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Powering the People Economy

AND SUPPORTING SMES PayPal is the safer way to pay and get paid online, in store and on mobile. It began as a small business but today it’s global. PayPal’s Vice President of Global Operations for EMEA, Louise Phelan, explains how, as the leading international online payments company, PayPal is supporting Irish small and medium enterprises.


here’s a digital revolution taking place and we need to make sure that every Irish business is ready to take advantage of it. There is a whole world of new sales opportunities for Irish businesses, retailers and budding entrepreneurs who are willing to grasp them. I firmly believe that many Irish businesses, including SMEs, could do so much better if they fully embraced the online and mobile sales opportunities that exist both at home and abroad. Embracing digital technology is a cost-effective and relatively easy way of taking a company global; by allowing them to dabble in, or dive into, the flourishing export market. The best tip I can give any retailer who wants to increase online sales is to make their website and payment flows work very simply on mobile devices. More and more people are making purchases from tablets and smart phones and consumers can get fed up and move on if they are pinching and zooming. Provide shoppers with a faster, simpler checkout experience online and on mobile, and if they like the experience, they will become loyal customers who come back again and again. They will also tell others which will help you grow your customer base.

USE A MODERN FOUNDATION FOR ACCEPTING PAYMENTS Irish businesses can now also leverage Braintree’s next-generation checkout, v.Zero, to create an elegant, userfriendly buying experience for their customers. It is perfect for SMEs and businesses looking to target the mobile market or improve their online check-


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Louise Phelan, Vice President of Global Operations for EMEA, PayPal

out experience. Braintree is a PayPal company that powers billions of euros in mobile and online payments for some of the world’s fastest growing companies. It operates in 45 countries, through more than 130 currencies. is a modern foundation for accepting payments with Braintree. It offers easy-to-integrate application interfaces giving businesses simple access to complex functionality. It is engineered for the future which means easy access to new payment methods, advanced features, and security tools as they come on stream. It is perfect for SMEs because it offers free processing on your first a50,000 of transactions. This means that if you make a50,000, you keep a50,000 - it’s as simple as that. For more information on PayPal and Braintree v.Zero, phone 01 4369673.

ABOUT PAYPAL PayPal allows any business or individual with an email address to securely, conveniently and costeffectively send and receive payments online. Our network builds on the existing financial infrastructure of bank accounts and credit cards to create a global, real-time payment solution. We deliver a product ideally suited for small businesses, online merchants, individuals and others currently underserved by traditional payment mechanisms.

InBUSINESS | Q1 2015

14/04/2015 15:03

InBUSINESS Q1 2015