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Goffs
Goffs global
REACH
GOFFS HAS STRENGTHENED ITS RESOURCES ENSURING THAT ITS SALES IN IRELAND AND THE UK ARE TO THE FOREFRONT OF BUYERS’ MINDS GLOBALLY, WRITES LISSA OLIVER.
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offs international presence was boosted this year as Doncaster Bloodstock Sales was rebranded to Goffs UK, coming nine years after the merger of Goffs and DBS in 2007. It was seen as a natural progression as Henry Beeby Group Chief Executive explains: “The merger has been an enormous success from day one and the renaming of DBS was our next step in developing the Goffs brand and our global presence. Goffs in Ireland enjoys a superb international reputation which can only strengthen what
we offer at our sales in Doncaster”. Beeby adds, “The Goffs ethos of industry, integrity and innovation is core to our business regardless of sale location, and buyers and vendors can expect the same high standard of service at every Goffs sale in Ireland and the UK”. The Goffs marketing teams on both sides of the Irish sea, headed by Joey Cullen in Ireland and Tim Kent in the UK, work side by side on behalf of vendors to coordinate the international marketing approach for the entire group and maximise the value of the network of agents. The global reach of the thoroughbred industry means that a
helping hand on the ground is invaluable. “If we go somewhere unfamiliar we feel reassured if there is a familiar face to help us, particularly culturally,” says Henry Beeby. “From our own point of view, to have someone there with local knowledge is key and critical to our operation.” “International buyers are an increasingly important part of our business and an area that we are always looking to grow,” points out Tim Kent of Goffs UK. “Our team of overseas agents is a hugely valuable asset providing introductions to new clients in emerging markets whilst maintaining strong links with existing international Goffs Magazine
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