ASC Long Range Plan

THE 2014-2017 ASC STRATEGIC PLAN MISSION — Why ASC exists; our core purpose ASC delivers career education, innovation collaboration, community knowledge sharing and a unified industry voice. Together, we accelerate the adoption of adhesives and sealants to strengthen our member businesses.

VISION STATEMENT — a compelling future for the A & S industry Innovators secure the future with adhesives and sealants.

STRATEGIC OBJECTIVES To achieve ASC’s mission and vision, we have developed six strategic objectives that will guide the organization in building upon our successful history:

1. Career Education --- Deliver core fundamentals education and experiential learning throughout a member’s career

2. Community Knowledge Integration --- Facilitate knowledge sharing across the adhesive and sealant community.

3. Innovation --- Accelerate innovation across the adhesives and sealants value chain 4. Unified Industry Voice --- Communicate the benefits of the adhesives and sealants industry and create compelling ways to tell the adhesives and sealants story to inform and influence important audiences

5. Accelerate the adoption of adhesives and sealants --- Promote the adoption of adhesives and sealants solutions and help minimize barriers to market growth

6. Organizational Effectiveness --- Provide organizational alignment, enabling infrastructure, leadership and operational excellence to support the other strategic initiatives and on-going operations

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org

Objective #1 Professional Education Deliver core fundamentals education and experiential learning throughout a member’s career The success of our industry’s future is tied to having a dynamic educational program to support the various corporate functions found within member companies, and that recognizes that both course work and peer-to-peer learning are critical as an employee develops. ASC will expand its educational offerings with both a career development orientation and within a 52-weeks-a-year framework.

Strategic Initiatives and Tactics: 1.1 C reate a curriculum that allows an adhesives and sealants professional to grow/learn throughout their career

.1 - Develop the ASC Training Academy Certificate Program

1.2 Provide targeted training by functional expertise

.1 - Develop a Sustainable Chemistry Short Course

.2 - Develop an Advanced Materials Short Course

.3 - Develop a Testing Short Course

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org

Objective #2 Community Knowledge Integration Facilitate knowledge sharing across the adhesive and sealant community The strength of an industry trade association is directly linked to the level of participation of the companies involved in the trade. ASC will provide opportunities for the industry community to address issues of importance to the value chain, and enable the community to respond. ASC will engage stakeholders and gather intelligence, and actively facilitate knowledge sharing across the adhesives and sealants industry.

Strategic Initiatives: 2.1 D evelop tools that consolidate industry news, people, regulatory alerts, raw materials updates with content different than exists today

.1 - Develop an ascouncil.org research tool that can help members leverage the information ASC has on the site.

2.2 D evelop market reports across key growth-oriented end user segments, and technology types

.1 - Expand ASC’s Market Report program to include all technology types, South and Central North America. By 2017, the Council will produce 8 reports.

2.3 F acilitate engagement & problem-solving forums built on members’ expertise/experience to address specific topics

.1 - TBD Forums – The Council will develop forums that are focused on issues or challenges that we may be able to respond to with advocacy, guidance or further collaboration.

.2 - Develop an Operational Challenges Forum to focus on production and operational oriented issues, including OSHA.

2.4 D evelop key university relationships to “pull” expertise, insights and interest in adhesives

.1 - Develop a system of University Tours to showcase our industry to prospective employees

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org

Objective #3 Innovation Acceleration across the adhesives and sealants value chain Together, we shape the industry’s future – and innovation is a critical requirement of long term success for any company. Innovation occurs across the value chain, and ASC is uniquely positioned to proactively provide platforms to link the value chain to stimulate member company research and development efforts.

Strategic Initiatives: 3.1 I dentify industry innovation opportunities & strengthen value chain links to foster innovation

.1 - Produce the “10 Years Out” program

3.2 Proactively communicate innovation success to member companies

.1 - Launch the Innovation in Application Awards Program

3.3 E ngage and leverage relationships with the Adhesion Society, and other industry organizations to foster innovation

.1 - Innovation Research Grant Program – tie the “10 year Out” innovation program to a grant program that supports industry research that may support future growth for industry.

3.4 Ensure ASC’s EXPO is delivering maximum innovation

.1 - Expand the EXPO to include equipment

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org

Objective #4 A Unified Industry Voice Communicate the benefits of the adhesives and sealants industry and create compelling ways to tell the adhesives and sealants story to inform and influence important audiences A key benefit of any trade association is the ability to speak for an entire sector on a variety of communications platforms in support of industry growth, policy development, regulatory understanding and standards development. To ensure stakeholders understand our industry’s underlying value premise, ASC will proactively communicate industry messaging, in a collaborative, member driven manner.

Strategic Initiatives: 4.1 P roactively communicate member company innovation to key stakeholders

.1 - Develop the ASC Innovation Video Series

4.2 D eliver proactive advocacy services and tools to ASC members

.1 - Develop an Industry Impact Tool Kit

.2 - Host a Legislative Fly-in with NAM

4.3 W ork with Industry partners on environmental, health and safety issues related to adhesives and sealants. Provide ASC Members tools and services to evaluate materials.

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org

Objective #5 Accelerate adoption of adhesives and sealants solutions and help minimize barriers to market growth Working together, ASC and its members will aggressively identify and tackle growth opportunities to ensure adhesives and sealants are the option of choice for innovators.

Strategic Initiatives: 5.1 I dentify and engage specific targeted segments of end-users to increase the adoption of adhesives and sealants

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org

Objective #6 Organizational Effectiveness Provide organizational alignment, enabling infrastructure, leadership and operational excellence to support the other strategic initiatives and on-going operations Given the accelerated focus on education, knowledge integration, innovation, industry communications and growth, ASC will align its operational and governance functions as appropriate.

Strategic Initiatives: 6.1 A ssess key investments needed across human, technology, facilities, structural, and governance resources to achieve overall objectives

6.2 A 3-year roadmap will be developed that will consider resource requirements, including staffing and adjustments to governance

6.3 E stablish a Long Range Plan policy to update the plan on a 3-year cycle

7101 WISCONSIN AVE, SUITE 990 • BETHESDA, MD 20814 • PHONE 301-986-9700 • FAX 301-986-9795 • www.ascouncil.org • www.adhesives.org • www.sealants.org