• Among the factors that promote innovation the most, Danish engineers emphasized creative employees, the ability to experiment and opportunities for doing so, and wellfunctioning internal collaboration across the organization. • An investigation of the specific circumstances of radical innova-
tion reveals that Danish engineers find it most difficult to create an understanding in the organization of the need for radical innovation. This is linked to the importance of management prioritization and the development of management tools that follow other approaches to time and resource distribution than wellknown development projects.
Most difficult aspects of radical innovation efforts 5
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0 Creating awareness of the need for radical innovation
Get radically new ideas
Develop radically innovative projects
Implement radical action
Figure 13: Most difficult aspects of radical innovation efforts
The challenges we’re struggling with right now are around development and completion of our radical initiatives. The ideas are there, we have lots of them. We also recognize the need for them. So you might say that implementation and ”harvesting” from our radical innovation are the difficulties. CEO, Gabriel A/S 37