Anlene News

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World Osteoporosis Day

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IOF Regionals 1st IOF Middle-East & Africa Osteoporosis Meeting was held in Dubai, in October 19-22, 2011, which was organized in partnership with the Pan Arab Osteoporosis Society (PAOS) and the Emirates Osteoporosis Society (EOS), the meeting’s Local Organizing Committee,Scientific Committee and invited speakers showed a significant representation from among the Middle-East & Africa CNS Members.

The IOF Regionals 1st Middle-East & Africa Osteoporosis Meeting was a major successful scientific event within the region for the year 2011. Furthermore, it was also organized in conjunction with the launch of the IOF Middle- East & Africa Audit, an important new report that is expected to generate significant media coverage.

Industry involvement was key to the success of the meeting. Given the strength of the IOF network in the Middle-East & African Region, we gathered between 600 to 800 healthcare professionals and key opinion leaders from the region and around the world. This will be the best opportunity yet so far in 2011 to reach the bone market. IOF offers a wide range of options to meet Anlene’s marketing, educational and networking needs for maximum exposure and return on investment.

The International Osteoporosis foundation hosted its 1st Middle East & Africa Osteoporosis Conference in Dubai With more than 1000 delegates from across the region

18th October 2011 Press conferance

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To fur ther u nderst and th tude of e attiwomen t o w ards di style et, lifechoice s a n d how related to bon this e heal condu t h, Anl cted a ene c o nsume among r sur v st wom ey en in th e UAE

Key focus areas of the survey were

KAMAL GUPTA Managing Director Fonterra Brands, Middle East, Africa and Commonwealth of Independent States (CIS)

JOANNE TODD

Innovation Manager Anlene, Asia Middle East

JUDY STENMARK

Chief Operating Officer International Osteoporosis Foundatoin (IOF)

JESSICA ROBERTSON British Triathlete and Anlene Ambassador Board member

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Leading publications were present at the press conference

19th October 2011 IOF Conference opening ceromony Conference was inaugurated

by H. E. Abdul Rahman Muhammad Al Owais the Ministry of Health

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20th October 2011

Delegates Registration

Doctors were taken through Anlene Bone Tunne; for a better understanding of the product and how it helps prevent Osteoporosis

21st October 2011 Joanne Todd conducted a satellite symposium on

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Anlene Satellite Symposium & “Love Your Bones” Winners of the gift vouchers were announced at the end of the satellite Symposium

“The Role of Milk Products in Bone Health” chaired by Dr.Elias Saba

Chaired by Dr. Elias Saba

To commemorate World Osteoporosis Day, Anlene partnered with IOF to launch the “Love your Bones” campaign in Dubai

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Bone Scanning The event was full of activities for kids and adults, all under the theme of “Love Your Bones”

Face Painting for kids

Drumming Session

Walk

Fitness Demo “Office Yogo”

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Anlene’s newly designed bone scanning booths attracted heavy traffic in Dubai Festival City Mall

2500 2000 1500 1000 500 0 # of bone scans

# of cups sampled

2000 Participants and LIVE radio & TV coverage!

22nd October 2011

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Anlene Young Investigator Award & Media Audit Launch

Encouraging young researchers to investigate more into Bone Health, Anlene awarded the “Young Investigator Award� to Dr. Hanan Balbyoor

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Fonterra was the only nutriceutical company taking this initiative to position itself as a company with ethical marketing

Media launch of the Middle East & Africa Regional Audit

Many thanks to our partners for their active participation in making this event a huge success