Business Unit Retail

Our Retail Business Unit brings quality products directly to the end consumer. Our network of 250 Aveve shops and agricultural centres plus 3 Eurotuin shops covers all of Belgium. We have 50 Aveve shops under our own management, the other 200 shops are expertly run by enthusiastic Aveve managers/franchisees.

Retail in 2021

The Aveve and Eurotuin shops and our flower brands did very well again in 2021. We have now migrated 70 Aveve shops to the new shop concept.

Aveve is Belgium’s market leader in the sale of flour and flour mixes to consumers. Strong brand Niamh today has a market share of no less than 51% for its “all-in bread mixes”.

Sabine De veilder Chief Marketing Officer