Why y we’re better together Helping to raise money for BBC Children in Need through the Power of Play is a cause close to our hearts
O
nce again, this year will see Asda colleagues and customers out in force across UK stores, armed with games, prizes and giveaways, doing their bit for BBC Children in Need. The charity has a long and impressive history of 126 | GEORGE.COM
working with communities: an initiative so close to our hearts that we’ve raised more than £22 million for the cause over the past 19 years, helping to change the lives of disadvantaged children and young people across the UK. This year is no different and you
only have to pop into Asda stores throughout November to find our dedicated teams encouraging customers to have fun and get involved. And, of course, it wouldn’t be BBC Children in Need without an appearance from a bear-y special guest…
playtime!
Watch children play for a couple of minutes and the
benefits are clear to see. ‘Children make sense of their world and develop important skills through play,’ says Dr Amanda Gummer, a research psychologist who specialises in child development. ‘A child’s natural curiosity helps them learn about the world,
