What's Co-ing On? Let's Raise a Glass!

What’s CO-ing On?

Let’s Raise a Glass

To celebrate all we’ve accomplished this year! We were thrust into a new world of operating, educating and serving -- and together, through perseverance and resiliency, grew stronger. We’ve learned to engage and provide value in new and meaningful ways that will serve us well into the future. Thank you for participating, navigating change with us and being a loyal, caring and supportive member.

Like many of you, we had a clear plan for 2020 (ours revolved around creating engagement) and that plan was disrupted. While our path to accomplish this goal looked much different, we engaged members more than ever before.

2020 amplified Associations North’s purpose and commitment to listen, create opportunities for connection and paint a future that’s possible.

Here are a few highlights:

• Staff connected with over 200 members to listen, offer support, share industry insight and be a resource.

• Went all-in on virtual and reconfigured offerings to provide relevant content and peer-to-peer sharing on a consistent and as-needed basis.

• Developed CEOSync, the ultimate collaboration of elite leaders invested in each other’s success, which will launch in 2021.

• Responded with timely communications, samples and resources on COVID-19 and Recovery Resources.

To our hospitality friends, supporters and meeting facilities… we are here for you. Now is the time to continue supporting, promoting and helping you as you have always done for the association community. We encourage everyone to talk with your sales representatives and prepare for the return of safe in-person meetings. The hospitality community will be ready when you are.

You continue to inspire us, and we look forward to seeing you in the new year. As we take time to rest and recharge, we hope you do too. You deserve it!

May you find joy in the remainder of the year and know we will be raising our glasses to you -- Cheers!

Co-Directors, Associations North

Alongside you, we learned the importance of:

• Innovating: Embracing the terms test, pilot, create and try.

• Creating: Faster than ever before to build content around the needs of members right now and new innovations to meet the needs of the industry.

• Adapting: Learning, unlearning and re-learning. As this proves, this isn’t an easy feat and takes time, energy and resources.

• Serving: As a model, a welcoming community and embracing diversity and inclusion in all that we do.

In reflecting, we are eternally grateful for you and your resilient spirits. The association community creates a better world by supporting others through hard times and we thank you for your caring attitude.

We commend you for creating new and meaningful ways to stay connected in a world so commonly known for in-person tradeshows, conferences and events. You have learned Zoom, worked remotely, and accomplished things you said you never would. We are so proud of you all!

Thank you members + friends, we look forward to seeing you in 2021!

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