Because she can magazine

Because she can December 2023 • ISSUE NO. 1

Kayleigh Greenacre shares key strategies to grow in 2024

How to grow your business without social media!

BUSINESS STRATEGY Meet the inspirational female business owners as they talk about their entrepreneurial journeys and challenges

, o l l e H

Welcome to the first edition of

I found that the online space that I

Because She Can. It has been

was in a constant scroll hole and

amazing to create this magazine

feeling more and more deflated and

and to speak to so many

certainly not inspired. That’s why I

inspirational ladies who have

wanted to create this safe, gorgeous

created something amazing AND it

space for ladies like you who

fit’s in with their family life.

deserve everything and more. Let’s

I wanted to create a space for you

get inspired and start living the life

to take 15 minutes to read these

you want and deserve.

stories and to feel inspired.

02 | BECAUSE SHE CAN MAGAZINE

Ashlie x

Table of Contents 4

Turning Ideas Into Reality 25

8

How to grow your business without social media

11

The Four Pillars of Business

12

2024 early trends

Because she learns

26 Top 10 things to remember 28

Because she loves fashion

Would you love to be featured?

14

The Value of Authentic Relationships

18

From Motherhood to CEO

23

build the know, like and trust factor

03 | Because She Can

Apply today.

Email ashlie@ashliejaynecoaching.co.uk

Turning Ideas Into Reality

By Kayleigh Greenacre

Kayleigh is the founder and CEO of

Kayleigh, thank you so much for

Actually, I Can!, a certified Mindset

being here and sharing your

and Business Coach, a Motivational

inspirational journey. Please tell me

Speaker, a TED X speaker and

what inspired you to start this

author. Kayleigh started her journey

venture?

as an Assistant head teacher whilst juggling life a single mum and trying to maintain a healthy work-life balance.

Within 18 months Kayleigh had built a successful six figure business, was able to hand her notice in at school and go full time with the business.

This gave her the flexibility and freedom that she had always

My daughter. She has always been

desired to be able to spend more

my biggest motivation and

time with her daughter and to

inspiration. When I first created the

support many more women around

idea of this business, Sofia at the

the world with their goals, business

time was 3. She had no idea what I

and dreams. She shares with us her

was doing and didn’t

tips on how you can do the same.

understand my business, my work or

04 | BECAUSE SHE CAN

why I had such a passion for this idea.

Sofia today understands more about what I am doing and why I am doing it, although she is only 6, she understands that girls (and boys) should work hard and be positive if they want to achieve their goals and dreams.

"I’ve always tried to educate my daughter on self belief, growth mindset."

She supports me, wants to be in my reels and is so much happier that she now gets to spend more time with mummy because I followed my dream and created something I was passionate about.

She is my number 1 fan and I LOVE that I can teach her what is possible for her as a female.

However as time went on, as she

And I truly hope that in the future, she will

grew older, she started to see the

also follow her dream and become the

work that mummy did. And she

best version of herself for ‘HERSELF and

started to show interest and

HER CHILDREN’.

curiosity.

She wanted to know what I was

What strategies have you used to help

filming, why I was always working

you to get to where you are today?

and how much money I was

The Strategy of ‘YOU’ which is my unique

making to buy her more toys (haha)

personal strategy that has supported me

I’ve always tried to educate my

to bring in the most incredible clients and

daughter on self belief, growth

make over 6 figures so quickly. It’s all

mindset and the value of

about being a true leader and sharing with

independence, because for me –

the world WHO YOU REALLY ARE as a

these 3 things have been the core of

person. People buy from people, therefore

what has made the woman

if you can share with your audience your

that I am today.

story authentically, the ideal dream clients will be able to relate and feel connected which then leads to sales.

BECAUSE SHE CAN | 05

with my daughter was really impacted by this. But the hard work paid off and I was able to hand in my notice and take my business full time.

What advice would you give business owners to improve their strategy?

"Be clear on the steps you need to take in order to get there."

I would say that you need to be clear about what you want to achieve and then the steps you need to take in order to get there. So many people I see in the online space just copy what others are doing, however this doesn’t necessarily work for everyone. Therefore work with a

have also implemented my own

business coach or another type of coach

bespoke marketing and messaging

who can actually support you in getting to

framework and strategies that

where you want to go.

are proven to help with attraction marketing and sales.

What has been pivotal in your business?

One of the biggest was going ALL IN with

What have been your biggest

my business as the true authentic me and

setbacks that you had to

not holding back.

overcome?

When I started to share more about me

My biggest challenge was working

and my story that is when everything

full time whilst building my business. I

changed for me. I

set myself a goal to reach

would have people reaching out daily and

before I left my full time job as an

asking questions about me, my story, my

Assistant Headteacher. But it was

programmes or

challenging. Time was a real issue

how they could work with me. It comes

and I felt so bad as a mum because I

back to ‘The Strategy of ‘YOU’ - it never

was always working both day and

fails.

night and therefore my time spent

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“Everyone is capable of achieving their goals and dreams if they stick at them.”

What inspires you?

What exciting plans do you have

Seeing people follow their dreams and not

for 2024?

give up! I LOVE seeing people progress and

So in Jan 2024 I am launching my

be able to achieve their goals – nothing

podcast – very excited to be sharing

makes me happier than seeing that.

this. Focusing on support for female entrepreneurs wanting to

If you were to start this journey again

grow and scale their businesses

what advice would you give yourself?

online. There are also a number of

Take the action steps that are actually

exciting projects coming in 2024 so

going to help you with getting to where you

watch this space...

want to go.

Regardless of the fear – do it anyway! I will

Is there a particular motto or

be worth it and enjoy every step of the

affirmation that you use?

journey.

‘Actually, I Can!’ the name of my business is my number 1 go to

Thank you so much for Kayleigh taking the

affirmation. Have the positive

time to be interviewed please do go and

mindset that you can do this! I use

give her a follow over on Instagram it’s

this all the time with my daughter.

@actually1can.

BECAUSE SHE CAN MAGAZINE | 07

How to grow your business without social media

By Ashlie Bishop

You don't have to do what the 'experts' say to grow your business. As a previous six-figure agency owner I know what it takes to grow a successful business and it is SO much more than just social media.

As a service based entrepreneur, you get to do things your way so that you get the freedom to do things the way you want to.

Have you found yourself aimlessly scrolling through social media? I call it the scroll hole or procrastination!

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As someone who owned a marketing agency, I still found that I would waste so much time scrolling social media aimlessly. I would refresh my phone a lot to check if the shares had increased, the likes had increased, it was energy wasted as it wasn't moving my business forward and I felt drained after spending sometimes an hour of scrolling.

If you are new to business try not to be consumed by other profiles that make you compare yourself, as this will create doubt, inferior and consequently inaction. There is another way to grow your service based business.

How to grow your business without social media You might be wondering, well just tell me then how do I grow my business? How do you get clients without social media? Let's be clear I still use social media but as a medium to build connections and drive traffic to other areas of my marketing strategy. I have a cornerstone of content that I drive my clients to including my podcast (How to grow my service based business), my blog and email marketing. What you need to consider is that if social media was turned off tomorrow would you still have a business? If the answer is no then you need to focus your efforts on other marketing channels. Your email list, your website, blog they belong to you, no one else.

BECAUSE SHE CAN MAGAZINE | 09

Speaking, collaborations and PR are key to growing your business. If you are asked to speak, the invitee trusts you and therefore your audience will trust you.

The same for podcast guesting and writing articles for publication. You have more opportunities to build authority when you are strategic with your visibility and content creation.

Podcasting is also a great tool for increasing the awareness of your brand. You own your show, you get to demonstrate your expertise and authority within your niche, and gain the trust of your audience. As a business owner you need to build that know, like and trust factor wherever you sprinkle your magic.

So, ask yourself these questions to determine if social media is the place for you, where will you be able to provide the most value without losing the risk of content, followers or resources? Ask yourself, what platform feels good for you?

Where can you reach the most people with the most security for your brand and business?

BECAUSE SHE CAN MAGAZINE | 10

The Four

Pillars of Business Strategy 01

Vision A strategy needs to built on the foundation of an overarching vision that it is meant to achieve.

Following the vision statement, determine the purpose of the strategy, and review and confirm what internal financial, political and non-monetary resource support for the strategy would entail.

Analysis The analysis pillar of creating a strategy builds on the vision and goals, and assesses existing strategies that have been implemented. The assessment on previous strategies would focus on

02

identifying gaps in fulfilling the new vision. At this stage existing goals should be reviewed.

03

Target With improved situational awareness of the existing efforts, gaps, resources, core strengths and areas for growth investment, a targeted focus of objectives can be achieved. In the targeting phase of strategy, specific goals and outcomes need to be determined.

Plan The planning pillar of the strategy brings everything together in a plan of action. Efforts identified in the targeting phase should be prioritycentric based on criticality to the achievement of the goals. For optimized and effective use of time and resources the goals should be prioritized as well.

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04

Monthly Highlights: 2024 early trends Digital marketing trends that you can’t ignore in 2024 1) AI (artificial intelligence) whether you love it or 6 early trends that you can’t ignore in 2024

hate it you might have to start embracing it as it’s here to stay. Don’t get me wrong it has it’s flaws, particularly when I had 6 fingers on one hand through AI (thanks)! From a business

How digital platforms affect consumer behavior

perspective be strategic on how you use it whether it be to save you time on content, videos, images etc. use it to your advantage rather than trying to resist it.

2) Human content and storytelling

Factors to consider in making your brand stand out, written by Author Name Here

So slightly opposite to the first trend consumers appreciate actual conversation and the human touch, particularly storytelling. Anything you do can be turned in to a story. I would highly recommend reading ‘Storybrand’ by Donald Millar which helps you to do this in a really succinct and effective way.

3) Immersive and interactive marketing Gameification within the marketing space has been pushing it’s way through for a while and in 2024 you will see it more and more. As a service based business I love the quizzes particularly for lead generation. Use it to your advantage.

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4) First party data this is an alternative to cookies. By collecting reliable and accurate data directly from consumers, marketers can trust that the data is up-to-date and reflective of the actual behaviour of their audiences. This allows for more engaging customer experiences while maintaining compliance with privacy regulations.

5) Social media as a search engine The way that you are using social media is changing from a business perspective. It has been no secret that the likes of Instagram and TikTok are centered around SEO and this is from everything including the content you put in to your videos, captions, subtitles so you need to make sure you are using a SEO strategy when it comes to social media.

6) Hyper personalisation This is nothing new, addressing people by their first name in emails has been happening more and more frequently. What you do need to consider is how much more personalised can you go within your business to make your clients feel heard. What I would suggest is to understand buyer personas, content strategy and DATA, DATA, DATA. These are just 6 of the trends to be looking out for in 2024 but be strategic with what you choose to implement. Don’t stretch yourself too thin, 2024 is the year of wellness and looking after yourself whilst growing your business in a variety of ways that don’t take all of your time.

For more ways to understand what trends to look out for check out my Instagram @ashliejaynecoaching

BECAUSE SHE CAN MAGAZINE | 13

From One Entrepreneur To Another:

The Value of Authentic Relationships

By Ashlie Bishop

2023 has been a year that so many have longed for building relationships face to face. Many have switched off from Zoom or Teams and want to feel connected with others face to face.

2024 will be no different. So how are you building those authentic relationships that will help your business to thrive in 2024?

The following strategies will allow you to build those relationships for mutual benefits.

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1. Be genuine: Be authentic, honest, and transparent in your interactions. People can tell when you are not being genuine, and it can damage the relationship.

2. Listen actively: Listen actively and attentively to others. Show a genuine interest in their ideas, concerns, and needs. This can help you build a deeper connection and understanding of their perspective.

3. Communicate effectively: Have a system in place that allows you to reach out to your valued contacts consistently. Without this then some of your valued contacts will not be reached out to or reached out to after long periods which could prove detrimental to you in the long term. The use of a CRM system for example can be very useful in this case.

4. Find common ground: Look for common interests or experiences that you share with others. This can help you establish a connection and build rapport.

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5. Show appreciation: Appreciate the contributions and efforts of others. Acknowledge their accomplishments and express gratitude for their work.

6. Follow up: After a meeting or interaction, follow up with a note, email, or phone call. This can help maintain the relationship and demonstrate your commitment to staying in touch.

7. Build trust and establish credibility: People are more inclined to respect and connect with people who keep their word. Be reliable and follow through on your commitments. Do not over-promise and under-deliver. Set realistic expectations with your business relations.

8. Offer value: Look for ways to offer value to others. This could be through sharing resources, providing advice, or making introductions. By offering value, you can build a relationship based on mutual benefit.

Remember, building authentic business relationships takes time and effort.

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Passion to Profit Listen to how you can turn your passion into profit Every Friday I bring out a new episode where I talk about everything from marketing, mindset, business growth, visibility and the realities of motherhood and running a business.

Available on Google Playstore and Apple App Store.

Click here to access.

BECAUSE SHE CAN MAGAZINE | 17

From Motherhood to CEO and everthing in between

By Jennifer Hilton

I created Woman The Collective as a home for you, the ambitious female entrepreneur!

We talk to the gorgeous Jennifer Hilton who owns Women the Collective and is a professional photographer. She created her business as she wanted it to feel like it was a home for the ambitious female entrepreneur!

Here she shares her incredible story all whilst building her businesses around her beautiful twin girls.

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I started as a headshot photographer 10 years ago and over the years my business has

I have solely focused on creating a brand for myself.

Concentrating on my big vision and gaining extreme clarity on who I want to help.

organically evolved into branding which I absolutely love. I started in the branding space in 2019 but soon realised there was something missing and felt I could really help my clients so much more. So I upskilled in 2022 and launched Woman The Collective in the November with the vision to empower ambitious females with clarity and confidence to get visible through Brand Strategy and Brand Photograhpy What inspired you to start this venture?

Over my time working in the online space and networking I realised that my passion is to help women and that there is so much more to branding than a pretty image. After navigating the journey of being a twin mum I realised just how much motherhood can cause a lack of confidence and also how it can then make it harder to pursue your own dreams and ambitions. I truly believe visibility is the key to success online and to get visible there is nothing more powerful than building a lasting and magnetic brand.

What specific strategies have played a key role in your success?

I have solely focused on creating a brand for myself. Concentrating on my big vision and gaining extreme clarity on who I want to help.

This has allowed me to really strengthen my core message online. The service I have created for women is really valuable and I want to make it easy for people to understand as I think the word ‘Branding’ can be vague. I have also done my best to ‘get out there’ and network, network, network. This has been invaluable and would be the number 1 thing I would recommend to any start up BECAUSE SHE CAN MAGAZINE | 19

Were there any challenges that you

What are your future expansion

had to overcome?

plans?

I am always evolving and intuitively

I started my podcast ‘She’s Winning’

navigating what chinks are missing

6 weeks ago and my vision for it is to

in my business and then trying to fill

inspire women to believe in

in the gaps. After working with

themselves by sharing other stories

countless women over the past year

of success. Not just in business but

I was able to evaluate what their

all aspects of life. Success means so

needs were more which then allowed

many things to different people and

me to create a solution. Whether

I’m loving the journey and want to

that being an offer I put out or

impact women all over the world. My

having to upskill myself to serve that

goal for Woman the Collective is to

need.

grow a team so that we can really help start ups nail their branding. I

What advice do you have for other

would love to write a book and also

business owners looking to improve

share my knowledge on stage.

their business strategy?

Watch this space.

Do the work! Sometimes it’s really easy to watch a free masterclass, or

Is there a particular motto that you

get some free knowledge online or

live by?

even socials (there is so much free

Just say ‘yes’ - I decided in January

knowledge out there) but this can

2022 that I was going to do just that

also set you back as it causes

and it was something I had to

confusion. I would highly recommend

consciously do. Yes to investing

finding someone you really resonate

money into myself, yes to getting a

with and then finding a way to work

business coach, yes to going to

with them. When you have a new set

events and it has honestly

of eyes and a new perspective on

transformed my business. If it

your business it really can give you

appears … trust the universe … and

incredible insight. Don’t cut corners. I

then say yes! I can’t tell you the

definitely learnt from this. It was only

amount of opportunity’s that have

when I truly did the work on my

come my way from this one tiny

Brand and business strategy that I

mindset shift.

started seeing tangible results, which is why I’m so passionate about this work for other women.

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Can you offer any insights in to the

What inspires you?

importance of perseverance and

Women making an impact on the

resilience in the world of business?

world inspires me. It makes me feel

You hear it all the time but

like there is hope for my twin girls.

consistency will always win. There

That they will have the support to be

are so many people watching. If

able to do and be anything they

you’re consistent you’ll end up being

want in life. I genuinely think the

the first person they think about

world needs more fearless female

when they need what you have to

leaders and I want to show my girls

offer. But if you’re wishy washy and

anything is possible!

inconsistent they’ll find someone else. You have to show up and keep

If you were to start this journey

showing up, no matter what!

again what advice would you give to yourself?

Do you have any favourite

I would start by telling myself to just

resources or booked related to

trust in the unseen and always be

entrepreneurship that have

open to learning from other people

influenced your journey?

who have paved the way. Read lots

Personal development has been a

and lots and learn something new

huge part of my life and business

every single day. Those tiny steps

journey. If I could recommend a few

amount to great things over time.

books they would be - The

Just say YES and you can always

compound Effect, - Darren Hardy.

find time

The Motivation Manifesto - Brendan Burchard , Think and Grow Rich Napoleon Hill and How to Break the Habit of Being Yourself - Joe Dispenza. There are people out there who have put their whole life’s work into books. They are life changing!

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“If you don’t sacrifice for what you want, what you want becomes the sacrifice.”

BECAUSE SHE CAN MAGAZINE | 22

Featured Article

How to build the know, like and trust 23 | BECAUSE SHE CAN MAGAZINE

If you want your community to get to know you, you first have to know yourself as a business.

This means establishing, living, and shouting about your brand’s values. Your values should bring together your goals and overall mission and serve as a compass that guides your brand messaging on social media.

Remember consistency and engagement matters If you want someone to know, like and eventually trust you, you have to consistently show up in their lives and engage with them. Like any relationship you build, you need to invest time and effort.

You need to make sure you are leveraging User generated content. In other words, content not generated by you as a brand but by people who love your brand already.

What makes UGC so valuable and genuine is that it’s driven by reallife experiences. It’s not a paid influencer post or ad, but people’s authentic reactions to what you offer.

93 percent of marketers agree that consumers trust content created by people more than brands. By encouraging, finding, and sharing UGC you can increase your KLT (know, like and trust) with your audiences.

BECAUSE SHE CAN MAGAZINE | 24

Because she learns I am someone who is always wanting to learn and I do this in a variety of ways. I LOVE, LOVE, LOVE listening to podcasts wether I am walking the dog, driving in the car or doing the dishes I am listening to something. Here are some of the fabulous podcasts I would highly recommend, look out for the shameless plug :) Carrie Green, She Means Business.

Every Tuesday she brings out a new episode which she talks all things business Passion to Profit by Ashlie. Anew episode is brought out every Friday which is meant to inspire and to teach everything from strategy, marketing, mindset, growth, visibility and growing a business around family life She’s winning podcast - Jennifer Hilton.

Jen interviews successful female entrepreneurs to give us a glimpse into how they have done it and how we have all got it within us to do the same.

25 | BECAUSE SHE CAN MAGAZINE

Reading Atomic Habits is a great book to take small action but achieve huge results Get Rich Lucky Bi**ch if money mindset has been something you are overcoming this is the perfect book to get you in to the right mindset when it comes to money.

Service based businesses

Top 10 things to remember 1. Make sure that you take the time to take care of yourself and others.

2. Build up a group of business besties that support you and you support them.

3. Be consistent.

4. Make your customers feel special and give them a personalised experience.

5. Make sure you are time blocking and put a timer on. If you don’t finish a task, move on.

7.Remember to celebrate every success no matter how big or how small.

8.The more you trust the less

"It’s not what you look at that matters, it’s what you see."

resistant you will be.

9.Become the person you want to be in order to succeed.

10.Take time to work on your mindset. Where focus goes energy flows.

6.Evaluate your daily routine. Is it working? What do you enjoy? What don’t you enjoy?

BECAUSE SHE CAN MAGAZINE | 26

Would you love to be featured?

We are looking for fabulous ladies like you who would love to tell us their stories, the good, the bad and the ugly of running a business. If you would like to apply please email ashlie@ashliejaynecoaching.co.uk or find us on Instagram @ashliejaynecoaching

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Fashion:

Because she loves fashion

As entrepreunr’s it is easy to fall in to the trap of wearing something nice on top, jogging bottoms underneath, and don’t try and tell me you haven’t done this.

Dress like the version of yourself that you want to become, if you want to be a six figure CEO, dress like one.

Do you think that Carrie Green goes to work dressed in a tracksuit? No chance.

Here are some gorgeous outfits that will have you stepping in to the CEO that you are.

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Because She Can

magazine Copyright 2023. Ashlie Jayne Coaching.