ASHLEIGHWAN Portfolio
Communication Strategy / Marketing / Social Media and
Project Management / Community Management
About Me
Multilingual marketing communications specialist
Hello, my name is Ashleigh.
Originally from Hong Kong, I am a recent graduate of Sciences Po Lyon and Hong Kong Baptist University, with a Master's degree in International and Public Affairs.
As a junior expert with three years of local and international professional experience, I have developed a strong expertise in communication strategy development and implementation, B2C/B2B marketing campaigns, and cross-sector partnership management. My solid quadrilingual skills have been instrumental in these roles.
I am confident that my experience will significantly contribute to your business. Therefore, I am seeking permanent or fixed-term contract opportunities in and around Lyon.
Currently, I am also an entrepreneur, working on launching my non-profit projects. Driven by a desire to grow, I am looking for additional projects where I can apply innovative and effective strategies to foster stakeholder engagement and enhance conversion rates and commitment.
Qualifications
Academic Formations
2018 - 2022
2020 - 2021
2022 - 2023 Hong Kong Baptist University - European Studies
Sciences Po Lyon - Exchange year
Sciences Po Lyon - Master 2 International and Public Affairs
Professional Experience
IT Innovation & Project Marketing, Interpol, Lyon
Community Manager, Les Racines de Tassanou (LRDT), Lyon
Communication & Marketing Assistant, LUXAMOUR, Paris
Communication & Marketing Manager, Bamboa, Hong Kong
Public Relation & Design, Valley Moon Consultant Ltd, London
Brand Representative , A&F Hollister Co., Hong Kong
SKILL SETS
Administrative management
Event management, organization of partnership collaborations
Communication: social media management (international marketing)
Instagram, Facebook, Google - copywriting and advertising ; TikTok, Youtube, Snapchat, Discord
Design : Adobe Suite (Photoshop, Illustrator, InDesign, Canva
Product shooting
MS Office, Adobe Creative, Pack Office, Google Merchant, Shopify, Wordpress
Writing, Copywriting, Translation: Trilingual
My visions
To contribute to your business
What can a person do and a team?
Skills : Technical Inspiring Innovative
Communicative Reagent
How to create an internal system?
“Healthiess” internal health: Positive impact within the company Collaboration
Communication
What can we do to build a solid future?
PR and marketing: Improvement of the company image
Data analysis
Interaction with the latest trend and audience
Event management and administration
STARDANCE ANIMATION FESTIVAL - ValleyMoon Consultant Ltd.
Planning the artistic concept of the performance, planning the budget and goals
Campaign proposal for the festival and presentation to investors (Pitch-deck)
Festival marketing plan – focus on social media
Regular partnership collaborations with artists, companies and agencies - Bamboa
Creation of marketing campaign content with J.P Morgan, UBS, l'Occitane en Provence, The Ritz-Carlton, Mandarin Oriental, Sassy, Liv Magazine, Talter, Expat Living, etc.
Creation of gifts, workshops in collaboration with local artists
Chronological plan of the event, details and recruitment of partnerships
Partnership management: product modeling and photography, marketing content
Partnership management - Bamboa & LUXAMOUR
Campaign proposal and brand partnership pitch deck
Marketing content, regular contact with brands
Administration
Financial budget planning, accounting
Planning appointments, meetings, itineraries
File organization, database, inventory
Social Media
Business development: contribute to the creation of the content planning, design, editing, editorial plan for @getluxamour, @bamboahome, @flicknmixltd, @cousbeldi of LRDT
Social media administrator (Instagram, Facebook, Google Business) for @bamboahome, regular Instagram and Facebook ads
Results: The number of followers on Instagram increases thanks to marketing campaigns and events
Bamboa: from around 3000 followers to 5000 followers in one year
SEO management on Google and Facebook Ads (keywords and search) for LUXAMOUR, Bamboa, LRDT
Increased engagement, views and clicks on Google, Facebook and their website
Campaign / Content
Presentation of investors/partnerships (pitch-deck)
Newsletter campaigns
Rebranding: brand book, brand guide, product catalog
***below, everything was created by me***
Campaign / Content
Facebook / Instagram campaigns (Ads, etc.)
Website Content Writing
Writing BtoB partnership content
Creation of flyers, pitch decks, graphics, etc.
***below, everything was created by me***
Campaign / Content
Facebook / Instagram campaigns (Ads, etc.)
Website Content Writing
Writing BtoB partnership content + product photography
***below, everything was created by me***
Campaign / Content
More examples of my completed work ***below, everything was created by me***
Campaign / Content
More examples of my completed work ***below, everything was created by me***
Creative copywriting
Content, writing, SEO
***below, everything was created by me***
Banner / Flyers Other expertise
Experience in website auditing Website management SEO, website redesign
Application integration in businesses Embedding apps into website pages (Shopify/Wordpress)
Collaboration with IT experts for website improvement
Additional experiments
Modelling for local brands (Hong Kong & Lyon)
Bamboa, Anaphe, W.O.P.
wan ashleigh97@yahoo.com
+33 06 18 12 37 57
https://www.linkedin.com/in/ashleigh-wan
https://www.instagram.com/ashleighboooo/
https://www.youtube.com/channel/UCY4fBZpLdLWGiwLDfq3FWqw
Thank you so much LET’S STAY IN CONTACT