HomeSellerAdvantage WELCOME TO THE
Since1998,I'vebeencommittedtohelpingsellersachievetheirgoals. Negotiatingthehighestpossiblesalespricewithfavorabletermsisaskill thatrequiresexpertise.WithanexperiencedListingSpecialistonyourside, navigatingthehomesellingprocessbecomessmoothandstress-free.
AtAskCathyMarketingGroup,ourteamofseasonedRealtorsisdedicated toguidingyouthrougheverystepofthesellingjourney.Fromadvisingon therepairsorupgradesthatwillmaximizeyoursalespricetoexecutingthe bestmarketingstrategies,weaimtogeneratemultipleofferstosecurethe highestreturnforyourhome.
Icreatedthisguideasaresourceforyou!Restassured,we’ll stayinclosecommunicationthroughouttheprocess.Every memberoftheAskCathyteamiscommittedtoworking tirelesslytoensureyourgoalsaremet.
Thankyoufortrustingus!
-Cathy
AskCathy
Team
CATHY COUNTI
PRESIDENT,BROKER
816-365-2225
cathy@askcathycom
MIKE HODGES
SENIORREALTOR
816-352-3651
mike@askcathycom
RACQUEL FLORA
SENIORREALTOR
816-309-1303
racquel@askcathycom
ALLISON LACKEY
SENIORREALTOR
816-651-9799
allison@askcathycom
ALICIA HODGES
DIRECTOROFOPS,REALTOR
816-516-8540 alicia@askcathycom
SARAH TIERNEY KANNING
LISTINGMANAGER,REALTOR
816-651-2681
listingsmanager@askcathycom
REBECCA KINCHELOE
DIRECTOROFHOMEFINDER,REALTOR
816-516-6574
rebecca@askcathycom
PAM BARDY
SENIORREALTOR
816-559-1746 pam@askcathy.com
SHELLY RAMPETSREITER
SENIORREALTOR
816-582-8723 shelly@askcathycom
VICTORIA HARVEY
SENIORREALTOR
816-616-6078
victoriaharvey@askcathy.com
DARLENE PETERSON
SENIORREALTOR
816-694-1648
darlene@askcathycom
ANGIE GONZALEZ
SENIORREALTOR
816-215-7956 angie@askcathycom
SARAH VALENTINE DIRECTOROFSOCIALMEDIA
312-852-7355 svalentine@askcathycom
KELLEY MORGAN
CLOSINGMANAGER,REALTOR
816-877-2177
kelley@askcathycom
HOME SELLER Advantage
OurHomeSellerAdvantageprogramsetsyouapartfrom thecompetitionbycreatingabondwiththebuyer...because buyerschooseahomethroughemotion,notlogic.
OptimizedPre-MLS
UnleashingComprehensive OnlineReach
Ourapproachisdesignedtoattractthe mostqualifiedbuyersbyleveragingproven methodsandthelatesttechnology.
Reverseprospectingtocreatea“comingsoon”buzz
Weeklyemailstoconsumersandrealestateagents
Robustdatabaseofactivebuyers
Syndicationonallrealestatesites
Socialmediapresenceonallplatforms
DeliveringanExceptional ExperienceforYou
Wekeepourpromiseofconstant communication,everystepoftheway.
Teamofspecialistsworkingwithand foryou,providingexpertiseatevery stage
Homepreparationtoadviseyouon everythingfrompre-inspectionto repairs
Proactiveadvocacywhichbulletproofs thetransactionfromstarttofinish Seamlesscommunicationensuresall membersoftheteamworkingtogether foryou
AsyourMarketExpert,wepositionyour homecompetitivelytocreatethemost interest
Serviceprofessionalsconnectyouwith trustedcontractors,stagers,movers, inspectors...
Weeklyupdatesoncomparable homes
Openhousesforadditionalexposure Weeklyshowingfeedbackfor unfiltered,comprehensivecontext surroundinginterestinyourhome Marketingreportskeepyouup-to-date onmarketingreachandresponse WeareSolutionSeekers!Weare relentlessinfindingsolutionsto challenges
HOME SELLER'S Roadmap
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1 OFFERS REVIEWED AND CHOSEN
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8 CLOSING PREPARE HOME BY IMPLEMENTING THE MARKETING STRATEGY APPRAISAL INSPECTIONS & REPAIR NEGOTIATIONS STRATEGY CONSULTATION LAUNCH
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THE StrategyConsultation
DuringyourStrategyConsultation,weaskquestionsandLISTENtoyour answers.Thisishowwelearnwhatyouwant. Onceweknowwhatyouwant, thenwedesignastrategytomakeithappen!
Weimplementourproprietary10pointmarketingstrategytocreatea BIGGERMARKETforyourhome.Weknowthatthemoreattentionyour homegets,themoreinterestwewillhaveandthemoreleveragewe havetonegotiatethebesttermsandbestpricepossible.
Wearehereforyoufromourinitial meetingtotheclosingtable...andbeyond.
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GetReady!
Thefirststepofimplementingthemarketing strategyistoGetReady!Prepareyourhome fortheStagerby:
DeepCleaning
Depersonalizing
Haveayardsaleortakeunwanted itemstoacharityorthedumpster
StageYourHome!
Wehireastagerforourlistingsbecauseweknowthatitisa strategicmarketingtooltohelpbuyersimaginethemselves livinginyourhomeandthenfallinlovewithyourproperty. Stagingismorethanjustputtinganewwelcomematinfrontof thedoorandgettingnewthrowpillows.Whendonecorrectly,it willhelpahomesellformoremoneyandinashorteramountof time.AskCathyHomeSellersAdvantageprogramincludesa consultationwithaprofessionalstager.
TheStagerwillwalkthroughyourhomewithyou,lookingatit fromtheeyesofabuyer.Shewilltakenotesanddiscusswith youtherecommendationsthatwillcreateahighersalesprice foryou.Shethensendsyouadetailed,room-by-roomreport thatwillhelpyourhomelookitsbestandstandoutfromthe competition!
Curbappealisakeycomponentasitdeterminesthebuyers firstimpression Curbappealincludesfrontdoorcolors, landscaping,yardsprucingtopottedflowersandnewfront porchlightfixtures. Youcannotunderestimateitsimportance!
Don’tworry!Youdon’thavetofigureanyofthisoutonyourown. OurStagerwilldeterminewhichimprovementswillmakethe biggestimpact!
StagingTips!
TosellformoreMONEYand inlessTIME!
Removeclutterfromeveryroom
Storefamilyphotos
Makethemostofyouratticandbasement storagepotential
Removeanysmokeandpetodors
Keepyourhomedustedandvacuumed
Highlightthefireplaceinyourdecorating
Useplantsintransitionalareas
Washallwindows,insideandout
Openyourcurtains,letthelightin!
Repairhandrailsandbannisters
Removelooseordamagedwallpaper
Repairblemishesorholesinthewalls
Hideextensioncordsorwires
Removeunnecessaryfurnituretoimprove trafficflow
Paintinteriorwallsapopularneutralcolorto brightentheroom.DoNOTusewhite.The stagerwillhelpwithcolorchoicesforyou.
Cleanlightfixtures&usehighwattagebulbs
BEDROOMS:
Createaprimarysuiteescapewithdecorating
Depersonalizeanddecorateinaneutraltone
MakesurebedsareMADE!
Organizeclosetsandremoveunnecessary items
ShowingGamePlan
Haveaplanforthefamilytogetthehomein orderquicklyandleavebeforeashowing Airoutyourhomeforahalfhourbefore showings
KITCHEN:
Thoroughlyclean!Theymaylookinyour cabinets&fridge!
Expandcounterspacebyremovingsmall appliances
Thekitchenneedstobespotless,somake surealldishesareputawayorin
dishwasherpriortoshowings
Use“RestoreAFinish”oncabinetsto removewaterstains
BATHROOMS:
Donotleavetowelsaround,wipedownthe sinksandshoweraftereachuse
PutawayALLpersonalitems
Re-caulkthetubandshowermakingsure thecaulkisbright,sparklingwhite
Repairbrokentilesorliftedvinyl
Installanewbrightwhiteshowercurtain
Putoutfreshwhitetowelsanddecorative soaps
OUTSIDE:
Besurethefrontdoor/screendoorwork properlyandarecleanandfreshlypainted
Besurethefrontdoorbellworks
Cleanandshineallhardwareand accessoriesinsideandout
Trimandprunetreesandshrubs
Removeallcobwebs
Removealltoys,bicycles,oldpatio furnitureandtrashfromtheyard
Usepotswithflowerstodressuptheyard, walkwayandpatio
Purchaseanewdoormat
Openthecurtainsandblinds-letthelightIN Turnonallthelights LIGHTLYspraythehomewithairfreshener.Do NOToveruseorbuyerswillthinkyouare coveringanodor
Photography/Video
Photographyandvideoplayacrucialroleinmakingbuyersfallinlove withyourhomeandmotivatingthemtoscheduleaviewing.That’swhy wehiretop-tier,realestatephotographerswhogoaboveandbeyond tohighlightyourhome’sbestfeatures.Usingprofessionallighting,they capturestunning4Kphotos,createwalk-throughandaerialdrone videos,anddevelopvideocontentforads standardsyoucanexpect fromusthroughourvariousmarketingpackages.
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OptimizedPreMLS
Thisishowwecreateexcitement about
OptimizedPre-MLSishowwecreateabuzzandexcitementaboutyourhome... beforeit’sevenlisted! Weuseprofessionalphotosandcommentsthatcreatea visionoflivinginyourhome. Thisstrategyputsyourhomeontheradarfor agentsandbuyers. Thegoalistheygetapproved,setanappointmenttoview, andpreparetomakeanofferassoonaswelaunchandgolive!
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TheInternetDataExchange(IDX)isvitaltobeonwhateverwebsitethebuyer choosestousetoshopforhouses.Ofcourseyouwillbeonthebig3ANDyour home’sinformationwillbeon1000'sofotherwebsitestoo.
DigitalMarketing
FacebookandInstagram @askcathymarketinggroup
WeutilizeFacebookandInstagramintwo differentways.Wehaveover3,300followerson ourAskCathyFBpageandourIGisgrowing daily.Wepost,boostandadvertiseyourhome.
Inaddition,wealsofindhighintentbuyersby postingopenhouses,buyerandsellereducation, andinterestingareainformationtocapture leadstoaddtoourfollowupprogram.
GoogleandYouTube
Googleisthe#1searchengineandYouTubeis #2.WeadvertiseonGoogletofindhighintent buyersbyusinghomesearchadsandbuyer educationads.Wecapturethemandthen implementremarketing.Wethenbuildrapport withthemthroughourSierrafollowupprograms.
YouTubeallowsmoretargetedadsthanFB,IGor Google. DuetoFairHousing,therearelimitations onthedemographicmatchingdatawecanuse.
WeusetargetedvideoadsonYouTubetoget yourhomeinfrontoftherightbuyers.
OnsiteMedia
Webelieveinsavingtheplanetandbeingasgreenas possible,sowehaveallofyourinformationavailabletothe buyerbyusingaQRcode Thiswaywecandisplay gorgeousphotosinthehighestresolution,providethe Seller’sDisclosureaswellasalistofanyandallupgrades inyourhome. Allatthefingertipsofthebuyer...andthen ontheirphoneforthemtoreferenceeasilyastheyconsider purchasingyourhome.Buyer’sloveit!
OpenHouses
ManybuyersprefertoviewhomesatOpenHousesbecauseit isalowpressureenvironment,andthisgivesusachanceto showcaseyourhome!Thisisalsoanexcellentopportunityto gatherusefulfeedback.Weuseallofourmarketingresources toadvertiseyourOpenHouse,aswellasaddingittotheIDX distributiontobeonallhomeshoppingwebsites.
RelentlessFollowUp
Studiesshowthatleadsmustbefollowedupwithinunder5minutes.That’swhywehavea secretweapon,ourClientConcierge.Heronlyjobistotalktoleadsimmediatelyandtofollow upwiththem12timesoruntiltheysetanappointment. Andourfollowupdoesn’tstopthere...weknowhowimportantfeedbackissowecall,textand emailtheagentsthathaveshownyourhometogetanyfeedbackthatmaybevaluableto tweakingourstrategy.
Client Testimonials
HARRY W.
ghlyrecommendAskCathygroup.Ihave ghtandsold5propertieswiththemasa ateinvestor,andIcanhonestlysaythatth ethetopagentsintownbothforbuyerand er.Themostimpressiveisthewholeteamwork. keawelloiledmachine,andeachpersononthe marejustexpertsinwhattheydo.It'slikegetting bestineachstepoftheprocess.”
HE SMITH FAMILY
lingahousecanbeverystressful,espec iftherearethingsthatneedtakencareofbe it’ssold.Myagentsexpertise,connections,an creativitymadeallthedifferenceintheworld Cathyisagamechanger,andthejourneywasa smoothone.Thisfirstclassagencybringsfirst classresults”
CHRIS V.
“Werecentlysoldourparentshouse,theonlyone wehadevergrownupin,andCathyandthe teamwerewonderfultodealwith Caring, compassionate,honest,andresponsive.Notsure whatmoreyoucouldaskforinarealestate companyandagent.Thankyouallforhelpingus throughthisdifficultandemotionalsale!”
