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Programme masterclass ‘Managing an effective TTO team’ 17 November 2011 Amsterdam (Schiphol airport) - the Netherlands Session leader: Robert Marshall

09.30

Welcome & introduction to the masterclass

09.55

Strategies for success The mission An industry perspective – what businesses want from TTOs TTO policy frameworks & policy assessment TTO activities Resources: scaling and benchmarking your TTO

11.15

Coffee & networking break

11.30

Process design A strategic approach to technology marketing Measuring performance: the balanced scorecard Designing TTO output metrics

12.50

Summary of key learning points

13.00

Lunch break

13.45

Your management style Choosing the TTO team Recruitment exercise Motivation and management TTO/Academic relationship

15.15

Tea & networking break

15.30

Improving staff performance Creating a development plan for your TTO

16.15 16.20

Summary of the day & action plan Questions & answers & handouts

16.30

Closure

2011 nov mtto marshall  
2011 nov mtto marshall  
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