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ROYAL ASCOT 2021 SUPPORTS THE SUSTAINABLE FASHION MOVEMENT.

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ynonymous with individual style and setting sartorial trends, this year’s 10th Anniversary Royal Ascot Style Guide also celebrates sustainability and the art of conscious shopping as it launches for 2021 in association with Swiss watch brand Longines.

keen to demonstrate to racing followers around the world that the Royal Meeting is about looking your best – and that doesn’t necessarily mean you have to buy something brand new. Garments sourced from charity shops, nearly new boutiques, vintage emporiums and resale websites can be found throughout the Style Guide alongside British and sustainable fashion labels. Innovative millinery remains the crowning accessory for the Royal Meeting and for gentlemen, classic tailoring, light summer suits and ties in pastel shades come to the forefront of formal wear.

To advise and inspire guests with what to wear to the Royal Meeting this June, we have put together a celebration of British brands, paying homage to the incredible talent and style found across the nation, as well as established international names. This annual celebration of contemporary and traditional style will be one of the first occasions for more than a year where Britain can get dressed up and we anticipate this year’s fashion will be more eye-catching and imaginative than ever. However, we are

For further information about Royal Ascot, our official Dress Code and the stories that make the Royal Meeting like nowhere else, please visit ascot.co.uk.

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“Elegance is an Attitude” Elegance is a fascinating concept. Both instinctive and elusive, it maintains a timeless appeal, without ever remaining fixed in its expression. Just like Longines watches, where the smallest details enhance the harmony of the whole piece, elegance can be seen in pure lines, precise proportions and delicate movements. Elegance is unique because it allows us to break free from traditional aesthetic and gender codes, while revealing the multiple facets of our personality. It is an opportunity to continually reinvent ourselves, based on our desires and moods, whether serious or playful, but always in keeping with our own tastes and values. Wearing a Longines timepiece means embracing a world of possibilities and proudly displaying our ever-changing identity. And so, with this simple gesture, we are able to express our unique vision of elegance day after day.

Longines DolceVita L5.512.0.71.7 £3,240


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“After months of waiting, it’s finally time to get your glad rags on and choose your perfect Royal Ascot outfit. Yes, there are rules but don’t let this stop you expressing yourself – be bold, be bright, be striking.”

@NICOLESMALLWOODSTYLIST STYLIST

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ROYAL ENCLOSURE DRESS CODE LADIES

A gentleman may remove his top hat within a restaurant, a Private Box, a private club or a facility’s terrace, balcony or garden. Hats may also be removed within any enclosed external seating area within the Royal Enclosure Gardens.

Ladies are kindly reminded that formal daywear is a requirement in the Royal Enclosure, defined as follows: • Dresses and skirts should be of modest length defined as falling just above the knee or longer.

The customisation of top hats (with, for example, coloured ribbons or bands) is not permitted in the Royal Enclosure.

• Dresses and tops should have straps of one inch or greater. Strapless, off the shoulder, halter neck and spaghetti straps are not permitted. Dresses and tops with sheer straps and sleeves are also not permitted.

Novelty waistcoats and ties are not permitted. Discreet patterns and those of a patriotic nature (for example, a national flag) are acceptable.

• Jackets and pashminas may be worn. Tops and dresses underneath should still comply with the Royal Enclosure Dress Code. Midriffs must be covered.

Top hats by Oliver Brown are available at 75 Lower Sloane Street, oliverbrown.org.uk. BOYS

• Trouser suits are welcome. They should be of full-length to the ankle and of matching material and colour.

Boys (aged 10-17) should either dress in accordance with the gentlemen’s Dress Code; or alternatively may wear a dark-coloured lounge suit with a shirt and tie.

• Jumpsuits are welcome. They should fall below the knee, with regulations matching that for dresses and tops.

OVERSEAS VISITORS

• Hats should be worn; however, a headpiece which has a solid base of 4 inches (10cm) or more in diameter is acceptable as an alternative to a hat. Fascinators are not permitted.

Overseas visitors are welcome to wear the formal National Dress of their country or Service Dress. SERVING MILITARY PERSONNEL Serving military personnel are welcome to wear Service Dress or equivalent.

GIRLS Girls (aged 10-17) should dress in accordance with the Ladies’ Dress Code. However, they may wear a headpiece or fascinator as an alternative to a hat, without any size restriction.

PLEASE NOTE: In addition to the specific guidance of the Dress Code, fancy dress, novelty and branded or promotional clothing is not permitted on site.

GENTLEMEN Gentlemen are kindly reminded that it is a requirement to wear black, grey or navy morning dress which must include: • A waistcoat and tie (no cravats or bow ties) • A black or grey top hat • Black shoes worn with socks

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Coat dress with belt: Zeynep Kartal zeynepkartal.co.uk £1,350 Hat: Edwina Ibbotson edwinaibbotson.co.uk £2,185 Shoes: Bionda Castana biondacastana.com £425 Watch: Longines longines.com £1,000

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“Don’t be afraid to accessorise - gloves, capes, bags, statement shoes and jackets can add the finishing touches that make a great outfit sensational.”

@NICOLESMALLWOODSTYLIST STYLIST

Dress: Erdem erdem.com £1,400 Rachel Trevor Morgan racheltrevormorgan.com Hat: £1,395 Face Covering: £30 Shoes: Manolo Blahnik manoloblahnik.com £665 Bag: Aspinal of London aspinaloflondon.com £495 Garrard garrard.com Ring: £18,000 Earrings: £32,000

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Three-piece White Suit: The Deck thedecklondon.com £2,900 Hat: Jane Taylor janetaylorlondon.com £1,950 Shoes: Bionda Castana biondacastana.com £395 Earrings: Garrard garrard.com £4,000

“Fabric choice can be just as important as colour for a raceday. Look for fabrics that hold their shape and don’t crease, along with making a style statement.”

@NICOLESMALLWOODSTYLIST STYLIST

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Jacket: Vintage Marc Jacobs at Circle of Style circleofstyle.com £500 Hat: Harvy Santos harvysantos.com £1,250

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Dress: Simone Rocha @ Mytheresa mytheresa.com £1,795 Hat: Lock & Co Couture by Awon Golding lockhatters.com £1,200 Shoes: Jimmy Choo jimmychoo.com £595

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Favourbrook favourbrook.com Navy Morning Coat: £690 Navy Trousers: £240 Pale Pink Waistcoat: £290 White Shirt: £145 Silver Tie: £85 Pocket Square: £35 Top Hat: Oliver Brown oliverbrown.org.uk £500 Cufflinks: Deakin & Francis @ MATCHESFASHION matchesfashion.com £125 Shoes: Russell & Bromley russellandbromley.co.uk £275 Face Covering: Marks & Spencer marksandspencer.com £9.50 pack of 5

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Alessandra Rich alessandrarich.com Skirt: £650 Jacket: £1,430 Earrings: £485 Necklace: £210 Brooch: £360 Cashmere Vest: Arch4 @ net-a-porter net-a-porter.com £195 Hat: Sarah Cant sarahcant.co.uk £825 Shoes: Bionda Castana biondacastana.com £425

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Dress: Ashish @ MATCHESFASHION matchesfashion.com £2,415 Hat: Justine Bradley-Hill Millinery justinebradley-hill.co.uk £635 Shoes: Alessandra Rich alessandrarich.com £735 Face Covering: Rachel Trevor Morgan racheltrevormorgan.com £40

“Choosing the perfect hat is key to finishing off your look. Proportions are important so choose a shape that complements your outfit silhouette.”

@NICOLESMALLWOODSTYLIST STYLIST

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Two-piece Suit: Laura Green lauragreenlondon.com £2,200 Hat: Lisa Tan lisatanmillinery.com £390 Shoes: Jimmy Choo jimmychoo.com £495 Bag: Alexander McQueen alexandermcqueen.com £1,090 Watch: Longines longines.com £1,000

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“Getting dressed up is about having FUN and Royal Ascot is the perfect event for that. Doing it in second hand fashion makes it even more playful.” @BAYGARNETT STYLIST

Dress: Vintage at Found and Vision foundandvision.com £375 Hat: Stephen Jones Millinery stephenjonesmillinery.com £2,070

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Galvan galvanlondon.com Blouse: £485 Skirt: £625 Hat: Stephen Jones Millinery stephenjonesmillinery.com £495 Shoes: Nine West kurtgeiger.com £95

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“Be sure to let your outfit sing. There’s a time for ‘more is more’ and a time for ‘less is more’ – make your Royal Ascot look one to remember.”

@NICOLESMALLWOODSTYLIST STYLIST

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Coat Dress: Laura Green lauragreenlondon.com £2,900 Hat: Vivien Sheriff viviensheriff.co.uk £850 Couture Made-to-Order Shoes: GINA gina.com £680

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Dress: Zimmermann zimmermannwear.com £2,400 Hat: Awon Golding awongolding.com £895 Couture made-to-order Shoes: GINA gina.com £650

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Vintage YSL at Found and Vision foundandvision.com Blouse: £250 Skirt: £325 Hat: Edwina Ibbotson edwinaibbotson.co.uk £2,625

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Oliver Brown oliverbrown.org.uk Morning Coat: £495 Trousers: £225 White Shirt: £175 Top Hat: £500 Favourbrook favourbrook.com Yellow Waistcoat: £290 Purple Tie: £85 Pocket Square: £35 Cufflinks: Deakin & Francis @ MATCHESFASHION matchesfashion.com £125 Shoes: Harrys of London harrysoflondon.com £495

Dress: Taller Marmo @ NET-A-PORTER net-a-porter.com £805 Hat: Lock & Co Couture by Awon Golding lockhatters.com £850 Shoes: Manolo Blahnik manoloblahnik.com £725

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“Black and white as a colour combination can be as striking as a bold bright, use it in equal proportions for a chic flattering effect.”

@NICOLESMALLWOODSTYLIST STYLIST

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QUEEN ANNE ENCLOSURE DRESS CODE LADIES

GENTLEMEN

Ladies within the Queen Anne Enclosure are required to dress in a manner as befits a formal occasion and are kindly asked to take note of the following:

Gentlemen are required to wear a full-length suit with a collared shirt and tie, and kindly asked to take note of the following: • Jackets and trousers should be of matching colour and pattern.

• A hat, headpiece or fascinator should be worn at all times.

• A tie should be worn at all times. Bow ties and cravats are not permitted.

• Strapless dresses and tops are not permitted. Please note our definition of strapless necklines include off-the shoulder, Bardot and one shoulder. Dresses and tops with sheer straps and sleeves are also not permitted.

• Socks must be worn and should cover the ankle. • Jeans, chinos and trainers are not permitted.

• Trouser suits must be full-length, and jumpsuits should fall below the knee. Both must adhere to the neckline regulations above.

BOYS Boys aged 10-17 should wear a suit or jacket with a shirt and tie. Younger boys nine and under should be dressed smartly but are not required to wear a jacket or tie.

• Midriffs must be covered. • Shorts are not permitted.

OVERSEAS VISITORS

GIRLS

Overseas visitors are welcome to wear the formal National Dress of their country or Service Dress.

Girls aged 17 and under should be dressed for a formal occasion. Smart summer dresses are suggested. Hats, headpieces and fascinators may be worn but are not compulsory.

SERVING MILITARY PERSONNEL Serving military personnel are welcome to wear Service Dress or equivalent. PLEASE NOTE: In addition to the specific guidance of the Dress Code, fancy dress, novelty and branded or promotional clothing is not permitted on site.

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Dress: Vintage Chanel at Found and Vision foundandvision.com £550 Earrings: Vintage at eBay ebay.co.uk £40 Hat: Edwina Ibbotson edwinaibbotson.co.uk £4,995 Shoes: Prada at My Wardrobe HQ mywardrobehq.com £13 per day to rent or £240 to buy

“I love the use of vintage Chanel and Saint Laurent worn in a modern way - wearing the classics but for today. A pared-down vintage Chanel dress looks fantastic with an oversized statement hat.”

@BAYGARNETT STYLIST

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Blouse: Vintage at Found and Vision foundandvision.com £375 Hat: Victoria Grant victoriagrant.co.uk £2,149 Bag: Fendi at Cancer Care Shop £120 Shoes: Vintage at Rellik relliklondon.co.uk £145

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Dress: Monsoon monsoon.co.uk £140 Headband: Hasanova @ Wolf & Badger wolfandbadger.com £80 Shoes: Russell & Bromley russellandbromley.co.uk £225

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“When shopping for pre-loved fashion, look around the shop or the market twice or even three times – it’s amazing what you can miss the first time round!”

@BAYGARNETT STYLIST

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Two-Piece Suit: Gucci at My Wardrobe HQ mywardrobehq.com £34 per day to rent Hat: Victoria Grant victoriagrant.co.uk £2,149 Shoes: Roger Vivier at My Wardrobe HQ mywardrobehq.com £15 per day to rent or £160 to buy

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Oliver Brown oliverbrown.org.uk Jacket: £345 Trousers: £105 Shirt: £70 Tie: £40 Shoes: £240

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Vintage YSL at Found and Vision foundandvision.com Blouse: Archive Skirt: Archive Hat: Vintage at Rellik relliklondon.co.uk £150 Belt: Stylist’s Own Shoes: Jimmy Choo jimmychoo.com £1,850

“Vintage YSL is always so stylish and chic – I love the idea of mixing that with a more simple hat; like this classic widebrimmed straw one with a veil. So chic and understated.”

@BAYGARNETT STYLIST

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BOSS boss.com Two-piece Suit : £525 (Sustainable) White Shirt: £119 (Sustainable) Pocket Square: ASOS asos.com £12 (Sustainable) Shoes: Fairfax & Favor fairfaxandfavor.com £215

Dress: Hobbs hobbs.com £299 (Sustainable) Headpeice: Beverley Edmondson beverleyedmondsonmillinery.co.uk £310 Shoes: Essen essenthelabel.com £217 (Sustainable)

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“When shopping second hand and vintage, always try it on. If something catches your eye, but you think it might not be ‘YOU’, try it! So often it can be a revelation and a surprise as to how great it looks and how much you love it!”

@BAYGARNETT STYLIST

Dress: Vintage at Found and Vision foundandvision.com Archive Hat and Face Covering: Beverley Edmondson beverleyedmondsonmillinery.co.uk £475 Necklace: Vintage Louis Vuitton Stylist’s Own Shoes: Vintage at Rellik relliklondon.co.uk £145

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“Have fun with the shoes – mix it up with funky white 1970s wedges, bright yellow little court shoes, or suede booties. Shoes can be just as much fun as hats!” @BAYGARNETT STYLIST

Dress: The Vampire’s Wife My Wardrobe HQ mywardrobehq.com £17 per day to rent Flower Head Piece: Ipek Ross for Unique Flowers unique-flowers.co.uk £140 Belt: Stylist’s Own Shoes: Prada at My Wardrobe HQ mywardrobehq.com £13 per day to rent or £240 to buy

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“Think sustainable, even if it’s only one item you are wearing, we all need to start somewhere, making conscious decisions when shopping can be a great start.” @NICOLESMALLWOODSTYLIST STYLIST

Jumpsuit: L.K.Bennett for Royal Ascot lkbennett.com £395 (Sustainable) Hat: Accessorize accessorize.com £39 (Sustainable) Bag: Radley London for Royal Ascot radley.co.uk £179 Shoes: Pretty Ballerinas prettyballerinas.co.uk £229 (Sustainable)

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Blouse: Vintage at eBay ebay.co.uk £45 Vintage at Found and Vision foundandvision.com Culottes: £250 Shoes: £250 Belt: Oxfam Online onlineshop.oxfam.org.uk £20 Hat: Philip Treacy philiptreacy.co.uk £POA

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Oliver Brown oliverbrown.org.uk Jacket: £345 Trousers: £105 Shirt: £70 Tie: £59 Shoes: £240 Watch: Longines longines.com £1,750

“I love an outfit that is rich in accessories; it adds glamour and individualism. So, as well as a hat, add a cool vintage belt. It can also give a stylish throwback to the 1970s which were so stylish in the way that accessories were used.” @BAYGARNETT STYLIST

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Longines DolceVita L5.767.4.73.0 £1,350

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Longines Silver Arrow L2.834.4.72.2 £1,650

Longines DolceVita L5.767.4.73.3 £1,350

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#RoyalAscot Ascot Racecourse Ascot, Berkshire, SL5 7JX +44 0344 346 3000 ascot.co.uk

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Royal Ascot Style Guide Brochure 2021  

Synonymous with individual style and setting sartorial trends, this year’s 10th Anniversary Royal Ascot Style Guide also celebrates sustaina...

Royal Ascot Style Guide Brochure 2021  

Synonymous with individual style and setting sartorial trends, this year’s 10th Anniversary Royal Ascot Style Guide also celebrates sustaina...

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