April – June 2023

The Original White Beehoon

One of the largest F&B trade fairs in Malaysia, MIFB is the future of food business offering a platform for businesses from the industry to showcase their products and services to leading buyers from the region.

CALL FOR EXHIBITORS NOW OPEN!

Enquire at enquiry@mifb.com.my or download our brochure at www.mifb.com.my!

50+ 12,000 20,000+ USD 300

Countries & Regions Represented 350+ Exhibiting Companies

sqm. mil

Total Gross Area

Attendees

Estimated Trade Value to be Exchanged

Note from the Editor

Note from the Editor-in-Chief 主编寄语

hise companies, once they have built a solid work of outlets in their own countr y, will often look at overseas markets. Because many unprepared unprepared their intellec

Interestingl international strategies populated immigrants]

I opine that before venturing overseas, doing tons of pre-entr y homework, and evaluating the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environment al, and Legal factors (PESTEL) is tot ally essential.

May 2022 be a year when great breakthroughs happen for the good of all humanit y

For those of you who have followed me on LinkedIn or on Facebook (I post every three weeks), you would have read about my postings concerning the franchise activities I participated in the territories of Taiwan (Taipei -Spring quarter-franchise expo), Malaysia (MIRF’s business summit) and the USA (IFA Convention)—all within the month of February 2023. Due to the clash of dates, I missed the Japan show which was attended by my team members both from Singapore and Japan…

If one looks hard enough (and is passionate enough) there are lots of information concerning franchising which are freely available. An example is Pinterest. Other sources include franchise shows (my team and I go to close to 30 franchise and related shows every year) , news portals around the world..., and of course, people on the ground, which is why I never stop building my network of business friends around the world.

Albert Kong

Editor 编辑

如果你关注我的LinkedIn(领英)或 Facebook(脸谱)账户（我每三周会发布一 次）就会看到，我在2023年2月份参加了 台湾（台北春季加盟连锁博览会）、马来 西亚（MIRF商业峰会）和美国（IFA加盟 连锁特许大会）领地内的特许经营活动的 帖子。

由于日期冲突，我错过了日本(2月下旬) 特许经营展，但是我的新加坡和日本团队 成员参加了该展会......

如果你足够努力（并充满激情），就可以 找到大量关于特许经营的免费信息。例如 Pinterest。其他来源包括特许经营展（ 我和我的团队每年参加近30个特许经营及 相关的展览会），世界各地的新闻门户网 站.....当然，还有当地现场的人们也是 重要的信息来源，这就是为什么我不断扩 大自己在全球商业朋友的网络。

江进兴 Albert Kong

Editor 编辑

immigrants from their home countr y live. There in which companies deliberately avoided where immigrants live because they didn’t want to be associated with catering to a ‘niche-y’ ethnic group of customers or workers. Instead, they ually wanted to ser ve the broader market. Professor Hernandez’s ‘dual entr y strategy’ is quite interesting am a rm and I’m considering expansion into a location that has an ethnic population, I’m going to do that location has a weak institutional environment eak courts, weak laws, weak propert y rights — will not or I will be at least much less swayed the ethnic population in places where institutional vironments are strong”

Publisher 出版

Asiawide Trends Pte Ltd

7B Aliwa Street, Level 3 Room 2

Chen Leonn Building

电话: (65) 6743 2282

Singapore 199900

传真: (65) 6473 1139

电邮: info@asiawidefranchise.com.sg

Website网站:www.asiawidefranchise.com.sg

Facebook: @AsiawideFranchiseConsultants

Twitter: @Asia_Franchise

Linkedin: @Aisa-franchise

Wechat: XinjiapoJiangJinXing

Designer 设计

Compassage Design Pte Ltd

Having accurate and timely information is critical to the decision-making process. When used correctly in real-time, they allow a company to quickly and wisely respond to events. If your knowledge is based on unreliable information, you will not be a trustworthy asset to your company, or to your customers or even to the territory you live in. Hence, using credible sources for information will increase your reputation and trustworthiness. Which is why I regularly ask legal experts from around the world to write about the most current regulations affecting franchising in their territories.

准确及时的信息对于决策过程至关重要。 当正确使用实时信息时，公司能够快速 而明智地应对事件。如果你的知识基于不 可靠的信息，你将无法成为公司、客户甚 至你所在的领地的可靠资产。因此，使用 可信赖的信息来源将提高你的声誉和可信 度。这就是为什么我定期邀请来自世界各 地的法律专家撰写有关其领地内特许经营 的最新法规的原因。

Editor-In-Chief 总编辑

Albert Kong 江进兴

We welcome views and comments from our readers. Correspondence should be addressed to Editor-in-Chief at the above address.

Compassage Design Pte Ltd

Media Reps 广告代理 albert@asiawidefranchise.com.sg

Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising. With the publicaiton of AFBO, Aisawide Trends is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Trends.

The Original White Beehoon

When you mention white bee hoon in foodcrazy Singapore, The Original Sembawang White Beehoon (rice vermicelli) will be the top-of-mind brand locals will recommend. It is very much considered as one of this citystate’s national identity, much like the ubiquitous Hainanese Chicken Rice found in many corners of the city, and every tourist’s must-eat check-list Chilli Crab.

The founder of The Original Sembawang White Beehoon (now rebranded as White Restaurant), Mr. Tay King Huak, cooked this dish at home often. Little did he realize that it would develop into such a well-loved dish by all, that it would arouse the tastebuds so much, that it would evolve into a distinct identity of its own.

From its humble beginnings in 1999 in the northern part of Singapore, White Restaurant is now a 9-outlet chain, with 8 in Singapore and one in New York, USA. Locals and foreigners who have heard about White Restaurant would rush to its Jewel outlet (at Changi International Airport) before boarding their planes or immediately after arriving from another country after clearing immigration. So, what’s on the menu that are so alluring? Other than its “Original White Beehoon”, its XO Twin Scallop Fried Rice, and other flavourful noodles and rice dishes are favourites among regulars. Scrumptious seafood options include Salted Egg Sotong (squid), Sambal Lala (clams), Cereal Prawns, and more. As for meat choices, their Signature Fried Wings & Signature Meat & Seafood Roll dishes are not to be missed. Of course, they also have a variety of vegetables, eggs and tofu dishes for the diners to choose.

White Restaurant has been receiving franchise enquiries from overseas and it is keen to work with the right partners that are dedicated, committed and have the same passion to serve good food to the masses. It has invested time and money to get their franchise package professionally developed so that their franchisees can succeed in running the same business in their territories. Interested parties can contact Edwin Phua at edwinphua@whiterestaurant.com.sg or franchise@whiterestaurant.com.sg.

Changi Jewel

VivoCity

Tampines Mall

Sun Plaza

白米粉的真正先驱

当The Original Sembawang White Beehoon

The Original Sembawang White Beehoon (品牌重塑后命名为 White Restaurant)

White Restaurant 1999

9

White Restaurant Jewel “原汁原味的白米粉”， XO

（蛤蜊）, 麦片虾 , 以及许多不同种类的鱼类和甲壳类。至于肉 当然，他们也有各式各样的蔬菜,鸡蛋与豆腐供食客选择。

White Restaurant

White Restaurant

edwinphua@whiterestaurant.com.sg

franchise@whiterestaurant.com.sg

Edwin Phua

Opportunities and Challenges for Licensing and Franchising Businesses as Vietnam’s Amended Intellectual Property Law Goes into Effect

The legal and regulatory landscape is constantly evolving in tandem with societal developments, with new laws being enacted and existing ones amended on a regular basis. More than 16 years since the introduction of the 2005 Law on Intellectual Property (IP), which was amended in 2009 and 2019, the 2022 amended IP Law of Vietnam (“Amended IP Law”) officially went into effect on 1 January 2023, with exceptions saved for sound mark protection (14 January 2022) and protection of test data for agrochemicals (14 January 2024).

The Amended IP Law introduces comprehensive revisions and supplementation of 102 articles, and repeals a number of provisions in six articles. The Amended IP Law also amends relevant articles of the Law on Prices, the Law on Customs, the Law on Science and Technology, and the Law on Management and Use of Public Property.

Brand management and protection, among other things, have seen significant legal changes in the Amended IP Law. The Amended IP Law, in particular, adopts sound mark protection, revises the definition of well-known trademarks, updates opposition proceedings and timelines, introduces a bad faith defense for dealing with trademark squatters, and requires additional grounds for refusal during trademark prosecution and proper use of protected trademarks to avoid misleading and genericide risk.

These legal changes can have a significant impact on how brand owners operate their businesses, including those involved in licensing and franchising. The top three key legal changes that brand owners may face, as this article discusses in detail, are: (i) the proper use of protected trademarks to avoid misleading and the risk of genericide, (ii) the bad faith defense in dealing with trademark squatters, and (iii) the added grounds for refusal during trademark prosecution.

1. Proper use of trademark to avoid misleading and genericide risks

This brand-new regulation has finally been incorporated into the Amended IP Law. Using a trademark by a legitimate right holder or authorized licensee has always

been a legal obligation to maintain its validity. However, the old law did not regulate proper trademark use, leaving room for certain disputes to arise occasionally regarding appropriate trademark usage.

With the Amended IP Law, the use of a registered mark for goods and services in Vietnam is now subject to stringent requirements, and failure to comply will result in the invalidation of registered trademarks. Article 95 of the Amended IP Law, in particular, states that if a third party can demonstrate that protected marks are being used in a way that misleads consumers about the nature, quality, or geographical origin of the registered goods or services, such protected marks may be invalidated. The risk of trademark invalidation due to improper use also arises from trademark genericization, which occurs when a protected mark becomes a common name for its registered goods or services through improper daily use.

When it comes to licensing and franchising business models, trademarks always play a key role. In particular, trademarks serve to protect the licensor’s and franchisor’s brand identity and reputation, ensure the quality of goods or services offered under their name, and provide the licensee and franchisee with a recognizable brand identity. Given the new regulations under the Amended IP Law, brand owners, particularly licensors and franchisors, should have better control over how their trademarks are used by their licensees and franchisees in the market to avoid misleading and genericizing use.

Ideally, detailed regulations on how proper trademark use should be interpreted following guidelines and examples, but it is also critical for brand owners, particularly licensors and franchisors, to have concrete strategies for protecting their trademarks during the licensing and franchising process. Comprehensive control and management of trademarks in agreements and actual use monitoring with business partners, as well as devising and developing a consistent trademark use guideline, should be at the top of trademark rights holders’ to-do lists. All of this will help to reduce the risk of trademarks being misappropriated and invalidated.

Hoa Tran – Special Counsel 陈花---特别法律顾问

BMVN International LLC, an alliance with Baker McKenzie Vietnam

2. Bad faith as an official legal ground for dealing with trademark squatters

Bad-faith trademark registrations have become a major source of concern for rights holders in Vietnam, where the first-to-file system governs trademark registration. As a result, bad-faith squatters have for years been registering trademarks belonging to legitimate rights holders, with the intent of either preventing the brand owner from using the trademark or selling the trademark registration to the rightful owner for an exorbitant price. This has caused difficulties for businesses operating in the country, particularly in terms of IP rights, including trademark rights.

The lack of bad-faith regulations under the old law has made it challenging for businesses, especially those carrying out licensing and franchising activities, as local authorities often challenge the legitimacy of their trademark rights, which had already been appropriated by trademark squatters who were quicker to file for the trademarks.

The Amended IP Law includes new bad-faith regulations, so brand owners have an official legal basis to challenge trademark squatters. In particular, bad faith is now recognized as a legal ground for opposing or invalidating a trademark, as stated in Articles 117.1b and 96.1a of the Amended IP Law respectively. This means that brand owners can use bad-faith legal grounds to file oppositions or cancellations against any trademarks they believe were filed in bad faith.

With this new legal ground, brand owners can now also challenge trademark squatters and reclaim their trademark rights, thereby preventing damage to their business and reputation. It is important for brand owners to keep an eye out for updates and guidelines on what actions or factors will be considered bad faith in the near term so that they can better manage and reduce the impact of bad-faith trademark registrations on their business.

3. Further grounds for refusal during trademark prosecution

Trademark registration offers several benefits and is an important aspect for businesses, particularly those that operate under licensing and franchising models. Trademark rights grant brand owners exclusive rights to use such marks and prohibit others from using identical or confusingly similar marks that may cause confusion with their own. Additionally, once registered, trademarks can increase the value of license and franchise agreements, making brands more appealing to potential licensees and franchisees.

The Amended IP Law introduces new grounds for refusal during trademark prosecution, making it more difficult to obtain trademark rights. The new grounds for trademark refusal include the following:

• Registering product shapes is extremely difficult because the normal shapes of goods or parts of goods, normal shapes of packaging, or containers of goods that have been commonly used and recognized are not

eligible for trademark protection, and the law provides no exceptions (Article 74.2.b. of the Amended IP Law).

• The trademarks used for plant varieties or goods derived from plant varieties should not be identical or confusingly similar to the name of a plant variety protected in Vietnam (Article 74.2.o. of the Amended IP Law).

• Signs that significantly increase the value of goods would also be rejected unless they had acquired distinctiveness through use prior to the filing of the application (Article 74.2.c. of the Amended IP Law).

• Signs that are identical or confusingly similar to a character name and image, or a figure in another person’s widely known copyrighted works, will be refused registration unless permission is obtained from the owners of such works (Article 74.2.p. of the Amended IP Law).

With more grounds being added to test trademark registrability, it is critical for brand owners to take careful preparation measures when pursuing trademark registration. These can include conducting trademark clearance searches and always seeking legal advice to save time on registration procedures. By doing so, brand owners can achieve their ultimate goal of obtaining trademark protection for their brands as soon as possible, and avoid jeopardizing any potential business strategies that have already been built around such trademarks.

Conclusion

In light of the Amended IP Law, brand owners should reassess and revise their existing brand protection strategies to stay ahead of the curve. The legal changes brought about by the Amended IP Law present both opportunities and challenges for brand owners, and it is up to them to capitalize on the former while mitigating the latter.

IP-related decrees and circulars reflecting the contents of the Amended IP Law are expected to be drafted for approval and implemented. Brand owners should therefore stay informed and understand the implications of these legal changes. Meanwhile, they should also map out new strategies, such as re-evaluating brand protection and enforcement measures, experimenting with new methods of securing while properly commercializing their trademarks, and closely monitoring the market to effectively navigate the changing landscape of IP Law.

法

律和监管环境随着社会的发展而不断演变，新的法律 不断颁布，现有的法律也在定期修订。自2005年的 《知识产权法》出台后，经过2009年和2019年的修 订，16年多以来，2022年修订的《越南知识产权法》（“修订 的知识产权法”）于2023年1月1日正式生效，但声音商标保护 （2022年1月14日）和农业化学品测试数据保护（2024年1月14 日）保存了例外情况。

修改后的知识产权法对102条进行了全面的修订和补充，并废除 了六条中的一些规定。修正后的知识产权法还修改了价格法、海 关法、科技法和公共财产管理与使用法的相关条款。

品牌管理和保护，除其他事项外，在《修正的知识产权法》中出 现了重大的法律变化。修订后的《知识产权法》特别采用了声音 商标保护，修改了驰名商标的定义，更新了异议程序和时限，在 处理商标抢注者时引入了恶意抗辩，并要求在商标申请期间增加 拒绝理由，以及正确使用受保护的商标以避免误导和风险。

这些法律变化会对品牌所有者如何经营其业务产生重大影响，包 括那些涉及许可和特许经营的品牌所有者。正如本文所详细讨论 的，品牌所有者可能面临的三大关键法律变化是。(一) 正确使 用受保护的商标以避免误导和杀伤力的风险，(二) 在处理商标 占用者时的恶意辩护，以及(三)在商标起诉期间增加的拒绝理 由。

（一）正确使用商标以避免误导和通用风险

这一全新的规定最终被纳入了《知识产权法修正案》。合法权 利人或授权被许可人使用商标一直是维护其有效性的法律义 务。然而，旧的法律并没有对适当的商标使用作出规定，这就 为偶尔出现有关适当的商标使用的某些争议留下了空间。

随着《知识产权法》的修订，在越南的商品和服务上使用注册 商标现在有了严格的要求，如果不遵守，将导致注册商标的无 效。修订后的《知识产权法》第95条特别规定，如果第三方能 够证明受保护的商标的使用方式在注册商品或服务的性质、质 量或地理来源方面误导了消费者，这些受保护的商标可能会被 宣布无效。因不当使用而导致商标无效的风险还来自于商标通 用化，当受保护商标因日常使用不当而成为其注册商品或服务 的通用名称时，就会出现这种情况。

当涉及到许可和特许经营的商业模式时，商标总是发挥着关键 作用。特别是，商标的作用是保护许可人和特许人的品牌形象 和声誉，确保以其名义提供的商品或服务的质量，并为被许可 人和特许人提供一个可识别的品牌形象。鉴于《修正的知识产 权法》的新规定，品牌所有者，特别是许可人和特许人，应该 更好地控制其商标在市场上被许可人和特许人的使用方式，以 避免误导和泛化使用。

理想的情况是，在指导方针和实例之后，对如何正确使用商标 进行详细的规定，但对于品牌所有者，特别是许可人和特许人 来说，在许可和特许经营过程中制定保护其商标的具体策略也 是至关重要。对协议中的商标进行全面控制和管理，与商业伙 伴进行实际使用监测，以及设计和制定一致的商标使用准则， 应该是商标权利人的首要任务。所有这些都将有助于减少商标 被盗用和无效的风险。

（二）恶意作为处理商标占用者的正式法律依据 在越南，恶意的商标注册已经成为权利人的一个主要担忧，因 为越南的商标注册实行先申请制度。因此，恶意抢注者多年来 一直在注册属于合法权利人的商标，目的是阻止品牌所有者使 用该商标或以高价将商标注册卖给合法所有者。这给在该国经 营的企业带来了困难，特别是在知识产权方面，包括商标权。

随着越南修订后的知识产权法生效， 许可和特许经营企业 面临的机遇和挑战

由于旧法缺乏恶意监管，企业，特别是开展许可和特许经营活 动的企业面临挑战，因为地方当局经常质疑其商标权的合法 性，而这些商标权已经被更快申请到的商标侵占者侵占。

修订后的《知识产权法》包括新的恶意规定，因此品牌所有者 有了正式的法律依据来挑战商标侵占者。特别是，如《知识产 权法修正案》第117.1b条和第96.1a条所述，恶意现在被确认为 反对或宣布商标无效的法律理由。这意味着，品牌所有者可以 利用恶意的法律理由，对他们认为是恶意申请的任何商标提出 异议或撤销。

有了这个新的法律依据，品牌所有者现在也可以挑战商标抢注 者，收回他们的商标权，从而防止其业务和声誉受到损害。对 于品牌所有者来说，重要的是要留意近期哪些行为或因素将被 视为恶意的更新和指引，以便他们能够更好地管理和减少恶意 商标注册对其业务的影响。

（三）商标审查期间的进一步驳回理由 商标注册有几个好处，对企业来说是一个重要方面，特别是那 些在许可和特许经营模式下运作的企业。商标权授予品牌所有 者使用这些商标的专有权，并禁止他人使用与自己的商标相同 或混淆性相似的商标，从而可能造成混淆。此外，一旦注册， 商标可以增加许可和特许经营协议的价值，使品牌对潜在的被 许可人和特许经营人更具吸引力。

修订后的《知识产权法》在商标申请过程中引入了新的拒绝理 由，使得获得商标权更加困难。新的商标驳回理由包括以下内 容。

• 注册产品形状是非常困难的，因为商品或商品部件的正常形 状，包装的正常形状，或已被普遍使用和认可的商品容器都 没有资格获得商标保护，而且法律没有规定例外情况（《修 正的知识产权法》第74.2.b条）

• 用于植物品种或来自植物品种的商品的商标不得与越南受保 护的植物品种的名称相同或混淆性相似（修正后的知识产权 法第74.2.o条）

• 显著提高商品价值的标志也将被拒绝，除非它们在提交申 请之前已经通过使用获得了显著性（知识产权法修正案第 74.2.c条）

• 显著提高商品价值的标志也将被拒绝，除非它们在提交申 请之前已经通过使用获得了显著性（知识产权法修正案第 74.2.c条）

随着测试商标可注册性的理由越来越多，品牌所有者在申请商 标注册时采取谨慎的准备措施是至关重要的。这些措施可以包 括进行商标清查，并始终寻求法律咨询以节省注册程序的时 间。通过这样做，品牌所有者可以实现他们的最终目标，即尽 快为他们的品牌获得商标保护，并避免损害任何已经围绕这些 商标建立的潜在商业战略。

鉴于《修正的知识产权法》，品牌所有者应该重新评估和修改 他们现有的品牌保护战略，以保持领先地位。修订后的《知识 产权法》带来的法律变化给品牌所有者带来了机遇和挑战，他 们应该利用前者，减轻后者。

反映经修订的《修正后的知识产权法》内容的知识产权相关法 令和通知预计将被起草以供批准和实施。因此，品牌拥有者应 该随时了解情况并理解这些法律变化的影响。同时，他们还应 该制定新的战略，如重新评估品牌保护和执法措施，在适当商 业化商标的同时尝试新的保护方法，并密切监控市场以有效驾 驭不断变化的智慧财产权法格局。

Hoa Tran – Special Counsel 陈花---特别法律顾问

BMVN International LLC, an alliance with Baker McKenzie Vietnam

IFA Annual Convention WFC Las Vegas 2023

The International Franchise Association (IFA)’s 63rd Annual Convention took place over the period Feb 26-Mar 1st, 2023, in Las Vegas, NV. It brought together 4,000 franchise professionals from more than 40 countries together for the biggest franchise convention. Participants include franchisors, franchisees, and supplier partners (franchise consultants, IP lawyers, vendors) who came to network and to learn about franchising trends and best practices and hear from an all-star line-up of business leaders. IFA President & CEO Matt Haller said “This is the one place where everyone in the business comes together for professional development and networking to ensure franchise business leaders uphold the highest standards in franchising while working together to protect, enhance, and promote the business.” Keynote speakers include NFL legend and multi-unit franchisee Drew Brees, McDonald’s CEO Chris Kempczinski, Dine Brands CEO John Peyton, etc. IFA was also the host association for 2023’s World Franchise Council meeting which took place a day earlier, on 25th February.

美国国际特许经营协会 (IFA)2023年会议

美国国际特许经营协会 (IFA) 第 63 届年会于 2023 年 2 月 26 日至 3 月 1 日在内华达州拉斯维 加斯市举行。它汇集了来自 40 多个国家/地区的 4,000 名特许经营专业人士，参加了规模最大的特许经营大 会。参与者包括特许经营商、被特许经营商和供应商合作伙 伴（特许经营顾问、知识产权律师、软件供应商，等），他 们前来交流并了解特许经营趋势和最佳实践，并听取一些成 功商业领袖的意见。 IFA 总裁兼首席执行官 Matt Haller 说：“这是一个让企业中的每个人齐聚一堂进行专业发展和 交流的地方，以确保特许经营业务的领导者在特许经营方面 坚持最高标准，同时共同努力保护、加强和促进特许经营业 务。”主旨发言人包括 NFL 传奇人物和多球队特许经营商 Drew Brees、麦当劳首席执行官 Chris Kempczinski、Dine Brands 首席执行官 John Peyton 等。IFA 在大会的前一天 2 月 25 日，以东道主身份，举办了2023 年世界特许经营联 合会委员会会议。

Post Event ACFPT Taiwan Franchise Expo 2023

The Association of Chain and Franchise Promotion, Taiwan (ACFPT) organized a thrilling 4-day Taipei event entitled International Chain and Franchise (Spring) Exhibition. More than 100 companies took up 375 booths, representing 130 brands which attracted 15,000 visitors. About 70% of the exhibitors hailed from the food & beverages sector.

湾连锁加盟促进协会 (ACFPT) 在台北举办了为期 4 天的 激动人心的国际连锁加盟（春季）展览会。超过100家企业 占据了375个展位，代表130个品牌，吸引了15,000名参观 者。约 70% 的参展商来自食品和饮料行业。

The 40th Japan International Franchise Show 2023

March 1-3, 2023: The 40th JAPAN INTERNATIONAL FRANCHISE SHOW 2023 took place at Tokyo Big Sight (Tokyo International Exhibition Center). This show is considered one of the biggest franchise exhibitions and earned one of the most respected names in food and beverage franchise in Japan.

Exhibitors hailed from a variety of services such as the needs of aging society, home food, product deliveries and so on. Some statistics:

Number of companies :219

Number of booths:429

Number of visitors:

Mar. 1 :7,719

Mar. 2 :8,190

Mar. 3 :7,735; 23,644 in total for 3 days

2023 年 3 月 1-3 日：第 40 届日本国际特许

经营展 2023 在 Tokyo Big Sight（东京国际展 览中心）举行。该展会被认为是最大的特许经营 展览之一，并赢得了日本食品和饮料特许经营中 最受尊敬的名称之一。

参展商来自老龄化社会需求、居家食品、产品配 送等多种服务领域。一些统计数据：

参展公司数量：219

参展摊位数量：429

参观人数：

3 月 1 日：7,719

3 月 2 日：8,190

3 月 3 日：7,735； 3天共计23,644

Franchise and License Expo Indonesia 2023

The 20th Edition of Franchise and License Expo Indonesia (FLEI) – the biggest and most comprehensive franchise & license event in Indonesia will be held on May 5-7, 2023, at the Jakarta International Expo.

FLEI will be the best gateway for international franchises, brands, and licenses that are yet to be in Indonesia, and for Indonesia’s own franchises, brands and licenses that are looking to expand to the entire Indonesia market or into the ASIA region.

FLEI will feature businesses that cover local and international franchising, licensing, business opportunities, consulting services, as well as other supporting services. Franchisors and prospective franchisees will meet to explore win-win business collaborations. Incorporating RSEI – Retail Solution Expo Indonesia, there are 4 more areas that attract the crowds: Retail Tech-Equipment, Retail Store Furnishing, Retail Services, and Internet Retailing. Besides the exhibition, programs & activities like talk shows, conferences, and workshops that can help develop skills and knowledge, and learn entrepreneurship from the invited business experts are reasons to come visit the event. Plus, the networking opportunity with other business owners will be very worthwhile. FLEI is organized by PT Pameran Masa Kini and is supported by the Indonesian Chamber of Commerce and Industry & the Indonesia Franchising and Licensing Society (WALI).

第20

届印度尼西亚特许经营和许可博览会 (FLEI) 是印度尼西亚最大、最全面的特许经营 和许可活动，将于 2023 年 5 月 5 日至 7 日 在雅加达国际博览会展馆举行。FLEI 将成为尚未进入印度 尼西亚的国际特许经营权、品牌和许可以及希望扩展到整 个印度尼西亚市场或进入亚洲地区的最佳途径。FLEI 将展 示涵盖本地和国际特许经营、许可、商业机会、咨询服务 以及其他支持服务的业务。特许经营商和潜在加盟商将见 面探讨双赢的业务合作。结合 RSEI – 印度尼西亚零售解 决方案博览会，便有多 4 个吸引人群的领域：零售技术设 备、零售商店家具、零售服务和互联网零售。除了展览之 外，脱口秀、会议和研讨会等节目和活动有助于培养技能 和知识，并向受邀的商业专家学习创业精神，这些都是参 观此次活动的理由。此外，与其他企业主建立联系的机会 将非常值得。FLEI 由 PT Pameran Masa Kini 组织，并 得到印度尼西亚工商会和印度尼西亚特许经营与许可协会 (WALI) 的支持。

For more information, fleiexpo@panoramamedia.co.id

FLA (Singapore) Japan Trip (27 Feb - 3 Mar 2023)

It was a fruitful trip with 14 participating Singapore companies (>20 delegates) , namely 1. Asiawide Franchise Consultants 2. Benjamin Barker 3. Cray Ventures (Playmade) 4. Crystal Jade 5. FLAsia/Constellar 6. Five Star Kampong Chicken Rice 7. IJooz 8. Retro Development 9. Subway 10. Sunshine Education and Food Imports 11. FLA (Singapore) 12. The Black Hole Group 13. TungLok Group 14. Wok Hey – all of them exhibiting under the Singapore Pavilion (a total of 16 booths) in the 40th Japan International Franchise Show in Hall 4 (West), booth FC4301 from 1 – 3 March 2023. Many business discussions and contacts were established. The trip included site visit learnings, workshop sessions & networking. Key takeaway: Localisation is key for brands to survive in Japan! The delegation learned from Subway (Singapore, Japan & Australia) that training, productivity (manpower retention & increased average sales per customer) & engineered solutions are critical factors leading to their respective in-market growths. Franchise Brain Co (Mr Kyo Ito, who is the local partner of Asiawide Franchise Consultants) advised SG companies to avoid single-unit contracts. Scanteak Japan (Mr Charles Lu) shared that timely, in-season promotions can boost sales. Baker & McKenzie, Tokyo (Mr Daisuke Tatsuno & Mr Tsugihiro Okada) shared about legal requirements such as “disclosure document” from franchisors -- as protection may favour franchisees (who are often considered in an inferior position) ; trademark first-to-file rule (where the actual in-market use generally does not work as a defence). Coming up: China Franchise Expo (Shanghai) from 2 – 7 Aug 2023!Please connect with tricia@flasingapore.org

14 家新加坡公司（超过 20 名代表）参加了这次考 察访问，收获颇丰—-它们是 1.爱思威特许经营顾 问公司Asiawide Franchise Consultants 2. Benjamin Barker 3. Cray Ventures (Playmade) 4. Crystal Jade 5. FLAsia /Constellar 6.五星级甘榜鸡饭 7. iJooz 8. Retro Development 9. Subway 10. Sunshine Education and Food Imports 11. 新加坡加盟连锁协会FLA (Singapore) 12. The Black Hole Group 13. 同乐餐饮集团 TungLok Group 14. Wok Hey。它们于2023 年 3 月 1 日至 3 日， 在新加坡馆下展出（共16个展位），参与了第 40 届日本 国际特许经营展。此次活动通过实地考察学习、研讨会和 交流，让团员建立了许多有利的业务联系。要点：本地化 是品牌在日本生存的关键！代表团从赛百味（新加坡、日 本和澳大利亚）了解到，培训、生产力（保留人力和增加 每位客户的平均销售额）和工程解决方案是导致各自市场 增长的关键因素。Franchise Brain Co（Kyo Ito 先生，爱 思威特许经营顾问 Asiawide Franchise Consultants 的当 地合伙人）建议新加坡公司避免签约单店合同。 Scanteak Japan （陆先生）分享说，适时的季节性促销可以促进销 售。 Baker & McKenzie, Tokyo（Daisuke Tatsuno 先生和 Tsugihiro Okada 先生）分享了特许人的“披露文件”等法 律要求——保护加盟商（因为加盟商通常被认为处于劣势 地位）；商标在先申请规则（实际在市场上的使用通常不 能作为抗辩理由）。FLA即将举办：介绍2023 年 8 月 2 日 至 7 日的中国特许经营博览会（上海）！请联系 tricia@ flasingapore.org

赴日本特许经营考察:

Why Your Brand Needs to Leverage on ESG

‘ESG’ is an acronym for Environmental, Social and Governance. These are the 3 key pillars forming the framework which has emerged to measure companies’ non-financial impact. Taking on ESG initiatives is another way to emphasize what your brand stands for ; it is a crucial intangible asset to your business that will only continue to grow in relevance in today’s climate.

Current ESG landscape

Today’s global challenges include climate change, rising inequality and transitioning our economies from linear to circular. Combined with information being more widely accessible now than ever before in human history, these issues have amplified the cry for businesses and corporations to step up and step in to adopt more sustainable and ethical business practices.

To consumers, your company’s ESG initiatives help affirm that your business is aligned with their personal value system. Investors, on the other hand, are beginning to scrutinize the ESG elements of businesses as means of identifying material risks and growth opportunities. Whatever your industry may be, one thing is for certain — ESG isn’t going to go away.

Environment

The Environmental pillar focuses on conservation of the natural world and how your company impacts the environment. McKinsey defines this as climate policies, energy use, waste, pollution, natural resource

conservation, and treatment of animals. Greenhouse gas emissions, management of toxic waste, and compliance with environmental regulations are also considered.

Social

The social pillar focuses on how you handle your employee development and labour practices, your company’s regard for health and safety, as well as its relationships with communities and institutions.

Governance

The governance pillar takes into account the culture and practices of leadership within your organization. These include executive salaries, audits, board diversity and shareholder rights.

3 Key Reasons

If you still remain unconvinced, here are 3 key reasons that will get you to start seriously thinking about your company’s ESG (sustainability) proposition.

1. It attracts better talent.

There has been a generational shift over the past decade in what employees value most with regards to their careers. A study of over 2000 Millennials conducted by Olivet Nazarene University found that 90% of Millennials reported that it is “somewhat important” or “very important” to them that their work have a positive impact on the world.

You’ve probably heard the term ‘ESG’ which is gaining traction in recent years, but what does it really mean for your business?

Furthermore, half of the respondents said they would be willing to earn less at a meaningful job and just over half said they would be open to working longer hours. As the number of Millennials and Gen Zs in the workforce continues to grow, companies need to be responsive to the needs of this new demographic.

Getting a strong foothold in ESG practices is a surefire way to stand out to enthusiastic young talent. Employees who are passionate about the organization feel driven by intrinsic motivation and strengthen the brand through upholding what it stands for.

2. It increases customer loyalty.

A 2021 Accenture study conducted across 22 countries and 25,000 participants found that 50% respondents had indicated a shift in priorities when shopping for brands. They reported that participants were willing to pay a premium for products or brands which represented their values and were more likely to develop a deeper relationship with these brands.

Having a well-communicated ESG impact can attract new customers, help develop long-term relationships with existing ones and build a purpose-driven community centered around your brand, services or products.

3.

It safeguards the sustainability of your operations.

You can’t plan long-term for your business without factoring ESG into the equation. As authorities and governing bodies also adapt their regulations and policies to favor sustainability, choosing to invest in ESG now can

help prepare your company to be adaptable and resilient to changes in the future.

Being unaware of the pertinence of implementing a substantial ESG framework for your business could lead to serious repercussions down the line - whether they be legal, regulatory or reputational.

How to get started

The thought of implementing ESG practices can seem overwhelming and daunting at first. But businessesespecially SMEs - cannot afford to miss the boat on what is set to become a mainstay in assessing brand value within the coming decades.

Start small, slow and steady. Dig deep and get a firm grasp on how your brand’s distinct persona relates to each of the 3 ESG pillars. The United Nations’ 17 Sustainable Development Goals expound on the many different angles of sustainability, and getting familiar with them can also help inspire you with more ideas.

ESG is an extension of your existing brand identity and, when implemented strategically, it stands to boost your brand valuation. Get started on your sustainability journey today.

Michelle Lim, CEO & Chief Firebelly Firebelly Brand Consultancy

With over two decades of branding and marketing experience at multinational corporations like Marina Bay Sands and Auric Pacific Group, Michelle holds a wealth of experience to help companies overcome growth challenges. Firebelly is a strategy-led brand consultancy firm helping emerging and scaling companies build purpose-driven brands.

为什么您的品牌需要利用

ESG --环境、社会和公司治理

“ESG”是环境、社会和治理的首字母缩写。它们构成衡量 公司非财务影响的框架的 三个关键支柱。采取 ESG 举措 是强调品牌的另一种方式，它是一项重要的无形资产，只 会在当今的环境下继续增长。

当前的 ESG 格局 当今的全球挑战包括气候变化、日益加剧的不平等，以及 将从线性经济转变为循环经济。结合人类历史上现在比以 往任何时候都更广泛地获取信息，这些问题加剧了企业和 公司加强和介入采用更可持续和道德的商业实践的呼声。

对于消费者而言，贵公司的 ESG 计划有助于确认您的业务

符合他们的个人价值观。另一方面，投资者开始仔细审查 企业的 ESG 要素，以此作为识别其重大风险和增长机会的 手段。无论您所在的行业是什么，有一件事是肯定的—— ESG 不会消失。

环境： 环境支柱侧重于自然世界的保护以及您的公司如 何影响环境。麦肯锡将其定义为气候政策、能源使用、废 物、污染、自然资源保护和动物治疗。还考虑了温室气体 排放、有毒废物的管理以及对环境法规的遵守。

社会： 社会支柱侧重于您如何处理员工发展和劳动实践、 贵公司对健康和安全的重视，以及与社区和机构的关系。

治理： 治理支柱考虑了组织内的领导文化和实践。其中包 括高管薪酬、审计、董事会多元化和股东权利。

三个关键原因： 如果您仍然不信服，这里有三个关键 原因可以让您开始认真考虑贵公司的 ESG（可持续性）主 张。

1）吸引更好的人才

在过去十年里，员工在职业生涯中 最看重的东西发生了代际转变。

Olivet Nazarene 大学对 2000 多名 千禧一代进行的一项研究发现，90% 的千禧一代表示，他们的工作对世 界产生积极影响对他们来说“有些重 要”或“非常重要”。

此外，一半的受访者表示他们愿意在一份有意义的工作中 赚取更少的收入，而超过一半的人表示他们愿意工作更长 的时间。随着劳动力中千禧一代和 Z 世代人数的持续增 长，公司需要对这一新人群的需求做出响应。

在 ESG 实践中站稳脚跟是公司在热情的年轻人才面前脱颖 而出的必经之路。对组织充满热情的员工会感受到内在动 力的驱动，并通过维护品牌所代表的意义来强化品牌。

2）提高客户忠诚度。

埃森哲 2021 年在 22 个国家/地区对 25,000 名参与者进 行的一项研究发现，50% 的受访者表示在购买品牌时的优 先顺序发生了转变。他们报告说，参与者愿意为代表他们 价值观的产品或品牌支付溢价，并且更有可能与这些品牌 建立更深层次的关系。

具有良好沟通的 ESG 影响可以吸引新客户，帮助与现有客 户建立长期关系，并建立以您的品牌、服务或产品为中心 的目标驱动型社区。

3）它保障公司运营的可持续性 如果不将 ESG 因素考虑在内，公司就无法制定长期计划。 由于当局和管理机构也调整其法规和政策以支持可持续发 展，因此选择现在投资 ESG 可以帮助公司做好准备，以适 应和适应未来的变化。

不了解为公司实施实质性 ESG 框架的相关性，可能会导致 严重的后果——无论是法律、监管还是声誉方面的。

如何开始

一开始，实施 ESG 实践的想法似乎势不可挡且令人望而生 畏。但企业——尤其是中小企业——不能错过未来几十年 将成为评估品牌价值的中流砥柱的东西。

从小处开始，缓慢而稳定。深入挖掘并牢牢掌握您品牌的 独特形象如何与三大 ESG 支柱相关联。联合国17项可持续 发展目标从多个不同的角度阐述了可持续发展，熟悉它们 也能激发你更多的想法。

ESG 是您现有品牌标识的延伸，在战略性实施时，它会提升 您的品牌价值。立即开始您的可持续发展之旅。

您可能听说过近年来越来越流 的“ESG”一词，但它对您的业务 到底意味着什么？

A Key to Better Leadership:

Confident Humility

In this Nano Tool for Leaders, Wharton’s Adam Grant explains why the best leaders embody both confidence and humility.

Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to significantly impact your success.

Contributor: Wharton management professor Adam Grant, host of the WorkLife podcast and author of four best-selling books including Think Again: The Power of Knowing What You Don’t Know.

Improve your results by actively cultivating curiosity and staying in a learning mode throughout your career.

Nano Tool:

Confidence and humility are often seen as opposites. But if you reflect on the leaders you admire most, chances are that they embody both of these qualities in tandem. I call it confident humility.

Confident humility is being secure enough in your expertise and strengths to admit your ignorance and weaknesses. In Think Again, I highlighted evidence that confidence without humility breeds blind arrogance, and humility without confidence yields debilitating doubt. Confident humility allows you to believe in yourself while questioning your strategies.

When the pandemic started in the spring of 2020, the NBA was the first major sports league to shut down. Commissioner Adam Silver displayed confident humility when he told his team, “I don’t know how we’re going to get games running again, but I believe in our ability to figure it out.” By telling his team he was confident in their capabilities but uncertain about their strategies, he invited them to rethink their assumptions and experiment with many different alternatives. That summer, they were the first league to reopen, and they managed to run a massive bubble without a single COVID-19 infection.

Action Steps:

1. Create a learning culture (as opposed to a performance culture where the emphasis is solely on results) by acknowledging what you don’t know, challenging best practices, and rewarding people who test new ideas even if they don’t work. Evidence shows those in learning cultures innovate more and make fewer mistakes.

2. Give yourself the benefits of doubt; doubts can motivate you to work harder and smarter by putting you in a beginner’s mindset. When you question your knowledge and strategies, you become motivated to seek out new insights, which can broaden and deepen your learning.

3. Identify a conflicting piece of information or opinion. Research suggests that acknowledging even a single reason why we might be wrong can be enough to curb overconfidence. Two favorite questions are “How do you know?” and “What if we’re wrong?”

How Leaders Use It

Sara Blakely was selling fax machines door to door when she came up with the idea for footless pantyhose. But she had no knowledge of fashion retail or manufacturing. And although she believed she could start her own business, she knew she needed to expand her current skill set. She reached out to hosiery mills for help designing a prototype and learned how to apply for a patent herself to avoid costly attorney fees. Her belief in her capacity to learn, rather than in her existing knowledge and skills, allowed her to found and run Spanx, a $1.2 billion company.

Before MIT professor Basima Tewfik (a Wharton PhD alum) began studying medical students who were starting clinical rotations, she had them complete a survey. They were asked how often they had “imposter” thoughts such as “I am not as qualified as others think I am,” and “People important to me think I am more capable than I think I am.” Then she observed them interacting with actors trained as patients with different diseases. Tewfik watched them interact with the patients and noted whether they were able to arrive at the correct diagnoses. The students who most often entertained thoughts of being “imposters” did just as well at diagnosing, and their bedside manner was superior, with higher ratings on empathy, respect, and professionalism.

Knowledge in Action: Related Executive Education Programs

• High-Potential Leaders: Accelerating Your Impact

• Leading Organizational Change

• Women’s Executive Leadership: Business Strategies for Success

• Leadership and Management Certificate Program (Adam Grant is an instructor)

提高领导⼒的关键：

⾃信的谦逊

沃顿商学院的亚当·格兰特（Adam Grant） 在这篇领导者纳⽶⼯具中解释了为什么 最优秀的领导者同时体现了⾃信和谦逊。

领导者的纳⽶⼯具® （Nano Tools for Leaders®）— 是沃 顿商学院⾼管教育中⼼与沃顿领导与变⾰管理中⼼联合开 发的管理培训项⽬，主旨是提供快速、有效的领导⼯具， 让您在不到15分钟的时间内学会并开始使⽤，将可能对您 的成功产⽣重⼤影响。

撰稿⼈：沃顿商学院管理学教授亚当·格兰特（Adam Grant），《⼯作⽣活》播客节⽬的主持⼈，著有四本 畅销书，包括《重新思考：了解未知的⼒量》（Think

Again:ThePowerofKnowingWhatYouDon’tKnow）

⽬标

通过积极培养好奇⼼并在整个职业⽣涯中保持学习模式来 提⾼你的业绩。

纳米⼯具

⾃信和谦逊常常被视为对⽴的品质。但如果你反思⼀下你 最欣赏的领导⼈，他们很可能同时体现了这两种品质。我 称之为⾃信的谦逊。

⾃信的谦逊是指你在专业知识和实⼒⽅⾯⾜够⾃信，能够 承认你的⽆知和弱点。在《再次思考》中，我强调了这样 ⼀个证据，即没有谦卑的⾃信会滋⽣盲⽬的傲慢，没有⾃ 信的谦卑会让你质疑你的衰弱。⾃信的谦逊让你在相信⾃ ⼰的同时也会质疑⾃⼰的策略是否得当。

当疫情于2020年春季开始爆发时，NBA是第⼀个关闭赛事 的主要体育联盟。联盟长官亚当·西尔弗（Adam Silver） 对他的团队说：“我不知道将如何让赛事再次运⾏，但我 相信我们有能⼒解决这个问题。”他告诉团队，他对他们 的能⼒充满信⼼，但对他们的策略不确定，他邀请⼤家重 新思考他们的假设，并尝试许多不同的选择。那年夏天， 他们是第⼀个重新开放的联赛机构。他们在没有⼀⼈感染 新冠肺炎的情况下，成功地运⾏了⼀个巨⼤的赛事。

⾏动步骤：

1）创造学习型⽂化

作为⼀个领导者，可以通过承认你不知道的东西，挑战最 佳实践，奖励那些⼤胆实践新想法的⼈（即使新想法最后 不起作⽤），创造⼀种学习导向的企业⽂化，⽽不是只注 重结果的绩效⽂化。证据表明，学习型⽂化的组织中，创 新更多，犯错更少。

2）了解怀疑⾃⼰的好处

让⾃⼰处于初学者的⼼态来⾏动，有所疑虑可以激励你更 加努⼒和聪明地⼯作。当你对⾃⼰的知识和策略提出质疑 时，你会有动⼒寻求新的见解，这可以拓宽和 深化你的学 习。

3） 识别 条冲突性的信息或意见

研究表明，即使认识到只有⼀个原因可能导致我们犯错， 也⾜以抑制过度⾃信。我最喜欢的两个问题是：“你怎么 知道？”和“如果我们错了怎么办？”

领导者案例 学习型领导者

莎拉·布莱克利（Sara Blakely）曾经是⼀个挨家挨户推 销传真机的销售员。当时她有⼀个关于连裤袜的创意。但 她对时装零售或制造业⼀⽆所知。尽管她相信⾃⼰可以创 业，但她知道需要扩展现有的技能。她向袜⼦⼚寻求帮助 设计原型，并学会了如何申请专利以避免昂贵的律师费。 她相信⾃⼰的学习能⼒，⽽不是依赖现有的知识和技能， 这让她得以创⽴并经营Spanx，这家⽬前价值12亿美元的 公司。

⾃信和谦卑

在⿇省理⼯学院教授巴斯玛·特菲克（她是沃顿商学院博 ⼠⽣）对⼀批刚开始实习临床就诊的医学⽣开始研究之 前，她让他们完成了⼀项调查。他们被问及有多少次会 有“⾃⼰不合格”的想法，⽐如“我没有别⼈认为的那么 合格”，“我的导师对我的评价过⾼，我其实没有那么有 能⼒”。然后她观察他们如何与假装成患者的演员互动， 并注意到他们是否能够做出正确 的诊断。⽽那些⾃认为“ ⾃⼰不合格”的学⽣在诊断⽅⾯表现同样出⾊，⽽他们的 临床态度更为出⾊，在同理⼼、尊重和专业性⽅⾯的评分 更⾼。

⾏动中的知识：相关高管教育课程

• ⾼潜⼒领导者

• 加速影响领导组织变⾰

• ⼥性⾼管领导⼒：成功的商业战略

• 领导⼒和管理证书课程（Adam Grant是主讲⼈）

We are connected internationally... Our Strategic Partners:

Australia

George Georgiou

Britain

Iain Martin

Brazil

Paulo Mauro

Cambodia Sim Hoy

Chhoung Sim

Canada & Africa

J Perry Maisonneuve

Canada

Steve Chui

Canada

Andrae Marrocco

China (North)

Alex Xu

China (Wester n)

Eileen Lou

China (Shanghai)

Joy Gou

China (Chengdu)

Li Weishi

China (HK/Guangzhou/ Macau)

Norman Cheung

China (Hong Kong)

Karen Kwan

Croatia Dr. Ljiljana Kukec

France

Louis Malta-Bey

Finland

Veli-Pekka

Pihlainen

Greece

(1)Sotiris Yanakakis

Greece (2)Kostas

Sarris-Tzamtzis

Hungary (Budapest)

Tamas Milla

India

Srinivas Kona

Indonesia

(1)Feca Hanafi

Indonesia

(2)Nancy W idjaja

Italy

Federico Fiorentini

Japan

(1)Jun Harada

Japan

(2)Joseph H. Shima

Japan

(3) Kotaro Kohata

Korea

(1) David Kwon

Korea

(2) Simon Yoo

Lebanon

Yasser Kouatly

Lithuania

Severin Zhilinskis

Malaysia (1)Sest Nee Lim

Malaysia (2)Doris Wong

Malaysia (3)Yau Sir Leng

Mexico Ferenz Feher

Middle East (1)Sary Hamway

Middle East (2)Mukesh Viroomal

Mongolia Luvsantseren Davaadelger

Myanmar (1)Ko Myo Niang

Myanmar (2)Hannie Hay

New Zealand David McCulloch

Nigeria Oluseyi Adebayo-Olubi

Pakistan M Naeem Younas

Philippines (1)Marvin Q. Da Silva

Philippines (2)Henry Ong

Portugal (1)Jose Antonio Cavaco

Portugal (2)Ana Martins Correia

Romania Constantin Anton

Russia (1)Ekaterina Soyak

Russia (2)Vasil Gazizulin

South Africa Vera Valasis

Taiwan (1) Lin Ku Yeh

Taiwan (2)Yeoh Ewe Chean

Thailand Sethaphong Phadungpisuth

illiam LeSante

USA (2)Mark Shieh

Vietnam (1)Adrian Leong

Vietnam (2)Dau Van Huan

Vietnam (3) Felix Cheok

More strategic partners, all with high integrity in other countries, will be recruited on an ongoing basis so as to serve our customers even better.

Latin American partners since May 2019

Germany

Rolf G Kirst

MRCA Southern Business Summit (MSBS) 2023

organized by the Malaysia Retail Chain Association (MRCA) Southern Chapter

Close t0 300 businesspeople from all walks of live attended the action-packed event.

A detailed description of each of the speaker and their presentation topics can be found via https://www. facebook.com/hashtag/mrcasouthern

马来西亚零售连锁协会（ MRCA ）南区分会主办的 商业峰会于2023年2月18日在 Holiday Villa 圆满举 办。近300位来自各行各业的商界人士参加了这场精 彩纷呈的盛会。您可以通过 https://www.facebook.com/hashtag/ mrcasouthern 找到每位演讲者及其演讲主题的详细描述。

马来西亚国会议员潘伟斯是当天的主宾，他与听众分享了新山的 经济前景和发展。如想获取更多资讯，请联系：+60 3-5882 4333 mrca.secretariat@gmail.com

Asiawide Franchise Consultants’ Franchising Calendar of Events

Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation

2023 - 2ND QUARTER

Apr 13–15

Apr 25-28

Apr 27–29

May 4-7

May 6-7

Café Show Vietnam 2023 @ SECC in HCMC, Vietnam

Food & Hotel Asia at Singapore Expo

The Licensing Show 2023 at HKTDC, Wan Chai, Hong Kong

Singapore & Asia Food Fair 2023 in Johannesburg, South Africa

Franchising Expo & Business Opportunities— Melbourne, Australia

May 5-7 FLEI 2023 at Jakarta International Expo, Indonesia

May 18-20

May 23–27

May 25

May 25- 27

May 25- 27

May 26–28

Jun 1-2

Jun 9-12

Franchise Intl Malaysia (FIM) 2023 at KLCC

ThaiFex – Anuga Asia 2023 Show @ IMPACT, Bangkok

Asia Pacific Franchise Confederation Webinar on Franchising in Singapore

Restaurant Asia 2023; ICY Asia 2023; Café 2023 @ Sands Expo & Convention Centre

International Café & Beverage Show (ICBS)2023 at KLCC, Malaysia

CCFA China Franchise Show 2023 at China National Convention Centre (CNCC) , Beijing

Franchising Expo & Business Opportunities –Brisbane, Australia

TICFE 2023- Taipei Intl Chain & Franchise Expo - Summer 2023 (Taiwan)

2023 - 3RD QUARTER

Jul 13–16 19th Thailand Franchise & Business Opportunities (TFBO 2023) @ BITEC

Jul 20-21 Japan Intl Franchise Show in Osaka (Intex Osaka)

Aug 4 - 6 CCFA China Franchise Show 2023 at CNEC, Pudong Shanghai

Aug 17-19 Franchising & Licensing Asia (FLAsia) 2023 at Marina Bay Sands

Aug 25-27 Intl Franchising, Licensing & Business Concepts Expo & Conference -IFRA 2023 at Indonesia Convention Exhibition (ICE) BSD City - Tangerang

Sep 14–17 TICFE 2023 Taipei Int’l Chain & Franchise Expo -Autumn 2023 - Taiwan

Sep 26– 28

Specialty & Fine Food Asia 2023 (SFFA), Restaurant (Pub & Bar) Asia 2023, Specialty Coffee & Tea Asia 2023 (SCTA) at MBS, Singapore

2023

- 4TH QUARTER

Jul 4-6

Jul 6 - 8

Jul 12–14

Food & Drinks Malaysia (FDM) 2023 by SIAL –MITEC, Kuala Lumpur

Malaysia Int’l Retail & Franchise Show (MIRF 2023) at Hall 2 - 5 KLCC

Malaysia Int’l Food & Beverage (MIFB 2023) KLCC

Oct 5 – 7

International Franchise Show – Autumn 2023 –Seoul, Korea

Oct 13-15 FLEI 2023 at JCC Jakarta, Indonesia

Oct 27 – 29

Franchise Asia Philippines (FAPHL 2023) @ SMX Convention Centre, Manila

Nov 2 – 4 Vietnam Int’l Retail & franchise (VIRF 2023) Show at SECC in HCMC

Save 2023 the dates

NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events

Hong Kong International Licensing Show

& Asian Licensing Conference 2023

Connect with licensing partners to explore business opportunities

香港贸发局香港国际授权展 是亚洲授权行业的旗舰活动。今届香港国际 授权展将于2023年4月19日至21日举行，结 合实体展览及线上商贸配对，联系来自世界 各地的授权商、品牌、授权经营商、授权代 理和贸易商，探索跨界别的商贸合作。

The HKTDC Hong Kong International Licensing Show (HKILS) is the flagship licensing event in Asia which offers an unrivalled platform for the industry to expand business opportunities. Running from 19-21 April this year, the Show will be organised in a hybrid format, with a physical exhibition supplemented with online business matching platform, for connecting global licensors and brands with licensees, licensing agents and traders from around the world.

For the first time, HKILS will be concurrently held with a series of HKTDC lifestyle fairs (Hong Kong Gifts & Premier Fair, Home InStyle, Hong Kong International Home Textiles and Furnishings Fair, Fashion InStyle, Hong Kong International Printing & Packaging Fair) to expand business opportunities in lifestyle licensing. There will be an international exhibitor line-up with participation of more than 200 exhibitors from Indonesia, Japan, Korea, Macau, Mainland China, Singapore, Taiwan, Thailand, USA in addition to Hong Kong.

Running alongside with the HKILS is the Asian Licensing Conference (ALC), which brings together global influential licensing leaders to share the latest market intelligence and trending insights. The conference will cover contemporary topics including latest developments in global licensing, the balance of sustainable business, market-driven morality with focus on sports licensing, and more.

timothy.tf.hsu@hktdc.org

38/F, Office Tower, Convention Plaza, 1 Harbour Road, Wanchai, Hong Kong

Tel: (852) 1830 668 Fax: (852) 2824 0249

香港国际授权展将首次与香港贸发局时尚展 览会（香港礼品及赠品展、Home InStyle、 香港国际家用纺织品展、 Fashion InStyle 和香港国际印刷及包装展）同期举行，以将 授权商机扩阔至生活时尚行业。今届香港国 际授权展将有超过200家参展商，来自印尼、日本、韩国、 澳门、中国内地、新加坡、台湾、泰国、美国及香港。

与香港国际授权展同期举行的亚洲授权业会议汇聚授权业 国际代表，分享真知灼见，让业界掌握授权市场的最新趋 势及机遇。焦点话题包括环球授权业最新发展、可持续发 展及运动相关的授权商机，等等。

Ben Peace

Vice President, APAC WildBrain CPLG

Maura Regan President Licensing International

Miki Yamamoto Senior Vice President, Licensing, Asia IMG

The Association of Catering Professionals (ACAPS) held its gala dinner at the five-star Orchard Hotel on

15th Mar 2023

Guest of Honor and Honorary Adviser Ms Low Yen Ling, Minister of State, Ministry of Trade and Industry, Ministry for Culture, Community and Youth graced the occasion. Among other things, she urged industry players to tap on government subsidies including the Energy Efficiency Grant (EEG) which aims to help businesses within the Food Services, Food Manufacturing or Retail sectors to cope with rising energy costs, through co-funding investments in more energy efficient equipment. Mr Vincent Phang, President of ACAPS and his committee members did a great job putting the event together.

餐饮服务专业协会 (ACAPS)

于 2023 年 3 月 15 日在五星级 乌节酒店举行了晚宴。尊敬的嘉宾兼 ACAPS 名誉顾问，贸

易和工业部、文化、社区和青年部国务部长刘燕玲女士出 席了此次活动。除其他具有价值的建议外，她敦促行业参 与者利用政府补贴，包括能源效率补助金 (EEG)。该补助金 旨在帮助食品服务、食品制造或零售行业的企业应对不断 上涨的能源成本，并通过共同出质投资资助更多领域的投 资节能设备。ACAPS 主席 Vincent Phang 先生和他的委员 会成员为这次活动做了出色的工作。

21st International Franchise, License and Business Concept Expo & Conference (IFRA)

2023

The Indonesian Franchise Association (AFI) & Dyandra Promosindo will present the 21st International Franchise, License and Business Concept Expo & Conference (IFRA) 2023 over the period 11 to 13 August 2023 at the Indonesia Convention Exhibition (ICE) BSD City, Tangerang.

IFRA Expo is not to be missed by trade and franchise professionals, business owners and future business owners as the event is designed to create a platform for businesses to find investors, discover new ideas, exchange information and knowledge and facilitate partnerships to further drive the sector towards strong growth.

With over 375 brands from local and international companies participating, IFRA 2023 is the right place for the expected 55,000 business-minded visitors to find opportunities, be inspired and start or expand their businesses.

2023 年第 21 届国际特许经营、许可和商业概 念博览会暨会议 (IFRA)

印度尼西亚特许经营协会 (AFI) 和 Dyandra Promosindo 将于 2023 年 8 月 11 日至 13 日在坦格朗 BSD 城印度尼 西亚会议展览会 (ICE) 举办 2023 年第 21 届国际特许经 营、许可和商业概念博览会暨会议 (IFRA)。

IFRA Expo 是贸易和特许经营专业人士、企业主和未来 的企业主不容错过的，因为该活动旨在为企业创建一个平 台，以寻找投资者、发现新想法、交流信息和知识并促进 合作伙伴关系以进一步推动加盟连锁行业走向强劲增长。

IFRA 2023 有超过 375 个来自本地和国际公司的品牌参 与，是预计 55,000 名具有商业头脑的参观者寻找机会、获 得灵感并开始或扩展业务的理想场所。

For more information, please contact: raju.dyandra@gmail.com; marketing.ifra@dyandra.com

Malaysia to host 30th Franchise Exhibition and Conference in May

The 30th edition of Franchise International Malaysia (FIM) will take place from 18 – 20 May 2023 at Hall 6, Kuala Lumpur Convention Centre (KLCC). FIM2023 aims to focus on providing a conducive franchise business ecosystem to help industry players strengthen their businesses.

According to the FIM2023 Chairman, Mr. Mohamad Shukri Salleh, FIM will help franchise entrepreneurs to promote their products and services, as well as provide opportunities for franchise businesses to grow which in turn will contribute to the global economic recovery. He says “This programme is also a one – stop centre to attract industry players, youth, retirees, women, students, and entrepreneurs who intended to venture into franchising. Besides, it is the best platform for the public to get entrepreneurial information related to franchise business opportunities, market update, support services, development activities, training programmes as well as government assistance and incentives available in the franchise industry. This will also encourage other business format to transform into franchising.”

Organised by the Malaysia Franchise Association (MFA) in collaboration with the Ministry of Domestic Trade and Cost of Living (KPDN), with support from the Malaysia External Trade Development Corporation (MATRADE), it is fully recognised by international franchise bodies like the World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC).

FIM2023 has set a target of RM550 million in potential franchise investment, and it expects to attract over 15,000 local and international visitors during the three (3) days event. To date, over 100 exhibition spaces have been confirmed by more than 80 brands from Malaysia, United State, Australia, Indonesia, Japan, Philippines, South Korea, and Singapore.

As an added value to the FIM2023, Franchise In-Buying Mission (FIBM) program also will be held on 17th May 2023, to assist local franchise brands to penetrate international markets. This program is expecting the participation from most ASEAN countries including Singapore, Indonesia, and South Korea. The visitor pre-registration is now open to public at www.myfim.my/visitor . Visitors are also encouraged to register for the conference at www.myfim. my/conference.

马

来西亚国际特许经营展 (FIM) 将于 2023 年 5 月

18 日至 20 日在吉隆坡会议中心 (KLCC) 6 号馆举 行。 FIM2023 旨在专注于提供有利的特许经营业 务生态系统，以帮助行业参与者加强业务。根据 FIM2023 小组 主席 Mohamad Shukri Salleh 先生的说法，FIM 将帮助 特许经营企业家推广他们的产品和 服务，并为特许经营企业提供发展 机会，从而为全球经济复苏做出贡 献。他说：“该展犹如一个一站式 中心，可以吸引打算涉足特许经营 的行业参与者、青年、退休人员、 女性、学生和企业家。此外，它还 是公众获取与特许经营商机、市场 更新、支持服务、发展活动、培训 计划以及政府在特许经营行业中提 供的援助和激励措施相关的创业信息的最佳平台。这也将 鼓励其他业态向特许经营转型。” FIM由马来西亚特许经营

协会 (MFA)与国内贸易和生活成本部 (KPDN)合作举办，并得 到马来西亚对外贸易发展机构 (MATRADE) 的支持，也得到 世界特许经营联合会(WFC)，亚太特许经营联合会 (APFC) 等国际特许经营机构的充分认可。

FIM2023 设定了 5.5 亿令吉的潜在特许经营投资目标，预 计在为期三 (3) 天的活动期间将吸引超过 15,000 名本地 和国际参与者。迄今为止，已经有来自马来西亚、美国、 澳大利亚、印度尼西亚、日本、菲律宾、韩国、新加坡等 80多个品牌确认了100多个展位。作为 FIM2023 的附加值， 特许经营购买团 (FIIBM) 计划也将于 2023 年 5 月 17 日 举行，以协助本地特许经营品牌打入国际市场。该计划期 待包括新加坡、印度尼西亚和韩国在内的大多数东盟国家 的参与。访客预登记现已在 www.myfim.my/visitor 向公众开 放。主办方还鼓励访客在 www.myfim.my/conference 上注册 参加有关特许经营会议。

Popular International Café & Beverage Show Returns to Kuala Lumpur!

The International Café & Beverage Show (ICBS) 2023, the leading showcase of artisan food, beverage, and café products, returns to the Kuala Lumpur Convention Centre from 25 to 27 May 2023. This year’s three-day show is expected to attract over 8,000 visitors and more than 250 brands exhibiting from Malaysia, Singapore, Japan, South Korea, Australia, The Netherlands, and Italy. The decision to return with the show follows on the from the success of the inaugural edition last year.

In addition to the exhibition, which is focused on specialty coffee, drinks, F&B products, and café lifestyle, as well as furniture, design and technology related to café operations, the organisers (Montgomery Asia) have teamed up with the Malaysia Specialty Coffee Association (MSCA) to host the semi-finals and finals of the 8th edition of the Malaysia National Coffee Championship (MNCC). The ‘national champion’ baristas (in three categories – Gigi Coffee Malaysia Barista Championship 2023, Falcon Coffees Malaysia Brewers Cup 2023 and Gigi Coffee Malaysia Latte Art Championship 2023) will go on to represent Malaysia at the World of Coffee Championships (WCC) 2024.

Christopher McCuin, Managing Director of Montgomery Asia, the show organiser, shared, “We were so happy with how ICBS 2022 turned out, recording over 6,000 visitors from 35 countries was a great achievement. The feedback from exhibitors was very positive, with 98% looking to return in 2023 and many already securing their attendance at this year’s show which is a great testament. Most importantly, 94% of exhibitors achieved their objectives and 98% of visitors viewed last year’s show as a successful visit. Many people are positively enthusiastic about meeting face-to-face again and that trend looks to continue this year.”

Kelvin Ngow Wai Hng, President of the Malaysia Specialty Coffee Association (MSCA), said, “As the national trade association championing specialty coffee, MSCA is excited to be a part of this show again as a strategic partner. ICBS provides the perfect platform to help Malaysia’s coffee and café industry grow. This is perfectly in line with our vision when we first launched the Malaysia National Coffee Championship (MNCC), a platform designed for young professionals to showcase their talent, skill and creativity in the specialty coffee industry. Over 650 baristas attended ICBS 2022, and we saw a lot of new blood joining the competition which was great. We

hope that this year will see even more participation and look forward to hosting an even better competition.”

ICBS 2023 is organised in collaboration with MSCA and has received strong support from both sponsors and exhibitors again. Sponsors include Bean Brothers, Claytan, Dutch Lady Professional, Falcon Coffees, Gigi Coffee, Hario, Monin, Cafetto, and Marco by Dankoff Coffee Specialist, La Cimbali by Coffex Coffee, Mazzer by Classic Fine Foods Malaysia, Vitasoy and Watch Water.Exhibitors will include Frad Coffee, K Hub, Qube Apps, Eciatto, Green Pot Tea, Conx Design, Forest Cloud, HisBrew, Da Di Coffee, Niju Coffee, LewisGene Roasters, Gourmet Partner, Global Coffee Resources, Organic 7 Days, Asia Hegner, Big Fame, Stallion Creation, Necessary Provision, MPFA Trading and SEA Global, amongst others. Other key supporting partners for ICBS 2023 include the ASEAN Coffee Federation, Association of Indonesian Coffee Exporters and Industries, Barista Association of Thailand, Hotel & Restaurant Association of the Philippines, Philippine Coffee Board, Lao Coffee Association, Myanmar Coffee Association, Singapore Coffee Association, Specialty Coffee Association of Indonesia, Thai Coffee Association and Vietnam Coffee Cocoa Association.

Other highlights:1) ‘Roasters Pavilion’, which is designed to provide a cost-effective way for many smaller Malaysian coffee roasters (a relatively niche and specialist part of the business) to showcase their unique coffee flavours. 2) Singapore Pavilion consisting of 10 companies specialising in the Café and Beverage industries. It will play host to the ASEAN Coffee Federation Board Meeting. This mini-event is expected to welcome delegates from Laos, Thailand, Indonesia, Singapore, Vietnam, Myanmar, the Philippines and Australia – in the process contributing to the development of the fast-growing Malaysian coffee, F&B and café industry, as well as the bounce back of the local business events industry.

The show is being held in Halls 4 & 5 at the Kuala Lumpur Convention Centre, with trade and industry visitors the focus of the first two days (25th and 26th May – 10.00am to 6.00pm). The third and final day (Saturday, 27th May – 10.00am to 5.00pm) will be open to the public who can enjoy a true treat for their tastebuds. Anyone interested in visiting or exhibiting at ICBS 2023 should visit www.intl-cbs.com to find all the latest news and updates.