Treatment public service music radio

Unit 44: Music Based Programming Assignment 2

Havering Sixth Form College Name of Producer: Title of Programme: Length of Show: Format of Programme (classical, contemporary hits, gold, specialist): Context (Public Broadcasting, Commercial, Instore)

Music Content Pre-Production Stage 1 a) - Task

Treatment for Public Service Music Radio Production Ashley Bukaka GamestoreRadio 5 -10 minutes Contemporary Hit radio Instore

Comparable Station:

Asda FM

Reach of Comparable Station: (see RAJAR table) Average Hours per Listener: (see RAJAR table)

Asda fm is not on the RAJAR table

Financing – What are the

This is an instore radio station so it will be funded by the store itself because it’s the store’s radio station and they will be promoting their own stuff.

sources of Finance for the produciton (overview of the license fee/advertising revenues)

Asda fm is not on the RAJAR table

Since this is a college project this won’t be needed but if it was the real thing I would have to get a community radio licence from Ofcom and a commercial radio licence from PRS (The Performing Right Society) for music which represents the copyright of the lyrics and composition of the music and collects royalties for the songwriters, composers and music publishers.

I would also need a licence from PPL (Phonographic Performance Limited) which represents the rights of the actual sound recording and collect the royalties for the performers and record companies.

I would need a PPS (Public Perfomance Sales) licence from PRS for music if I am playing music on my premises e.g. my own broadcast in a studio. The fee’s start from 18p.

Production method (live,

Mix of live and recorded.

recorded, mix of):

Brief description or synopsis of the show:

The show is based in a gamestore and it focuses on playing grime music/dubstep music. There will also be promotions happening in store and it will be advertised on the radio. There will also be competitions for chances to win game consoles , games etc.

Target Audience (demographics 15-24, 18-35, 25-34, ABC1, C2DE; interests/lifestyle, location)

Planning – List your dates for producing each element and what resources (talent/equipment) you will need for each.

The target audience will be between the ages of 16-30.

The target audience will be in the D&E category of the audience profiling scale and they will most likely be students and working class adults.

Gamers – people who love playing computer games Fans of grime/dubstep genre Research – Essay Music based programmes Types of radio formats 08/05/15

Treatment 08/05/15 Script – running order 08/05/15 Music pre-production CUE SHEET 08/05/15 OB/trips 08/05/15 Studio recording Equipment- A Mac Computer A mic A control surface Cables Speakers Headphones A presenter 08/05/15 Editing – Logik Garageband 08/05/15 Final deadline 08/05/15

Scheduled Time (breakfast, daytime, drive-time, evening) (Weekend/weekday)

Ideal presenter(s) (to give

Daytime Mornings from 9:00am Weekdays Charlie Sloth

an idea of style):

Delivery style (conversational, informative)

Budget per show: Use

Information about products instore Conversational Not too formal

budgeting worksheet

Location:

Studio

(Studio, Outside Broadcast)

Content of show: (e.g. items, music, features, competitions, speech packages and articles):

Speech Content:

Music Competitions Items instore

Examples of questions, Talking Points, issues to be raised for Links/interviews.

Not a lot of speech just talking when introducing the song and promoting the products in the store

List of Audio Content required:

Ident

Vox Pops, actuality to be used, Fashion Speech Package, Ident, Links, Music Beds

Styles/genres of music to be used (e.g. for playlist, idents, titles and beds):

Grime Dubstep Garage

Overview How does your proposed Content meet the expectations of your Audience: (For Content, explain choices of music genres, presenter styles, competition ideas, issues for links and how the relate to the audience include diagrams/facts/figures/audience research)

My radio show is a instore radio show and it is going to be a radio station for a game store.

So the presenter will be talking about the promotions and products that are in the store. The presenters style will be a bit informal because it is not a speech based show.

I think it will meet the expectations of my audience because my target audience is between the ages of 16 – 30 and gamers and some of the music I will be playing can be found in actual games so it makes it even more appealing. The music will make the customers shopping more enjoyable also some songs will be from quite a while ago so it may bring back some memories for some people.

My show will have a competition part for a chance to win a game console and you need to

guess a question right to win.

How has the Context that the Programme is intended for affect the nature of the Audience and the choices made for the Content and Format:

A radio format tells you the overall content broadcasting on a radio station.

Music style is the type of music that’s played. Music time period is the time of the music’s release. So the type of music I will be playing will be considered as contemporary and current. So some of the music would’ve been released in the last 15 years and some would’ve been released in the past year.

Music Activity Level is a measure of the music’s dynamic impact, which can range from soft and mellow to loud and hard driving. The songs I play will have a mix of both it just depends on what type of song it is.

Music Sophistication is a reflection of whether the musical structure and lyrical content of the music played is simple or complex. The songs I’m going to play will simple and complex.