SEO plays a very vital role for businesses in the current age of digitization. SEO brings in a significant amount of revenue for businesses and hence, every business owner must invest more and pay more attention to their SEO campaigns. Business are now going forward to hire a Digital Marketing Agency to get the online marketing strategies on point. Following is a list of all the advanced On-page SEO Techniques that you can implement to strengthen your SEO efforts further.
1. SEO AuditThe first thing you need to do for your site is to implement an SEO audit. An SEO audit will help you reduce the irregularities and drawbacks in your SEO campaigns. Hence, you will get the time to fix these glitches before your site rankings are hampered. Tools like SEMRush, Ahrefs, Screaming Frog, will help you implement an SEO audit on your site. Keep checking the SEO KPIs you have fixed like the bounce rates on your site, the growth in traffic, etc. Just use a reliable tool to get the traffic-tracking right. You could also hire a SEO company in India to
audit your site.
2. Relevant KeywordsYour keyword usage must be as such that your target audience can find and reach your site on search engines easily. Use all the relevant keywords that people most popularly use to search for information that is relevant to your offerings. Use multiple keywords that will direct your target audience towards the same idea on individual specific pages. But this must not lead to overuse of keywords which will be regarded as keyword stuffing by the Google crawlers. Use online tools like Google Keyword Planner, SEMRush, Google Suggestions, Ahrefs, etc. to choose the correct keywords.
3. Fix error pagesAvoid any type of page errors and put in special attention to fix such errors if there are any. Such errors will reduce your site rankings and may also influence the duration of time users are spending on your site. Track, find, and fix all the 404-error pages on your site. Use the most advanced tools available online to track the errors. If you cannot fix any specific page error, redirect those errors to your homepage or landing page.
4. Internal Linking-
All your website content needs to be presented in a strategized platform so that major search engines can index your site and site pages, along with users taking in your content. Internal linking will help you share more useful and meaningful information with your users through the search engines. Link your published content with other contents that are relevant to your content and will only enhance and extend the information that you are already sharing with your users.
5. Focus on Key Landing PagesYour site has to create a memorable first impression on your audience when they visit your site. Study, track, and identify the landing pages that are most popular on your site. Add more content, images, video, etc., to those pages and keep them updated. Try to understand what your customers want, understand the demand, and deliver right to satiate their needs. Google Analytics will help you track the traffic of all your landing pages and blog posts.
6. Fix Typography GlitchesUsers need to be able read the content of your site easily. Hence, the font type, font colour, font size, and the contrast, everything has to be suited to the right setting to makes things easier for your audience. Keep your eye out for the spellings, punctuations, and language. Your content quality goes a long way in both strengthening your SEO and improving the user experience. Such simple errors will only deteriorate your brand reputation and you cannot let that happen as the brand owner.
7. Site Speed OptimizationGoogle prefers to rank sites that have a fast loading speed. Google prioritizes user satisfaction over anything else. Hence, if your site has a poor loading speed, your bounce rates will increase and Google will bring your site rankings down the SERPs. You page or site must not be taking more than 3 to 5 seconds to load, because you have to satisfy both Google and your users. The loading speed plays a more important role in mobile sites. Make sure to implement AMP pages so that even the mobile versions of your site ensure speed as fast as the desktop version of your site.
8. Optimize URLsURLs are often ignored by site owners but URL optimization is of prime importance. URLs are instrumental in the success of your SEO campaign. Your URLs need to be very simple such that your target audience can remember it very easily. Avoid using capital letters, numbers, and symbols in your URL. Your URL has to be relevant to your business offerings or site offerings. Include relevant keywords in the URL and use robots.txt to block the poor URLs. Last but not the least, optimize your URL for mobile devices.
9. Image Optimization-
You need to optimize the image content on your site along with the text content on your site. Use appropriately-sized images and make sure that the images are relevant to the text content on your site. Excessively large-sized images can hamper your site-loading speed. And if the image size is too small, the image-quality will be hampered. Remember to use your targeted keywords in the image descriptions along with alt-texts and image titles.
