Harvard: How to make money in news

How to Make Money in News: New Business Models for the 21st Century An Executive Session sponsored by the Joan Shorenstein Center on the Press, Politics and Public Policy John F. Kennedy School of Government, Harvard University Funded by a grant from Carnegie Corporation of New York

Thursday, October 29, 2009 Kennedy Room, Charles Hotel Pavilion, Cambridge, MA

9‐–9:10 a.m.

Welcome and Introduction, Alex S. Jones, Director, Shorenstein Center

9:15–10:15 a.m.

Panel 1: Reflections by Carnegie Researchers on New Business Models for News. What is the potential for new models? What have they learned so far? A forward­looking statement on what they see ahead.

Robert Giles, Curator, Nieman Foundation for Journalism Joshua Benton, founding Director, Nieman Journalism Lab Bill Mitchell, Leader, News Transformation & International Programs, Poynter Institute Rick Edmonds, Media Business Analyst Leader, News Transformation & International Programs, Poynter Institute David Levy, Director, Reuters Institute for the Study of Journalism Geoffrey Cowan, Annenberg Family Chair in Communication Leadership, Annenberg School for Communication & Journalism, University of Southern California David Westphal, Executive in Residence, Annenberg School for Communication & Journalism, University of Southern California Moderator – Alex S. Jones

10:20 a.m.–12:00 p.m.

Panel 2: Reflections on Disruptive Technologies and their Impact on Business Models in Other Industries: Imagining New Approaches and Experiments in News. How do the realities of economics, business, and new technologies confront the gathering of news and the delivery of news in ways that could be sustained over time?

Tom Eisenman, William J. Abernathy Professor of Business Administration in the Entrepreneurial Management Unit, Harvard Business School Persephone Miel, Senior Advisor, Internews Network Virginia Postrel, author, The Future and Its Enemies; contributing editor, The Atlantic David “Doc” Searls, Berkman Center for Internet & Society Sherry Turkle, Abby Rockefeller Mauze Professor of the Social Studies of Science and Technology, MIT Moderator – Nicco Mele, Harvard University; founder and president, EchoDitto

12 p.m.–1:00 p.m.

Lunch in the Brattle Room, Charles Hotel Pavilion

1:05–2:30 p.m.

Panel 3: New Models for News, in Practice Phil Balboni, President, GlobalPost David Bennahum, President and CEO, Center for Independent Media Steve Brill, Founder, Journalism Online Melinda Henneberger, Editor in Chief, AOL Politics Daily Scott Karp, CEO, Publish2, Inc. Vivian Schiller, President and CEO, NPR Goli Sheikholeslami, General Manager, washingtonpost.com Joan Walsh, Editor in Chief, Salon Moderator – Alex S. Jones

Participants Penny Abernathy, Knight Chair in Journalism and Digital Media Economics, University of North Carolina School of Journalism and Mass Communication Rosental C. Alves, Knight Chair in Journalism, College of Communication, University of Texas, Austin Paige Austin, HKS student Maria Balinska, BBC; Nieman Fellow Charlyne Berens, Interim Dean, College of Journalism and Mass Communication, University of Nebraska, Lincoln Fernando Bermejo, Berkman Center for Internet & Society Jody Brannon, National Director, News21, Walter Cronkite School of Journalism and Mass Communication, Arizona State University Marion Fremont‐Smith, Adjunct Lecturer and Senior Research Fellow at the Hauser Center for Nonprofit Organizations (HKS) Bill Forry, HKS student Bill Grueskin, Dean of Academic Affairs, Columbia University Graduate School of Journalism Jeff Howe, Wired magazine; Nieman Fellow Marion Just, Professor of Political Science, Wellesley College Kira Kay, Bureau of International Reporting Susan King, Vice President, Carnegie Corporation of New York Ellen Knickmeyer, HKS student Jason Maloney, Bureau of International Reporting Steve Masiclat, Associate Professor, New Media, S.I. Newhouse School of Public Communications, Syracuse University Alan D. Mutter, Adjunct Lecturer, Graduate School of Journalism, University of California, Berkeley Jim O’Shea, former editor, The Los Angeles Times Maralee Schwartz, formerly, The Washington Post Soomin Seo, HKS student Carrie Sheffield, HKS student Kevin Sites, former Yahoo! news reporter; Nieman Fellow Randall Smith, Reynolds Business Journalism Professor, Missouri School of Journalism, University of Missouri Zephyr Teachout, Associate Professor of Law, Fordham University Steve Williams, BBC; Shorenstein Fellow Owen Youngman, Knight Professor of Digital Media Strategy, Medill School of Journalism, Northwestern University Ying Xia, HKS student Ethan Zuckerman, Berkman Center for Internet & Society