Koons Silver Spring Ford ROI Analysis Report Campaign: Regional Moneyoplay August 21st – 26th , 2013
Mailer Artwork
Koons Silver Spring Ford ROI Report Sales During Regional Moneyoplay Campaign August 21st – 26th , 2013
VALUE TABLE 49
Total Vehicle Sales for Event Dates New Vehicles Sold
5
Used Vehicles Sold
44
Marketing Investment
$
33,000
Number of Pieces Mailed
50,000
Price Per Piece
$
0.66
Gross Profit From Campaign
$
232,516
New Vehicle Profit from Campaign
$
11,988
Used Vehicle Profit from Campaign
$ 220,528
Campaign Total Profit Return on Investment in Campaign
$ 199,516 $7.05 : $1
*Note: Analysis performed on data for period of sale only. Additional analysis can be provided if data is made available
Vehicle Types Sold During Campaign 5
New Used
44
Vehicles Sold by Manufacturer During Campaign 17
6 1 1
7 4
4 1 1
1 1
1 1 2 1
Audi Chevrolet Ford Honda Hyundai Infiniti Kia Mazda Mercedes Mitsubishi Nissan Pontiac Subaru Toyota Volkswagen
18 16 14 12 10 8 6 4 2 0
Call Center Information No Appointment 739 Appointments Set
2731 Total Calls Received in Call Center
2731
Trade In Information
No-trade
Trade
0
10
20
30
40
Model Years Sold During Campaign 2014
2
2013
5
2012
10
2011
11
2010 2009 2008
12
1 2
2007 2006
4 2
How Buyers Financed 5th3rd Ally Am C
2
4
Cap 1
4
3
Cash
1
Exeter 5
FFMC 8
FMCC Gateway
1
PNC 4
2 4 2
4
1
2
1
1
Reg Accp Santander SECU Skopos Suntrust Wells Unknown
Where Buyers Came From
1
2
1 1
2
7 20
14
1
Adelphi
Annapolis Jun
Bethesda
Bladensburg
Bowie
Hyattsville
New Carrolton
Silver Springs
Unknown