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CUENCA

expats magazine

CUENCA

expats

iss on ue e

magazine

Maite Duran

GURU TO THE GRINGOS

VERT I S ING D A

Information

• adVertising that WorKs •

2015


mission statement & core values Cuenca’s Expat Market is Valued at Approximately

$50,000,00

STRONG AND GROWING! · WANT A LARGER SHARE OF IT?

WE CAN HELP!

<1%

These Expats represent less than 1% of Cuenca’s population. Most speak little or no Spanish and cannot be reached by traditional local media (posters, flyers, newspaper, radio and television)

CUENCA

expats magazine

· Cuenca ExpatS Magazine is published by

a 25+ year, successful, publishing, marketing and advertising veteran.

· Cuenca

Expats Magazine - Celebrating Life Together - publishes positive, upbeat, community content, focusing on photos, lifestyle articles, backgrounds, talents, gifts and contributions of the expats who live and work there.

· CUENCA

EXPATS MAGAZINE’s mission is to help build a stronger more cohesive expat community by introducing expats to one another. We will accomplish this by highlighting the similarities we all share as we journey to become integrated into Cuenca society and take our place as new and productive citizens.

·

CUENCA EXPATS MAGAZINE further endeavors to make its readers aware of other expats who have similar interests and introduce opportunities to join-in and be a part of ongoing activities of mutual interest. We hope to become the “go to” source of what’s happening in our expat community.

Magazine Features 1. Cover Story 2. Meet Your Neighbor 3. Ask the Experts 4. Date Night 5. Travel 6. Single in Cuenca 7. Gringo/Gringa Spotlight 8. Out and About 9. Pet of the Month 10. Heard about Town 11. Community Works 12. Mayor’s Message 13. US Consulate News These are but a few of the article and feature ideas that we will be publishing. The key element that separates us from other publications is our focus on the people that make the community great!


100% of the magazine’s readership is in cuenca! putting the right message, in front of the right people at the right time

8.

LOYAL READERS

Because the CEM editorial content is positive, upbeat, hyper-local and focused on celebrating the GREAT things that happen in the community, CEM readers are loyal and many collect every issue.

7.

1.

Traditional Printed Magazine

2.

Hand Delivered to Highly Targeted Expat Apartment Buildings & Placed in High-Traffic Shops, Boutiques, Doctor’s & Dentist’s Offices, Restaurants, Coffee Shops, Banks & other locations where each copy will be read multiple times.

ONLINE INTERACTIVE Magazine

Mirrors the printed magazine with enhanced online options like hotlinks to advertiser’s website, social media, audio, video, e-mail address, “call-me” feature and much, much more.

E-MAIL SUBSCRIBERS

3.

The CEM Electronic Magazine is distributed to an opt-in e-mail subscriber list each month before the printed version hits the streets as a reward for being loyal subscribers.

STRONG SOCIAL MEDIA STRATEGY

CEM invests heavily in building and maintaining a strong social media presence in order to create loyal readers who are not only engaged in the magazine’s content, but also help develop its editorial direction.

5.

MOBILE & TABLET ENABLED

The CEM Electronic Magazine can be accessed and easily read on all mobile devices and tablets including the iPad without the need to download and install applications software (apps).

6.

SEO & SEM BEneFITS

4.

Top search engine rankings are partially determined by relevant content. Every word of CEM’s content is indexed by the search engines which help the advertisers move up in organic search results which reduces the need to invest in Search Engine Marketing.

NO WASTAGE

100% of the magazine’s readership is in Cuenca, targeted to the people that live and shop here.

ERTISING V D A Ad Size

Rates

Frequency 1 Time

6 Times

12 Times

18 Times

24 Times

$565

$540

$515

$490

$465

Full Page

$495

$475

$455

$435

$415

Half Page

$255

$240

$225

$210

$195

Third Page

$195

$180

$165

$150

$135

Quarter Page

$150

$140

$130

$120

$110

Eighth Page

$80

$75

$70

$65

$60

Expat Marketplace and Wellness Center

$45

$40

$35

$30

$25

Covers - Inside Front, Inside Back & Back


EDITORIAL ADVERTISING Editorial Advertising is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. CEM offers content marketing opportunities in the form of Ask the Expert, Business Review, Cover Story, and Center Spread articles.

Editorial Advertising Type 

Cover Story - 4 ad-free pages, plus front cover

$995

Ask the Expert - Industry Exclusive 150-word answer relevant question with bio. Center Spread - Similar to Cover Story without cover and placed in the center of the magazine (2 pgs). Business Review- 500 word article review of your business with 2-3 pictures

$150 $695 $ 395

• CHARTER ADVERTISING SPECIAL • Sign Up for a Quarter-page ad or larger or before June 15, 2015 and receive the following bonuses: • Sign a 6-month agreement and get 1 month FREE*. • Sign a 12-month agreement and get 3 months FREE*. • Sign a 18-month agreement and get 5 months FREE*. *To reduce your monthly payments, we divide the total number of months (including the free months) by the total agreement amount to get your adjusted monthly payment. For example, if you sign a 12-month agreement for a quarter-page ad, you will receive a total of 15 months worth of advertising. The total amount due would be $1560 ($130 x 12) ÷ 15 which would bring your monthly payment down from $130 to $104. In other words, by giving you 3 free months, we are spreading out 12 months of payments over a 15-months period of time. These discounts cannot be combined with any other discounts. Publication Specs

File Specifications

General Disclosure

Finished Trim size-A4 8.27” × 11.69”

CMYK separated files Resolution: minimum 300 dpi Include all fonts and graphics Prefer hi-res PDF files. Will accept tif & hi-res jpeg files. Method of delivery: Electronic files preferred. Please email your files to the publisher.

Publisher reserves the right to refuse any advertisement. Advertiser assumes all responsibility for ad contentincluding photos, logos, text, etc.- and holds the publisher harmless from any claims arising from the use of ad content.

Live area 7.27” x 10.2” Bleed size 8.52” x 11.375” Crop mark offset .125”

Payment Terms: Invoices are dated as of the the first of the month in which the magazine will be printed and distributed and are due and payable prior to the magazine going to print (usually around the 3rd Friday of the month). Half payment in advance is required on advertiser’s first ad. Publisher looks to the advertising agency placing the insertion order for payment: however, Publisher reserves the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to the publisher and the agency warrants by submitting or signing the insertion order that it and the advertiser have accepted the responsibility. Publisher will not be bound by conditions printed on contracts, order blanks, or instructions when such conditions conflict with its policies.


ADVERTISING SIZES

Full Page w/ Bleed 8.52” x 11.94” (21.64 cm x 30.34 cm)

Third Page Vertical 2.34” x 10.2” (5.94 cm x 25.89 cm)

Full Page No Bleed 7.27” x 10.2” (18.46 cm x 25.89 cm)

Quarter Page Horizontal 3.57” x 5.034” (9.07 cm x 25.89 cm)

Half Page Horizontal 7.27” x 5.034” (18.46 cm x 12.79 cm)

Quarter Page Vertical 7.27” x 2.44” (18.46 cm x 6.19 cm)

Half Page Vertical 3.57” x 10.2” (9.07 cm x 25.89 cm)

Eighth Page 3.57” x 2.44” (9.07 cm x 6.19 cm)

Third Page Horizontal 7.27” x 3.314” (18.46 cm x 25.89 cm)

Expat Market & Wellness Center 2.34” x 2.44” (5.94 cm x 6.19 cm)

General Information • Published rates are per ad insertion • All ad rates include four-color • No additional charge for bleed ads • All ad rates are net and do not include ad agency commissions • Other non-cover special / reserved ad positions: +15% of ad space cost • All other non-reserved ad positions are at the discretion of the publisher • Ad space reservation cancellations must be received in writing on or before the published space closing date • Supplied inserts: Contact Cuenca Expats Magazine for pricing, technical specifications, timing and quantity requirements


OUR PHILOSOPHY Our advertising philosophy is different from any other media you may have purchased in the past. We believe advertising should be an investment and NOT an expense. At the end of the day, you should be able to quantify your return on investment with any media. If you are not making money, like any investment, you shouldn’t be doing it. Unlike many people selling advertising, we are professionals. We have been selling advertising to small and medium sized businesses for over a quarter of a century. We are passionate about using our experience to help small and medium sized business owners grow. We are successful small business owners. We understand what it takes to successfully operate a small business on a day-to-day basis. We are all too familiar with the challenges business owners face in today’s ultra-competitive environment. Despite these challenges, we know how to help you succeed. We are not looking for advertisers. We are looking for long-term business partners. We believe that if we do our job right, you will experience a tremendous return on investment and you’ll want to work with us for a long period of time. In other words, we believe it is our job to help you grow. If we do our job well, you will want to do business with us for a long time. We believe in value. Our job does not end after we’ve placed your ad in our magazine. In fact, that is just the beginning. We believe that if we create a suite of goods and services that has so much value you will ask yourself “why wouldn’t I do this” versus “why would I do this”. We are committed to your success. We understand that the only way we can truly succeed is to help you succeed. We develop long-term sustainable strategies the ensure your advertising success. Over the years, we have helped tens of thousands of small and medium sized businesses realize advertising and marketing success.

CONTACT

Information To Advertise Call: Dave Johnson EC | 0997958805 US | 336.233.3485 dave@cuencaexpatsmag.com FB | cuencaexpatsmag twitter | @cuencaexpatsmag

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