Case Study | Meeting the deadline for a new SUV launch

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Mobility | On-Board Courier

Meeting the deadline for a new SUV launch

30 missions

45 oversized parts

4 couriers

3 weeks

This customer personally thanked our team for the exceptional service we provided in support of their newest model launch. They noted that materials we moved using our time-critical OBC solution were part of the first completed unit rolling off the assembly line.

Time-critical logistics for a multimillion-dollar production deadline

Charter-level speed without the high costs

Flexible, last-minute solution

The Challenge

An industry-leading automotive manufacturer faced a tight multimillion-dollar deadline for the launch of a new SUV Components needed to be delivered promptly to their assembly plant in the Southwest, requiring dozens of shipments across the Midwest and Mexico With the launch date fast approaching, the manufacturer needed a solution that ensured swift delivery, streamlined customs clearance and lower costs compared to traditional air charter services.

The Solution

Ascent Global Logistics worked closely with the manufacturer to provide an On-Board Courier (OBC) solution, with dedicated couriers personally transporting cargo via commercial flights

Shipments were frequently arranged late in the afternoon—between 4 and 5 PM—for next-day delivery. Coordinating numerous trips across North America, Ascent’s couriers hand-carried the automotive parts across borders, ensuring arrival at the plant the following morning.

Throughout the process, Ascent maintained clear communication, providing updates to the manufacturer at each milestone Our couriers and operations team stayed in constant contact, tracking shipments in real-time and adapting quickly as needed

By utilizing Ascent’s OBC solution, the manufacturer avoided multiple air charters and customs broker delays, resulting in lower costs and speed of delivery. The manufacturer met their production deadline for the SUV launch and saved considerably compared to alternative transportation solutions

Why Ascent’s On-Board Courier Solution?

On-Board Courier services offered several key advantages:

1 Cost-effective speed: Provided the rapid transit required without incurring the high expenses of traditional charter flights

3.

Flexible, last-minute service: Provided same-day and next-day deliveries, even when arranged late in the day, preventing production delays

2 Broker-free across borders: Facilitated smooth cross-border shipments, saving time and avoiding additional costs

Want to learn more about Ascent’s OBC solution? Discover its time-critical and cost-saving benefits.

Learn more about OBC

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