ASCO Foods Company Profile 2024

ASCO Foods Ltd is a leading distributor of world foods in the UK and Ireland.

Celebrating our 20th anniversary, ASCO Foods has firmly established itself as a leader in developing and distributing market-leading food and soft drink brands.

We serve convenience stores, wholesalers, food service providers, manufacturers and major supermarkets across the UK and Ireland.

600+ Products

20+Years

950+ Customers

Our mission is to deliver high-quality, diverse, and innovative food products to our customers, enriching their culinary experiences and adapting to the ever-evolving food industry.

We strive to broaden the reach of world foods, introducing a wide array of global culinary delights to mainstream consumers. Whether enjoyed in the kitchen, at the dining table, or on-the-go, our products bring the flavours of the world to everyday life.

About Us

Over the past two decades, we have earned a distinguished reputation by sourcing and distributing a premier selection of world foods and beverages.

Our products have secured a strong presence across independent and mainstream convenience, wholesale, food service, manufacturing, and retail sectors.

Our dynamic marketing strategy blends digital and traditional channels, including social media, sampling roadshows, sponsorships, and advertising. This integrated approach has propelled our brands to widespread recognition, ensuring they resonate with a broad UK consumer base. By positioning our products prominently and fostering enduring connections with our audience, we continue to drive success and innovation in the food and drink industry.

Our Story

Our Beginnings:

Founded in 2004, ASCO Foods quickly emerged as a premier importer and distributor of Southeast Asian ambient and frozen foods.

Over the years, we have built a strong reputation by sourcing unique and exciting products from other parts of the world, successfully introducing them to the UK and European marketplaces.

Our commitment to quality and innovation has set us apart, making us a trusted name in the industry.

Growth and Expansion:

From our modest beginnings, we have grown into a market leader, supported by over 50 dedicated staff across our sales, buying, finance, technical, marketing, and logistics teams.

Operating from our recently expanded headquarters and two strategically located logistics hubs, we ensure seamless service and distribution.

While our primary focus is on the UK and Ireland, our reach extends to select markets across Europe, demonstrating our commitment to bringing our brands to a wider audience.

Quality & Ethos

Ethos and Values:

As a certified Living Wage employer, we champion fair treatment and equitable compensation for all our colleagues.

Our ethos is grounded in respect, fairness, and a steadfast dedication to the well-being of our team.

We are committed to fostering a positive and supportive work environment, reflecting our commitment to ethical business practices and ensuring that our employees thrive both personally and professionally.

Quality Assurance:

ASCO Foods Ltd proudly holds BRC accreditation, clearly demonstrating our unwavering commitment to the highest standards of food safety, quality, and operational excellence.

This prestigious certification underscores our dedication to delivering safe, reliable, and highquality products to our customers, reinforcing our reputation as a trusted leader in the food industry.

Performance

£45,000,000

£40,000,000

£35,000,000

£30,000,000

£25,000,000

£20,000,000

£15,000,000

£10,000,000

£5,000,000

Sales Growth 2020 - 2023

Customer Type

Ethnicity of Customer Base

Our Customers

Our Brands

ASCO Foods feel a great sense of  pride & responsibility when entrusted as representatives for a  brand, insofar that we refer to them as Our Brands.

We believe we are not only tasked to achieve maximum sales, but to also uphold the core values of the brands & of our partners.

60+

Official Distributor for Brands

• Exclusive distributor for several market leading brands

• Consistently exceed growth targets  of previous distributors

• Ability to build market leading  brands as seen with Mogu Mogu being the fastest growing soft drink brand of 2023.

• Full 360 marketing plans with quarterly reporting

• Experts in social and digital marketing to establish legitimate online fanbase

Marketing Prowess

Brand Establishment:

We have successfully introduced several brands into the modern trade sector, offering a diverse array of products including drinks, sauces, noodles and ingredients.

Our expertise in navigating the complexities of the modern trade, coupled with our strong relationships with key industry players, has enabled us to secure prominent placements for our brands in leading retailers and outlets.

This ensures that high-quality, diverse products are readily available to consumers.

Marketing Excellence:

Our dynamic marketing strategy blends digital and traditional mediums, including social media, sampling roadshows, trade shows, consumer shows, sponsorships, and advertising.

This integrated approach has propelled our brands to wide recognition in all markets, ensuring our offerings resonate with a broad UK consumer base and building enduring connections with our audience.

Consumer Events

The BBC Good Food Show is the ultimate foodie event that takes place in Birmingham, UK twice yearly. With the aim to provide live entertainment,

We handle the entire process from securing the space, stand design, logistics and staffing.

Trade Events

From logistics arrangement, staffing, stand design to promotion materials, all are managed by our dedicated in-house marketing team.

We actively participate in numerous trade shows throughout the year, such as IFE, Food & Drink Expo, and events organised by various buying groups. These events provide us with valuable opportunities to showcase our latest products, introduce new brands, and offer exclusive promotions to key decision-makers across all industry

Scan the QR code to see the highlights of our participation at IFE 2024

Social & Digital Marketing

We recognise the critical role that social media, influencers, and email marketing play in today’s dynamic market.

We integrate these methods into our comprehensive brand strategies, ensuring each of our brands effectively engages with its target audience and maximizes its market presence.

We currently manage social media profiles for 5 brands across several social media platforms.

We have harnessed the power of social media to help our brands reach new consumers which in turn lead to new listings and increased sales.

4.5m likes

152.2k followers

E-Commerce

We establish and manage e-commerce platforms and TikTok shops for our brands to directly connect with consumers.

Notably, we have positioned Mogu Mogu as the 3rd best-selling drink on TikTok Shop. We collaborate with numerous content creators to curate shoppable affiliate content, driving significant sales growth.

marketingExperientialactivation: ‘Spin to win’ game to attract crowd for bottle prize draw.

2023 Sampling Results

29,000 shoppers engaged across 16 Asdas and 4 Sainsbury’s Locals

66% acceptance rate

120 units average daily sales

19,050 samples distributed over 4 weeks

292 bottles sold in one day

More Events!

Guerilla marketing approach to hand out bottles targeted at the festival goers.

5,150 estimated total samples given out!

BBF was the perfect atomsphere for Mogu Mogu, attracting a mixture of families and teens

Over 10,000 samples were distributed

409 competition entries

The UK’s biggest gaming festival Covered 8 universities across the UK

7,000 samples were distributed

398 competition entries

20,000 samples

146,500 prospects reached

4,582 sign-ups!

Partner with ASCO Foods

Proven Track Record

With 20 years of industry experience, we have a solid track record of successfully launching and growing brands in the UK and European markets.

Extensive Network

Our established relationships with key retailers and outlets ensure your brand gains maximum visibility and reach.

Expertise

Our skilled teams across sales, marketing and logistics provide comprehensive support, ensuring seamless distribution and effective market penetration.

Marketing Prowess

We excel in marketing through digital, social media, trade shows, consumer shows, sponsorships, and advertising. Our integrated marketing approach ensures your brand reaches a broad and engaged consumer base.

Quality Commitment

Our BRC accreditation and commitment to quality assurance guarantee that your products will meet the highest standards of safety and quality.