Ali Ashgar Portfolio 2017-2023

ABOUT ME

Hi, my name is Ali Ashgar

I’m a graphic designer and illustrator based in Jakarta, Indonesia. I have a strong passion in graphic design in general and illustration with more than 8 years working experience in creative industry.

I consider myself as a meticulous,self-motivated and persistent worker. I can easily adapt and socialize myself into a new milieu, never hesitate to collaborate with any colleagues from any background and i’m willing to face new challenges. I have good capability in teamwork, self-confident, responsible, and target-oriented.

I have 4 years experience of being a graphic designer and 4 years of being a lead/senior graphic designer, and it is a manifest evidence that I can prove myself to be reliable professional. Working through the years on creative industry has changed my perspective on how to be creative.

WORKING EXPERIENCE

THE ANGLO-SAXON TAVERN

Graphic Designer and Supervisor 2015-2017

Maintaining visual branding, Team leader, Content & Event planner.

Graphic Designer

Creating visual and graphic needs such as merchandise design, marketing materials, Instagram contents, banners, and meeting decks.

2017-2019

Lead Graphic Designer 2019-2023

Responsible for creating, designing, and updating the company's visual aspects.

Creating concepts for Collections and other client needs. Meeting with clients, leading the design team, and work closely with the branding department alongside marketing team.

Design and supervise all of visual and graphic needs for marketing materials and apparel designs.

MONSTORE BEERBRO

Inhouse Graphic Designer

BITTE DESIGN STUDIO

Inhouse Graphic Designer

THELAPAN SQUARE Inhouse Graphic Designer

2020

2021-2023

2021-2023

SKILLS

Creativity, Attention to details, Research, Sketching, Concepting, Responsibility, Communication, Problem Solving, Team Working, Leadership.

Software Skill Design Skill

Adobe Illustrator

Adobe Photoshop

Language

Visual/Art Direction

Branding

Layouting

Illustration

Merchandise Design

Social Media Design

Bahasa Indonesia

Native Proficiency

English

Professional Working Proficiency

CONTENTS

BY BITTE

By Bitte Product 2.0

By Bitte is Bitte Design Studio’s custom furniture and lighting. All of the pieces are handmade by small-scale fabricators and traditional ar tisans We begin with creative ideas in all forms, from colours, textures and shapes.

Our experience in Bitte Design Studio helps us to understand the need of our clients,

By Bitte is one of our solution to provide well designed and af fordable products to the wider market

Catalogue Design 2021

By

Bitte

is

Bitte

Design Studio’s custom furniture and lighting. All of the pieces are handmade by small-scale artisans.

They begin with creative ideas in all forms, from colours, textures and shapes.

COLLECTION TAIYO

BITTE

SEASONS IN A DREAM

Monstore’s S/S 2020

Collection 2019

Lookbook Design

Lookbook i made for Monstore’s S/S 2020 called “Seasons in a Dream”. This collection is presented at LIBERTY FAIRS 2019 in Las Vegas.

In this collection we’d like to combine and merge the aesthetic of photography and French surrealism poetry.

This collection talks about human society, romantic experiences, memories, places, human behaviour, and the meaning of life.

As one of streetwear representation from Indonesia, Monstore wants to share their passion and creativity in fashion and art. Bringing the idea of wearable art into the community.

GOURMET

“OMNICORE came from OMNIVORE, that means the ability to eat and survive on both plant and animal matter.”

Within OMNICORE, they want to educate that being on a diet or maintaining bodyweight could be fun and doesn’t have to avoid on certain foods, the aim is to eat healthy delicious food with calculated calories.”

Packaging Design

Omnicore Gourmet wants to represent its healthy lifestyle through their packaging, with catchy colorway and simple yet informative. The illustration brings a bit fun into it, so just like their catchphrase, “Being healthy could be fun!”.

THELAPAN SQUARE

Social Media 2020

The Lapan Square is a Creative Compound Space located in Bintaro, South Tangerang. They started as a communion of creative studios.

During the time, the place is expanding organically, the place consists of container o ces, dining area, meeting room and recreational space.

kalau kalian bingung, bisa hubungi kami ya , kita tunggu kalian di the lapan square

DJAKARTA WAREHOUSE PROJECT

Merchandise Design & Photoshoot Direction

2017-2022

The festival upholds one of the most consequential values that Indonesia possesses; diversity. A wide spectrum of sub-genres under the dance music category are given a platform through the multiple stages in the festival, one of them being the bird-shaped main stage called ‘Garuda Land’ inspired by the country’s coat of arms, Garuda Pancasila.

Monstore is fortunate enough to take a part of this big festival as their O cial Merchandise partner since its first campaign in 2010.

Garudabot, as their icon and epitome through the years, the symbol of our beautiful country now can be seen on their main stage every year.

The pattern represents the diversity of our country and the magnificence of living amongst it.

DWP Logo in various graphic styles. As the theme of the festival change every year, we are trying to create as many as possible the version of its logo.

WE THE FEST

2018-2023

We The Fest is an annual summer festival of music, arts, fashion and food taking place in Indonesia’s capital of Jakarta.

Since its inaugural edition in 2014, the festival has seen incredible performances from globally-known acts of di erent genres including Lorde, SZA, Dua Lipa, Ellie Goulding, Big Sean, Odesza, The 1975, Phoenix, Macklemore & Ryan Lewis, CL, The Temper Trap and many more.

Monstore is fortunate enough to take a part of this big festival as their O cial Merchandise partner since its inaugural edition in 2014.

Merchandise Design & Photoshoot Direction

Being fun, dreamy, and celebrating life at its finest is the main key of every We The Fest merchandise graphics, as the youth spirit could be seen on every illustrations.

As a one of big summer festival in south east asia, WTF is not only known for their stellar line-ups, but also the vibes and the experiences during the installment.

The gorilla is one of their main mascots through the year. People could be seen roaming around in groups underneath twinkling lights and interacting with the festival mascots, including a banana, a gorilla, a killer clown, and the other mascots.

Colorful, is one of the keywords that represent this festival, being showered by colorful strobe lights is a must when you are at the festival.

COMFORT SUNGROUND by MONSTORE

Merchandise Design 2021

Released in 2021, this colection brought the messages of Increasing the conscious of preciousness of life, the matchless significance of spending time with the people we love, work–life balance, personal taste, and increasing self-su ciency.

On this collection, Monstore is sending a message to the audience, that during bad times, there will be light on the other side of the road. This is the collection that came out during the pandemic in 2021.

Shirts

The uniqueness of its artsy graphic could be found in every Monstore’s collection, including this one.

Accessories

Not only t-shirts and shirts, this collection o ers various types of bags.

USSTRUGGLE by MONSTORE & MAIKA

This event held by Monstore and Maika Collective in 2019 to break the stigma together about mental health.

“A multi-platform made by humans for humans. We will bring our interpretation of humanity and being human into existence through an audio visual installation journey, human talks, and group discussions.”

8 November - 20 December 2019

DISCOVER

SUPPRESS FIT IN DISTORTION OF SOCIETY DIGITAL ERA BACK TO HUMAN YOU, I AND US.

Merchandise Design 2019

Merchandise as one way to spread the message of how important being mindful and keep our head straight, and being aware of mental health.

LITTLE ACE

Branding 2021

Little Ace is a children and babywear brand. Ensures your little one's delicate kin is only clothed in the gentlest organic materials. Little Ace will let your kids express their free spirit with comfy and colourful clothes.

Technical Drawing

Some of the products for toddlers, Pastel colorways and simple cutting style is the main character of this brand.

CARROT CAKE CLUB

Logo and Merchandise Design

2020

Carrot Cake Club is a cake community to gather and talk about events, interview surprising guests, watch movies, chat and catch up with each others; and of course eat cake. Everyone could bring their own made carrot cake.

NEW FICTIONAL TEMPTATION by

MONSTORE

Monstore’s

The collection is about how the internet has changed the way we interact with our family, friends, and life partners. While some forms of technology may have made positive changes in the world, there is evidence for the negative e ects of technology and its overuse, as well.

Press Release Kit & Photoshoot Direction 2022

newest collection, released in 2022.

We want to make a packaging that brings exciting experience when the package arrived, from its unique illustration, and the color, brings the better impression for the brand.

POSTERS

Posters 2022

As one of the art and lifestyle brand, Monstore wants to expand their products by creating modern posters as one of their product variant. Being relevant is the key to keep adaptive in the brand society.