will display on the reflection.

04 DUST MAP The illustration shows various sources which produce PM2.5— from forest to urban area. Visitors can peep into each hole to learn more details about each source.

05 DUST IN THAILAND This map illustrates the amount of PM2.5 in each provinces of Thailand comparing with WHO annual restriction.

06 GREENPEACE DEMANDS This activity shows Greenpeace Demands for Pollution Control Department of Thailand. Visitors can show their supports by stamp their thumbs on the board.


03 TOYGETHER PROJECT position : project owner In 2016, I had an opportunity to produce an animation short film with a young director who has Autism. During the animation-making process, I noticed that the main problem about this issue is not the people with Autism themselves but the misunderstanding of their families. Most families usually believe that only a therapist could understand and connect people with special needs with the outside world. In fact, every special needs people are unique and the key person who can help are their caregivers. From this notion, I decided to start my own project ‘Toygether’. It is a one-day workshop for the caregivers of children with special needs. By adopting toy-making process as a tool to connect and communicate, the workshop aims to enrich their relationships and empower the caregivers that they play significant roles to support their children to reach their full potentials. This is the most passionate and proudest project since it was my first own project. As a project owner, I proposed the project proposal for sponsorship, including the event space, guest speakers, and art therapists and also managed and coordinated with all partners and participants to organise the workshop.


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ac t i v i t i e s 01 INSPIRED BY MOVIE Watching “Life Animated” to understand the unique potential of a special needs person. 02 CONNECTED BY TOY STORY Group discussion with 10 families who raise their children with unique customised toys for special needs development 03 CUSTOMISE TOY Participants design their own toys to match their children uniqueness with the suggestion of art therapists


continued p ro j e c t After finished Toygether, the project expanded to full-funded CSR project with GDH, the well-known film studio in Thailand, in order to promote the TV series about people with Autism. The project was developed to ‘Side by Side Project’ which is a drama therapy workshop, aiming to make participants understand people with Autism through themselves by the process of embodiment and acting. activities

Panel Discussion with a clinical psychologist and the director and actors from the TV series. Drama Therapy : Understanding people with Autism by role playing and acting process. responsibilit y

Designed the concept, process, and schedule Coordinated and collaborated with drama therapists , speakers and client


04 GOOD SOCIETY EXPO client : Khonthai foundation

position : creative, core organiser

Good Society Expo (GSE) was an event designed to inform the urban crowd of urban problems and encourage them to take solution-driven actions. GSE is executed through an exhibition with over a hundred participating non-profit and non-governmental organization. It took place within a shopping center located at the heart of the city to help reach the target audience and to facilitate connecting social workers from different sectors. GSE aimed to cover five major issues and was divided into separate pavilions: environment, corruption, healthcare, education, and elderly and disabled inclusion. Participants in these activities got to understand these issues in depth and systematically and were informed realistic and sustainable ways they could help fix the issues. r e s po n s i b i l it y

Developed the model of the platform Created a communication campaign to promote the event both online and offline. Designed interactive activities, construction material and visual elements for the event. Wrote contents for all published materials - online posted, exhibition guide, event signages.


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key visual & logo The project’s key visual conveyed a mock-up city with roads connecting different zones or communities. The components of the city reflected each pavillion that was expected at the actual exhibition. Different colours were chosen as positive representations for different social issues. Yellow Education Pink Inclusive Society Blue Anti-Corruption Green Environment Orange Health

Liveliness and the Youth Equal Love Reliability and Transparency Nature and Peace Humanity and Good Health

society expo

Lowercase letters were designed with connected circular forms to suggest harmony and limitless collaboration among profit and non-profit organizations aiming to create a positive social impact. This logo can be adapted to match key visual each year by changing the style of logo with the same shape. For instance, this year logo turn in to road in the keyvisual.


GOOD START BOARD

It functioned as a table of contents of sorts. It laid out basic information about different pavilions, and was also presented through interactive flipping boards that helped determine the social issue participants were most interested in and drawn towards.


main content

GOOD PAINTED BOARD

It was a sketched version of the project’s key visual. Participants were encouraged to paint on it after completing their exhibition viewing. This implied how participants could help creating a colourful and beautiful society, and also was a measurable method to assess participants’ interest to the show itself.


graphic de s ig n

05 wedding party

invitation card Position: Graphic Designer

The wedding’s theme was rainbow in space, which represented the polar opposite nature of the bride and groom. The bride was represented by rainbow: bright and bubbly—whereas the groom was represented by space: dark and mysterious. The card was designed on two different sides: one for the bride and another for the groom, but when folded, the two sides came together as one—a dark space with beautiful rainbow. Also, when folded, the otherwise-invisible message would also be revealed.


graphic de s ig n


06 sai-yai magazine

Position: Art Director

Saiyai Magazine is a magazine published by the Faculty of Communication Arts, Chulalongkorn University Alumni Association to encourage internal communication and post updates about the faculty. Each magazine has different themes and contents. For this specific issue, the theme was change of communication form from old-school to digital. My choice of art direction for this was then a collage of old-school communication form images mixed with icons and graphics created by a digital means.

https://issuu.com/atchareeyajattuporn/docs/saiyai-theday


graphic de s ig n

07

lyr

pos

Typography

For this project, song lyrics were elements to illustrate emotions fro using the meaning of those words

leave a light on

by Marble Sound

This song evokes loneliness, but at the same time gives off hope and encouragement. Everytime I listen to this song, I would think of my mother who would always wait for me at home. The poster was then designed to have a black backdrop with an illuminated letter “I”. The light from I shone through and showed “You” from afar. https://youtu.be/XnQE8Z3vJ_4


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rics

ster

Experiment

used as typography and graphic om the song without necessarily s. upside down & inside out

by OKGO

This song talks about getting out and breaking through the box, with an upbeat tempo. So the design deviated from the norm of writing words on the same line to bouncing and spinning in a gravity-less world. All letters were spreading around with lines showing movement as if they could burst through the paper.

https://youtu.be/LWGJA9i18Co


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08 INWHITE stage design position : production designer ‘INWHITE’ is 2014 annual play of Communication Arts student in ‘Utopia’ theme. The story happened in a city called ‘Kawadee’- citiy of white. In this town, the most strict rules is the citizen of this town have to wear only white and pure garments. Unfortunately, the only laundry factory has exposed and the city become chaos. ‘Hope’ the laundry man and his friends have to find way to reconstruct the machine. The story of this play reflects the political conflict in Thailand, asking questions about political correctness of the “do-gooders” and the violation of human rights under cultural oppression. http://s.ch7.com/93739


c o lo r White represents the equality and peaceful concept of Utopia but , on the other hand, it presents heartless communism of this town In each scene, instade of use the real color, light color is used to crated the mood and meaning of the scene.

reference ‘Kawadee’ is a fictional city therefore the design and architecture of the town is geometric and minimal in order to represent no where.


sketc h SIZE : W17 x H5 m. VENUE : Scala Movie Theater

01 City Centre

02 Laundry Factory

03 Cloth Shop

The main area of the play. The floor level represents the hierarchy of each character group. The upperclass stays mostly upstairs while the lower class stays lower.

The biggest part on a stage represented the origin of the story. There is a hidden machanic in this path. In the opening scene of the factory, the gears in the middle can literally rotate like a real gear.

The place where the secret is ignorer to keep the secret insid


s hidden. There is no window de.

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04 Spa

05 Old house

The main character’s house. The architecture look cold and closed from the outside but warm and opened inside.

The house of old ruler of the town. The set reveal in the several scene. The design of the house is neat and blunt to represent the character.


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09 INTERIOR design 01

Part of Interior Design class at NABA Design School, Milan This project involved space composition by using a main purpose of the space as a foundation for design. The characters for materials from different models were used in the designing process to maximize users’ utility. There were a total of four models: space for shared activities, space for body care, space for food, and space for night. For each space, natural elements were main idea standpoints. When combining all four spaces together, it represented a seamless synergy between man-made constructs and natural surroundings.


01 space for

shared activity material : foam board 0.5 inch natural element : rock dimension : 5x5x10 m

The chosen activity is playing. The concept for this space is a space for kids to present their individuality through exploring and utilizing the space by playing together. The main structure is connected blocks made to look like a maze. The “walls” are like mountains that could be climbed on, hidden within, and build a mini fortress, so to speak. The entrance is designed to be small and narrow to guard itself against the invasion of the adults. The center of the space is a giant ball pit to lessen impact from a fall. Instead of horizontally which encourages walking, the space is also designed vertically and built to be climbed upon. This promoted muscle development and helped pique curiosity. The only visible sight of “the outside world” is the sky, signifying growth and elevation. Also, to create dynamic and movement within the space, the innermost part is equipped with a resting ladder and slider, which allows kids to quickly move themselves to the ground.


02 space for

body care material : black foam board 3mm natural element : water dimension : 3x3x9 m

The chosen activity is bathing, but the question is how to make it fun. The main idea is to use waves, curves, and rippling drops of water. All the structures within the space are then three-dimensional structures of dispersions both on the floor and on the ceiling. From the top view, you could see wave-like curves that were reflecting upon one another. This forms various forms of spaces for bathing and showering. For example, the cascading layers became a waterfall with an ever-flowing stream of water, a hanging shape became a shower head, or a tub from the ledges on the floor.


03 space for

food material : wood stick + white foam board 3mm natural element : tree dimension : 5x5x5 m

The chosen activity is growing food and picnic. The central idea is to create a structure that allowed growing of trees and plants you could harvest right away. The space is semi-open on the center of which is a gigantic wooden shelf all the way up to the ceiling for growing small plants, with a structure that allows a person to climb up and harvest the crops. The ceiling is open for sunlight and rainwater, mimicking a tropical garden. The underground layer has punctures for trees to expand their roots. Each floor has an uneven level of awnings—for sitting or preparing crops—representing different levels of tree branches. All four surrounding walls allow sunlight to shine to the center plant shelf. The area around the under-the-tree space is for having a meal, like an indoor picnic, where one can relax under the shades. The light, through awnings and tree structures, imitates an outdoor environment.


04 space for

night material : black foam board 3mm natural element : star dimension : 4x4x8 m

The chosen activity is star gazing. The main idea is to create a space where one could look at the stars both inside and outside of the space. The most important structure is the roof that was created to resemble connected constellations. This is accomplished by putting light bulbs where lines intersected to recreate stars. The space itself allows one to look at the stars from the ground, or climb up the roof to look as well. The sun also plays a big part in the space, as the shadows cast to the space throughout the day would be of the constellation pattern from the roof. The walls are designed in triangular slopes so that one could rest their back or legs on. The dome-shaped roof also allowes visibility from any angle within the space.


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10 INTERIOR design 02

Part of Interior Design class at NABA Design School, Milan Space where human, animals and machine live together This project materializes from a simple question: What if one human could survive from the mass extinction? The main objective is to design the lone survivor on earth whose duties are to survive through the mass extinction, to preserve living organisms, and to observe the earth. The construction idea then become an underground house or bunker.


Entrance

Tthe project must be designed using a hashtag structure which could be divided into twelve rooms, throughout three floors.

-1 FLOOR : LIVI

The entrance would be a functions as a water purif It also serves as the obs the earth. All furnitures would be p and the floor in the middle the lower floors. The floor size, though, would allow levels. This is the only floo decrease tightness of the


ING QUARTER

-2 FLOOR : GARDEN AND ANIMAL

-3 FLOOR : SEED & EGG BANK

attached to the ceiling, which also fier and allows sunlight to come in. servation room for happenings on

This floor is meant for plants and animals. To allow survival, chickens and fish are selected to live within this bunker and to be consumed for food. The chicken pens are square-shaped and stacked together as living quarters and as exercising ground for chickens. Also, the eggs lay within these squares would be sorted out with a special machine that separated eggs for consumption from eggs meant to be incubated for the next generation. Fish would be kept in a small pond that is connected to the upper floor’s water purifier. The water in this pond is to be consumed within this bunker and also for plants grown within as well.

This floor functions as a conserving bank that collected seeds and eggs of organisms that used to roam the earth. As for one day when the earth become safe for organisms to thrive once again, these seeds and eggs should grow and return to the ecosystem. There would be a proper temperature control on this floor and there would not be any sunlight through. The main structure within this floor would be drawers that collected all the samples of seeds and eggs.

placed on the wall to save space, e would be torn open to connect to r is considerably smaller in size. The w sunlight to get through the lower or that has glass windows in order to house.


Profile for Atchareeya Jattuporn

Atchareeya's Portfolio  

Selected works from 2014 - 2018

Atchareeya's Portfolio  

Selected works from 2014 - 2018

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