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Welcome
Long before joining Asda, like many people, I’d scoffed at reports about the amount of food thrown away by supermarkets. What I wasn’t aware of is that suppliers often send more than is needed, but by the time it’s sent back it’s out of date and goes to waste. I was really pleased that we’ve launched a new partnership with the charity FareShare to work with our suppliers and redirect this food to those who need it most. In the first year of the partnership, FareShare aims to redistribute 1,500 tonnes of surplus food sent to us – the equivalent of 3.6 million meals, saving the charities involved £4.5 million. To see how the partnership will make a difference, turn to page 67. August is a busy time for FareShare – the school holidays are when many children miss their regular school meals and go without. And we know our customers are struggling more than ever to manage. In Asda Magazine, we use recipe ingredients that you’re likely to buy regularly or already have, use weights and measurements that reflect pack sizes, and where possible, suggest ideas on how to use leftovers – it means we can help you avoid wasting food, too. HANNAH McDERMOTT Asda Editor
This month, our experts are loving…
Contact Asda Call us on freephone 0800 952 0101, or email us via the ‘contact us’ page at ASDA.com. Visit ASDA.jobs for the latest management opportunities at Asda and George.
Damon Johnson, Head of Produce Quality ‘Our summery sweetcorn recipes. Cobs grilled on the BBQ and smothered in a spicy zesty butter (page 27) are delicious.’
Glynis McGuinness, Food Editor ‘Our fun fishcake cover! It’ll raise a smile at the dinner table. Or for little people pleasers try our cheesy bean burgers (page 53).’
Fiona Lambert George Brand Director ‘This summer’s trends, from tapestry and studded shoes to Aztec prints. Your only problem is deciding which to wear first.’
AUGUST 2013 | ASDA.COM/MAGAZINE | 7