Los Angeles Internation Airport // LAX Brand Booklet (VISC 202)

L A X

L OS ANGE L E S

Los Angeles, officially the City of Los Angeles and often known by its initials L.A., is the second-largest city in the United States, the most populous city in the U.S. state of California, and the county seat of Los Angeles County. Situated in Southern California, Los Angeles is known for its mediterranean climate, ethnic diversity, sprawling metropolis, and as a major center of the American entertainment industry. Nicknamed the City of Angels, Los Angeles is a global city with a diverse economy in entertainment, culture, media, fashion, science, sports, technology, education, medicine and research.

D E V E LO P M E N T

LETTERMARK The design is meant to represent the modern character of Los Angeles. Its thin stroke weight and simple yet abstract design encompass the city’s diverse character and contemporary ideals.

T Y P E FAC E Univers 57 (Condensed) The thinner sans serif typeface accents the monogram’s light appearance and modern look. The font restates the contemporary nature of the city of Los Angeles and enhances the clean appaerance of the lettermark.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 .,;:“?!/[]()*

LOS

los angeles

Los Angeles

A NGEL

PRIMARY— ROCOCO PINK [C0M75Y9K0]

C O LO R S The colors chosen promote the mid-century modern graphic theme and alterations of the colors of the city’s flag. The colors capture the eccentric nature of Los Angeles as well as part of the city’s founding history.

SECONDARY—YELLOW [C4M31Y100K0], TEAL[C77M7Y39K0]

Int

Los Angeles ternational Airport

CHRIS PAUL

Los Angeles International Airport

Flight Attendant (855) 463-5252 | Office #3 1 World Way, Los Angeles, CA 90045 http://www.lawa.org/welcomeLAX.aspx

Los Angeles International Airport CHRIS PAUL Flight Attendant (855) 463-5252 | Office #3 1 World Way, Los Angeles, CA 90045 http://www.lawa.org/welcomeLAX.aspx

les ort CHRIS PAUL Flight Attendant

Los Angeles International Airport

CHRIS PAUL Flight Attendant

Los Angeles International Airport

(855) 463-5252 | Office #3 1 World Way, Los Angeles, CA 90045 http://www.lawa.org/welcomeLAX.aspx

Inte

L rnati os Ang ona l Air

BU S I N ES S CA R D S

HANDHELDS

HANDHELDS ( CONTINUED)

M I S C E L L A N EO U S

A S H TO N D E W E Y VISC 202 // University of Kansas Andrea Herstowski Fall 2015