Initial Sketches
NASA’s identities throughout history
Insights from the sketches: 1. Some of the sketch are too similar to the already existing logo, but using the swoosh-like shape is good for showing the speed and the idea of reaching new height. 2. When shows only the symbol, its hard to tell what the symbol is about, maybe it’s too abstract and lack direct connection to the brand.
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The Next Giant Leap: Vol. 2 Logo Design Process