April – June 2024

业务遍及全球、屡获殊荣的教育连锁品牌 Apr-Jun

Multiple-awards winner in education with a global footprint

Brian Tracy is a Canadian American motivational public speaker and self-development author. He is the author of over 85 books and has recorded numerous audio programs, many of them bestsellers. He also has been a highly sought after public speaker and has made numerous keynote presentations for important events and conferences. For several decades, he has helped others create maximum achievement on both the personal & professional level.

As a company, Brian Tracy Solutions has taken the timeless principles of Brian Tracy and kept them relevant in an everchanging world. Brian Tracy Solutions is constantly on the front lines of helping companies thrive, evolve, and adapt, so they can continuously meet their customers’ needs, as they grow their brands.

Brian Tracy Solutions is steeped in experience and has a near-legendary reputation. Since 1986, Brian Tracy Solutions have been recognized as one of the world’s premier professional development companies, with our programs being constantly recognized as among the best in the global market.

布

莱恩·特雷西 (Brian Tracy) 是一位加拿大兼美国 裔的励志公共演说家和自我发展作家。他是超过 85 本书的作者，并录制了大量音频节目，其中许 多是畅销书。 他还是一位备受追捧的公共演讲家，并为重要 活动和会议做过多次主题演讲。几十年来，他帮助他人在个 人和专业层面上取得了最大的成就。

作为一家公司，Brian Tracy Solutions 继承了 Brian Tracy 的 永恒原则，并使其在不断变化的世界中保持相关性。Brian Tracy Solutions 始终站在帮助公司蓬勃发展、发展和适应的 第一线，以便他们能够在品牌发展的同时不断满足客户的需 求。

Brian Tracy Solutions 经验丰富，享有近乎传奇的声誉。 自 1986 年以来，Brian Tracy Solutions 一直被公认为世界首屈 一指的专业发展公司之一，我们的项目不断被公认为全球市 场上最好的项目之一。

www.briantracylicensing.com

Brian Tracy Solutions is now appointing regional and local licensees in Asia. If you would like to grow or build a successful business, please contact Samuel Koh, Managing Director, Asia, at skoh@briantracysolutions.com or +65 9088 8466 for further information.

Our vision

Improve quality of life by doing one thing : Cleanliness

一切为了干净

Track record

发展历程

经营信任 创造价值 做最好的自己

A laundry that pursues quality

A laundry that you can trust

A laundry that customers love

Since 1997 in Beijing

Cities of China 300+;

# of shops in China 1907

# of shops in Netherlands 2

Central Factory 2

TOPCLEAN Shops 6

Manuela alteration shops 100+

Direct-sale Ratio 23%

Franchisee renewal rate 99.5%

Omni-channel business model

全渠道运营模式

一个追求品质的洗衣店

一个顾客信任的洗衣店

一个顾客喜爱的洗衣店

自1997年，北京

300+城市

1907家门店，中国

2家门店，荷兰

中央洗涤工厂2座

特洗店6家

玛奴拉改衣店100+家

直营店占比23%

加盟店续约率95.5%

Get into the daily lives of our customers with an equipment shop in the heart of the operations

以前店后厂的设备店为核心，全渠道覆盖客户的各种需求场景

Pick-up & collection shop (no machines) 收衣店

Self-access lockers (affiliate partner locations) 自助收取衣柜

Cleaning shop (hub & machines) 设备店

Door-to-door Delivery

上门取送

APP & other online channels (social media, marketplaces)

APP、小程序、 线上平台

干洗 洗衣 洗鞋 改衣

中高端洗衣连锁品牌

上海博荟广场店 Shanghai One East 重庆来福士广场店

Chongqing Raffles

上海正大广场店 Shanghai Super Brand Mall

天津工厂

Factory in Tianjin

上海特洗店

Shanghai TOPCLEAN

Beijing TOPCLEAN 北京特洗店

福奈特洗衣和玛奴拉改衣

Fornet laundry & Manuela alteration

Fornet brings modern customers (back) to the traditional laundry & dry cleaning industry

Connect modern stores & online e -commerce

福奈特 传统洗衣行业迎合新时代的消费者v 结合各种线上渠道，满足新型消费者的需求

+ =

Fornet value proposition

创造客户价值

Creating a new, better habit around laundry day; that is our purpose

Quality

Modern franchise formula ready to evolutionize the traditional laundry & dry cleaning industry

不断创新，围绕客户核心价值做事

现代化的特许经营模 式为传统洗衣行业带 来新机遇

Convenience On-time Sustainable Affordable pricing + =

质量 便利 环保

99.7% successful stain removal rate

Anywhere, anytime with shops & e-bikes

Award winning concept

3x lower ecofootprint & longer life to textiles

屡获殊荣

价格 速度

Accessible to 40% of the population

CINET’s international jury choose Fornet 2X as the winner in Retail laundry

连续两次获得CINET(国际织物护理委员会)颁发的“全球最佳实践奖”

34% of franchisees open 2nd store >600 stores are 10+ years old

34%的加盟商开多店

10%的加盟商开5店以上

10% of franchisees open 5+ stores

600+店经营超十年

二十年以上店的业绩仍在增长

Even 20+ year stores still grow

1-48h turnaround & 1 hour time slots

Fornet franchise formula

福奈特特许经营体系

Franchisee value

BRAND VALUE B2B (supportive systems)

Customer value

B2C直销 B2B支持体系 品牌价值

Fornet HQ

B2C (direct sales) Interaction 互动 顾客 价值 加盟商 价值 福奈特总部 价值

Building an Amazon-proof toolbox for textile care entrepreneurs

1. Franchise system

Develop your business on a proven, efficient model with ongoing support

3. Expert support

Answer any question on operations, processing or marketing in 1-24 hours

5. Standardized operations Proven-to-be-successful SOP’s for max efficiency, sustainability & quality

Fornet International B V Claude Debussylaan 5A, 1082 MC Amsterdam

Tel: +31650857843

email: support@fornet nl

www fornet nl- www fornet com cn

福奈特特许加盟体系 全方位赋能加盟商

2. Training Continuous measuring and improving of employee skills & know-how

4. Technology Software platform, machinery (deals) and offline tech

6. Branding & Marketing

Together we build an internationally recognized brand

Fornet Laundry Services Co., Ltd. No. 219, Fuchengmennei Street, Xicheng District, Beijing, (100037)

Tel: +86 18600578431

email: zhailei@fornet com cn

www fornet com cn

Asia Franchise & Business Opportunities (Digtial)

（电子版）

An education enterprise from Malaysia with a global footprint, 8-10 fostering knowledge across borders

来自马来西亚的教育连锁企业,足迹遍布全球, 培养更多的人增加知识

在中国特许经营领域，选择适合投资的餐饮品类或项目是一种艺术还是 一种科学？

built a solid , will often s ecause many ent hising , this is na xpansion.

I opine that before venturing overseas, doing tons of pre-entr y homework, and evaluating the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environment al, and Legal factors (PESTEL) is tot ally essential.

With a population exceeding 4.5 billion people, Asia stands as a vast market for retail (including the f&b business sector), offering extensive prospects for both traditional and online merchants. The entire Asian retail sector is undergoing remarkable expansion, fueled by factors such as its immense population, the rapid emergence of megacities, increasing urbanization trends, and the innovative integration of technology.

However, in my 33 years in franchise consulting , I have seen many franchisors rush overseas in the most unprepared conditions – e.g ., when their nancial position is still relatively weak; when their team members are still inexperienced and psychologically unprepared to travel frequently overseas; and when their intellectual propert y protection is not in place…

May 2022 be a year when great breakthroughs happen for the good of all humanit y

亚洲人口超过45亿，是一个广阔的零售市场（包括餐饮业），为 传统和在线商家提供了广阔的前景。在庞大的人口、特大城市的 迅速崛起、城市化趋势的增强以及技术的创新整合等因素的推动 下，整个亚洲零售业正在经历显著的扩张。

This surge in growth is reshaping the retail landscape and presenting unique challenges, including soaring property prices and the imperative for space optimization. The cost of labor consistently presents an enduring challenge in a city-state like Singapore. In response, technology is assuming a pivotal role. Advancements in e-commerce, digital payments, and logistics are addressing the escalating demand for convenience and efficiency. Retailers are harnessing technology to deliver seamless online-to-offline experiences, cater to the brisk pace of urban lifestyles, and provide doorstep services directly to consumers.

Interestingly, I recently read an article about international expansion by Wharton management professor Exequiel (Zeke) Hernandez who studied a phenomenon in the banking industr y in his paper, “When Do Ethnic Communities A ect Foreign Location Choice? Dual Entr y Strategies of Korean Banks in China” Professor Hernandez mentioned the example of a Korean bank which, among other strategies it deploys, open branches in China populated by people of its own ethnic group.

The topic might seem unusual, but the phenomenon of rms expanding into foreign markets [to follow immigrants] is actually quite common. I am inclined to see Philippines’ fast-food Jollibee as a real example. Their rst outlets were in California because there are many Filipinos who live there…

One recent example is Japanese confectionery brand Chateraise (a franchise) which launched its first unmanned store outside Japan in Singapore. The 280 sq ft space is located in Bukit Batok (a residential area in the western part of Singapore). Customers can scan a QR code to download the Chateraise SG application before entering the store. After keying in their payment details and entering through the gantries, they are free to grab and go as they please. Only six customers are allowed in the store at any one time. That is because the 24-hour store has no staff on duty. CCTV cameras and motion sensors mounted on the ceiling track what each customer has removed from the shelves. Another example of a franchise retail chain that leverages technology to improve sales is McDonald’s (a franchise). It has implemented self-service kiosks in many of its locations, allowing customers to browse the menu, customize their orders, and pay electronically. These kiosks streamline the ordering process, reduce wait times, and enable upselling by suggesting additional items or upgrades. McDonald’s collects data from various touchpoints, including its app, website, and in-store transactions, to analyze customer behavior and preferences. This data informs decision-making processes related to menu innovation, marketing campaigns, and store operations. McDonald’s also offers a loyalty program, such as McCafé Rewards, to incentivize repeat visits and drive customer retention.

But not all companies will nd it desirable to locate where immigrants from their home countr y live. There are cases in which companies deliberately avoided locating where immigrants live because they didn’t want to be associated with catering to a ‘niche-y’ ethnic group of customers or workers. Instead, they actually wanted to ser ve the broader market. Professor Hernandez’s ‘dual entr y strategy’ is quite interesting “If I am a rm and I’m considering expansion into a location that has an ethnic population, I’m going to do it if that location has a weak institutional environment weak courts, weak laws, weak propert y rights — but I will not or I will be at least much less swayed by the ethnic population in places where institutional environments are strong”

Here’s why I am bullish about franchising: The International Franchise Association on February 14th unveiled its 2024 Franchising Economic Outlook report, which indicated that franchise growth was better than expected last year. Data showed a 2.2% growth in 2023, with a forecast of 1.9% growth in 2024. “These reports demonstrate the resilience of the franchise business model,” IFA President and CEO Matthew Haller stated in a news release. “Even in the face of macroeconomic factors like high inflation, labor availability and the cost of capital, franchised businesses continue to outpace the growth of the broader economy.”

这种激增正在重塑零售业（包括餐饮业）格局，并带来独特的挑 战，如飙升的房价和急需的空间优化。 对于新加坡这样的城市来 说，劳动力成本高始终是一个持久的挑战。 对此，技术正在发挥 关键作用。 电子商务、数字支付和物流的进步正在满足人们对便 利性和效率不断增长的需求。 零售商正在利用技术提供无缝的从 线上到线下的体验，迎合了城市生活方式的快节奏，并直接向消 费者提供上门服务。

最近的一个例子是日本糕饼品牌 Chateraise（加盟连锁特许经 营品牌）。该品牌在新加坡开设了日本以外的第一家无人店。 这个280平方英尺的空间位于武吉巴督（新加坡西部的一个住宅 区）。顾客在进入商店之前可以扫描二维码下载 Chateraise SG 应用程序。输入付款详细信息并进入龙门架后，他们可以随意把 购买的餐品拿走。商店内同一时间只允许六名顾客进入。那是因 为商店没有工作人员值班且24小时营业。安装在天花板上的闭路 电视摄像机和运动传感器跟踪每个顾客从货架上拿走的东西。利 用技术提高销售额的特许经营零售连锁店的另一个例子是麦当劳 （公认的加盟连锁特许龙头）。该公司在许多地点实施了自助服 务亭，允许客户浏览菜单、定制订单并进行电子支付。这些售货 亭简化了订购流程，减少了等待时间，并通过建议额外的商品或 升级来实现追加销售。麦当劳从各个接触点（包括其应用程序、 网站和店内交易）收集数据，以分析顾客的行为和偏好。这些数 据为菜单创新、营销活动和商店运营等决策过程提供信息。麦当 劳还提供忠诚度计划，例如麦咖啡奖励，以激励复购并提高客户 粘性。

美国国际特许经营协会IFA 2月14日公布了2024年特许经营经济 展望报告。该报告表明特许经营增长好于去年的预期。数据显 示，2023年将增长 2.2%，预计 2024 年将增长 1.9%。“这些 报告证明了特许经营业务模式的弹性”，IFA总裁兼首席执行官 Matthew Haller 在新闻稿中表示。“即使面对高通胀、劳动力 供应和资本成本等宏观经济因素，特许经营企业的增长速度仍继 续超过整体经济的增长。”这就是我看好特许经营的原因。

An education enterprise from Malaysia with a global footprint, fostering knowledge across borders

To describe a well-known pair of loving entrepreneurs as ‘smart’ cannot be an exaggeration when it comes to Smart Reader® Worldwide.

CEO Dato’ Sri Dr. Richard Ong is a self-made entrepreneur who has been managing his own business with dedication and commitment since the age of 27. His vision and mission have enabled Smart Reader® Worldwide to be a leader in early childhood education since its inception in the year 2000.

His dear wife, who passed away in 2022, and dearly missed by all who knew her,was the Group Executive Director, Honorary Professor Datin Sri Dato’ Dr. K H Wang who was a well-known speaker in both education and business fraternities, with over 30 years of experience in teaching

and training. Since 1987, she had been working with children, conducting research, and designing curriculum for early childhood education and development. Hence, Smart Reader® Worldwide became one of the earliest group of educators to adopt the phonic-based approach in the teaching of English. The syllabus was further enhanced through the development of the Smart Reader® Creative Teaching Methodology a revolutionary method to help teachers make learning simple and fun.

By combining their strengths, Smart Reader® Worldwide has grown, via franchising, to become one of the biggest networks of child development centres in Malaysia (and the region). This has been acknowledged by the Malaysia Book of Records where Smart Reader® Worldwide has been awarded The Largest Chain of Child Enrichment Centres in Malaysia.

Smart Reader® Worldwide has over 300 franchise outlets around the country that include their Smart Reader Kids®, Smart Reader Kids Plus Plus®, Smart Reader International Language and Enrichment and Smart Reader licensed tutorial programs. Besides Malaysia, Smart Reader® Worldwide has since grown overseas with more than 150 centres in the Middle East (UAE), the Philippines, Brunei, Thailand, Australia, Indonesia, and China. Latest international ventures involve plans to further expand in Australia, Indonesia and potentially Cambodia. Ex Malaysia Deputy Domestic

CEO Dato’ Sri Dr. Richard Ong Keefe Ong, Richard Ong, Kevan Ong

Trade, Co-operatives and Consumerism Minister Datuk

Henry Sum Agong, who officiated at the launch of Smart Reader® Worldwide’s Melbourne outlet, said the expansion of the Smart Reader® Worldwide into Australia was a testament of an adaptable, comprehensive and economical business franchise approach from Malaysia. “A franchise’s expansion into other countries will accelerate domestic economic growth by creating an ecosystem based on reliability, innovation, and sustainability. Smart Reader® Worldwide leads in delivering child enrichment and preschool education for future leaders of the world. Great opportunities are within our reach as Malaysian businesses have penetrated the international market, which is an example of the trust and interest future clients and partners have in our domestic products and services,” he said.

Dato Sri Dr Richard Ong shared that plans are being made to provide more of what Smart Reader® Worldwide has to offer. “We are committed to innovation and continued enhancement of our curriculum to meet the evolving needs of young learners. Part of this initiative is the addition of the Smart Reader Kids STE(A)M programme empowering students with critical thinking and skills necessary for industry 4.0 and the Smart Kinder Hub programme – an interactive e-learning platform to inculcate joy for learning wherever and whenever convenient for students. With these in the pipeline, Smart Reader® Worldwide hopes to see greater success and earn the support of communities in the region and globally,” he said.

The couple’s sons, Kevan Ong and Keefe Ong, have since immersed themselves in the business, with the goal of upholding the legacy of the Smart Reader Kids® brand and its array of intentionally acclaimed programmes, thus shaping the future of early childhood education.

Educational programs offered by Smart Reader® Worldwide are Smart Reader Kids®, Smart Reader Kids® Islamic, Smart Reader Kids® Mandarin Medium, and Smart Reader Kids Plus Plus® franchise programmes.

For more information on Smart Reader® Worldwide’s programmes or events, call +60-3-6279 5555 (KL office), +60-82-232 555 (Kuching office), or SMART Line at 1300 885 555.Alternatively, please visit www.smartreader.edu. my or log on to its Facebook, Instagram and Tiktok pages at smartreaderworldwide

来自马来西亚的教育连锁企业,足迹遍布全球, 培养更多的人增加知识

谈

到Smart Reader® Worldwide，用“聪明”来形容一 对恩爱著名的企业家并不为过。

首席执行官拿督斯里王添文Richard Ong 博士是一位 白手起家的企业家，自 27 岁起就一直致力于管理自己的企业。他 的愿景和使命使 Smart Reader® Worldwide 成为幼儿教育领域 的领导者。 其成立于2000年。

他亲爱的妻子名誉教授拿汀斯里拿督黄锦霞 K H Wang 博士于 2022年去世。她是集团执行董事，所有认识她的人都深切怀念 她。她是教育界和商界的知名演讲者，拥有超过30年的教学和培 训经验。自 1987 年以来，她一直从事儿童工作、进行研究和设 计幼儿教育和发展课程。因此，Smart Reader® Worldwide 成 为最早的集团之一.她是教育界和商界的著名演说家，拥有30多年 的教学和培训经验。她通过开发Smart Reader® 创意教学方法， 进一步增强了教学大纲，这是一种革命性的方法，可帮助教师使 学习变得简单而有趣。

通过结合双方的优势，Smart Reader® Worldwide 通过特许 经营发展成为马来西亚（及东盟地区）最大的儿童发展中心网 络之一。这已获得《马来西亚记录大全》的认可，其中Smart Reader® Worldwide 被授予马来西亚最大的儿童丰富中心连锁 店称号。

Smart Reader® Worldwide 在全国拥有 300 多家特许经营店， 包括他们的 Smart Reader Kids®、Smart Reader Kids Plus Plus、Smart Reader International Language and Enrichment 和 Smart Reader 许可的辅导课程。除马来西亚外，Smart Reader® Worldwide 已在海外发展，在中东 (阿联酋)、菲律 宾、文莱、泰国、澳大利亚、印度尼西亚和中国设有 150 多个 中心。最新的国际投资计划包括在澳大利亚、印度尼西亚和柬埔 寨进一步扩张的计划。马来西亚前国内贸易、合作社及消费者 事务副部长拿督亨利·森阿贡 (Datuk Henry Sum Agong) 主

持了 Smart Reader® Worldwide 墨尔本分店的开业仪式，他 表示，Smart Reader® Worldwide 扩展到澳大利亚证明了其 适应性强、全面且 来自马来西亚的经济型商业特许经营方式。 “特许经营权扩展到其他国家将通过创建一个基于可靠性、创新 和可持续性的生态系统来加速国内经济增长。Smart Reader® Worldwide 在为世界未来领袖提供儿童丰富和学前教育方面处于 领先地位。随着马来西亚企业已经渗透到国际市场，我们可以获 得巨大的机会，这证明了未来客户和合作伙伴对我们国内产品和 服务的信任和兴趣。”。

拿督斯里王博士表示，我们正在制定计划，以提供更多 Smart Reader® Worldwide 所提供的服务。“我们致力于创新和持续 改进我们的课程，以满足年轻学习者不断变化的需求。该计划的 一部分是增加了 Smart Reader Kids STE (A)M 计划，赋予学生 工业 4.0 所需的批判性思维和技能，以及 Smart Kinder Hub 计 划—— 一个交互式电子学习平台，随时随地灌输学习的乐趣 方便 学生。 有了这些计划，Smart Reader® Worldwide 希望取得更 大的成功，并赢得该地区和全球社区的支持。”他说。

这对夫妇的两个儿子 王健伟与王健辉自此投身于这一行业，目标 是维护 Smart Reader Kids® 品牌的传统及其一系列广受好评的 项目，从而塑造幼儿教育的未来。

Smart Reader® Worldwide 提供的教育计划包括 Smart Reader Kids®、Smart Reader Kids Islamic®、Smart Reader Kids® Mandarin Medium 和 Smart Reader Kids Plus Plus® 特许经营计划。

如需了解有关 Smart Reader® Worldwide 计划或活动的更多信 息，请致电 +60-3-6279 5555（吉隆坡办事处）、+60-82-232 555（古晋办事处）或 SMART Line 1300 885 555。或者，请访问 www .smartreader.edu.my 或登录 smartreaderworldwide 的 Facebook、Instagram 和 Tiktok 页面

Is selecting the ideal food and beverage category to franchise in China more of an art or a science?

As Chinese lifestyles become more sophisticated and taste preferences become more refined, the demand for elevated food experiences rises, this hunger for ‘better’ has sparked a surge in demand for personalized food services. Plus, with mobile internet tech taking the world by storm, the food and beverage scene is in a perpetual state of reinvention. From snazzy new technologies enhancing customer service to innovative business models popping up left and right, China’s culinary landscape is evolving faster than ever, particularly in the food and beverage franchising world.

We all know that 2023 served up its fair share of obstacles for the global food and beverage industry, but amidst the chaos, China’s food and beverage franchise sector managed to keep the flames of rapid growth burning bright.

Since early 2023, a surge in shop openings has swept China’s F&B industry, drawing crowds of entrepreneurs to major franchise exhibitions across China’s major cities. Throughout the year, more than 3 million new food outlet registrations were recorded, making the food industry a top choice for many due to its low entry barriers and minimal investment requirements. For example, the trend in China shows that the majority of the 3 million newly opened outlets, mostly franchised, had unit investments under 200,000 yuan (S$39,000). This reflects a growing trend favored by young investors (in their late 20s to early 30s) who opt for a cautious approach, targeting small tea, coffee, local snacks, and dessert shops.

Amidst a surge of new store openings, a critical issue arises: Despite the growth in food outlets, consumer spending hasn’t increased, and in some cases, it has decreased, resulting in numerous closures. In the last 14 months, more than 2.7 million food and beverage stores have closed, including 80,000 franchise bubble-tea drink

stores closed in the first half of 2023 alone, a record no one should be proud of.

Last year’s wave of closures highlights that while the F&B industry has a low entry barrier, profitability is not guaranteed without adequate planning. In fact, starting a food franchise might seem straightforward, but if you pick the wrong food category, the experience can feel like attempting to juggle flaming torches while riding a unicycle backward!

In essence, being a franchisee can resemble a rollercoaster journey, marked by thrilling highs and daunting lows. China’s market mirrors this experience, as we have seen worldwide. So, how does one pick the best F&B category to franchise in China? Well, to unlock the secret recipe for choosing the perfect food and beverage category to franchise in China, it is important to first understand the ever-evolving landscape of culinary cravings and current consumer culture.

Here are some fascinating consumer trends in China that one should be aware of before choosing the ideal franchise to invest in.

Consumers are increasingly favoring budget-friendly options over luxury items. There’s a resurgence in demand for fast food options priced under 25 yuan, influencing highend product sales and prompting businesses to adapt to the evolving market preferences.

Brands are embracing interactive marketing by shifting focus from product sales to engaging experiences. Advice: Implement creative strategies, such as Haidilao’s recent marketing tactic, to ignite online buzz and captivate audiences.

In the bustling urban landscape dominated by Gen Y/Z, patrons crave more than just nourishment; they seek fulfillment on a deeper level. Prioritizing the customer’s journey enables heightened satisfaction and cultivates enduring loyalty.

The coffee & tea industry is undergoing a transformation where cost-effectiveness takes precedence over quality ingredients. Brands such as Luckin Coffee and Heytea are reducing prices to stay competitive amidst this revolution.

The dining landscape is undergoing a revolution, with restaurants expanding their offerings beyond traditional fare to include a diverse range of snacks and desserts. Catering to customer preferences for variety, establishments are embracing this shift by providing expanded menu options.

Brands are enhancing supply chain efficiency to thrive in the face of increasing expenses. Advice: Follow the lead of industry pioneers and major chain restaurants by adopting ready-to-eat pre-processed food and optimizing operations for sustainable growth.

Given the above-mentioned outlined consumer preferences and the dynamic culinary scene, how can this insight be utilized to pinpoint the best franchise food category for investment?

Having spent over two decades immersed in China’s food service industry, I’ve brewed up four golden rules, straight from the kitchen of experience, for picking the perfect food and beverage category to invest in:

Think of it this way: if everyone’s flocking to a particular category, is there still a pot of gold waiting? But if that category’s a ghost town, chances are it’s a profit graveyard because the savvy folks would have already steered clear for good reasons!

Be wary of chasing after the F&B sensations that sweep through overnight. Consider a concept that skyrockets to fame in a matter of months, boasting a flurry of store openings. Claims of achieving what others took a decade or more to accomplish should set off alarm bells. Seasoned insiders understand that building a truly enduring brand requires more than just a quick sprint—it’s a marathon.

Consider carefully before franchising a brand that has few or no directly operated stores and a limited operating history. Such brands may still be refining their profit model. Without established storefronts and a proven track record, there could be challenges in receiving support if difficulties arise.

Be cautious of franchises with no or low initial fees. Initial franchise fees often support resources and services for franchisees. Low fees may indicate limited investment in crucial areas like training, marketing and ongoing operational support.

As we embark on China’s 2024 culinary journey, how can F&B leaders spice up their game? For franchisors, watch for delectable trends and prepare well for another flavor-packed year. For franchise investors, gear up for a tantalizing journey by diving into research, mastering how brands achieve brilliance, embracing risk wisely, and avoiding gossip (there are lots of fake news or unsubstantiated news in the market). Let’s make franchise investing a thrilling and successful escapade!

Wen Huang is a seasoned professional with expertise in retail and food services, specializing in the development of diverse food service brands across various sectors. With extensive experience in the Greater China and Southeast Asia markets, Wen excels in strategic expansions and the establishment of robust systems for both global and local food service brands. Throughout his career, he has played a pivotal role in supporting numerous multinational food service companies in achieving their goals and driving significant profits.

黄文是一位经验丰富的专业人士，在零售和食品服务领域拥有广泛的经验。他专注于发展不同行业的各类餐饮服务品 牌，并在大中华区和东南亚市场积累了丰富的经验。黄文景擅长为全球和本地食品服务品牌制定战略扩张计划，并建立 健全的运营体系。在他的职业生涯中，他在支持多家跨国食品服务公司实现其目标并推动盈利方面发挥了关键作用。

在中国特许经营领域，选择适合投资的餐饮 品类或项目是一种艺术还是一种科学？

随

着中国人生活方式的日益复杂和口味的不断精致 化，人们对高品质食物的追求与日俱增。这种对 更好的渴望催生了对个性化食品服务的迫切需 求。同时，随着移动互联网技术的普及，食品饮料行业正 处于不断创新之中。无论是时尚的客户服务技术还是创新 的商业模式，中国的烹饪界正在以前所未有的速度发展， 尤其是在餐饮特许经营领域。

尽管全球食品和饮料行业在2023年面临着多种挑战， 但值得一提的是，中国的餐饮特许经营行业成功地保持了 快速增长的势头。

自2023年初以来，中国餐饮行业掀起了一股开店热 潮，吸引了大批个体户投资者参与中国主要城市的大型特 许经营展览。由于餐饮行业的低门槛和投资要求不高，全 年有超过300万家新餐饮店注册，使得食品行业成为许多 人的首选。特别是在中国，这种趋势显示出大部分新开的 300万家店铺都是透过特许经营，投资额低于人民币20万 元（合3.9万新元）。这也反映了越来越多的年轻投资者 （20多岁至30岁）倾向于选择谨慎的方式，将目光集中在 茶、咖啡、当地小吃和甜点店等领域。

随着新店开业的激增，一个关键的问题出现了：尽管 餐饮店的数量有所增加，但疫情过后大环境消费者的支出 并没有增加，在某些情况下，消费者的支出还在减少，导 致大量门店关闭。在过去的14个月里，有超过270万家餐 饮店关闭，其中仅在2023年上半年就有8万家特许经营奶 茶饮料店关闭，这一记录不应该让人感到自豪。

5. 餐饮行业正在发生革命性变化，餐厅不再局限于传统食 物，而是扩展到包括各种小吃和甜点。为了满足顾客对 多样选择的需求，餐厅正在增加菜单选择以适应这一变 化。

6. 品牌正致力于提升供应链效率，以在不断上涨的成本挑 战下健康成长。建议学习行业领先者和大型连锁餐厅的 做法，采用即食的预加工食品，优化运营，实现可持续 增长。

考虑到消费者的偏好和烹饪场景的不断变化，我们如何 运用这些见解来确定最佳的特许经营食品类型呢？

通过我在中国餐饮服务行业20多年的经验，我总结了 四条黄金法则，这些法则直接从实践中提炼而来，可帮助 我们选择最适合投资的餐饮品类：

1. 考量市场需求：对于备受欢迎的品类，尽管市场竞争激 烈，但是否仍有利润空间？而对于市场冷清的品类，则 可能暗示着利润受限，因为明智的投资者已经选择绕行 此路。

2. 谨慎跟风短期热点：对于突然兴起并在几个月内风靡的 概念要谨慎对待。那些声称能够在短时间内取得他人多 年努力才能达到的成就的品牌，可能需要审慎考虑。建 立持久品牌需要耐心和长期规划，而非一时冲动。

去年的倒闭潮凸显了一个事实：尽管餐饮业的门槛较 低，但如果没有充分规划，盈利并不能保证。开一家餐饮 加盟店看似简单，但选择错误的餐饮品项或是品牌就像在 骑独轮车倒车同时试图杂耍火炬一样危险。

成为特许经营商就像乘坐过山车一样，它会经历高潮 和低谷。中国市场的情况就是一个典型的例子。因此，在 选择加盟餐饮品类时，了解市场不断变化的烹饪趋势和消 费文化至关重要，这样才能做出明智的决策。

以下是中国一些引人入胜的消费趋势。在选择理想的 特许经营投资之前，加盟投资者应该了解这些趋势：

1. 消费者越来越青睐经济实惠的选择，与奢侈品相比，价 格低于25元的快餐需求重新抬头，影响了高端产品的 销售，并促使企业适应不断变化的市场偏好。

2. 品牌正在拥抱互动营销，将重点从产品销售转向吸引人 的体验。建议实施创造性的策略，比如像海底捞最近的 营销策略那样，来点燃网上的热议，吸引观众。

3. 在以Y/Z世代为主的繁华都市中，顾客渴望的不仅仅是 食物; 他们在更深层次上寻求满足。优先考虑客户的旅 程可以提高满意度，培养持久的忠诚度。

4. 咖啡和茶行业正经历转型，注重成本效益而非质量。瑞 幸咖啡和喜茶等类似品牌正在降价以保持竞争力。

3. 考虑品牌经营历史和直营店数量：在考虑特许经营一个 历史较短或没有直营店的品牌时要小心。这些品牌可能 仍在完善盈利模式。缺乏成熟的店面和可靠的业绩记录 可能会增加投资风险。

4. 谨慎考虑低初始费用特许经营：低初始费用可能意味着 在培训、营销和持续业务支持等关键领域的投资有限。 初期的特许经营费用通常用于提供资源和服务，因此过 低的费用可能会影响加盟商的成功。

当我们踏上2024年的中国美食之旅时，餐饮业的领导者 们应该如何增添游戏趣味呢？特许经营商需要密切关注美食 趋势，为即将到来的一年做好准备。而特许经营投资者则应 通过深入研究了解成功品牌的秘诀，明智地承担风险，避免 市场中的谣言，为一段引人入胜的旅程做好准备。让我们把 特许经营投资变成一场令人激动的成功之旅吧！

150 inspirational speakers

8,000

250 visionary EXHIBITORS VISITORS

HKTDC Hong Kong International Licensing Show & Asian Licensing Conference 2024 Unleashing Creativity and Showcasing Industry Trends

he licensing industry is brimming with cross-sectoral creativity and offers exciting opportunities for licensors, brands, licensees, traders and retailers to form innovative partnerships. As the premier platform for the licensing industry in Asia, the HKTDC Hong Kong International Licensing Show (HKILS), running from 27 to 29 April 2024, promises unparalleled opportunities for licensors and brands to forge new business alliances while showcasing dominant industry trends.

The HKILS will feature a diverse array of international intellectual properties (IPs) from various sectors, including art licensing, character licensing, corporate licensing, lifestyle licensing, sports licensing and more. With over 500 participating brands and properties, the event promises to be a comprehensive showcase in one roof. To facilitate global business opportunities, business matching will be available, extending the reach of the event worldwide and business collaborations. Concurrently held with the HKILS, the HKTDC Hong Kong Gifts & Premium Fair will also be staged, providing an excellent avenue to explore prospects in lifestyle licensing.

Running parallel to the HKILS is the Asian Licensing Conference (ALC), a three-day conference that serves as a key gathering for industry players looking to capitalise on emerging trends and opportunities. Renowned global licensing industry experts will share the market insights on trending topics such as Generative AI, sustainability, emerging IPs forces within the global licensing landscape.

licensingshow@hktdc.org

www.hktdc.com/hklicensingshow/en

38/F, Office Tower, Convention Plaza

1 Harbour Road, Wanchai, Hong Kong

Tel: (852) 1830 668

Fax: (852) 2824 0249

香港贸发局香港国际授权展及亚洲授权 业会议2024 拉阔创意创新掌握行业趋势

跨

行业、跨界别的创新创意是全球授权业的趋势。 作为亚洲授权业的旗舰活动，香港贸发局香港国 际授权展将于2024年4月27日至29日举行，以连系 全球授权商、品牌、授权经营商、授权代理、贸易商和零售 商等，与来自艺术授权、角色授权、企业授权、时尚品牌授 权和体育品牌授权等超过500个品牌及授权商，共同探索商 贸合作的机会。

同期，展会将提供商贸配对服务，实时将授权商机拓阔 至全球。此外，香港贸发局香港国际授权展将与香港贸发局 香港礼品及赠品展同期举行，为业者增拓生活时尚的授权机 遇。

与香港贸发局香港国际授权展同期举行的亚洲授权业会 议，将汇聚全球授权业代表分享真知灼见，让与会者掌握行 业焦点潮流，包括生成AI、永续发展、授权新兴力量等。

Holiday Decorations & Celebrations

(and how it might affect your business)

Holiday decorations aren’t essential to the success of your business, but that doesn’t mean that you should overlook them. More than just switching up the appearance of your business, decorations (and celebrations, if appropriate) can communicate a message. Here are the benefits of holiday decorations (and celebrations) for your business.

Boost Employee Morale.

Allowing your employees to decorate the store or office space can boost morale. They can feel like they have the freedom to show some festiveness and individuality at work, which can help to make their daily tasks less stressful. Many employees enjoy the visual reprieve that the decorations and the act of decorating (team building) provide. Better still, throwing a party will bring this benefit further. It can also help you to show that you appreciate them.

Create a Warm Atmosphere

Decorations (and celebrations) also create a warm atmosphere for workers, customers, and visitors alike. By putting them up around your business on holidays, you can make it appear less uptight and severe. Whether it is green Christmas trees for Christmas or red lanterns, tassels, banners with traditional Chinese scripts, etc. for Chinese New Year..., the space will appear more welcoming. You can go all out and transform certain areas of your business premises to match the colors of the day or go more subtle—whichever you prefer. Either way, you will display how you are connected with the community around you as they celebrate these special occasions. Asiawide Franchise Consultants threw a party for 40 on the fifth day of the Chinese New Year. Except for two guests, every invited guest turned up, and everyone had a roaring good time.

Draw Customer Attention

If you’re looking for an opportunity to attract the attention of potential customers, decorations (and celebrations) can also act as beacons that draw them in. You can adorn your storefront with appropriate bright ornaments and help make your business stand out. Should you have any holiday deals on products, you could also advertise them with the help of the decorations. For instance, if your main business is the rice dumplings, you could set up a huge rice dumpling during the Dumpling Festival (Dragon Boat Festival) in your area and string it with smaller eye-catching dumplings. Even people who might not be familiar with your business will see this huge display and may come to visit later, intrigued by the products you offered there. During Asiawide Franchise Consultants’ party, a beer distributor (brand name is Nezhar) from China sponsored their beverage. And everyone got to go home with a huge can of the sponsored beer. Another example is when Constellar invited hundreds of guests to the Singapore Expo, and the highlight was the mass-louhei activity (louhei is a Cantonese word that loosely means ‘scooping up good fortune’) – 68 meters of raw-fish salad waiting to be scooped up with chopsticks!

节日装饰和庆祝活动

（ 以及它如何影响您的业务）

节

日装饰品对您的业务成功并不是必不可少的， 但这并不意味着您应该忽视它们。装饰品 （和庆祝活动，如果适用）不仅仅是改变你的企 业外观，还可以传达一个信息。以下是节日装饰（和庆祝活 动）对您的业务的好处。

提高员工士气

允许您的员工装饰商店或办公空间可以提高士气。他们可以 觉得自己可以自由地在工作中表现出一些节日和个性，这有 助于减轻他们的日常任务的压力。许多员工喜欢装饰并参与 这项有意义的活动提供的视觉缓解。更好的是，举办派对将 进一步带来这种好处。它（将其视为团队建设练习）还可以 帮助您表明您欣赏他们。

营造温馨的氛围

装饰品还为工人、客户和任何访客营造了温暖的氛围。通

过在假期将它们放在您的企业周围，您可以让它看起来不 那么紧张和严厉。无论是圣诞节的绿色圣诞树，还是农历 新年的红灯笼、流苏、中国传统文字横幅等......，这种空间 都会显得更加温馨。您可以全力以赴，改造营业场所的某

些区域，以匹配当天 的颜色或更微妙的 颜色——无论您喜 欢哪种颜色。无论哪 种方式，您都将展示

您如何与周围的社区 建立联系，因为他们 庆祝这些特殊场合。

爱思威特许经营顾问

Asiawide Franchise Consultants在农历新

年的第五天举办了一场40人的派对。除了两位客人外，每位 受邀嘉宾都出现了，每个人都玩得很开心。

吸引客户注意力

如果您正在寻找吸引潜在客户注意力的机会，装饰品也可以 作为吸引他们的灯塔。您可以用适当的鲜艳装饰品装饰您的 店面，并帮助您的企业脱颖而出。如果您对产品有任何假日 优惠，您也可以借助装饰品来宣传它们。例如，如果您卖点 是粽子，您可以在您所在地区的端午节期间设置一个巨大的 粽子，并用较小的醒目的粽子串起来。即使是可能不熟悉您 的业务的人也会看到这个巨大的展示，并且可能会稍后来参 观，对您在那里提供的产品感兴趣。在爱思威特许经营顾问 Asiawide Franchise Consultants的聚会上，一位来自中国 的哪吒品牌啤酒经销商赞助了他们的饮料。每个人都带着一 大罐赞助的啤酒回家. 另一个例子是，Constellar 邀请了数 百名客人参加在新加坡世博会设的新年午餐，其中的亮点是 大规模的‘捞起’活动（‘捞起’是一个粤语单词，大致意 思是“舀起好运”）——68米长的生鱼沙拉等待几百号人用 筷子舀起！

Franchise Expo Paris illustrated the vitality of the franchising sector more clearly than ever before. Mission accomplished for this new format of the exhibition which drew nearly 32,000 participants over three days, surpassing the previous show which lasted a day longer. With a content- rich programme in tune with the sector’s challenges, a redesigned visitor experience and new special features such as Franchise Expo Live and the Star Franchise tour, Franchise Expo Paris gathered 605 exhibitors including 512 trading brands. It is the largest edition in the show’s history. 2025’s date has been fixed as 15-17 March 2025.

The show brought together a dynamic community of franchisors and franchisees, aspiring entrepreneurs, towns and communities, experts from the France Franchise Federation (FFF) college, and banking & insurance partners. This edition was particularly characterized by the presence of the new generation of entrepreneurs. To meet their expectations and guide them in their project, Franchise Expo Paris laid on a series of talks, pitches and workshops dedicated to the challenges faced by these young people, such as finance or management.

“The show’s 2024 edition was unquestionably an outstanding one, with a shorter format but a bigger success! A success thanks to the higher attendance, the new services, the acknowledgement from the government with the patronage of the Ministry of the Economy & Finance and the visit by minister Olivia Grégoire. An edition of which we at the FFF are particularly proud, and which once again illustrates the central role of franchising in business and more generally in our country’s economy,” adds Véronique Discours-Buhot, Chief Executive of the French Franchising Federation.

巴

黎特许经营博览会比以往任何时候都更加清晰地 展示了特许经营行业的活力。该展三天内吸引了近 32,000 名参与者，超过了上一届展览的四天（多一 天）展期。 凭借针对行业挑战的丰富内容、重新设计的游 客体验以及特许经营博览会现场和明星特许经营之旅等新特 色，巴黎特许经营博览会聚集了 605 家参展商，其中包括

513 个贸易品牌。 这是该剧历史上最大的版本。2025年的 展览日期已确定为2025年3月15日至17日。

SUMMIT X: The C-SUITE Thought Leaders Conference 2024

Gathering more than fifty-five industry experts and pioneers from all over the world to create a future-forward conference centering on the theme “Where Smart Capital Meets Innovators”, SUMMIT X: The C-SUITE Thought Leaders Conference 2024 did not stinge on providing both insight and foresight in opportunities that Web3 and AI can bring to both public institutions and private businesses. The Summit X Conference, organized by TechStorm,

Southeast Asia’s Most Influential Tech & Innovation, Esports & video games, Millennial Finance media organization, was where the conversations on furthering a society were made.

To take a good look at what it takes to continuously build relevance, we must examine the conversation held by Lawrence Tan, General Manager of Dragon Brand Bird’s Nest in his panel discussion entitled, “New Generation of Superstar Founders: Across Family Enterprises to Digital Businesses with Global Scalability”. The conversations revolved on integration of Web3, AI, and other innovations in the technology sector which makes me wonder how this brand that has existed since 1957 leverages the changes happening around it. The answer was simple: humility in curiosity. With all these technological transformations, a highly regarded company like Dragon Brand Bird’s Nest did not fear what they did not know initially but instead moved towards it not only to stay relevant but to further their relevance in an international scale.

With innovation comes extinction which brings fear to many who have yet to understand how they could fit in what’s becoming. Customer service is one of the

key pillars of businesses, especially a service-oriented one. In order to elevate the experience of the service, the business should not only keep up with the trends but be at the forefront of it. Similar to what the Chan Brothers Prestige has been doing by leveraging AI and ChatGPT to further develop the quality of customer experience to their esteemed clients. The integration of technology and their services not only allows them to provide the top-quality luxury travel experience but also highlights opportunities to better incorporate personalized approaches and cultural insights in a business setting. Chloe Chan, the Executive Director Chan Brothers Prestige, did not only provide insight on opportunities through utilizing futureforward technologies but also seeded a prompt for fellow entrepreneurs in the room on how we can utilize these technologies for further empowerment of our cultures and interpersonal relationship through our business.

Among more than fifty-five high-caliber panelists and attendees, these are only two of the many more insights and learnings delivered at SUMMIT X: The C-SUITE Thought Leaders Conference. In parallel to the theme “Where Smart Capital Meets Innovators”, the conference experience was more than a discussion but rather an investment on education and insight on potential collaborations. This begs an excitable question on what else can be created through entrepreneurial explorations beyond the four walls of the conference hall of Shangri-La, Singapore.

This article is contributed by Jem Estalilla.

2024 Taipei International Chain and Franchise Spring Exhibition / 2024年台北国际连锁加盟春季展

The 2024 Taipei International Chain and Franchise Spring Exhibition, held at the Taipei World Trade Center Hall 1, over the period 2024/03/22-03/25 was a huge success.

Figures:

204 booths / 54 Exhibitors / 15,000 visitors of which 300 are buyers attended the 4 day show.

2024年台北国际连锁加盟春季展于2024年3月22日至3月25 日在台北世界贸易中心一馆举行，取得了巨大成功。

重要数据：

204个展位／54家参展商/15,000名观众，其中300名买家参 加为期4天的展会。

Mr. Paul Wu, Chairman of ACFPT 社團法人台灣連鎖加盟促進協會-吳永強 理事長

CHENG Wen-tsan,Vice Premier of Executive Yuan 行政院-鄭文燦 副院長

Chen Chern-chyi, Deputy Minister of Economic Affairs 經濟部-陳正祺 政務次長

Mr. Michael Wu, Convener, Supervisory Board of ACFPT 社團法人台灣連鎖加盟促進協會-吳官明 監事會召集人

Mr. Tom Hsu, Honorary Chairman of ACFPT 社團法人台灣連鎖加盟促進協會榮譽理事長/福餐聯餐飲股份有 限公司-許湘鋐 董事長

Mr. Richard Lee, Honorary Chairman of ACFPT 社團法人台灣連鎖加盟促進協會榮譽理事長/東東國際企業股份 有限公司-李日東 董事長

Ms. SHERILL QUINTANA, Chairman, Council of Past Presidents of PFA 菲利宾会长

Mr. KAVIN NITASNAJARUKUL, Vice President of Franchise and License Association Thailand 泰国副会长

Mr. Mohamad Shukri Salleh, Vice Chairman of Malaysian Franchise Association 马来西亚副会长

Mrs. Aninawati Saleh, Director of Malaysian Friendship & Trade Centre (MFTC), TaipeiTrade Division 台北贸易部，马来西亚友好贸易中心主任

Ms. Veronica Linda Pertamatini, Director of PT Neo Expo. 印尼展览公司 PT Neo Expo 董事

Mr. Albert Kong, Committee Member of Franchising & Licensing Association Singapore /Founder/Ceo Asiawide Franchise Consultants

江进兴，新加坡加盟连锁协会国际关系小组主席/爱思威特许经 营加盟连锁顾问有限公司创始人兼总裁

Leaders/VIPs 领导/贵 宾:

The Future of The Body Shop and its International Franchisee Network (Part 1)

The Body Shop 及其国际特许经营网络的未来 (第一部分)

In February of this year, skincare & cosmetics retailer The Body Shop began appointing administrators across its operations in the UK and certain European territories. The Body Shop Canada & USA have since followed suit. While the future of one of the UK’s most well-known high street brands remains uncertain, we consider what went wrong, what impact this may have on its international franchise network and intellectual property rights portfolio, and the potential impacts on the Asia-Pacific market.

今年2月，护肤品和化妆品零售商 The Body Shop开始在其英 国和欧洲某些地区的业务中任命破产管理人。加拿大和美国 的 The Body Shop也紧随其后。虽然这个英国知名的商业街 品牌的未来仍不确定，在本文中我们考虑了哪里出了问题， 可能会对 The Body Shop的国际特许经营网络和知识产权组 合产生什么影响，以及对亚太市场的潜在影响。

Background 背景

The Body Shop was founded in Brighton, England in 1976 by the late Dame Anita Roddick and the shop soon found success by championing its ethical products and taking a strong stance against animal testing. By the 1980s, The Body Shop was the go-to brand in the UK for ethical skincare and cosmetics, with its colourful stores emitting fruity scents attracting customers of all ages. The business quickly grew from its humble beginnings, expanding internationally using a franchising model and the group floated on the London Stock Exchange for £80 million in 1984. The brand continued to experience international success throughout the 1990s and beyond.

The Body Shop由已故的安妮塔·罗迪克女士于1976年在英 格兰的布莱顿创立，该店很快就因为倡导其道德产品并坚 决反对动物实验而获得了成功。到了20世纪80年代， The Body Shop成为英国道德护肤品和化妆品的热门品牌，其色 彩缤纷的店铺散发出的水果香味吸引了各个年龄段的顾客。 该公司从不起眼的起步迅速发展，通过特许经营模式向国际 扩张，并于1984年以8000万英镑的价格在伦敦证券交易所上 市。该品牌在整个20世纪90年代及以后继续在国际上取得了 成功。

So where did things go wrong? The difficult trading conditions and weak consumer spending experienced by the retail sector in general over the past few years have undoubtedly played a part. The impact of this has been exacerbated by the fact that while many of its rivals trade extensively or exclusively online, many of the elements of The Body Shop’s business that appeal to its customers such as refillable stations and a sensory shopping experience cannot be easily replicated online. With the “TikTok generation” preferring to shop by e-commerce channels, any rescue plan for the brand will need to consider how it will appeal to the new generation of shoppers. This is particularly important in jurisdictions such as China, in which The Body Shop’s entire operations are online – as discussed in more detail below.

那么，哪里出了问题？过去几年零售业所经历的艰难的贸易 环境和疲软的消费者支出无疑是其中的一个因素。尽管其许 多竞争对手普遍的或仅在网上进行交易，但 The Body Shop 吸引顾客的许多要素，例如可补充站(商店)和感官购物体验

却无法在网上轻易复制，这也加剧了对该品牌业务的影响。

随着“TikTok一代”更喜欢通过电商渠道购物，因此任何 拯救该品牌的计划都需要考虑如何吸引新一代购物者。这一 点在中国及其他一些司法管辖区尤其重要，因为在这些国家 The Body Shop的全部业务基本上都在网上进行,下文将详细 讨论。

Another challenge The Body Shop has faced is that the ethical, sustainable, and animal cruelty-free credentials it became famous for used to be key differentiators from other brands. Many customers however now expect these qualities across of a variety of the products they use, including beauty and cosmetics products. This means other brands in the sector have focused on developing products with these credentials, with the global market value for natural cosmetics and personal care expected to reach roughly $59 billion by 2031. The Body Shop now has more competitors than ever before and will need to establish new differentiators to set itself apart in the market.

The Body Shop面临的另一个挑战是其道德、可持续发展和 不虐待动物的资质曾是其与其他品牌的关键区别。然而，许 多顾客现在希望他们所使用的各种产品（包括美容和化妆品 产品）具有这些资质。这意味着该行业的其他品牌已经着手 专注于开发具有这些资质的产品，到2031年，全球天然化妆 品和个人护理品的市场价值预计将达到约590亿美元, The Body Shop现在的竞争对手比以往任何时候都多，它将需要 建立新的差异化，以使自己在市场中脱颖而出。

Frequent ownership changes over the last seven years may also have contributed to its financial struggles. Dame Anita Roddick sold the business to L’Oréal in 2006, a move which garnered criticism at the time with concerns that a sale to such a huge company meant The Body Shop was moving away from its ethical roots. L’Oréal operated the brand for over a decade, before selling it to Brazilian cosmetics company Natura in 2017 for £880 million. Six years later Natura sold The Body Shop to private equity giant Aurelius for just £207 million.

过去七年频繁的所有权变动可能也是 造成其财务困境的原因之一。2006 年，安妮塔·罗迪克女士将其业务出 售给欧莱雅，此举在当时引起了批 评，人们担心将其出售给如此大的公 司意味着 The Body Shop正在偏离 其道德根基。欧莱雅经营该品牌十多 年，2017年以8.8亿英镑的价格将其出 售给巴西化妆品公司 Natura。六年 后， Natura将 The Body Shop出售给 私募基金巨头 Aurelius。

Given the challenges highlighted above, we hope any rescue package for The Body Shop will bring stability and a clear direction for the brand in order to revive its previous successes. The Body Shop is, at the time of writing, still trading (albeit with some closures and challenges already materialising), with further corporate store closures and staff redundancies planned by the various administrators. As of yet there have been no details of any rescue packages released, and the impact on its franchise network (if any) is unknown.

鉴于上文所提到的挑战，我们希望任何拯救 The Body Shop 的计划能为该品牌带来稳定性和明确的方向，以重振其先前 的成功。在撰写本文时， The Body Shop仍在营业（尽管一 些门店关闭和挑战已成事实），破产管理人还在计划各种进 一步关闭公司门店和裁员。截至目前，尚未有任何拯救计划 的细节公布，对其特许经营网络（如有）的影响也还未知。

Franchise Network 特许经营网络

The Body Shop entered into its first franchise partnership in 1978 and has since grown its franchise network to over 30 head franchise partners across Europe, the Middle East & Africa, Latin America and the Asia-Pacific region, with approximately 1,600 franchise branches and 1,000 corporately owned stores Worldwide (prior to the recent store closures).

The Body Shop于1978年建立了第一个特许经营合作伙伴关 系，此后其特许经营网络已发展到遍布欧洲、中东和非洲、 拉丁美洲和亚太地区的30多个主要特许经营伙伴，其在全球 拥有约1,000家品牌直营门店以及约1,600家特许经营门店（ 在最近关闭门店之前）。

Current media speculation regarding the insolvency of certain parts of The Body Shop’s business is that the group’s franchise network will not be impacted. Even if the Body Shop’s franchisor entity is not a subject to insolvency proceedings itself however, there is likely to be knock-on effects, as considered below.

目前媒体对 The Body Shop部分业务破产的猜测是该集团的 特许经营网络不会受到影响，然而，即使 The Body Shop的 特许人实体本身并未进入破产程序，也很可能会产生连锁反 应，如下文所述。

Franchisee termination rights 被特许人终止权

Whether the insolvency of The Body Shop’s franchisor entity (or entities within its group of companies) enables its franchisees to terminate their franchise agreements depends on the contractual terms. In contrast to ‘typical’ commercial contractual agreements which often entitle a party to terminate the agreement if the other party becomes insolvent, it is not market standard for a franchise agreement to give a franchisee the right to terminate due to the insolvency of the franchisor or one of its affiliates. Even if The Body Shop’s franchise agreements do allow a franchisee to terminate in the event of insolvency, in many territories local law will prevent a company from terminat ing a contractual agreement on the basis of the other con tracting party’s insolvency, leaving it up to the appointed insolvency practitioner to decide whether or not a contract should be terminated for the benefit of the creditors of the insolvent party.

About Bird & Bird:

Bird & Bird is your full-service firm with global IP expertise, offering expertise in patents, copyright, trademarks, designs, and IP-rich transactions. We extend beyond the conventional, expressing a genuine interest in emerging areas such as AI, machine learning, big data, and the convergence of life sciences and technology.

The Body Shop的特许人实体（或其集团公司内的实体）破 产是否会使其被特许人终止其特许经营协议取决于合同条 款。“典型的”商业合同协议往往规定一方在另一方破产时 有权终止协议，然而被特许人因特许人或其关联公司破产 而有权终止协议并非特许经营协议的市场标准。即使 The Body Shop的特许经营协议允许被特许人在特许人破产时终 止协议，在许多地区，当地法律也禁止公司因缔约另一方破 产而终止合同，这将由指定的破产管理人来决定是否应为破 产一方的债权人的利益而终止合同。

Lorraine Tay

Singapore Head of Intellectual Property Group

T: +65 6428 9873

E: lorraine.tay@twobirds.com

Emma Green, Partner (London) Emma is a partner in our London Intellectual Property team who specialises in brand management. She also leads Bird & Bird’s International Wellness group, part of the firm’s retail & consumer sector.

In any event, given the capital expenditure involved in establishing and operating a franchise business, in par ticular a retail based franchise, we would expect many franchisees will want to continue operating their franchise business (even if they do have termination rights) in order to give the franchisee the best opportunity to generate a return on the initial and on-going capital investment. That said, if the group’s financial uncertainties begin to impact The Body Shop’s franchise network and/or supply chain, franchisees may of course take a different view.

在任何情况下，考虑到建立和运营特许经营业务涉及的资本 支出，特别是基于零售的特许经营业务，我们预期许多被特 许人会希望继续运营其特许经营业务（即使他们确实有终止 权），以便为被特许人提供最佳机会，使其从初始和持续的 资本投资中获得回报。尽管如此，如果该集团的财务不确定 性开始影响 The Body Shop的特许经营网络和/或供应链， 被特许人可能会有不同的想法。

Grace Zhao, Senior Associate (Shanghai) Grace a senior associate in the firm’s Corporate Group in Shanghai, where she specialises in corporate and commercial matters with a focus on the retail and consumer, education and hospitality sectors.

Nick Green, Partner (London) Nick is a partner in our Commercial Group in London, specialising in the retail and consumer and technology sectors.

End of Part 1 of this article. Look out for Part 2 in the Jul-Sep 2024 edition.

本文第 1 部分结束。敬 请关注 2024 年 7 月至 9 月版的第 2 部分。

Megan Harrison, Associate (London) Megan is an associate in our Commercial Group in London and am a member of the firm’s Retail & Consumer, Wellness, and Media, Entertainment & Sport sector teams.

Sven-Michael Werner, Partner (Shanghai) Sven is a partner in the international Corporate Group based in Shanghai and have been living and working in China since 1999. He has close to 20 years’ experience practising law in China.

THAIFEX - HOREC Asia 2024 Exceeds Expectations, Unveiling the Future of HORECA

THAIFEX - HOREC Asia, which took place 6 to 8 March 2024 at IMPACT, Muang Thong Thani, Bangkok, was a huge success. Key data:

• 359 exhibitors from 23 countries.

• 15,851 unique trade attendees from 68 countries over the 3 days (one of the largest HORECA gatherings in the region).

• 391 handpicked buyers participated in 1,636 meetings.

• Projections indicated that trade receipts generated from the show will amount to some 91 million USD in the upcoming year.

• On-the-spot orders placed at the show amounted to over 10 million USD.

From innovative culinary solutions to the inaugural THAIFEX - HOREC Innovation Awards, it’s a showcase of excellence. The event drew international and local participation, fostering strategic partnerships through the exclusive Hosted Buyer Programme. Hear from participants like S&P Bioenergy, Scentible, and Elmeco Srl who found the show beyond expectations. For more details, visit https://pressroom.thaifex-horec.asia/.

2024 年 3 月 6 日至 8 日在曼谷 Muang Thong Thani 的 IMPACT 举行的 THAIFEX - HOREC Asia 取得了巨大成功。

关键数据：

• 来自 23 个国家的 359 家参展商。

• 为期 3 天的 15,851 名来自 68 个国家/地区的独立贸易 参与者（该地区最大的 HORECA 聚会之一）。

• 391 名精心挑选的买家参加了 1,636 次会议。

• 预测表明，来年展会产生的贸易收入将达到约9100万美 元。

• 展会现场订单超过1000万美元。

IFS - International Franchise Show

IFS - INTERNATIONAL FRANCHISE SHOW is the largest international franchise show in Korea and the perfect platform to showcase your business and products. IFS provides an opportunity to meet and network with the most influential franchisers from all over the world. The March 21st-23rd 2024 edition took place in the heart of Seoul, South Korea, at 159 Samsung-dong, Kangnam-gu.

# of Exhibitors 参展商 : 271 companies 公司

# of Participating countries 经济体 : total 7 countries, namely, China, (Chinese Taipei), Indonesia, Italy, Japan, Singapore, USA, Vietnam

# of Brands品牌 : 297 brands

# of Booths展位数 : total 731 booths

# of visitors参与者 : 31,763

IFS–国际特许经营展 是韩国最大的国际特许经营展，是 展示您的业务和产品的完美平台。IFS提供了一个与来自世 界各地的最有影响力的特许经营商会面和交流的机会。它于 2024 年 3 月 21 日至 23 日，在韩国首尔市中心江南区三 星洞 159 号举行。

With a combined annual revenue of more than USD $20 billion, Influential Brands Family of Brands comprises of global and regional brands from 15 countries worldwide.

A Mark of Brand Excellence

Influential Brands@ is a think-tank, research and business recognition platform to celebrate “Champions of Excellence in Asia”.

Backed by an extensive survey conducted in the second quater of 2023 with the participant of more than 5,000 consumers in Asia, leading brands were chosen by consumers are their preferred brands.

Besides, at a time where the labour market is faced with great uncertainty and employee morale is at an all-time low, leading employers were endorsed by their own employees as the best companies to work for based in their level of employee engagement and company culture.

Do contact us to learn more about the Top Influential Brand and Top Employer Award in Asia!

Supporting Partner:

2024 CEO SUMMIT GALA DINNER AND AWARD CEREMONY

Over the years, Old Chang Kee has been honoured as the TOP BRAND in the F&B Kiosk category during the Influential Brands Awards. We achieve this through innovation, building customer loyalty, and creating meaningful connections. These are the cornerstones of our "Champions of Excellence" strategy. We continuously improve our business by working with food and beverage experts, technology partners, and influential voices on social media. This award motivates us to stay committed to delivering exceptional brand experiences.

Mr. Song Yeow Chung Chief Financial Officer, Old Chang Kee Ltd

We are incredibly grateful to be recognised as the Most Trustworthy Premium Jewellery Brand, an accolade that truly reflects our unwavering dedication to establishing Chow Tai Fook as a leading jewellery brand supported by consumers in Singapore.

Mr. Suen Chi-Keung, Peter Executive Director, Chow Tai Fook Jewellery Group

What truly distinguishes PlayFACTO School is our unwavering commitment to creating a nurturing environment for the best after school experience, consistently hailed as a “home away from home” by our parents. Our aim is to not only fuel motivation but to also inspire children to reach their full potential.

Mr. Justin Chen CEO, PlayFACTO School

As the third-generation custodians of Polar Puffs & Cakes, I couldn't be happier to share some exciting news with you all. We've just been awarded the prestigious Influential Brands Award, crowning us as the top bakery brand! It's a moment of immense pride for us all, and it truly highlights the dedication and hard work of our amazing team. For almost a century now, we've been carrying on the legacy left by my grandfather, Chan Hinky, the founder of our beloved bakery. This award is like a warm hug, reaffirming our commitment to always strive for excellence, innovation, and, of course, delicious treats

Dr. Chan Kok Yew Managing Director, Polar Pu s & Cakes, Singapore

We are thrilled to announce that PlayFACTO School has proudly received the esteemed titles of Top Brand and Top Employer for both 2023 and 2024 in Singapore's prestigious Premium Student Care category!

These prestigious accolades serve as a testament to their relentless dedication to delivering an unparalleled brand experience, characterized by exceptional student care services and enriching children's lives through various enrichment programmes. Moreover, these awards reflect their unwavering commitment to nurturing a positive company culture and actively engaging their most invaluable asset: their team members.

At PlayFACTO School, the goal is to ignite inspiration within students and communities, fostering their growth and facilitating positive impacts through their comprehensive educational programmes. With a network of over 50 centres spanning across the entirety of Singapore, they proudly stand as one of the fastest-growing brands within their sector.

Whether you are seeking exciting career opportunities or are interested in exploring collaborations as a franchisee with PlayFACTO School, we warmly encourage you to reach out and connect with PlayFACTO team.

13-- 16 November 2024

JIEXPO, Kemayoran Jakarta - Indonesia

Broad International: Igniting Global Business Success, Your Gateway to Worldwide Expansion!

Meet

Ms. Zhang Honghao, the Trailblazing Managing Director of Broad International in Singapore

Armed with a master’s degree in business administration from the esteemed Anglia Ruskin University in the UK, she’s a seasoned pro with a track record that speaks volumes. From her days at a top-tier accounting firm in Singapore to her pivotal role as a Senior Director at the Bank of China’s Singapore HQ, Ms. Zhang brings a wealth of expertise in business administration and finance to the table. Fluent in the languages of both business and culture, she’s your go-to guru for navigating the intricate landscapes of China, Southeast Asia, and beyond. With a knack for steering companies towards global success, she’s been instrumental in helping countless Chinese enterprises set up shop in Singapore and expand their footprint across ASEAN.

Broad International has a dynamic force headquartered in Singapore, with tendrils stretching across 30+ countries and territories worldwide. Its prowess: an all-star lineup of experts in capital markets, asset management, family trusts, legal, HR, business, and finance. Together, they form an unstoppable force, ready to cater to your every global need with seamless, one-stop solutions.

The Broad International Singapore Lounge is more than just a space— it’s a nexus for collaboration between Singaporean trailblazers and their counterparts in China & beyond. She is determined to pave the way for Singaporean enterprises to conquer new frontiers in China. And with the Singapore Lounge as launchpad, the sky’s the limit for fostering win-win partnerships in Sino-Singaporean economic endeavors.

博大国际助力全球商业发展，企业全球 化服务引领者 —— 博大国际新加坡董事 总经理张洪浩

张

洪浩女士，现任博大国际新加坡董事总经理，毕 业于英国安格利亚鲁斯金大学，工商管理硕士， 曾就职于新加坡知名会计师事务所，中国银行 新加坡总部高级主任，拥有工商管理，金融专业背景。熟 悉中国，东南亚文化，熟悉新加坡及东盟地区双边营商环 境，对于企业全球化投资营商具有丰富的经验。曾服务众 多中国企业在新加坡设立总部及东盟国家投资设厂。

博大国际是一间全球化、综合性的高端服务业机构。总部 新加坡，全球30多个国家/地区，特别是在亚洲的东盟国 家，以及中国香港、深圳、北京、上海十多个城市设有服 务网络。博大国际拥有资本市场、资产管理、家族信托、 会计/法律、人力资源、商业咨询、投融资等领域的精英人 士，为迎合客户全球化发展需要，提供跨区域、一站式专 业服务。博大国际熟悉全球投资环境、政策法 规，凝聚各地专才智慧，深耕本地社会资源， 凭借丰富的经验，协助企业及企业家族全球 化扩展布局，提供世界级的宏观思维，以及 优异的落地合规解决方案。张洪浩女士表 示，“愿借助博大国际新加坡会客厅，搭 建新加坡企业与中国及全球之间的合作平 台，发挥博大国际的桥梁和纽带作用，助 力新加坡企业拓展中国市场。未来，博大 国际将继续依托新加坡会客厅平台优势， 推动更多新加坡优质企业落地中国，实现 新中经贸合作共赢。”

Asiawide Franchise Consultants’

Franchising Calendar of Events

Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation

2024 – 2ND QUARTER

Apr 8-10 Licensing China. Shenzhen, China. Shenzhen World Exhibition & Convention Center.

Apr 12-13 Franchise Expo West – Los Angeles, USA

Apr 12-14 Franchise Asia Philippines. SMX Convention Center, Manila

Apr 23-26 Food & Hotel Asia . Singapore Expo

Apri27-29 Hong Kong Intl Licensing Show. Hong Kong Convention & Exhibition Centre.

May 23-25 Int’l Café & Beverage Show (ICBS) Malaysia, KLCC

May 27-29 Asia Pacific Franchise Confederation & World Franchise Council Meeting. Kuala Lumpur, Malaysia

May 28 - Jun 1 ThaiFex Anuga Asia. IMPACT, Bangkok, Thailand.

May 30- Jun 1 Franchise Intl Malaysia. KLCC (Conference and Business Matchmaking included)

May 31- Jun 2 China Franchise Expo, Beijing. China National Convention Center, Beijing.

Jun 26-28 SIGEP Asia, Restaurant Asia, Speciality Food & Drinks Asia, Speciality Coffee & Tea Asia, Food2Go – Marina Bay Sands

SAVE 2024 THE DATES

July 2-4

2024 – 3RD QUARTER

Food & Drinks Malaysia by SIAL 2024 –MITEC, Malaysia

Jul 17-19 Malaysia Int’l Food & Beverage 2024— KLCC

Jul 11-13 Franchise Expo Malaysia – KLCC

Aug 2-4 China Franchise Expo in Shanghai

Aug 16-18 Intl Franchise, License & Business Concept Expo – Jakarta, Indonesia

Aug 28-29 The Business Show Asia 2024 –Sands Expo & Convention Centre

Sep 12-14 Franchising & Licensing Asia –Singapore MBS

Sep 20-23 Taipei International Chain & Franchise Autumn Expo – Taipei, Taiwan

2024 – 4TH QUARTER

Oct 31- Nov 2 International Franchise Show (Autumn edition) —Seoul, Korea

Oct 31- Nov 2 VIETRF – Ho Chi Minh City, Vietnam

Nov 8-10 IFBC 2024 at Indonesia Convention Exhibition (ICE) at BSD City, Pagedangan, Tangerang Regency, Banten, Indonesia.

Nov 13-16 SIAL-Interfood 2024, Jakarta Intl Expo Kemayoran

NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events

Asiawide Francise Consultants Pte Ltd

152 Beach Road Gateway East #25-01

Singapore 189721

Tel: +65 6743 2282

Wechat: xinjiapoJiangJinXing

LinkedIn: linkedin.com/in/albert-kong-b145b1

We are connected internationally...

Our Strategic Partners:

Australia

George Georgiou

Britain

Iain Martin

Brazil

Paulo Mauro

Cambodia

Sim Hoy

Chhoung Sim

Canada & Africa

J Perry Maisonneuve

Canada

Steve Chui

Canada

Andrae Marrocco

China (North)

Alex Xu

China (Wester n)

Eileen Lou

China (Shanghai)

Joy Gou

China (Chengdu)

Li Weishi

China (HK/Guangzhou/ Macau)

Norman Cheung

China (Hong Kong)

Karen Kwan

Croatia

Dr. Ljiljana Kukec

France

Louis Malta-Bey

Finland

Veli-Pekka

Pihlainen

Germany

Rolf G Kirst

Greece (1)Sotiris Yanakakis

Greece (2)Kostas

Sarris-Tzamtzis

Hungary (Budapest)

Tamas Milla

India

Srinivas Kona

Indonesia (1)Feca Hanafi

Indonesia (2)Nancy W idjaja

Italy

Federico Fiorentini

Japan (1)Jun Harada

Japan (2)Joseph H.

Shima

Japan (3) Kotaro Kohata

Korea (1) David Kwon

Korea (2) Simon Yoo

Lebanon

Yasser Kouatly

Lithuania

Severin Zhilinskis

Malaysia (1)Sest Nee Lim

Malaysia (2)Doris Wong

Malaysia (3)Yau Sir Leng

Mexico Ferenz Feher

Middle East (1)Sary Hamway

Middle East (2)Mukesh Viroomal

Mongolia Luvsantseren Davaadelger

Myanmar (1)Ko Myo Niang

Myanmar (2)Hannie Hay

New Zealand David McCulloch

Nigeria Oluseyi Adebayo-Olubi

Pakistan M Naeem Younas

Philippines (1)Marvin Q. Da Silva

Philippines (2)Henry Ong

Portugal (1)Jose Antonio Cavaco

Portugal (2)Ana Martins Correia

Romania Constantin Anton

Russia (1)Ekaterina Soyak

Russia (2)Vasil Gazizulin

South Africa

Vera Valasis

Taiwan (1) Lin Ku Yeh

Taiwan (2)Yeoh Ewe Chean

Thailand

Sethaphong Phadungpisuth

illiam LeSante

USA (2)Mark Shieh

Vietnam (1)Adrian Leong

Vietnam (2)Dau Van Huan

Vietnam (3) Felix Cheok

More strategic partners, all with high integrity in other countries, will be recruited on an ongoing basis so as to serve our customers even better.

18 Latin American partners since May 2019