A proud part of the Gellert Global Group, Atalanta is a family-owned food business. The talents and entrepreneurial spirit of our people and our suppliers set us apart. We pursue innovative solutions and relentlessly source the global market for new products with the highest quality standards. Today, Atalanta Corporation imports thousands of unique items from across the globe. The expansion of our portfolio and customer base since we began in 1945 parallels the growth of the market’s demand for sustainable, premium quality, imported specialty foods.
Welcome to our Seasonal Sales Guide!
Whether you’re a large retailer or a new local market, this guide is designed to help you navigate the most festive times of the year and expand your product offerings with confidence. From Valentine’s Day to Halloween, each holiday presents a unique opportunity to offer customers the finest cheeses, meats and accompaniment’s that can elevate their celebrations.
Throughout the year, consumers seek special, curated selections to create memorable experiences. This guide highlights the best pairings, flavors, and presentation ideas for key holidays, showcasing how to meet the demand for quality, festive products. Whether it’s an indulgent charcuterie board for Mother’s Day, a savory Easter brunch, or a bold selection for Halloween gatherings, this guide will inspire you to maximize sales and delight your customers.
Get ready to boost your holiday sales by offering irresistible combinations that customers will love year-round!
Mother’s Day is about appreciation, thoughtfulness, and making the day feel special without being complicated. Consumers seek premium seasonal items that feel like a treat. Often celebrated with big brunches or a simple gathering at home shoppers will be looking for easy entertaining solutions that say “thank you” without a lot of cleanup or fuss.
Create gift-inspired displays with floral accents and signage like “Perfect for Mom” or “Brunch Made Special,” and cross-merchandise with sparkling beverages and crackers. MERCHANDISING TIP
The Fourth of July is all about celebration, ease, and feeding a crowd. Shoppers will be on the hunt for cheeses that travel well, hold up outdoors, and bring bold, familiar flavors to backyard gatherings, barbecues, and casual entertaining. Our selections offer crowd pleasing flavors that work across charcuterie boards, burgers, and grab-and-go snacking.
MERCHANDISING TIP
Merchandise cheeses near grilling essentials, crackers, and summer beverages, using patriotic color cues and signage like “Perfect for the Party” or “Backyard Board Must-Haves.”
SONOMA CHEESE BLUE MARBLE JACK WEDGE
Item# A10134
Pack Size 12/5.3oz
SONOMA CHEESE GARLIC JACK WEDGE
Item# A10131
Pack Size 12/5.3oz
RED APPLE CHEESE CLASSIC CHEESE SPREAD FLIGHT
Item# G000259
Pack Size 6/24oz
RED APPLE CHEESE SMOKED MUENSTER
Item# G000206
Pack Size 14/8oz
RED APPLE CHEESE SMOKEY CHEESE FLIGHT
Item# G000255
Pack Size 10/24oz
CRACKING GOOD CHEESE CARAMELIZED ONION CHEDDAR
Item# G000183
Pack Size 8/7oz
CRACKING GOOD CHEESE WENSLEYDALE with CRANBERRY
Item# G000180
Pack Size 8/7oz
CRACKING GOOD CHEESE WENSLEYDALE with BLUEBERRY
Item# G000179
Pack Size 8/7oz
CASA FLORES SPICY CAYENNE SHEEP CHEESE WEDGE
Item# A10247
Pack Size 12/5.3oz
ITEM FOCUS SUMMER HEAT
During the peak of summer, shoppers gravitate toward lighter eating and minimal prep. We’ve combined that desire for fresh snackable and easy to enjoy straight from the fridge products with the ever-growing trend of spicy, sweet and smokey products. Pair these cheeses with effortless snackable favorites like chips and fresh fruits.
MERCHANDISING TIP
Create a “Summer Heat” set with cheeses, fresh fruit, chips, and crackers that compliment spicy snackable cheeses.
Pack Size 12/5.3oz
SONOMA CHEESE MANGO HABANERO JACK WEDGE SONOMA CHEESE SCORPION JACK WEDGE Item# A10133
Item# A069610
Pack Size 12/5.3oz
BEEMSTER HATCH PEPPER GOUDA EXACT WEIGHT
Item# A734494
Pack Size 12/5.3oz
BEEMSTER SMOKED HATCH PEPPER GOUDA EXACT WEIGHT
Item# A10131
Pack Size 12/5.3oz
CELEBRITY SPECIALTIES SMOKED CRUMBLED GOAT CHEESE
Item# A069610
Pack Size 9/4oz
CELEBRITY SPECIALTIES SHEEP CHEESE ROUND, FIG CHILI
Item# G000099
Pack Size 12/4oz
CELEBRITY SPECIALTIES SHEEP CHEESE ROUND, CALABRIAN CHILI ORANGE
Item# G000091
Pack Size 12/4oz
CELEBRITY SPECIALTIES SPICY RED PEPPER SPREADABLES
Item# G000351
Pack Size 8/5.2oz
RED APPLE CHEESE MANGO HABANERO GOUDA
Item# G000210
Pack Size 12/8oz
RED APPLE CHEESE SMOKED GRUYÈRE
Item# G000202
Pack Size 12/8oz
ATALANTA HALOUMI
Item# A330901
Pack Size 12/8.8oz
MEVGAL GREEK & GRILL GRILLING CHEESE
Item# A182138
Pack Size 12/6oz
MT VIKOS WHIPPED FETA SPREAD
Item# A10037
Pack Size 12/6oz
MIFROMA CHILI RACLETTE SLICES
Item# A036641
Pack Size 8/5.3oz
4/17/2026
ITEM FOCUS FALL FEST
Fall signals a shift toward comfort, warmth, and richer flavors. Shoppers are hosting more at home gatherings, from game days to casual fall get togethers, and are looking for cheeses that feel cozy, indulgent, and seasonal.
MERCHANDISING TIP
Build fall-themed displays using warm colors and seasonal pairings like apples, jams, and artisan breads, with signage calling out “Perfect for Fall Entertaining.”
CRACKING GOOD CHEESE MUSTARD & ALE CHEDDAR
Item# G000182
Pack Size 8/7oz
CRACKING GOOD CHEESE CARAMELIZED ONION CHEDDAR
Item# G000183 Pack Size 8/7oz
CRACKING GOOD CHEESE WENSLEYDALE with APRICOT
Item# G000181 Pack Size 8/7oz
SONOMA CHEESE GHOST PEPPER JACK WEDGE
Item# G000188 Pack Size 12/5.3oz
SNOWDONIA BLACK BOMBER TRUCKLE
Item# A204707 Pack Size 6/7oz
SNOWDONIA RUBY MIST TRUCKLE
Item# A204711 Pack Size 6/7oz
SNOWDONIA AMBER MIST TRUCKLE
Item# A204710 Pack Size 6/7oz
RED APPLE CHEESE BUFFALO CHEESE CURDS
Item# G000272
Pack Size 12/8oz
RED APPLE CHEESE SHARP CHEDDAR
Item# G000264
Pack Size 12/8oz
RED APPLE CHEESE SHARP CHEDDAR & JALAPEÑO CHEESE SPREAD
Item# G000263 Pack Size 12/8oz
RED APPLE CHEESE BEER CHEESE SPREAD
Item# G000268 Pack Size 12/8oz
RED APPLE CHEESE SMOKED GRUYÈRE
Item# G000202 Pack Size 12/8oz
AMMERLÄNDER BUTTERKÄSE
Item# A022175
Pack Size 10/7oz
MIFROMA CLASSIC FONDUE BOX
Item# A030733 Pack Size 10/14oz
ITEM FOCUS HOLIDAY
The holiday season is the biggest moment of the year for consumers! Shoppers are entertaining more often, gifting food, and seeking premium products that feel celebratory and impressive. The cheeses below anchor charcuterie boards, elevate appetizers, and offer versatility across multiple events.
MERCHANDISING TIP
Create abundant, giftable displays with crackers, nuts, dried fruit, and spreads, supported by signage like “Holiday Hosting Essentials” or “Perfect for Gifting.”
SONOMA CHEESE WINE COUNTRY PARTY TRAY
Item# A10169
Pack Size 9/12oz
RED APPLE CHEESE HOLIDAY CHEESE FLIGHT
Item# G000258
Pack Size 10/23oz
RED APPLE CHEESE CRANBERRY WALNUT SPREAD
Item# G000268
Pack Size 6/16oz
RED APPLE CHEESE HOLIDAY CHEESE SPREAD FLIGHT
Item# G000259 Pack Size 6/24oz
IL VILLAGGIO BAKED HONEY CINNAMON RICOTTA CAKE
Item# A10252
Pack Size 10/6.4oz
IL VILLAGGIO BAKED LEMON RICOTTA CAKE
Item# A051956
Pack Size 10/6.4oz
IL VILLAGGIO BAKED PEAR & CHOCOLATE RICOTTA CAKE
Item# A10254
Pack Size 10/6.4oz
IL VILLAGGIO BAKED CAPPUCCINO RICOTTA CAKE
Item# A10253 Pack Size 10/6.4oz
IL VILLAGGIO CHOCOLATE CARAMEL RICOTTA CAKE
Item# A10251 Pack Size 10/6.4oz
ENTREMONT COMTÉ EXACT WEIGHT
Item# 354583 Pack Size 8/7oz
SNOWDONIA BLACK BOMBER CHEESE BAKE
Item# A10159
Pack Size 9/7oz
SNOWDONIA AMBER MIST TRUCKLE
Item# A030733
Pack Size 6/7oz
ITEM FOCUS HOLIDAY
SNOWDONIA RUBY MIST TRUCKLE
Item# A204711
Pack Size 6/7oz
SNOWDONIA TRUFFLE TROVE TRUCKLE
Item# A202122
Pack Size 6/5.3oz
CRACKING GOOD CHEESE WENSLEYDALE with MANGO & GINGER
Item# G000178
Pack Size 8/7oz
CRACKING GOOD CHEESE WENSLEYDALE with APRICOT
Item# G000181
Pack Size 8/7oz
CRACKING GOOD CHEESE WENSLEYDALE with CRANBERRY
Item# G000180
Pack Size 8/7oz
CRACKING GOOD CHEESE WENSLEYDALE with BLUEBERRY
Item# G000179
Pack Size 8/7oz
BEEMSTER TRUFFEL GOUDA EXACT WEIGHT
Item# A736571
Pack Size 12/5.3oz
BEEMSTER ROYAAL GRAND CRU GOUDA EXACT WEIGHT
Item# A736514
Pack Size 12/5.3oz
CELEBRITY SPECIALTIES FIG & HONEY SPREADABLES
Item# G000298
Pack Size 8/5.2oz
CELEBRITY SPECIALTIES APPLE CINNAMON SPREADABLES
Item# G000326
Pack Size 8/5.2oz
MIFROMA ORIGINAL RACLETTE SLICED
Item# A031403
Pack Size 12/7oz
ITEM FOCUS NEW YEAR
January is all about setting intentions for the new year and gearing up for some of sports biggest games! Shoppers will be looking in two directions. The first being clean label and healthy meal solutions, and the second being comforting game day classics.
MERCHANDISING TIP
Cross-merchandise products with everything from fresh vegetable crudités and fruits to snacking staples like chips, pretzels, and butter crackers.
Item# A10131
Pack Size 12/5.3oz
SONOMA CHEESE GARLIC JACK WEDGE SONOMA CHEESE HABANERO JACK WEDGE
Item# A10133
Pack Size 12/5.3oz
SONOMA CHEESE BLUE MARBLE JACK WEDGE
Item# A10134
Pack Size 12/5.3oz
SONOMA CHEESE SMOKED PEPPER JACK WEDGE
Item# A10103
Pack Size 12/5.3oz
SONOMA CHEESE SCORPION JACK WEDGE
Item# A000189
Pack Size 12/5.3oz
RED APPLE CHEESE BEER CHEDDAR CHEESE SPREAD
Item# G000269
Pack Size 12/8oz
RED APPLE CHEESE PIMENTO CHEESE SPREAD
Item# G000265
Pack Size 12/8oz
RED APPLE CHEESE SMOKED SPICY GOUDA
Item# G000272
Pack Size 12/7oz
RED APPLE CHEESE SMOKED BOURBON GOUDA
Item# G000209
Pack Size 12/8oz
RED APPLE CHEESE SMOKED PARMESAN
Item# G000207
Pack Size 14/7oz
BEEMSTER SMOKED HATCH PEPPER GOUDA EXACT WEIGHT
Item# A10131
Pack Size 12/5.3oz
BEEMSTER HATCH PEPPER
GOUDA EXACT WEIGHT
Item# A734494
Pack Size 12/5.3oz
DUE: 10/17/2026
ITEM FOCUS VALENTINE’S DAY
Valentine’s Day is all about indulgence, romance, and small moments that feel special. Shoppers gravitate toward elevated, premium cheeses that help them create an intimate at-home experience. Creamy textures, rich flavors, and products that feel giftable.
MERCHANDISING TIP
Cross-merchandise cheeses with crackers, chocolates, dried fruit, and wine alternatives; lean into heart-themed signage or “Date Night In” callouts.
St. Patrick’s Day brings comfort, tradition, and bold, hearty flavors to the forefront. Shoppers seek cheeses that pair well with classic Irish-inspired dishes or casual gatherings, favoring aged, savory profiles and approachable crowd-pleasers. Consumers will be looking for flavorful additions to snack boards, pub-style spreads, and cheeses with rich flavor and easy versatility.
MERCHANDISING TIP
Build a themed display with “Perfect for Pub-Style Snacking” messaging to draw attention.
CRACKING GOOD CHEESE IRISH CHEDDAR EXACT WEIGHT
Item# G000294
Pack Size 10/7oz
SNOWDONIA SAGE DERBY
Item# G000293
Pack Size 8/7oz
SNOWDONIA GREEN THUNDER
Item# A204708
Pack Size 6/7oz
SNOWDONIA AMBER MIST
Item# A204710
Pack Size 6/7oz
RED APPLE CHEESE CHEDDAR with GREEN ONION
Item# G000218
Pack Size 12/7oz
ITEM FOCUS EASTER
January is all about setting intentions for the new year and gearing up for some of sports biggest games! Shoppers will be looking in two directions. The first being clean label and healthy meal solutions, and the second being comforting game day classics.
MERCHANDISING TIP
Cross-merchandise products with everything from fresh vegetable crudités and fruits to snacking staples like chips, pretzels, and butter crackers.
