Forehand 1 Ashleigh Forehand ENC 1101 Maari Carter 1 October 2016 Selling Scent Perfume and cologne are often advertised for on TV commercials and in magazines without giving a sample of the scent that is being sold. In these cases, though you are receiving a bottle of perfume, you are buying an experience. Scent is like color in that there is not a clear way to describe it without having experienced it before. Yellow does not mean anything to someone who has never seen it or any of the objects that take on this color. The smell of baking cookies, though I might describe as pure joy, is difficult to convey to someone who has never smelled them for themselves. To sell fragrances, without having to distribute samples to every targeted consumer, companies build up a certain experience around their scent that they believe their consumers will find desirable. They sell the idea that their scent will give you the same experience. This is often done by appealing to pathos and ethos.
-they do not usually appeal to logos because logic would often tell you that you are not going to have a desired experience just because you are wearing a certain scent -ethos: celebrity endorsement -pathos: emotions, how a scent will make you feel. Passion, love, empowered, beautiful, etc. -demographic: typically, teens through thirties, enticing the youth -(company, year)
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