ONCOLOGY NURSING SOCIETY
2010 MEDIA KIT
These are the only official media buys that reach all ONS members (more than 37,000) with your product message!
Connect With ONS Members Since its inception in 1975, the Oncology Nursing Society (ONS) has been providing education to its members through printed publications, conferences, and regional events. Over the years, the size of the membership has grown to more than 37,000 strong, but oncology nurses’ core needs remain centered on education and the provision of high-quality cancer care. Members are savvier than ever before and want their information disseminated in a variety of different platforms, including print publications, online media, and annual meetings. As a result, the opportunities for engaging this specialized audience are diverse. Contact ONS today to discuss how we can help you provide your resources to our members!
Primary Functional Area Patient Care Administration Research Education Other/NA
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Primary Position Staff Nurse Director, Manager, or Coordinator Nurse Practitioner Educator Clinical Trials Nurse Clinical Nurse Specialist Pharmaceutical Rep Case Manager Other/NA
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Primary Specialty Medical Bone Marrow Transplant Surgical Oncology Radiation Oncology Palliative Care Prevention & Detection Other/NA
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Almost 50% of readers share ONS content with others, and 69% discuss ONS content with their peers. 35% of members influence brand usage of antiemetics. 21% of members influence brand usage of analgesics. 21% of members influence brand usage of cancer chemotherapeutics. 2
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Award-Winning
Publications
Print Publications • ASAE & The Center for Association Leadership Gold Circle Award, Clinical Journal of Oncology Nursing, 2009 • IABC Golden Triangle Awards Award of Honor, ONS Connect, 2007 • Society of National Association Publications EXCEL Gold Award, Feature Article, Oncology Nursing Forum, 2007 EXCEL Bronze Award, Most Improved, Clinical Journal of Oncology Nursing, 2007 EXCEL Bronze Award, Feature Article, Clinical Journal of Oncology Nursing, 2007, 2008 EXCEL Bronze Award, Most Improved, ONS Connect, 2008
Web Site
American Association of Webmasters Awards, Gold Award, 2007–2008 Gold eHealthcare Leadership Award for Best Overall Internet Site in Healthcare Association/Professional Society, 2007 International Academy of Visual Arts Davey Awards, Silver Award, 2007
2010 ONS MEDIA KIT 3
Expand Your Reach Through Our members consistently look to the Society for the latest innovations in research and patient care. And they are more technologically savvy than ever before. In a recent member survey, respondents noted that they wanted to access information in print and online. As a result, you have more options than ever when communicating your message to our members. Contact Jack Edelman or Heidi Perret at Anthony J. Jannetti, Inc., at 856-256-2300 or onf_adver@ajj.com for details.
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In Print and Via Mail
Online and Via E-Mail
In Person
Display ads are accepted for the Oncology Nursing Forum, Clinical Journal of Oncology Nursing, and ONS Connect. ONS Connect accepts classified listings. All three publications accept bellybands, gatefolds, French doors, loose inserts in the polybag, printed polybags, etc. Single- or multisponsored supplements are an ideal opportunity for dissemination of information.
ONS.org The ONS Web site is visited more than 50,000 times monthly by users in over 100 countries. Also take advantage of placement in our ancillary products to engage an audience that is digging deeper by accessing podcasts, blogs, online articles, and microsites.
Reach a captive audience: attendees at any one of the Society’s conferences— Congress, the Institutes of Learning, the Advanced Practice Nursing Conference, or the biennial Research Conference. Opportunities are available to advertise in the Guide to Conference and Exhibits and the show dailies. In addition, we offer a variety of options ranging from exhibit booths to sponsorship opportunities.
Mail List Rentals Mail lists of the ONS membership database are available. For details, contact INFOCUS Marketing at 800-7085478 or customerservice@ infocuslists.com.
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e-Newsletters Show your support of the Society with a linking ad in its biweekly e-newsletters, ONS e-News and CNE Central, which reach more than 32,000 ONS members; the monthly ONS Connect announcement e-mail, which reaches more than 115,000 ONS members and nonmember prospects; or any of our quarterly e-newsletters. ONS Career Center Communicate your message to online job seekers. Post a career opportunity at http://careers.ons.org.
Strategic Sponsorships Interested in expanding your support of ONS? ONS offers a wide range of opportunities to connect with members and reach your target audience at our national conferences and other popular ONS venues. Sponsorships give your organization significant value and visibility while providing financial support to important ONS initiatives. Contact the ONS Corporate Support and Partnerships Team at 412-859-6224 to begin discussion of these exciting opportunities.
Rates and Mechanical Specifications
for Oncology Nursing Forum, Clinical Journal of Oncology Nursing, and ONS Connect
One Page 7" x 10"
Full Page 81/8" x 107/8"
Trim Size = 81/8" x 107/8"
2 Page Spread 161/2" x 107/8"
1/4 Page 33/16" x 41/2"
(Add 1/8" on top, bottom, binding edge. Bleed Size is 83/8" x 111/8".)
6X
1/2 Page Horizontal 7" x 41/2"
Hospital Employment Rates
Black & White Commercial Rates 1X
1/2 Page Vertical 33/16" x 10"
12X
18X
24X
30X
36X
48X
60X
1X
6X
12X
One page
$3,375 $3,325 $3,275 $3,175 $3,075 $2,975 $2,875 $2,775 $2,675
One page $2,950 $2,875 $2,800
1/2 page
$2,150 $2,100 $2,025 $1,975 $1,925 $1,875 $1,825 $1,775 $1,725
1/2 page
$1,900 $1,850 $1,775
1/4 page
$1,500 $1,450 $1,350
1/4 page
$1,350 $1,275 $1,225
ONS e–News
4-Color Rate: Add $1,795 per page Advertisers who place ads in both ONS Connect and the corresponding monthly journal (either Oncology Nursing Forum or Clinical Journal of Oncology Nursing) will receive an additional 25% discount on ONS Connect ad space.
Preferred Positions and Inserts Premium over B&W page rate. Cover 2: 30% Cover 3: 20% Cover 4: 50% Page 1: 20% Opposite table of contents: 20% Opposite editorial: 10% Other preferred positions: 10% Two-Page Inserts: Three times black-and-white rate Four-Page Inserts: Five times black-and-white rate
Line Classifieds Rates: ONS Connect The base fee is $450 for an 18-line ad (42 characters per line) and $10 for each additional line. All line ads are noncommissionable.
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2X
3X
$3,500
$3,250
$3,000
Materials Specifications Binding: Oncology Nursing Forum and Clinical Journal of Oncology Nursing are perfect bound. ONS Connect is saddle stitched.
Mechanical Requirements for Inserts: Use a maximum of 100-pound stock. Keep live matter ½" from trim edges. The book is trimmed 1/8" on all four sides. The required quantity is 40,000 copies. Reproduction Requirements: Publications are produced by heatset web offset lithography using a PDF-only workflow. Ads should be submitted electronically.
Color: Four-color ads should be CMYK only. Any unspecified spot colors will be converted to CMYK. Files not set up properly may result in additional charges. Color ads submitted electronically with critical color must include a contract-quality color proof on publication-based stock to check color on press. If color is not critical, submit a color laser and the ad will be printed according to SWOP standards. Files may be emailed to account representatives or posted to an FTP site.
Materials Policy: If materials for your new advertisement are not received by the materials due date, ONS has the right to run your most recent advertisement. If no prior advertisement is available, ONS will run a house advertisement and you will be responsible for the cost of the original insertion order. Ad materials will be kept for one year following date of publication.
Advertising Terms: All advertisements are subject to approval by ONS and may be refused for any reason. Advertising simulating editorial content must be clearly labeled “Advertisement.” The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher.
Have questions or want to place an ad? Contact Jack Edelman or Heidi Perret at Anthony J. Jannetti, Inc., at 856-256-2300 or onf_adver@ajj.com.
Agency Commissions: 15% for accounts paid in 30 days. No cash discount. Agency discounts will be honored for accounts 30 days past due. This policy will be strictly enforced. Failure to comply will prohibit future advertising if accounts are still outstanding. Cancellations: Cancellations are due on the first of the month preceding the month of publication.
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2010 Editorial Calendar
Members trust ONS to provide high-quality, clinically relevant publications. Issue January February
Oncology Nursing Forum Premier issue featuring cancers such as breast, prostate, and gastric –
Clinical Journal of Oncology Nursing – Premier issue featuring topics such as oral therapies, management of pleural effusions, and cancer cachexia
ONS Connect
Deadlines
Theme: Financial issues in cancer care Closer Look: Prolonged hospitalization
Space: Dec. 1 Materials: Dec. 8
Theme: Professional boundaries in social networking
Space: Jan. 4 Materials: Jan. 8
Theme: Loss and uncertainty in AYAs with cancer Closer Look: Risk evaluation and mitigation strategy
Space: Feb. 1 Materials: Feb. 8
Theme: SIGs volunteering within ONS ONS Annual Congress program information
Space: Mar. 1 Materials: Mar. 8
Theme: Role specialization in oncology Straight Talk: Impact of changes in PHARMA guidelines
Space: Apr. 1 Materials: Apr. 8
March
Bonus distribution at ONS Annual Congress
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April
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Bonus distribution at ONS Annual Congress
May
Bonus distribution at ONS Annual Congress
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June
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Readex ad study: See how your message is received by readers.
Theme: Second-career nurses
Space: May 3 Materials: May 7
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Theme: Cancer vaccines Straight Talk: Medication reuse
Space: June 1 Materials: June 8
Theme: Prisoners with cancer
Space: July 1 Materials: July 8
Theme: Telephone triage Straight Talk: Infection
Space: Aug. 2 Materials: Aug. 6
Theme: Electronic medical records ONS Annual Institutes of Learning program information
Space: Sept. 1 Materials: Sept. 8
July
Issue features topics such as pediatric cancer and Western and alternative medicine
Regular features address safety and supportive care.
August
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September
Bonus distribution at ONS Annual Institutes of Learning
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October
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Bonus distribution at ONS Annual Institutes of Learning
November
Readex ad study: See how your message is received by readers.
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December
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Regular features address diagnostic reasoning and evidence-based practice.
Theme: Integrative medicine in cancer care Straight Talk: Religion
Space: Oct. 1 Materials: Oct. 8
Theme: Obesity and cancer Straight Talk: Obesity in nurses
Space: Nov. 1 Materials: Nov. 8
ONS reaches more oncology nurses than any other association worldwide. Your organization will benefit from our commitment to high-quality editorial leadership. More than 100 combined years of editorial experience in the oncology specialty Our print publications don’t exceed a 35%: 65% ad–editorial ratio, ensuring more visibly for our valued advertising partners. The Oncology Nursing Forum continues to be a leading oncology nursing publication, with an impact factor ranking it third among 75 nursing journals. 6
Online Opportunities Abound The ONS Web site—with more than 600,000 visits annually—offers opportunities for Resource Area support and targeted support, ONS Career Center listings, and online advertising in ONS Connect, the online presence of ONS’s monthly news magazine.
Resource Area Support and Target Support Options Banner ads—linking or nonlinking—are accepted. Complete Web site policies and specifications will be provided for each contract.
ONS Career Center Communicate your message to online job seekers. Post a career opportunity at http://careers.ons.org.
ONS Connect Online ONS Connect is ONS’s monthly news magazine. Reach the magazine’s online readership through linking banner ads.
Each month, more than 30,000 different visitors access the ONS Web site, viewing over 150,000 pages.
2010 ONS MEDIA KIT 7
125 Enterprise Drive Pittsburgh, PA 15275-1214 412-859-6100 412-859-6163 (fax)
Publisher: Len Mafrica Director of Periodicals Publishing: Anne Snively Managing Editors: Elisa Becze, Leslie McGee
ONF Editor: Rose Mary Carroll-Johnson, MN, RN CJON Editor: Deborah K. Mayer, PhD, RN, AOCN®, FAAN ONS Connect Editor: Debra M. Wujcik, RN, PhD, AOCN® Publisher: Kristine L. Burns Managing Editor: Edward Fleck Web Specialist: Laura Slovesko ONS Web Site Editor: Deborah Braccia, RN, MPA, OCN®
Advertising Representative - Anthony J. Jannetti, Inc.
East Holly Avenue, Box 56 • Pitman, NJ 08071-0056 Phone: 856-256-2300 - Fax: 856-589-7463 E-mail: onf_adver@ajj.com Jack Edelman
Account Executive
John Schmus Thomas Kenney
National Sales Managers
Heidi Perret Sharon Hampton
Marketing Coordinators