Product Information Management System for E-Commerce Businesses: What is Its Significance?

PRODUCTINFORMATION MANAGEMENTSYSTEMFORECOMMERCEBUSINESSES:WHATIS ITSSIGNIFICANCE?

e-genie.ai

Product information is a vital component of e-commerce. It contributes to the digital customer experience by providing accurate product information. Every e-commerce business has different product categories with long product lists. Each product includes specific information, such as a description, technical specifications, and usage instructions. Modern businesses include product videos along with the information to boost buyers’ confidence in purchasing the product. However, it is vital to store, manage, and sort product information for easy accessibility. To do this, a product information management system is the best. If you are an ecommerce business or an agency managing product information for vast categories, you must know about a PIM tool.

What is Product Information Management (PIM)?

PIM is the collection, management, and distribution of product information from a central location. The best PIM tool helps you manage your product information in one place to use it for omnichannel marketing.

For instance, imagine an e-commerce business that sells lipsticks in different categories, such as matte, liquid, and semi-matte. They can store product information, including shade name, undertone, colour, and application method for each lipstick in a central library. It makes information access easy. In case a particular shade range is discontinued, they can update it in the central library in real time.

Why You Should Use a PIM Tool?

The best PIM tool enables you to do various tasks:

Aggregate product information from various platforms at one location.

Plan a marketing campaign utilising complete product information.

Optimise product information based on search engine optimisation best practices.

Update e-commerce product listings periodically.

Top Benefits of a PIM Tool

Faster Product Launch

With central access to product information, you can store, update, and manage product information. There is no need for manual handoffs and redundant data entry.

Streamline Brand Communication

Product description is a part of the overall brand communication. You can provide accurate specifications, features and usage in product descriptions across platforms. Central data access is a boon to manage all the information in one place.

Eliminate

Duplicate Data

Manual entry may lead to duplicate data entry and incomplete product information on different platforms. A PIM tool feeds product information in one place and uses it for listing on e-commerce platforms. Nowadays, platforms like e-Genie exist that offer PIM solutions to their clients. You can boost your e-commerce business with its solutions. A PIM solution is all about maintaining uniformity in product information across platforms.