asmodee Canada - Corporate Presentation

2026

a d a Can

We are asmodee

A powerhouse of imagination and creativity where every game tells a story and every player becomes a part of an epic adventure.

Since our founding in 1995, we’ve transformed the world of board games, card games, trading card games (TCGs), and role-playing games (RPGs), merging passion with artistry and bridging the gap between creation and player.

We don’t just make board games; we create moments of connection that turn play into art, making extraordinary experiences easily accessible, across all retail channels, to game enthusiasts worldwide.

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Optimized full route-to-market capabilities enabling full-channel and global distribution reach

asmodee’s direct presence

3

regional leadership teams complemented by relevant central function teams

1,500+ staff in distribution

Indirect presence through sub-distribution agreements

100+ countries where our products are sold

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countries with direct route‑to‑market capabilities(1)

Reaching consumers wherever they buy games, with a unique Route-to-Market model √ Think globally – act locally √ A rich and sustainable portfolio √ A long-lasting position and reputation

Note(s): Figures as at FY23/24; (1) Countries directly served by 20 Asmodee local offices

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Corporate Social Responsibility Sustainability is at the heart of our business

Board games create human connections with real & lasting interactions

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Board games are designed to be cherished and used across generations

Play creates intergenerational ties

Inherent benefits of Asmodee’s products align with our commitment to sustainability

Creating net positive impact for every player, their communities and our only planet

Why sustainability is important for asmodee

At asmodee, we are committed to doing our part in helping the UN achieve their Sustainable Development Goals. As such, asmodee’s CSR is guided by the principles of fostering, strengthening and protecting all player communities and our planet.

Players

Planet

Representation

Office management

Research

Eco-design

Accessibility

Production

Giving Back

Distribution

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Why Work With Us? asmodee in Canada asmodee is Canada’s leading distributor of tabletop games.

Our titles include the world’s most popular games from many categories. Some of our most notable titles include Spot It!, CATAN, Ticket to Ride, Marvel Champions, and Star Wars™: Unlimited. asmodee recently invested in a new facility in Vaudreuil-Dorion, Quebec, furthering our commitment to bringing the best in games to the Canadian market.

This, along with our new location in Brantford, Ontario, secures asmodee’s leadership in the country with a presence in two major provinces, bilingual marketing expertise, and a specialized sales team.

New Facility in Vaudreuil-Dorion

2006

2016

2019

Asmodee Edition is launched in Canada and begins distribution

F2Z Entertainment is acquired by Asmodee Éditions and becomes Asmodee Canada

Asmodee Canada acquires Lion Rampant Imports

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New office in Brantford

2022

2024

Embracer Group Opening of acquires the new Asmodee Group Vaudreuil-Dorion office

2025

Unification of Canadian business units & Opening of the new Brantford office & Asmodee becomes publicly listed

Canadian Strategic Distribution Approach

We offer an unmatched product portfolio, giving our retail customers access to a broad range of titles, published by asmodee or published by our partners. Our selection includes the most comprehensive choice of exclusive titles on the market, many in both English and French.

150+

Studios, including owned and partner

2,000+ Canadian Customers from coast to coast

2.1M

products shipped across Canada in 2025

Leveraging a unique reach into engaged player communities…

2,000+

150,000+

100+

10 million+

hobby stores

events on Star WarsTM: Unlimited since launch Casual and competitive tournaments (organized play) and activities

people reached through shows & demos

games played by Canadians in 2025

Board Game Arena for players to try games and learn rules

Note(s): Figures as at FY23/24

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Unmatched Game Portfolio

Extensive catalogue to meet local retailer and consumer needs while constantly scouting for new games Social Games

40% Examples of Games Published by Asmodee Studios(1)

60% Examples of Games Published by partners(1)

Note(s): Net sales split based on FY23/24 figures; (1) Games include tabletop games and ancillary products (gameplay enhancing products, non‑gaming miniatures and several categories)

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Tabletop Games

Lifestyle Games

Long-standing relationships with partner studios based on loyalty and trust

Trusted partner to hundreds of 3rd party publishers using asmodee’s distribution network to grow the overall tabletop industry and make products available to every player.

Lifestyle Games

Tabletop Games

Social Games

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Long-standing global partnerships & expertise in TCGs Since 1995

Since 2002

Since 2006

Since 2018

Since 2024

 Portfolio expansion of a successful IP

 Innovation on digitization of TCGs

 200K+ events organized in hobby stores worldwide

 Most crowdfunded TCG with $8.2m+

Strong industry growth, with increasing interest among Canadians in gaming as a hobby

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Steady, strong, non‑seasonal sales

Strong progressive growth in the last 30 years

Organized Play driven business model

Long-term commitment from player to the game franchise (and vice versa)

Hobby stores at the foundation and entry point to competitive play

Coast-to-coast distribution in both official languages

Paint & accessories

Expertise in gaming accessories Dice

Minis

Paint

Accessories

hip

rs Partne

X

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The Canadian playground: growing opportunities in the retail space Game Player Categories

Casual Players Play occasionally to socialize

Family Players Children, parents, grandparents Playing games as family time

Fan Players Playing games is their main hobby

Source(s): Arthur D. Little market study

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# of Players in Canada

Main Retail Avenues

10 M

Online stores

16 M

Specialty and mass stores

3M

Hobby and independent stores

(30-40% of players)

(50-60% of players)

(5-10% of players)

National, large catalogue, reviews & price

National, small to mid-sized catalogue, availability

Local, large catalogue, advice & loyalty

HobbyNext: Strenghtening player communities with dedicated trade services National Retail Engagement Program • Retail program designed to drive in-store traffic, boost sales, and strengthen gaming communities in Canada

Tools that Activate Stores • Provides retailers with turnkey marketing tools, exclusive goodies, event support and promotional assets tied to major product releases

Connection Between Publishers, Stores and Players • Connects publishers, retailers and players into one ecosystem • Creates excitement, visibility and long-term growth for the hobby

Creator of Communities and Loyalty • Helps stores foster loyal, repeat customers and vibrant communities by rewarding players for participating in events and shopping locally

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asmodee’s full reach channel strategy

Tailormade sales & marketing approach to enhance product visibility and customer experience Player categories & retail type Retailers

Hobby and independent stores *non-exhaustive list

Specialty & mass

Dedicated online retail

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Extensive Support

• Skilled and passionate sales team with advanced product knowledge • Dedicated sales forecasting and technology by channel • Dedicated TCG team

Dedicated Hobby Sales Team

• Dedicated hobby & board game team • Cross country sales service, in the language of your choice, to all retailer types.

• Loyalty Program

• Skilled sales team • Dedicated sales forecasting and technology by channel • Extended partnerships through replenishing and planogram services

Dedicated Mass Market Sales Team

• FR and EN services • Specialize in games for all ages and at all price points.

• Provide a tailored catalogue adapted to each unique mass market channel.

• Enhanced strategic decision‑making • Amazon.ca vendor central specialist expertise

Dedicated Ecommerce Team

• Worry-free dropship expertise • Digital marketing specialization

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Unmatched Distribution Capabilities

Our far-reaching distribution network allows for incomparable access to core, hobby and mass market retailers across Canada.

asmodee’s operational excellence and infrastructure supports the market reach for both publishers and retailers Logistics

Order Process

Dropship

People

Operational excellence embedded in our distribution culture

Offering 3PL services to our partners to support their local business

Delivering above market standards, in a cost‑effective way

Crowdfunding fulfillment

Delivering at scale and pace thanks to skilled local teams

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Customizable, Value-Added, Marketing Services

Team of seasoned professionals, with expertise in tabletop gaming

Our marketing expertise and services can be tailored to fit the specific needs and resources of our partner studios.

Distribution Levels

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ting ser vices to ge ner arke ate dm e tail customer d de s an ian re d ad a m dc n e a an C u o l n o a t s u s m s e ce

N O

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EN

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g programs that gene rate ketin mar hig ° retail customers a hd n 60 a i 3 d nd c a em Can ed ons r o an t o u l s i m s d e e Ta c r c s A

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ICE DISTRIB V R UT E -S IO L L U

BASIC WHOLESALE Access to Canadian retail customers

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B2B priority

Our customers are valued partners – their success is our success!

We take a 360° marketing approach and provide the tools customers need to engage with consumers and get them excited to play.

Go-to-Market Capabilities

With our internal and external expertise, we can offer a la carte marketing programs tailored to the objectives and strategies of our partners.

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In-store activations & merchandising

Transactional retailer website

B2B newsletters

Retailer catalogue

Asset system

Demo program

Trade events JAN.

FEB. MAR. APR.

MAY JUNE JULY AUG.

SEP.

OCT. NOV. DEC.

We host Canada Plays, Canada’s premiere tabletop game trade show and convention experience that brings together retailers and publishing partners in one place. The event offers a value‑added experience of learning, community and play!

• Live, interactive event

• Inside looks at the most sought-after games and accessories • Network with top industry players

• Live presentations about products and best industry practices

• Get in the game and play some of the hottest upcoming titles!

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B2C approach Target Audiences

At asmodee we have best-in-class games for every type of player, no matter their experience.

Celebrating our existing players and bringing games to new players, while growing the tabletop market in Canada.

Brand Awareness & Reach Impactful Spots and messaging

Consideration Social media and performance marketing

Conversion Social & Trade

+

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Paid Online and Offline advertising

B2C Newsletter

B2C events

Amazon paid strategies PPC to brand pages

Robust reviewer program

Consumer website listing

Content creation

Always on PR pitching in both languages

Consumer events JAN.

FEB. MAR. APR.

MAY JUNE JULY AUG.

SEP.

OCT. NOV. DEC.

asmodee Consumer Brand

Our mission

CELEBRATE EVERY PLAYER WITH AMAZING SHARED EXPERIENCES BY BEING AUDACIOUS - CREATIVE PASSIONATE - WELCOMING

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Notes

© 2025 Days of Wonder, Inc. All Rights Reserved.

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4001 F.X. Tessier, Vaudreuil-Dorion, Québec J7V 5V5 195 Henry St, Unit 1, Brantford, Ontario, Canada, N3S 5C9

shop.asmodee.ca