Turning pink for a good cause Get your friends together for our Tickled Pink charity – we aim to raise £5�million this year to support people a�ected by breast cancer Asda’s Tickled Pink has been putting the fun into fundraising for 18 years – and it’s now a registered charity. You’ve helped us raise £40�million for breast cancer charities to date, and you’re still going strong. You’ve been dressing in head-to-toe pink, sitting in baths full of strawberry milkshake, plus more – and we’d like to say thank you.
GET INVOLVED Customers and colleagues have been supporting Tickled Pink all year, and with Breast Cancer Awareness Month in October, there’s more to come. The easiest way to donate is to buy something from our Tickled Pink range. A varying percentage goes to Tickled Pink – turn the page to see some of our top picks. You could also
organise an event, such as a co�ee morning, sponsored walk or pinkthemed fancy dress work day. Or give money directly. To find out how to get involved, visit tickled-pink.org.uk
HOW YOU’RE HELPING The money raised by Tickled Pink supports two breast cancer charities: BREAST CANCER CAMPAIGN funds life-saving research throughout the UK and Ireland, providing women with an earlier diagnosis, improved treatment, a greater chance of survival and one day, hopefully, a cure for the disease. We’re also helping the charity to raise awareness about the disease and supporting its ‘Spread the word’ campaign to ask politicians to
A guide to breast awareness Being breast aware is important and easy – just follow these five steps 1 Know what is normal for you 2 Know what to look and feel for 3 Look and feel 4 Tell your GP about any changes straight away 5 Go for breast screening when invited
From top: Asda colleagues have been doing their bit for Tickled Pink. The Headstrong service o�ers one-toone advice on coping with hair loss
O For advice, call Breast Cancer Care’s free confidential helpline on 0808 800 6000, or see breastcancercare.org.uk O To find out how Breast Cancer Campaign’s research is helping to beat breast cancer, or to learn more about the signs and symptoms, visit breastcancercampaign.org
OCTOBER 2014 | ASDA.COM/MAGAZINE | 69