INTER F LO W
D E S IG N CONF ERENCE San Francisco 2015
WELCOME TO INTERFLOW SAN FRANCISCO 2015
Design by its nature is somehow collaborative —studio 7.5
For the next two days, let your mind flow out of the box where you used to be in, and embrace others creative flow into yours. Experience the underlying details that seems invisible in design process, and get involved in the powerful interflow of collaboration in daily life. About Interflow The Interflow Conference believes that design is related to everything that surrounds us and it is the function as a designer to discover the details that ordinary people don’t even notice.
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However, we have different perspectives and various ways of thinking design, if we just work solely, we would probably miss the chance to get inspired by other creative people. So Interflow Conference wants you to come and enjoy the two-days event. We invited creative people from different working fields to simulate you and bring the fresh air to your creative mind.
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VENUE INFO Yerba Buena Center for the Arts Theater 700 Howard Street, San Francisco August l 22 & 23, 2015 Thank you to our host sponsor, Yerba Buena Center for the Arts
MISSION ST.
YBCA Gallery Hall
Grand Lobby
Public Transport: MUNI metro or BART to Powell Station MUNI bus 14 along Mission Street to 4th or 3rd Street
THIRD STREET
Yerba Buena Center for the Arts Theater
Special Hotel Offer: Inter f low has par ter ned w ith Hai y i H ote l s to of fe r a s p e c i a l d i s c o u nt to Inter f low at tendees . Use Promo Code / Corporate Code Inter f low 15 to apply a 15% discount. The following hotels are within a 10-20 minute walk or short bus ride to YBCA.
Americana Hotel The Good Hotel Hotel Metropolis
Theater Lobby Howard st. Entrance
HOWARD ST.
• If you have any problem to find the location please call 415-978-9708 • Use the promotion code: INTERFLOW to gain a 10% off when taking Uber. • Registration Section is in the Theater Lobby Howard street Entrance. • More infomation please visit INTERFLOW.com
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PROGRAM INFO August 22 Saturday 09am 10am 11am
Roman Mars Luna Maurer David Tanis
Design Behind 99% Invisible Life is An Experiment No Need for A Lot, Just Prepare One Good Dish
12pm
Lunch Break
01pm 02pm 03pm
The Sound of Body Literature Keep Doing, Living, and Filming Everything Can Be A Story
Pamela Z Cassey Neistat Tanaka Taysuya
04pm
Tea Time
05pm 06pm
Life Should Be Your Most Important Project Good Design Should Like Good Food.
Ayse Birsel Gianfranco Zaccai
August 23 Sunday 09am 10am 11am
Debbie Millman Randall Stowell Marije Vogelzong
Insights from Each Interview People are The Worst Part, but We Love That Play with Your Food
12pm
Lunch Break
01pm 02pm 03pm
Music+Video+Play = Creativity Design Relationship ( After 40days dating ) Let’s Have Lunch Together
OK GO Jessica Walsh Studio 7.5
04pm
Tea Time
05pm
Don Chadwick
Camera on A Designer’s Hand
06pm
Sam Hecht
Design it’s Nature is Collaboration
• Sessions are approximately 45 minutes each • Read speaker bios and more at Interflow.com • Stay up to date follow @Interflowsf, #interflow15 • All seating is first come, first served.
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SPEAKER BIOS Day1 Roman Mars Design Behind 99% Invisible Roman Mars is the host and creator of 99% Invisible, a short radio show about design and architecture. With over 30 million downloads, the 99% Invisible podcast is one of the most popular podcasts in the world. Fast Company named him one of 100 Most Creative People in 2013. His Kickstarters for 99% Invisible and Radiotopia have raised over $1.16 million in funding. He is also the host and program director of PR X Remix , a 24-hour, innovative public radio story stream broadcast on XM 123 and public radio stations across the countr y and a co-founder of Radiotopia, a collective of ground-breaking story-driven podcasts.
Luna Maurer Life is an Experiment Moniker is an Amsterdam based design studio founded in 2012 by Luna Maurer, Jonathan Puckey and Roel Wouters. The studio works across various media for a diverse range of clients, from those in the cultural field to commercial companies. With our projects, we explore the social effects of technology. Often, we ask the public to take part in the development of our projects. The resulting projects expand and grow like plants, displaying their inner organizational processes. Moniker specializes in interactive, print, video, physical installation and performance-based work.
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David Tanis No Need for a Lot, Just Prepare One Good Dish David Tanis is the acclaimed author of A Platter of Figs and Other Recipes His professional cooking career has spanned three decades. Tanis has had a longtime association with Alice Waters at Chez Panisse in Berkeley, California, where he worked as chef of both the upstairs Cafe and the downstairs Restaurant. He has overseen kitchens throughout the San Francisco Bay area, as well as Santa Fe, New Mexico and Paris, France. Also a passionate fan of home cooking, he is known for his simple, seasonal, straightforward style.
Pemela Z The Sound of Body Literature Pamela Z is a San Francisco-based composer/performer and media artist who works primarily with voice, live electronic processing, sampled sound, and video. A pioneer of live digital looping techniques, she processes her voice in real time to create dense, complex sonic layers. Her solo works combine experimental extended vocal techniques, operatic bel canto, found objects, text, and sampled concrète sounds. She uses MAX MSP and Isadora software on a MacBook Pro along with custom MIDI controllers that allow her to manipulate sound and image with physical gestures. In addition to her performance work, she has a growing body of inter-media gallery works including multi-channel sound and video installations. • How will you describe design and visual ar t works by just using words and sound? • We know you like to do experiment, too. Share your awesome experiment to our twitter: @interflowsf • Anything can be designed, share a meal that you eat today, and make it creative. Post on our instagram # interflow15. • All seating is first come, first served.
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Casey Neistat Keep Doing, Living, and Filming Casey Owen Neistat is an American film director, producer and creator of popular YouTube videos since 2010. He is married to Candice Pool, a jewelry designer, and has a son named Owen Neistat. On August 28, 2014, he announced that he is expecting a daughter with his wife Candice. He is also the creator of the HBO series The Neistat Brothers. He worked with his brother Van under the professional name The Neistat Brothers from 2001 until 2009.
Tanaka Tatsuya Everything Can Be a Story Artist Tanaka Tatsuya has been using everyday objects—fruit, vegetables, stationary, toilet paper—he finds around his house to pair with figurines, turning them all into creative, dramatic and sometimes humorous scenes. He’s been doing this every day of the year , for the past 4 years, prompting him to title his project “Miniature Calendar.” Tanaka attributes his creativity to that same thought that we all have. “Broccoli and parsley might sometimes look like a forest, or the tree leaves floating on the surface of the water might sometimes look like little boats,” he says. “I wanted to take this way of thinking and express it through photographs, so I started to put together a MINIATURE CALENDAR.”
• What is the most remarkable thing that happened today? And how would you or transform it into your creative work? • We can put our fantasy into various creative process, now talk to other audiences about the project in your mind, and let the interflow happen. • To see the ideas that begins at the during the interflow conference, go to our instagram #interflow15
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Ayse Birsel Life Should Be Your Most Important Project Ayse Birsel and her designs are combinations of contrasting points of view. She studied industrial design at Middle Eastern Technical University in Ankara, the capital of Turkey, from 1981 to 1985. A Fulbright scholarship brought her to the Pratt Institute in New York for work on her Masters degree. At Pratt, Ayse especially remembers Bruce Hannah, Rowena Reed, and Peter Barna, from whom she learned a “no-nonsense” view of design—as Ayse says, a way of “distilling problems, solutions, and forms to their essence.” This became her design perspective—distilling problems to reveal novel answers.
Gianfranco Zaccai Good Design Should Like Good Food Gianfranco Zaccai was born in Trieste, Italy, and grew up in the U.S. His ties to both countries have always been strong, and after graduating from Syracuse University, one of his first jobs as a designer was for a company in Milan that made clinical diagnostic devices. “The fusion of the two cultures, American and Italian, was a great learning experience for me because the approaches are so different yet synergistic,” he recalls. “Back then, in the U.S., design was all about form following function, while in Italy, other sensibilities also came into play: emotion, tradition, and culture.” • When you review the time-line of your life, what is the thing that you put in the to-do list but keep being postponed? • What does design mean to you? How do you think about design? It is a simple question, but everyone has a different opinions. Ask the person who is sitting next to you about this question, and start the interflow of this topic.
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Day2 Debbie Millman Insights from Each Interview Debbie Millman. is a writer, educator, artist, brand consultant and host of the radio show Design Matters, Look Both Ways Look Both Ways, Brand Thinking. She has worked in the design business for 30 years. She is President of the design division at Sterling Brands, President Emeritus of AIGA, and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting “Design Matters�, the first weekly radio talk show about design on the Internet. She is the author of five books on design, including Brand Thinking and Other Noble Pursuits.
Randall Stowell People are The Worst Part, but We Love That Randall Stowell is a writer/director, and conceptual artist. A partner and creative director at local design and production company Autofuss, he primarily works in narrative film based media and has directed several national and international commercials which is very stunning. Most recently he is using food as a narrative technique for his personal practice. In 2010 he co-founded Thought For Food with a mission to conceive and develop food experiences that challenge dominant food culture and promotes community interaction.
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Marije Vogelzong Play with Your Food Dutch designer Marije Vogelzang is the world’s first-ever eating designer.Having graduated from the Design Academy Eindhoven, Marije Vogelzang specialised in “eating design”. Working as an inspirator and consultant for any food-related business, she star ted her design studio/restaurant Proef (which means tasting or testing) in Rotterdam in 2004. In 2006 she expanded to Amsterdam where she plays with food installations, restaurant concepts and food events. She has won a number of awards including the EDBR Portfolio Prize, which is associated with the Rotterdam Design Prize. Her clients include Droog Design, the city of Rotterdam, Hella Jongerius, Marlies Dekkers, the Dutch embassies in Rome and Dakar, BMW, Turnover, Hermes, and the Van Gogh Museum Amsterdam, among others.
OK GO Music+Video+Play = Creativity Formed as a quartet in Chicago in 1998 and relocated to Los Angeles three years later, OK Go (Damian Kulash, Tim Nordwind, Dan Konopka, Andy Ross) have spent their career in a steady state of transformation. The four songs of the all-new Upside Out EP represent the first preview of Hungry Ghosts, due out in the fall on the band’s own Paracadute. This is the band’s fourth full-length and the newest addition to a curriculum vitae filled with experimentation in a variety of mediums.
Just play. Have fun. Enjoy the game. — Michael Jordan • How long didn’t you play a game? Play with us for a fastpaced musical-chairs game host by Ana Llorente & Davey Whitcraft. Find it in the Grand Lobby.
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Jessica Walsh Design Relationship ( After 40days dating ) Jessica Walsh is a multidisciplinary designer living and working in NYC. Her work has been featured in numerous magazines and books, and won design awards from the Type Directors Club, Art Directors Club, SPD, Print, Graphis, among others. She has been named Computer Arts magazines “Top Rising Star in Design”, an Art Directors Club “Young Gun”, and Print Magazines “New Visual Artist” and L magazines “25 under 25 Envy List”. She has worked with studios such as Sagmeister Inc, Pentagram Design and Print Magazine, and freelances for a variety of clients such as the The New York Times, AIGA, Computer Arts & I.D. Magazine, and Technology Review. When not doing design, she can be found playing with her dog Olive, eating avocados, or doing yoga.
Studio 7.5 Let’s Have Lunch Together Burkhard Schmitz, Claudia Plikat, and Carola Zwick began their partnership in 1992. They were looking for the freedom to work on projects that interested them, and for the freedom to do so without bosses or titles. This is the way they’ve operated ever since. “Everybody does everything,” says Burkhard, speaking for the group that now includes Carola’s brother Roland Zwick. “That’s how we cultivate ideas and maintain our openness and curiosity.” The group’s name—Studio 7.5—comes from an early idea to rent a 7.5-ton truck, put a model shop in it, and drive from one project site to another. Obviously, freedom of movement is impor tant for these designers. They move freely—and smartly—when designing products for their clients. • C an we design a relat ionship bet ween people? Does it right? Does it harmful? Or is this a possibility to know each other more? Does designing a relationship means the relationship isn’t true? 14 I N T E R F L O W 2015
Don Chadwick Camera on a Designer’s Hand Don Chadwick isn’t one of those designers who say that their “real” studio is in their mind. Chadwick’s real studio is in Santa Monica, thank you, and anyway, he prefers to call it “an experimental lab.” His lab apparatus includes saws and grinders, lathes and drill presses and vises—and not one computer-numerically-controlled any thing. Computer technology, Chadwick allows, is great for some things, but when he hears someone suggest that a new chair could have just as effectively been designed by computer, he says, politely, “You’re out of your mind!”
Sam Hecht Design it’s Nature is Collaboration Contrasts, and holding them in creative tension, define the work of Sam Hecht and Kim Colin. Their designs reflect both a meticulous attention to an object’s details and a thoughtful consideration of its context. Thus, they measure the success of their designs, “not only in sales or notoriety but also in the contribution to the greater good of the industry (and we hope, the planet).” Hecht and Colin at their core embody two contrasting worldviews. He is a native Londoner, educated as an industrial designer, contemplative, and drawn to essential simplicity. She is a Californian, trained as an architect, effusive, and drawn to use the sensibilities of her discipline—emotion, scale, landscape, culture—to inform design. • What kind of design culture are you in? Or what kind of design culture you want to have? • Do you design alone or with partner? What are the pros and cons of your choice? Do you want to change that?
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INTERFLOW HAPPENINGS & AFTER PARTY!
Feel the Interflow
Adobe Typekit Pop-Up Liberary
Generate and exhibit posters with us design studio in response to the theme of Interflow. Across from the elevator ups tairs in the Theater Terrace.
Take a break from the hus tle and bus tle. In this unique lounge space, the Typeset team shares some of their favorite design books for your perusal. Upstairs on the west side of the Theater Terrance.
“Chair your creativity up” A participatory event, offered by Ana Lorente & Davey Whitcraft. It ’s a fast-paced MusicalC h a i r s g a m e of s o r t s , t h a t p r ov i d e s a n opportunity to engage creatively and collaboratively in design. Find it in the Grand Lobby.
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OK GO Music Experiment Real-time recording music video experiments with Interflow speaker OKGO. Bring your creative and sense of surprise to the restoration area in the Theater Lobby.
Networking and Flow Mix and mingle in the Mission at the intimate Public Works Loft. Enjoy beverages and share your favorite Interflow Experience. Food will be available for purchase. Cash only, this is a 21+ event.
Time Doors at 7pm Bring your Interflow Badge for admittance. Interflow Badge holders must arrive by 10pm. Location Public Works Loft 61 Erie Street. Off Mission Street between 14th Street and Duboce Avenue. Public Transit 14-Mission bus outbound, stop at 14th Street.
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THANK YOU SPONSORS!
Presenting Sponsors
Partners FontShop Monotype Eventbrite 300FeetOut Adobe Indesign User Group AIGA San Francisco Annabelle’s Bar & Bisto California College of the Arts Haiyi Hotels Hattery
IxDA San Francisco Makeshift Society P22type Foundry SWISSNEX San Francisco Shiftboard Inc. Tattly The Mosser Hotel Uber Visual Media Alliance