Transforming Member Relationships Minnesota Milk Producers Association Adapted its Member Services in Response to the Pandemic In the face of adversity, associations adapt and evolve to meet the changing needs of their members. Throughout the COVID-19 pandemic, stories of resilience have emerged from associations who have successfully turned difficult challenges into benefits for their respective industries and beyond. Minnesota Milk Producers Association is one such organization. MMPA was able to see a silver lining in the struggles brought on by the pandemic and translate it into tangible value for its members.
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