PORTFOLIO
ASHIMA YADAV
Ashima Yadav
Spatial Designer
Highly motivated Interior Designer with a passion for sustainable and adaptive reuse design, currently pursuing Masters in Interior Design from Parsons. Unique perspective from technical background, strong understanding of design principles, materials and building codes, with interdisciplinary approach to developing creative and functional solutions for spaces with environmental impact and adaptability in mind, eager to apply knowledge and skills to real- world projects and contribute to the design community.
Work Experience
Graduate Research Assistant
Parsons School of Design, Oct ’22 - Present
-with Michele Gorman (Director, MFA Interior Design Program)
Creating and promoting digital channels for international collaborations and spatially inclusive design practice
Incorporating advanced technologies such as mixed reality, metaverse, and decentralized design into virtual design studio
Developing and disseminating an open-source design curriculum via virtual workshops on The Radically Inclusive Design Studio platfor
Investigating and implementing holistic and interdisciplinary methodologies for trans-formative design education
Furniture and Lighting Designer
Uttarakhand Bamboo Board, Dec ’20 - Nov ’21
Collaborated with space design team to assess lighting and furnishing requirement
Innovated new products based on cultural functionalitie
Implemented sustainable materials, such as bamboo and hemp ber, in interior Receivedprojectaccolades
for the Hal lighting design, inspired by local harvest festivals, at the Raj Bhavan exhibition in Dehradu
Restored the Chakrata 1887' project utilizing sustainable techniques and gaining understanding of historic building methods
Visual Designe
Baesic Fit, May ’21 Jul ’21
Researched and created a digital product for tracking healthy eating and designed the subscription plan website for the organizatio
Created and implemented brand identity on digital and physical products
Congenialit
Concept Developmen
Verbal and Written Communicatio
Multi-tasking
Organization
Creative Thinkin
Enthusiastic Team Playe
Strong Visualization and Spatial Conceptualizatio
Knowledge of Sustainable and Adaptive
Reuse Design
Achievements
Rhino
Revit
AutoCad
InDesign
Phototshop
Illustrator
Enscap
Sketch U
3-D Ma
Adobe Suit
Hand Sketching
Recipient of the Hazel Siegel Scholarship for 3 - Issued by IIDA NY, Jan
Merit Based Scholarship for MFA Interior Design Issued by The New School, Parson School of Design Mar
Future of Sustainability Exhibition, UBFDB - Issued by Raj Bhawan (The Governor s Residence), Uttarakhand, Government of India Jan
Best Direction and Set Design - Issued by IIT Kanpur, Antaragini Nov 19
Education & Learning
Parsons School of Design , 2022 - Present
GPA - 3.94/4
Master of Fine Arts Interior Design Summer Intensive in
Parsons School of Design, 2022 - 202 2
GPA - 3.7/4
Maharaja Agrasen Institute of Technology, 201
GPA - 7.6/10
www.linkedin.com/in/ashima-yadav Email Phone LinkedIn yadaa435@newschool.edu +1 347 419 8823
Skills
E
o
E
Constructed
nvir
nment Bachelor of Technology (
lectrical)
7 - 2021
CONTENT 04 01 02 03 Ringing Interiors Balcony Chic Photography Chaupal
RINGING INTERIORS
If culturally significant objects were positioned in a location where they served more than just decorative or functional purposes, would the typology of the space change as a result of the cultural impact they brought?
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1
HISTORICAL SIGNIFICANCE
In Indian culture, bells are often associated with good luck and are believed to ward off evil spirits. As a result, they are commonly used in religious and spiritual contexts. Bellringing is an ancient Vedic ritual. These bells generate the sound of life, the sound of beginning, and the sound of ending.
Aside from its cultural relevance, it also has scientific value. The bell is made up of a mixture of five metals—lead, copper, zinc, iron, and tin—to which it is measured based on ratio and specification. The proportion at which each one of them is mixed is the real science behind making a bell. Each of these bells is made to produce such a distinct sound that it can create a harmony between your left and right brains. The moment you ring that bell, it produces a sharp but lasting sound vibration, which lasts for a minimum of seven seconds in echo mode—long enough to touch your seven healing centres (or chakras) in your body.
SOUND OF BEGINNING
It is the sound associated with the start of the day, a new birth, or the start of a ceremony also known as "Aarti." Bells are used in all these cases to signify the "arambh."
SOUND OF END
Bells are often used to depict the end of something or the occurrence of a fatality because of their distinctive and frantic sound, which makes them an effective way to alert people to the end of something.
SOUND OF GROWTH
Growth may also relate to a person's or society's progress, which can be symbolised by the sound of working together. It is portrayed through history by the "Bell of Justice" from a Tamil-Nadu folk narrative, which reflects the progress of civilization toward justice.
[Hand
[Rihno] [Photoshop]
sketching]
[Photoshop]
Stories are sealed in the Historic Box.
Children’s Barber () Japanese Restaurant ()
Chard Bar and Restaurant () [AutoCAD]
[Photoshop]
Noise Bleeding
Sound waves exhibited via light
The goal is to create a dynamic and immersive visual experience that is closely tied to the sounds generated by the bells rung by users. This can include using the volume and pitch of the sound to control the intensity and colour of the lights and create intricate patterns and effects.
Creating a typography to introduce cultural presence as an experience. [AutoCAD]
[Revit]
[Photoshop]
[Revit]
[Photoshop]
CHAUPAL
The goal is to create a larger system of public resting components that cohesively create a social experience for crowded urban plazas of India.
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2
CONSIDERATIONS
Amalgamation of Traditional & Urban Approach
The old cities of India have expanded into forming urban centers with new forms of commercial and residential spaces, hence, most of the cities in India are built as urban settlements with tradition at its core. This traditional-urban relationship is fundamental for a better understanding of the behavior of people in India. Indian public spaces can be defined as a symbiosis of political, religious, commercial, and leisure practices.
Addressing Diverse Requirements & Ergonomics
Public seatings reflect the soul of such spaces as it is not a concept understood by its utility because the seating practices in India are so diverse. People even sit at space that are not purposefully meant for seating. Public seats are used for yoga, namaaz or mohalla sabhas in the morning then for playing cards and satsangs during afternoon and then for an ice cream picnic in the evening.
[Hand Sketch]
INTENT
The Indian public spaces witness a diverse number of resting postures, hence, the urban seating spaces considers individual behavioral factors to life: How much one is going to spend at seating? Does the individual require intimate space or social space? Or the politics of posture during conversation? etc. The public leisure concept is designed as an assembly of seating spaces that take the form of a subtropical flower hibiscus. The form mimics the assembly of delicate petals covering at the centre pistil of the flower. It seems like a blanket engulfing and caressing everything it touches. The combination of design element like monolith plastic mesh sheets and steel poles are made into organic forms to create a feeling of organic disturbance that are in harmony inside a concrete jungle.
[Hand Sketch]
INSPIRATION
The modern public seating leisure concept is inspired by traditional type of Indian public seating chaupal/chabutra (Hindi).
A radial cement platform usually built around a central body.
Chaupal/chabutra- A radial cement platform usually built around central body. Chaupal has existed as the most significant and versatile public seating in India. The platform is used for community decision making, hanging out in public, playing, and sometimes even for trading.
Occupance of space as per division of time one wants to spend at the seat: People who want to spend short amount of time at the seat rest at the edges others take a deeper position into the circle.
Division of focus: Individuals sitting on the opposite sides of the chaupal are practically isolated from each other as it provides a natural space division for circles of intimacy.
Form : The delicate petals converge at the centre pistils of the flower. It seems like a blanket engulfing and caressing everything it touches.
Mimicry : Translating the soft curves of the flower into unstable spaces without damaging the identity of the flower and seating.
Pistil
Circle of Intimacy
All purpose seating made keeping in mind the ergonomics and politics of posture in conversation
Monolith 1
Utility : Sitting
Material : Recycled plasticcement composite.
Mesh Hammock
Quick/temporary seats for short period of relaxing with freedom of postures [Rihno]
Utility : Lying down, sitting play Material : Recycled extruded plastic mesh
[Photoshop] 90 degree straight
[Revit]
Balcony Chic
This project aims towards enhancing the experience of balcony, a space highlighted over the pandemic.
Therefore, designing seating arrangement for all age groups living in a household.
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3
In such times, balconies have been an essential part of our lives as they liberate us from feeling claustrophobic in our apartments.
It is a liminal space, both private and social at times, and it was a medium through which we communicated, such as via concerts, tambola playing, applauding, and so on. It has also served as a family gathering spot for us to break monotony. Furthermore, it has brought us closer to nature and served as a tranquil and inspirational
environment for many of us.
INTENT
HISTORY OF BALCONY
Urban researcher Carolin Arnosis describes the character of balcony as liminal: a place between the private and the public. Despite the changing relevance throughout history, the liminal character of the balcony remained important. Back in the age of feudalism, the balcony was where the power and dominance was demonstrated to citizens. In the age of industrialisation, the emergence of the apartment blocks for industry workers and rising middle class made the balcony accessible to the masses to experience the same feeling of dominance.
“Marvellous invention... from which one dominates the passer by” Sociologist Henri Lefebvre.
Family Seating
SKETCHES
Relaxing seats
[Hand Sketch]
MATERIAL STUDY
Bamboo
The tensile strength of bamboo is more than steel
Bamboo splits can be heat bent easil to form shapes
Himalayan Nettle
Shown here is a crosssectional
cut of bamboo showing its hollow interior
Bamboo are usuall cut into sticks to form different products, we will also be using these bamboo sticks.
Full thickness of culm wall with green outer la er still attached
This fibre is biodegradable and rec clable, making it eco-friendl
The hollow form provides a warming effect in the winter and a cooling effect in the summer
It also has antimicrobial and fire-retardant ualities. The coarse fibre improves blood circulation.
The Himala an nettle grass has 85% of fibre concentration
Fibre is extracted from the stem
[Hand Sketch]
MANUFACTURING PROCESSES
MINI PROTOTYPE
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Photography
Paintings 4
Blood Red Relation
Looking in to the ahead, they search for a future together that pleases them both individually.
Roads Alive and Dead
The lanes of Banaras, where births and deaths are commemorated simultaneously.
High Rises: Real Jungle
We are so absorbed by concrete jungles that these trees remind us of high rises and not vice-versa.
Occupation
The pandemic created a state of employment desperation, resulting in odd jobs for a few cents.
Arches
Inside, there is a clean arch with a damaged outline. A perfectly balanced and symmetrical construction.
Materialism
This entices the idea of leaving material behind before becoming a part of nature.