Childrenswear Print Development

Luna & Sol Luna & Sol is a print design studio delineating a new vision for Abercrombie Kids where we celebrate youth through a lens of inclusivity and expressed empowerment to highlight A&F’s exceptional merchandise.

Abercrombie kids Spring/Summer 2020 Design categories: girls, boys, and unisex

Jenna Raffel Astrid Otero Tiara Jones Miranda Beitel

Abercrombie Kids Brand Benchmarking The Abercrombie kids brand displays a plethora of fresh designs including prints and patterns inspired by nature and art. Many of the prints and patterns that include the natural aesthetic of palm leaves, flowers and even a ripple wave has inspired us. The placement of the patterns are normally clustered together or have minimal space of the patterns within the scale.

Abercrombie kids have an adventurous spirit, are active, expressive and creative. They look up to their older sibling and YouTube stars, always having access to their phone to get a download on the moments trend. But more than that, these kids want to have an impact on the world, whether it be through a garden they plant with the family or sharing lunch with a friend at school.

Kid

Target Customer

ages 8-12

Parent

These Millennial parents desire their kids to have a trendy and practical wardrobe. Their top priority is ultimate comfort for school, home, and outings, followed by fabrics that will last a long time. They are raising their children to be a positive influence on the environment and others around them. This is the wardrobe they choose to see their kids grow in.

The consumer that we target with this collection, is kids that want to go on adventure, are active, and are creative.

They look up to their older siblings and to Youtube stars and Instagram influencers for fashion. They are constantly on the move with mom or dad and love getting their photos taken. The parents want their kids to be trendy and dress more mature. The parents want the kids to be comfortable for school and have fabrics that will last. These kids want to make an impact on the world.

Visual Research

Color trends SS2020

Empower up!

A-gendered patterns

Fidget clothing

Organic Aspirations

Interactive designs

Themed collabs

Fidget textures

Jenna Raffel

Astrid Otero

Tiara Jones

Miranda Beitel

Focus print

Coordinate print #1 - two colorways

Coordinate print #2 - two colorways

Coordinate print #3 - two colorways

Seamless tonal coordinate

Knit

Woven

Laser Cut

Free Design

Process