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Heuchemer Digital Flower Box
Customers want to be able to decide the shape, size, colour and quantity of the items they need – they do not want to be limited to what they are told they can have
Demand for the requirements afforded by
they need – they do not want to be limited to
digital were present even before the effects
what they are told they can have.”
of the pandemic, of course. However, they
Heuchemer Verpackungen in Germany is doing
seem to have become more important than
something similar with its Highcon Euclid IIIC
ever. There is more pressure to maximise
at LAMAXSO.com, a digital packaging platform
operational efficiency and to overcome
for small business owners, entrepreneurs and
supply chain shortages. Today, jobs need
local manufacturers. It offers customers
to be streamlined and production
packaging design templates and a portfolio of
optimised.
customised shipping boxes, bottle packaging,
In the age of print 4.0, the web-to-pack business model is surely
folding boxes, gift boxes, product trays, decorations and more.
a great fit for the future, with many businesses already reaping
The nature of these customised jobs ordered through web-to-
the benefits. We see successful converters selecting the right
pack sites are short run print runs that challenge the
tool(s) for the job, with many running conventional and digital
conventional manufacturing process. This is where digital
manufacturing approaches in parallel. A fully implemented
manufacturing shines, enabling cost-effective and timely
digital manufacturing strategy will dynamically gang jobs onto
production of such jobs, bringing all the advantages of digital
a single sheet, reducing the number of set-ups to ensure a
to the post-print part of the packaging manufacturing process.
healthy set-up-production time ratio. Jobs are then finished
Within this new online trend and digital paradigm, we have
digitally without mechanical dies, saving time and money.
been lucky to be the chosen partner for many looking to
In the USA, Digital Room has built its business around the
optimise and digitise their finishing process. At the heart of
concept of offering customers nearly endless product
our digital finishing technology is a laser cutting system that
customisation possibilities through a portfolio of e-commerce
utilises the Highcon proprietary DART technology – ideal for
websites including UPrinting, Packola and LogoSportswear.
digitally driven physical creasing via 3D printed rules. Creasing,
Digital Room is leveraging the latest manufacturing and
cutting and stripping are performed on one single platform,
e-commerce technologies to enable this, including Highcon
in one pass, at high speed, eliminating the need for the die
Euclid IIIC and Highcon Beam 2 digital cutting and creasing
cutting and stripping tools. Our portfolio includes two
machines. Chase Cairncross, COO, Digital Room, said: “With
innovative product families, each with specific models for
the constant increase in e-commerce, customers want to be
folding carton and corrugated board.
able to decide the shape, size, colour and quantity of the items
While the web-to-pack model was accelerated by businesses looking to meet the challenges of the pandemic, the many benefits of digital finishing within it are now starting to be more widely understood. Indeed, you don’t need to go far to see some stunning examples of print and packaging that leverage this technology, achieving stand-out products that wow consumers and increase sales across the value chain. As a result, demand for our solutions have skyrocketed and our order books are filling-up – we look forward to a successful 2022 and we wish you all a very Happy New Year! For more information on how digital finishing could transform your business, visit www.highcon.net
Simon Lewis is VP of Marketing at Highcon
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