Page 1

Green Youth Citizens 3.2 Action Youth in the world

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.


About “Green Youth Citizens� Partnership of the project Training course: agenda, methodology Climate change Media Campaign


Abou t Gre e Citize n Youth ns

“Green Youth Citizens” is a youth project, involving youth organizations from Romania, India, Turkey, Nepal, Spain and Bangladesh. The project is implemented with the final support of the European Commission, through Youth in Action program , Action 3.2 – Youth in the world.

The main aim of the project is to raise awareness about environmental problems and how they confine us in the exercise of an active citizenship. The specific objectives of the project are: To contribute to an increase on the awareness among young people to the themes of the training, creating an open dialogue and mutual comprehension and contributing to the promotion of solidarity and tolerance among young people from different countries  To share best practices among the different countries from Europe and Asia, promoting an active debate about them and creating activities to ensure the respect for environment.  To assure the access of young people and youth leaders to good practices examples in the field of environment protection  To promote the active citizenship of the youth, through direct participation and development of the European citizenship sense.


The activities undertaken in the project were: Establishing an efficient partnership in the project. In this regard, at the beginning of the project it was established, at the level of each partner the project team and as well clear rules and tasks for each partner. 

Preparatory visit of the project – December 2013, in Kathmandu, Nepal. The meeting was attended by one member from the project team of each partner and a young person participant to the project. 

Promotion of the project in the local community and the selection of the participants. There we posted information about the project on the partners` webpages and there were organized project launching conferences in the communities of the partner organizations. 

Young people preparation for the project.

Facilitating local meetings of young people with local authorities: it was facilitated the meeting of the project participants with youth leaders, youth workers, other young people from the community, representatives of the local authorities etc 

Organization of 2 local workshops. Each partner had organized 2 local workshops, involving young people from the community. 

Interim evaluation of the project – March 2014 in Istanbul - Turkey, attended by a representative and a participant from each organization. 

Training course – July 2014 in New Delhi – India. The training was attended by 24 young people, which were formed in the environmental field and how to organize a media campaign in order to aware the population about the environmental issues. 

Organization of the media campaign – in September 2014. at the each partner level, with the purpose to promote the environment protection and the active participation of the young people. 

10. Dissemination of the project results: distribution of the training course booklet, promotion of the project webpage etc. 


ASOCIATIA TINERILOR FORMATORI PENTRU PROMOVAREA DEZVOLTARII RURALE (Romania) -coordinator organziation-

ATFPDR has been established in 2009 and since then is active in the field of youth participation. The purpose of the association is to promote youth policies, financial support for specific youth activities, cultural activities, social activities and training activities. The main objectives of ATFPDR are: - promoting the non formal education - promoting the active participating of young people - promoting the mutual respect and tolerance between people no matter their ethnic belonging

www.atfpdr.eu


The activities consist mainly in: - vocational training for the youth, disadvantaged youth, ethnic minorities, unemployed. - international youth exchanges. - establishment and implementation of social programs. - establishment and implementation of cultural and civic programs. - rural development and rural youth access to forms of non-formal learning. -training sessions in accredited institutions. - promoting transnational mobility. - organization of summer camps. - organization of seminars, conferences and exhibitions. - developing web pages for promoting civic and cultural youth activities. - establishment and implementation of projects from EU funds. Since its establishment, ATFPDR had run more youth project with financial support from European Comission, projects implemented under programs as Youth in Action (European Voluntary Service, youth exchanges, Youth in the world, training courses), Europe for citizens etc.


YAP ZONGULDAK (Turkey) - partner organization-

Yap Zonguldak Association is a registered EVS and EU project Office and Table Tennis Complex with 3 full time youth worker staff and many part time Turkish members and volunteers. It's biggest NGO in the region. It is based in Rainy Town (Zonguldak) and is specialized in increasing cultural awareness and understanding. Since 2009, YAP Zongulak has been breaking down barriers to mutual understanding by bringing together people from different cultures. Apart from the involvement with EVS, YAP Zonguldak has a range of programmes which involve people of all ages from a variety of different communities and backgrounds. YAP has a track record of working with young people, both nationally and internationally especially those with fewer opportunities. YAP is currently expanding this area of work and in particular programmes which improve community cohesion and integration. YAP is not only working in the table tennis field. YAP develops and promotes Youth in Action and Erasmus + projects at the same time and it is sending and hosting organization for EVS and European Union projects. Its target group is people who are interested to work as leader for young people. Since 2011, YAP is Eurodesk member.

www.yapzonguldak.eu


ESDO (Bangladesh) - partner organzaition -

ESDO is a service orientated non-profit, non-government organization working to raise environmental awareness for the conservation of biological diversity and ecological balance. ESDO believes that building the capacity of communities will not only benefit the environment, but will also teach them to better self-manage and therefore improve their socio-economic situation. ESDO‟s operation since 1990 has focused on generating knowledge amongst the community about the impact of people‟s personal actions on their direct environment, and simultaneously teaching them skills and knowledge in natural resource management to ensure environmental protection. By doing this ESDO is developing the socio-economic status of communities by creating and offering alternatives for a healthier and more prosperous lifestyle consistent with the principles of ecologically sustainable development. ESDO is one of Bangladesh‟s leading organizations in policy advocacy, environmental capacity building and policy intervention. Since ESDO‟s official formation in 1990, the organization has helped more than 250,000 people in three rural communities to achieve a sustainable and self-reliant lifestyle and live in harmony with their immediate environment. ESDO has also been influential in guiding national policy; the organization‟s most significant achievement being the banning of plastic (polythene) bags throughout the country. Specific capacity of ESDO: Safe and sustainable environmental livelihood design and build-

1. ing 2. Environmental education for second generation of environmental leadership 3. Environmental justice and governance 4. Policy advocacy and lobbying 5. Environmental and social research and documentation (both text and audio visual) 6. Environmental and chemical management 7. Nature & wetland conservation 8. Waste management and organic composting 9. Environmental and health education 10. IEC campaign and communication development 11. Social and community mobilization 12. ICT/IT capacity building and promotion


ESDO's existing and ongoing work priorities related to chemicals work:  Study and IEC campaign and policy lobbying on POPs  National campaign for „Chemical safety and management‟  IEC campaign on „Toxic free food for all‟  National campaign and policy lobbying on „Lead in Paints‟  Study and awareness campaign on „E-Waste‟ hazards in Bangladesh  Inventory and develop a passion paper on „Use of mercury and mercury containing products‟ in Bangladesh Promotion and awareness on chemical free agriculture Youth involvement: More than 60 percent of the working force is youth in ESDO (age 15 to 28). In the policy making body we have 2 positions are compulsory for the youth with gender balance. Since ESDO focus is to build youth leadership, and have long experience with implementation of youth initiated project, this project implementation well be create high value and significance.

www.esdobd.net


OSVSWA (India) - partner organzaition-

Orissa State Volunteers and Social Workers Associationâ€&#x; (OSVSWA) is a national level non-profit society, established in the year 1980 by a group of eminent freedom fighters, social workers and activists for initiating a movement to promote volunteerism and social action based on the Gandhian Philosophy. The entire work experience includes the areas of livelihood enhancement, enhancement of social integration, combating drought and desertification, youth for action, rural accessibility, development and empowerment of the unpreviledged and marginalized groups including indeginous communities, rural infrastructure development, institution building and community governance, coordination and issue based networking, Disaster Risk Reduction, preservation of environment and climatic degradation, conservation of nature and natural resources, community media, youth for action and ICT for development etc. OSVSWA also holding the central secretariat of South Asian Youth Climate Coalition founded in 2010 with a vision to protect the globe for its future generation. The team of well experienced, dedicated and committed professionals including youth professional volunteers and others, we have been putting rigorous efforts result successfully progressing in the field of community development through research, planning and strategic implementation refering sustainable approach of development. Creating cader of volunteers (Youths) and empowering them through utilizing the resource in the community activities has been a greater advantage of our organization. Since youths are key actor for bringing social reform, our organization is always open for involving youth mass for our activities. It has been a trend for the organization and

www.osvswa.org


SAMBHAWANA (Nepal) -partner organziation-

Sambhawana is a non-profit organization that prepares youth and adolescents for active citizenship and inspires lifelong participation in our democracy. We achieve this goal by developing civic programs and curricula in collaboration with schools, community-based organizations, and other educational non-profits. We also help schools foster a climate for civic engagement and learning. Ourmission is to empower youth and adolescents to become active participants in the democratic process and strengthen civic leadership. Our Goals:  Change how civic learning is taught, from the dry facts of history and the structure of government to an emphasis on how citizens can and must participate in civic life.  Treat civic learning as an interdisciplinary subject to be employed across the curriculum.  Provide the platform where young girls and boys can come together, share their experiences, learn and lead.  Inspire, encourage and facilitate the involvement of girls in taking initiatives for positive change and development of their communities.


Some of our activities include: Civic Schools: Civic Schools is an initiative of Sambhawana that provides schools with a framework for rigorously assessing and improving their civic education offerings through curricular and extra-curricular activities as well as opportunities for youth voice in decision making. Community Outreach: Service-Learning approach encourages and involves Schools to design and implement programs that provide students with the opportunity to apply what they learn through performing community service that is linked to the formal curriculum and classroom instruction. Doing Democracy: Doing Democracy is a three day capacity building training for young people on this issues of Human Rights, Rule of Law, Democracy, Leadership and democratic political culture. The program is a broader process that continues after the training with follow-on project by the participants. Sambhawana is a youth led and youth run organization and our target beneficiaries are from 16-25 age bracket. We have pool of full time staff as well as volunteers who have experience in organizing different capacity development program and community project. Through Civic Schools, we have been working in 10 public/ community schools reaching our 2500 students and 1000 plus through our community outreach and doing democracy program. We are interested in the cooperation because one of our institutional values is collaboration and cooperation with different national and international organizations to strengthen our capacity and also contribute to the youth development across the globe through partnership and networking.

www.sambhawana.org.np


LLERE (Spain) -partner organzaition-

The Llere Association is a non-profit organization which seeks to eradicate and change attitudes of discrimination, intolerance and racism, as well as oppression or persecution based on racial, cultural, sexual, economic, religious, or ideological grounds. Llere especially cares about the most vulnerable groups in society like children and ethnic minorities, as well as those individuals and groups most at risk of cultural or social exclusion. Our vision The disappearance of attitudes of discrimination, intolerance, racism, oppression and persecution of some groups over others, based on policies of discrimination, racial, cultural, sexual, economic, religious, ideological, ethical, having special sensitivity with the groups most vulnerable such as children, ethnic minority groups, individuals and groups in risk of social and cultural exclusion. Mission Promote the development of the society in educational, social and cultural, as well as ensure public institutions, organizations of civil society and private sector, and citizens in general, resulting main actors in the fight against poverty from a positive and responsible. Accompany processes of development of people, groups the full enjoyment of their rights for the construction of a more balanced and inclusive society. Especially to promote significant advances in the way that the world treats children, TEDTalks to short, medium and long term changes in their lives. which all persons have their social space. Commitment with social transformation, guidance to people, claim, defend the rights and the adaptation to change to meet the needs and expectations of the recipients of the action. Consistency between the resolutions adopted and the capacity of its fulfillment of honest and responsible manner.


Our valours Transparency values. Accountability and ensuring access to the information to member organizations, the aSolidaridad shared responsibility between groups organizations and people more disadvantaged. Transparency. Accountability and ensuring access to the information to member organisations, public administrations and society. Plurality. Recognition of diversity within the Organization, which guarantees its representativeness through mutual exchange, internal democracy, participation and volunteerism. Hierarchical, functional and institutional independence with respect to public, economic and social powers. Equality. Social justice and non-discrimination, for the construction of a society in which all persons have their social space. Commitment with social transformation, guidance to people, claim, defend the rights and the adaptation to change to meet the needs and expectations of the recipients of the action. Consistency between the resolutions adopted and the capacity of its fulfillment of honest and responsible manner.

www.llere.org


One of the project activity consisted in implementation of a training course on the topic of youth activism in the environment field. The training course was held in New Delhi, India, in the period 20th – 26th of July, 2014. The training course was attended by 4 participants from each country. The specific objectives of the training course: - increase awareness among youth on environmental issues - promote the active participating of young people in environmental activities - acquisition by young people of new skills - promote the intercultural exchange and dialogue between Europe and Asia


AGENDA


Activ ities and m etho ds

Introduction in the project: the activity was held in the conference room of the accommodation place (the hotel chosen for accommodation), with the participation of the training participants, each partner representatives and guest from the community. The representative of the coordinator organization made a summary of the project activities undertaken until that moment and presented the project objectives and the objectives of the training. The representatives of each partner were invited to speak about the project progress and its impact in the origin communities.


Getting to know each other: The names tour: every participant had to say the name and to make a gesture representing him. After, everybody had to repeat 3 times the name and the gesture. The ties: each participant had received one paper tie, with the instruction to write his name and 2 truths and 1 lie about himself. Hanging the ties, the participants had to walk along the room, coming into contact one to each other and trying to find the truths and the lies. Make the line: the participants, arranged randomly, had to rearrange according to their age but without speaking and without stepping out from the limited space. Arrange in alphabetic order: the participants, sitting down on chairs, had to rearrange themselves in alphabetic order. There is one free chair which can be used for the participants to move. In order to occupy a chair, a participant has to be called by the neighbors of the empty chair. It

is allowed to speak.


Expectations, fears, contributions: the facilitator had remind to the participants where they are and for which purpose (the project objectives) and one small papers of different shapes, the participants had write their expectations from the training, the fears and in which way they can contribute to achieve the objectives of the project. In common, there were established the group rules.


Living sustainable: the facilitator shows more statements about sustainable behaviors and the participants have to choose if they agree or not and explain their choice. Thus, it starts a debate between participants, sharing ideas and opinions about the topic. Impossible mission: the participants had to find between participants, persons who is living sustainable (for example, had to find someone who planted a tree, someone who is using textile bags instead on plastic bags etc). The task has to be done while in is running the soundtrack of the movie with same name.


Climate change: the facilitator provided to the participants, information about the climate change: definition, causes, factors which had lead to climate change, greenhouse effect, consequences etc. Word cafĂŠ: is a non formal education method designed to collect opinions and ideas on certain topics from bigger groups of persons. In our project, there were established 3 topics: solutions at individual level to take for reducing the climate change effects, solutions at global level to take to reduce the effects of the climate change and connection between the economical development and the climate change.


Media campaign: The participants have received information about PR and media campaigns. Thus, they received technical information about what means a campaign, the types of campaigns, methodology, steps to follow in organizing a campaign, useful tools etc. Starting the introduction in the campaigns, the participants had to prepare themselves a campaign to promote the environment. The first step to undertake in fulfilling the task, it was to realize a market research. Thus, divided in 3 international teams (each team consisting in participants from all the partner countries), the participants had the task to go in the community and to enter in contact with the locals, asking them about the environment problems and about their involvement in the community problems.


After the research in the community, each team had to present the conclusions and to prepare a campaign in order to aware and inform the community about the environmental problems identified in the community. The campaign was implemented in a school, with participation of few hundreds of students and teachers. From the problems identified in the community, we have chosen the following topics for our campaign: - the improper disposal of the garbage - the cutting of trees - the industrial pollution For the campaign, the participants had prepare posters and flyers with information about the identified problems, messages and slogans about the topic and as well, it was prepared a video which to be shown in the community and used for the social media (see http:// www.greenyouth.eu/index.php/media-gallery/74-filmsproduced-by-participantsduring-the-internationaltraining-course) .


Intercultural nights: Every evening was dedicated to a partner country which had presented traditions and customs and other cultural aspects as foods, music and dances. The intercultural nights were good opportunity for the participants to learn about other cultures and in same time to share their own culture. The promotion of the intercultural exchange and dialog was one of the project specific objectives.


Community research


Community research Name: ________________________________ Sex: M/F Age:_________ Monthly income: _______________Occupation:__________________ Which are the main environmental problems your community is facing? a.______________________b.________________________c._________________ What do you think about the environmental policy of the government? ________________________________________________________________________ ______ If you would have political power of decision, which decision you would take in the support of the environment? ________________________________________________________________________ ______ When is the last time you made a good thing for environment? And which was that? ________________________________________________________________________ ______ Do you think the community has any responsibility for the environment? Yes

No (If yes, ask the next question No. a)

What the community should do for environment? _________________________________________________________________ ______ How do you know about the issue? TV/ Newspaper / Radio/ Internet (Including Social Media) / Family and Friends / Institution


climate What is change?

The United Nations Secretary General has said:

Climate change is the major, overriding environmental issue of our time, and the single greatest challenge facing environmental regulators. It is a growing crisis with economic, health and safety, food production, security, and other dimensions.

Definitions:   

Climate refers to the average weather conditions in a certain place over many years. The average climate around the world is called global climate. One of the most important trends that scientists look at is the average temperature of the Earth, which has been increasing for many years. This is called global warming.


Green house gases: - Greenhouse gases keep the Earth warm through a process called the greenhouse effect. - Greenhouse gases in the atmosphere absorb heat, which makes the atmosphere warmer. As the atmosphere gets warmer, it makes the Earth's surface warmer, too.

The enhanced greenhouse effect

Greenhouse gases are at record levels in the atmosphere For hundreds of thousands of years, the concentration of carbon dioxide in the atmosphere stayed between 200 and 300 parts per million. Today, it's up to nearly 400 parts per million, and the amount is still rising. Along with other greenhouse gases, this extra carbon dioxide is trapping heat and causing the climate to change.


People's activities are the main cause By burning lots of fossil fuels like coal, oil, and natural gas, people are overloading the atmosphere with carbon dioxide and adding to the greenhouse effect. People are also adding other heat – trapping greenhouse gases, such as methane and nitrous oxide, to the atmosphere. This is the main reason why the climate is changing.

The greenhouse effect


Myths and Facts about Climate Change

MYTH 1. Scientists can’t agree. The jury is still out. Fact: An overwhelming majority of scientists agree that human activity is largely responsible for recent warming. MYTH 2. It’s just part of natural change. Fact: The climate has changed throughout the Earth’s history but this isn’t the same as saying that global warming in today’ s era is natural. In fact, past changes help scientists to understand the sensitivity of the global climate to forces such as the Sun, volcanoes and greenhouse gases. MYTH 3. The globe has stopped warming. Fact: Temperature records clearly show the world has continued to warm over the past century. MYTH 4. It’s the sun. Fact: The Sun obviously has a big influence on the Earth but changes in the Sun’s activity cannot explain the rise in global temperatures in recent decades. If anything, the Sun’s output has diminished in recent decades yet the world is still warming.


Consequences of Climate Change

Environmental, social and economical issues are mainly being associated with climate change.

One of the major variables is human health which will be affected directly and indirectly due to climate change. The fifth assessment report of International Panel for Climate Change (IPCC) clearly states that climate change contributes and will be contributing to increase in dis-

 

ease and premature death. According to the World Bank, Bangladesh is one of the most vulnerable countries to climate change. Where developed countries are at risk from different health impacts due to climate change, Bangladesh with its weak economic structure and health facilities will be defenseless against this new surge of diseases.


Climate change and poverty alleviation

Climate change is a serious risk to poverty reduction and could undo decades of development efforts. While climate change is global, its negative impacts are more severely felt by poor people and poor countries. They are more vulnerable because of their high dependence on natural resources and limited capacity to cope with climate variability and extremes. Restoring and maintaining key ecosystems can help communities in their adaptation efforts and support livelihoods that depend upon the services of these ecosystems. Moving towards low-carbon societies can help reduce greenhouse gas emissions, improving human health and well-being and creating green jobs.

Solutions:  

Adaption: reduce vulnerability and build resilience of ecosystems and people. Mitigation: reduce carbon emissions.


Kyoto Protocol: global change 

The Kyoto Protocol is an international agreement



linked to the United Nations Framework Convention on Climate Change, which commits its Parties by setting internationally binding emission reduction targets. Recognizing that developed countries are principally responsible for the current high levels of GHG emissions in the atmosphere as a result of more than 150 years of industrial activity, the Protocol places a heavier burden on developed nations under the principle of "common but differentiated responsibilities."


Some of the solutions identified by participants to be taken at individual level: - create awareness about the climate change at the community level - disseminate information/ educational material on environment protection - use the bicycle instead of car - reduce the consume of fossil combustible - planting trees - reduce carbon foot print - use bio gas - use solar energy and other alternative energy resources


Definition:

The campaigns are representing efforts coordinated, comprehensive and aimed to achieve a particular goal or a set of related objectives. (...) The PR campaigns are designed and developed to address a topic, to solve a problem or to correct or improve the situation.

Types of campaigns: - awareness campaigns for public: their purpose is to announce the public about a certain fact - information campaigns: their purpose is to offer information while we announce a fact - public education campaign -campaigns for reminding the common values of the organization -cognitive dissonance campaigns: with purpose of changing the attitude of these who are not agree with the position of the organization - campaigns for changing the behavior


Steps to follow to elaborate a campaign:    

Identify the problem Identify the possible solution Set the objectives Methodology

1. Define the problem. Establish the objectives of the campaign, in an organizational environment - define the context of the problem:  is it first time when occurs the problem/ is it old problem? 

  

which is the cause of the situation? define the consequences of the problem who is affected by the situation? which is the duration of the situation? how serious is justified a reaction to the problem?

- define the impact for solving the problem  can the campaign influence the problem solving methods ?  can the situation be solved?


2. Evaluate the problem impact on public and organization and define clearly the elements of the problem 3. Develop an organizational strategy in accordance with the mission of the organization 4. Determinate a communication strategy in order to achieve the proposed objectives 5. Plan actions, themes, calls for the public. Plan the focus point: commercials, public information and/or promotion 6.

Develop a plan of organizational responsibili-

ties, with budgets and schedules - the schedules and deadlines to be realistic in accordance with the selected objectives - take spare time for predictable events - duration of the campaign is according the objectives and type of campaign

7. Decide which are the best tactics for the chosen strategy and how this aspect will be monitored 8. Evaluate the results and efficiency of the program


Establishing the target group - the target group determinate the tactics to use and the channels in order the message to reach the target public - to know the public = to know the values, behaviors, expectations, involvement level in the life of the community or in the issue of the campaign, possibility to accept the ideas promoted by the campaign

Categories of public

  

attentive public : these already informed when is approached an issue by media; addictive to media (1/5 of the population with vote rights) latent public: is missing the motivation to search for information. Once is activated, becomes attentive public. unwise public: passive of the messages from mass media indifferent public: is not an interested public and can not be used in campaign


Choosing the thematic The message will be choose according the target group and the communication channel will be in accordance with the type of public. What do we want to transmit to the target group?

Choosing the slogan Slogan = a key expression, which accompanied every message. It`s a clear formula, easy to remember. Through slogan is transmitted the theme. The slogan derives for the theme.

Communication techniques Are chosen according to the budget: big budget = possibility to choose the techniques; poor budget = focus on creativity

2 techniques: - mass communication: for mass public (big groups)  mass communication: public relations, relations with press, lobby, advocacy, publicity, direct communication, sponsorship - specialized communication: for a target group well defined  direct communication, with no intermediary: direct meeting, phone, promoting a product, exhibitions, meetings, conferences, events.


What is Media Campaign? Media Campaign is a process to create awareness, promote education and influence policy makers for change, adaptation and reform of any public interest issue.

Initiatives of Media Campaign 

Selection of topic

Selection of target group i)for children ii)for youth iii)for general people iv) for policy makers

Set the objectives

Selection of team

Selection of team leader

Duration work and deadline

Identification of the media

Selection of methodology  Fund raising/ Financial support  Person selection  Contact with media representative person  Preparation of IEC materials:


Making of brochure, leaflet, article, poster, festoon, video documentary

Contact and reminding: to contact again all the important persons on the day before the main event Via phone call, message (mobile), internet.

Conducting the campaign (main event): Engaging the volunteer in different work area and monitoring

Press release and other social media posting

Report making based on the campaign: collecting photographs, information and writing.

Thanks giving letter to all participants and guests


Tools of Media Campaign  for children: competition, workshop  for youth: debate, discussion, seminar, workshop, so-

cial media  for general people: mobile campaign, print and elec-

tronic media, human chain  for general people: mobile campaign, print and elec-

tronic media, human chain


LINKS:

http://www.greenyouth.eu/ https://www.facebook.com/GreenYouthCitizens http://eacea.ec.europa.eu/youth/index_en.php http://eacea.ec.europa.eu/erasmus-plus_en

Profile for Llere

Green youth citizens  

Final report Green youth citizens

Green youth citizens  

Final report Green youth citizens

Advertisement