Ascensus Consumer Education Planning & Strategy Guide

Consumer Education Planning & Strategy Guide 12 ways to gain more clients and grow your retirement, health, and education savings plan business.

Grow your business all year round 01

02

03

Help clients make a resolution to save

Get clients to fall in love with saving for retirement

Encourage clients to spring forward with their savings

January

February

04

05

Inspire clients to blossom their savings

Sprout a summer savings campaign

April

08

Promote financial independence

Help clients grow a Coverdell education

10

October

Celebrate National Save For Retirement Week

06

May

07 July

March

August

June

Encourage clients to explore HSAs

09

September

Educate small business owners

11

12

Remind clients to take their RMDs

Give clients a reason to save

November

December

01

January

Help clients make a resolution to save

Add the Retirement Central feature article, Choosing Between a Traditional and Roth IRA to your monthly newsletter and direct to your website to open accounts.

Other great options Contributions and Deductions Create a link on your financial organization’s website to the Contributions and Deductions section of the Retirement CentralŽ FAQs. This will help your clients better understand how they can take advantage of a possible tax deduction.

Traditional vs. Roth IRAs Play the Traditional vs. Roth IRAs Flashboard on the lobby display to help clients understand the difference between Traditional and Roth IRAs. All IRA consumer marketing and education content has been updated for COLAs. Now is the time to restock your shelves for the busy enrollment season.

Display the Taking a Closer Look at Eligibility brochure in your lobby and at your teller stations to help clients understand Traditional and Roth IRA eligibility.

All lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy tax season!

02

February

Get clients to fall in love with saving for retirement

Include the IRAs: Growing Your Savings During Every Stage of Life eBrochure on your financial organization’s consumer website to show your clients that saving is important at any age.

Other great options IRA Eligibility Calculator Invite clients with young families to a retirement planning session. Use the IRA Eligibility Calculator™ in Retirement Central to help them understand the benefits of saving early.

Now Is the Time to Prepare for Your Future Run the Now is the time to prepare for your future ad in your financial organization’s local newspaper. Encourage potential and current clients to set an appointment to evaluate their portfolios and current saving strategy.

Don’t have the eResource Center? Learn more.

*Other fulfillment options also available. Prices may vary.

Speak to your Ascensus Sales Representative for details.

Display the Growing Savings During Every Stage of Life brochure in your lobby and at your teller stations to encourage your clients that now is the time to save for their future.

All lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy tax season!

03

March

Encourage clients to spring forward with their savings

Feature the ReadyContent article IRA Life Cycle— Phase One: Accumulation so your clients understand how to grow their savings. Place where needed and customize to satisfy multiple purposes (e.g., website, email, newsletter, or social media) to engage a large audience.

Other great options It’s Not Too Late for an IRA Remind clients that they have until their tax filing deadline, generally April 15, to make an IRA, ESA, or HSA contribution. Include the Retirement Central Feature Article, It’s Not Too Late for an IRA Contribution, in your monthly newsletter.

Answers to Your IRA Questions Motivate clients to open an IRA by adding the Answers to Your Questions web banner to your financial organization’s website.

Don’t have the eResource Center? Learn more.

Display the Catching Up on Saving for Retirement brochure in your lobby and at your teller stations to encourage those who are eligible to ‘catch up’ on retirement saving.

All lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy tax season!

04

April

Inspire clients to blossom their savings Play the Rolling Into Retirement Flashboard on your lobby display to encourage clients to meet with a representative at your financial organization about their rollover options.

Other great options Retirement Plan Rollovers Encourage clients to speak with a financial planner at your organization by including the Retirement Plan Rollovers: Rolling Your Way to a Better Retirement eBrochure on your consumer website.

Rollover Planners Include a link to the Rollover Planners tools from Retirement Central on your website to encourage clients to consolidate accounts at your financial organization.

Don’t have the eResource Center? Learn more.

Display the Rolling into Retirement brochure in your lobby and at your teller stations to inform your clients on how to preserve the tax-deferred status of their retirement plans.

All lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy tax season!

05

May

Sprout a summer savings campaign

Display the Roth IRA vs. Traditional IRA: Exploring Your IRA Options ad on your website to encourage clients to keep saving during the summer.

*Other fulfillment options also available. Prices may vary.

Speak to your Ascensus Sales Representative for details.

Other great options

Traditional vs. Roth IRA Play the Traditional vs. Roth IRA Flashboard on the lobby display to help clients understand the difference between Traditional and Roth IRAs.

Life Stages Include a link to the Life Stages content of Retirement Central on your financial organization’s website. Your clients can learn how to save for retirement based on their individual financial situation.

Don’t have the eResource Center? Learn more.

Display the Saving for Retirement Doesn’t Have to Be an Uphill Battle brochure in your lobby and at your teller station to highlight how your clients can maximize their savings through their employers’ retirement plans.

06

June

Encourage clients to explore HSAs

*Other fulfillment options also available. Prices may vary.

Speak to your Ascensus Sales Representative for details.

Run the Health Savings Accounts: Balancing Rising Health Care Costs ad content in your local newspaper to encourage clients to set up HSAs. Other great options HSA Eligibility Flashboard Play the HSA Eligibility Flashboard on your lobby display to encourage clients to inquire about the HSA eligibility requirements.

HSAs for Businesses Feature the ReadyContent article Triple Tax Advantage of HSAs so your clients understand the HSA tax savings. Place where needed and customize to satisfy multiple purposes (e.g., website, email, newsletter, or social media) to engage a large audience.

Don’t have the eResource Center? Learn more.

Display the Balancing Rising Health Care Costs and Building Up Employee Benefits brochures in your lobby and at your teller stations to encourage how both your employer- and employee-level clients can benefit from HSAs.

07

July

Promote financial independence

Play the Stretching IRAs Flashboard on your lobby display to invite clients to review their beneficiary designations.

Other great options Growing Your Savings Include the IRAs: Growing Your Savings During Every Stage of Life statement stuffer in your monthly statements to encourage a mid-year check-up on your clients’ savings plans.

Approaching Retirement Include the “Approaching Retirement” Life Stages content from Retirement Central as an article in your monthly newsletter to promote consolidation of retirement accounts at your financial organization.

Display the Growing Savings During Every Stage of Life brochure in your lobby and at your teller stations to encourage your clients that now is the time to save for their future.

08

August

Help clients grow a Coverdell education

Include the Helping Children Reach for the Stars ad in your monthly newsletter to motivate your clients to start saving in an ESA.

*Other fulfillment options also available. Prices may vary.

Speak to your Ascensus Sales Representative for details.

Other great options The A,B,Cs of Saving for Education Feature The A,B,Cs of Saving for Education ReadyContent article so your clients know how to get started saving for education. Place where needed and customize to satisfy multiple purposes (e.g., website, email, newsletter, or social media) to engage a large audience.

Paying for Education Expenses Run the Retirement Central Feature Article, Paying for Education Expenses from a Coverdell ESA, on your website to encourage clients to open accounts for their children or grandchildren.

Don’t have the eResource Center? Learn more.

Display the Coverdell Education Savings Accounts: Answers to Your Questions and Helping Children Reach for the Stars brochures in your lobby and at your teller stations to answer questions and encourage education savings.

09

September

Educate small business owners

Feature the ReadyContent article Maximize IRA Savings With Your Small Business Income so your small business owner clients understand the advantages of saving with a SEP plan. Place where needed and customize to satisfy multiple purposes (e.g., website, email, newsletter, or social media) to engage a large audience.

Other great options Individual(k)™ Plans Play the Individual(k)™ Plans, SIMPLE IRA Plans, and SEP Plans Flashboards on your lobby display to initiate discussion about retirement plan options for small business owners.

Simplified Employee Pension Plans Run the Simplified Employee Pension Plans: Securing Your Retirement One SEP at a Time web banner on your website to encourage clients to meet with a representative.

All HSA consumer marketing and education content has been updated for COLAs. Now is the time to restock your shelves for the busy enrollment season!

Don’t have the eResource Center? Learn more.

Display the Choosing the Right Retirement Plan for Your Business brochure in your lobby and at your teller stations as a a guide for your small business owner clients who are looking for retirement savings plan options.

HSA lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy enrollment season.

10

October

Celebrate National Save For Retirement Week

*Other fulfillment options also available. Prices may vary.

Speak to your Ascensus Sales Representative for details.

Display the Moving into Roth web banner on your website so your clients understand that there is an easy option to move assets into a Roth IRA and how the tax implications may affect them.

Other great options Retirement Savings Planner Invite clients to a retirement planning session.

Encourage them to save for retirement by using the Retirement Savings Planner™ in Retirement Central.

Trends in 401(k) Participant Behavior Feature the ReadyContent article, Study Reveals Trends in 401(k) Participant Behavior so your clients can see how their saving habits compare to national trends.

Don’t have the eResource Center? Learn more.

Display Reeling in Your Retirement Savings With a Roth IRA, Traditional IRAs: Planting Your Garden of Savings the Traditional Way, Roth IRAs: Answers to Your Questions, and Traditional IRAs: Answers to Your Questions to encourage clients to establish accounts.

HSA lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy enrollment season.

11

November

Remind clients to take their RMDs

Include a link to the Retirement Minimum Distribution (RMD) Planners from Retirement Central to help your clients understand how much to take and plan for future distributions.

Other great options

Calculating Your RMD Feature Calculating Your RMD One Step at a Time ReadyContent article educate clients nearing RMD status. Place where needed and customize to satisfy multiple purposes (e.g., website, email, newsletter, or social media) to engage a large audience.

Approaching Age 70½ Use the Approaching Age 70½ content from the In Retirement section of the Life Stages in Retirement Central as a reminder in your monthly newsletter to encourage clients taking RMDs to schedule their payments.

Display the Stretching Your Retirement Savings brochure in your lobby and at your teller stations to educate how how RMDs can help ‘stretch’ their retirement savings.

HSA lobby brochures have been updated for cost-of-living adjustments (COLAs). Place your order today and gear up for the busy enrollment season.

12

December

Give clients a reason to save

*Other fulfillment options also available. Prices may vary.

Speak to your Ascensus Sales Representative for details.

Include the Coverdell Education Savings Accounts: Answers to Your Questions eBrochure on your financial organization’s consumer website to give your clients answers to common ESA questions.

Other great options Traditional vs. Roth IRA Show clients the importance of gifting to their own savings accounts by running the Traditional vs. Roth IRA Flashboard on your lobby display.

Helping Children Reach for the Stars Run the Helping Children Reach for the Stars web banner on your website to encourage ESA contributions as a holiday gift for students.

Subscribe to our eBrochure service to ensure that retirement and savings plan content on your consumer website is always up to date* Don’t have the eResource Center? Learn more.

Display Coverdell Education Savings Accounts: Answers to Your Questions and Helping Children Reach for the Stars brochure in your lobby and at your teller stations to educate your clients on the importance of saving for education.

Pricing Lobby Brochures 4 Color 3.5 x 8.5 100 copies

40

$

603 605 607 609 610 612 613 621 622

nonimprint

250 copies

100 $ 200 $

500 copies

nonimprint imprint

Roth IRA vs. Traditional IRA: Taking a Closer Look at Eligibility SIMPLE IRA Plans for Small Employers: Living the SIMPLE Life Roth IRAs: Reeling in Retirement Savings With a Roth IRA Coverdell Education Savings Accounts: Helping Children Reach for the Stars 403(b) Plans: Saving for Retirement Doesn’t Have to Be an Uphill Battle Inheriting an IRA: Contemplating Your Beneficiary Distribution Options IRA Distributions: Navigating the Maze of IRA Distributions Traditional IRAs: Planting Your Garden of Saving the Traditional Way Simplified Employee Pension Plans: Securing Your Retirement One SEP at a Time

625 628 629 630 632 640 642 647 648

160 $ 305 $

nonimprint imprint

1,000 copies

300 $ 540 $

Conversions: Moving Into a Roth IRA Retirement Plans: Choosing the Right Retirement Plan for Your Business IRA Transfers & Rollovers: Moving Money Between Your IRAs Is a Walk in the Park Self-Directed IRA Investments: Investing in Your Future Catch-Up Contributions: Catching Up on Saving With Retirement Just Ahead Qualified Retirement Plan Distributions: Cashing In on Your Rainy Day Retirement Plan Rollovers: Rolling Your Way to Retirement Individual(k)™ Plans: Branching Out on Your Own Required Minimum Distributions: Stretching Your Retirement Savings

nonimprint imprint

5,000 copies**

280/K $ 460/K $

nonimprint imprint

651 653 654 655

Health Savings Accounts: Balancing Rising Health Care Costs Roth 401(k) Plans: Sprinting Toward Retirement With a Roth 401(k) Transitioning Into Retirement: Planning Your Trip to Retirement Health Savings Accounts for Employers: Building Up Your Employee Benefits

26192 26237 26238 26239 26240

IRAs: Growing Your Savings During Every Stage of Life Roth IRAs: Answers to Your Questions Coverdell Education Savings Accounts: Answers to Your Questions Traditional IRAs: Answers to Your Questions Roth IRA vs. Traditional IRA: Exploring Your IRA Options

Statement Stuffers 4 Color 3.5 x 6 100 copies

21

$

nonimprint

250 copies

53 $ 108 $

26236 IRAs: Growing Your Savings During Every Stage of Life 26242 Roth IRA vs. Traditional IRA: Exploring Your IRA Options

500 copies

nonimprint imprint

85 $ 180 $

nonimprint imprint

1,000 copies

150 $ 310 $

nonimprint imprint

5,000 copies**

90/K $ 180/K $

* Imprinting includes up to four lines of type (black ink). Additional $25. imprint fee when logo added (black ink). Customization is available. ** Additional quantities are available at a reduced fee.

nonimprint imprint

Lobby Brochure Checklist Lobby Brochures and Statement Stuffers

E eBrochure

available through Ascensus eResource Center

AD

Ad Content

SS

Statement Stuffer

WB

Web Banner

Type

No.

Product Name

Current Version

Obsolete Version

IRAs: Account Overview and Establishment

603

Roth IRA vs. Traditional IRA: Taking a Closer Look at Eligibility

10/2018

Any version before 12/2006 E WB

607

Roth IRAs: Reeling in Retirement Savings With a Roth IRA

10/2018

Any version before 12/2006

621

Traditional IRAs: Planting Your Garden of Savings the Traditional Way

10/2018

Any version before 12/2006

26192

IRAs: Growing Your Savings During Every Stage of Life

10/2017

Recommend 5/2010 or later E AD SS WB

26236

IRAs: Growing Your Savings During Every Stage of Life

10/2017

SS

26237

Roth IRAs: Answers to Your Questions

10/2018

Any version before 10/2015

26239

Traditional IRAs: Answers to Your Questions

10/2018

Any version before 1/2016

26240

Roth IRA vs. Traditional IRA: Exploring Your IRA Options

10/2018

E AD SS WB

26242

Roth IRA vs. Traditional IRA: Exploring Your IRA Options

10/2018

SS

612

Inheriting an IRA: Contemplating Your Beneficiary Distribution Options

10/2018

613

IRA Distributions: Navigating the Maze of IRA Distributions

10/2018

Any version before 5/2002. Recommend 12/2007 or later

625

Roth IRA Conversions: Opening Doors to Another Way of Saving

10/2018

E WB

629

Transfers & Rollovers: Moving Money Between Your IRAs Is a Walk in the Park

10/2018

Any version before 1/2016

630

Self-Directed IRA Investments: Investing in Your Future

10/2018

Any version before 10/2016

632

Catch-Up Contributions: Catching Up on Saving With Retirement Just Ahead

10/2018

640

Qualified Retirement Plan Distributions: Cashing In on Your Rainy Day

10/2018

Any version before 1/2016

642

Retirement Plan Rollovers: Rolling Your Way to Retirement

10/2018

Any version before 1/2016 E AD WB

648

Required Minimum Distributions: Stretching Your Retirement Savings

10/2016

Any version before 5/2002

654

Transitioning Into Retirement: Planning Your Trip to Retirement

10/2018

Recommend 1/2016 or later

609

Coverdell Education Savings Accounts: Helping Children Reach for the Stars

10/2016

Any version before 12/2006. Recommend 12/2007 or later AD WB

26238

Coverdell Education Savings Accounts: Answers to Your Questions

10/2018

Recommend 10/2016 or later

651

Health Savings Accounts: Balancing Rising Health Care Costs

7/2018

Any version before 10/2010 E AD WB

655

Health Savings Accounts for Employers: Building Up Your Employee Benefits

7/2018

Any version before 10/2011

605

SIMPLE IRA Plans for Small Employers: Living the SIMPLE Life

10/2018

Any version before 1/2016

610

403(b) Plans: Saving for Retirement Doesn’t Have to Be an Uphill Battle

10/2018

Recommend 12/2008 or later

622

Simplified Employee Pension Plans: Securing Retirement One SEP at a Time

10/2018

Any version before 3/2002, 10/2018 E WB

628

Retirement Plans: Choosing the Right Retirement Plan for Your Business

10/2018

Any version before 8/2002

647

Individual(k)™ Plans: Branching Out on Your Own

10/2018

Any version before 12/2006

653

Roth 401(k) Plans: Sprinting Toward Retirement With a Roth 401(k)

10/2018

Any version before 12/2006

IRAs: Account Maintenance

Coverdell ESAs: Account Overview and Establishment

HSAs: Account Overview and Establishment Employer Sponsored Plans: Plan Overview and Establishment

Order Processing and Shipping Information Production Time

Rush Orders

Custom or Large Quantity Printing

Normal time from receipt of order to shipment is 7–10 business days for in-stock items and 3–4 weeks for imprinted and special orders. Certain items may require additional time.

Orders are shipped on a first-in, first-out basis from the date the order is received. The cost of special shipping services will be charged to you. Please specify when placing an order if a faster delivery method is required.

Contact Ascensus if you require pricing on custom orders or on quantities larger than what is provided in the product description.

Imprinting Information

Overruns and Underruns

Shrink-Wrapping

All imprinting is in black ink and in our standard typestyle.

Logos and special type can be imprinted on some items for an additional fee (with logo provided in an acceptable electronic format). Please call Ascensus to inquire about special imprinting orders.

Because of the nature of the printing process, a shipment of 10 percent over or under the quantity ordered of an imprinted or customized item is considered fulfillment of the order. You will be invoiced for the actual quantity you receive.

We can package and shrink-wrap to meet your specifications for a fee of $1.00 per shrink-wrapped package. Additional charges will apply for other special requests.

Shipping

Lost Shipments

Returns

Most orders are shipped regular UPS service. Please inform us if you prefer another method. A street address must be provided when placing an order.

Invoicing occurs the week after the goods are shipped. If you have not received your order within five days after receiving an invoice, please contact Ascensus so that we may begin tracing the shipment for you.

Contact Ascensus if you have a question or problem with your order, or to obtain an authorization for the return of your merchandise. Items returned to Ascensus without a return authorization number will be refused. A 20 percent restocking fee, plus the original shipping and handling fees, will be charged for reasons other than an Ascensus error.

Terms

Operating Hours

Net 20 days. Deliveries are subject to sales and use taxes, where applicable. Prices are subject to change without notice. This order form supersedes and replaces all previous order forms.

Our business hours are from 8:00 a.m. to 5:00 p.m. Central Time, Monday through Friday.

Title to the goods passes to the purchaser at the shipping point. The purchaser bears all risks related to the shipment of the goods.

Freight is prepaid by Ascensus. Freight charges and a nominal handling fee will be added to your invoice.

Claims for damaged goods should be filed directly with the carrier. In addition to preserving the damaged goods, UPS requires that you save the container and packaging materials when making a claim.

Our customer service email is available at www.ascensus.com.

Ascensus will respond to email inquiries within 48 hours.

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Ascensus®, the Ascensus logo, and Retirement Central® are registered trademarks of Ascensus, LLC. Individual(k)™, IRA Eligibility Calculator™, and Retirement Savings Planner™ are trademarks of Ascensus, LLC. Copyright ©2018 Ascensus, LLC. All Rights Reserved. (12/18)